StackSwap
StackSwap is a bootstrapped GTM intelligence platform serving B2B SaaS revenue operators, combining a free MCP server with 32 GTM tools for Claude and Cursor, a free diagnostic tool shelf, and a $39 one-time Claude Code skills bundle of 42 operator-authored playbooks.
- Company typePrivate
- Founded2024
- HeadquartersNew Braunfels, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What StackSwap does
StackSwap is a bootstrapped, founder-operated GTM (go-to-market) intelligence platform serving B2B SaaS revenue operators. Founded in 2024 by Nick French — an operator with 10+ years of B2B SaaS GTM experience spanning BDR, AE, and Head of Revenue — the company is headquartered at a virtual office address in Austin, Texas, with no institutional investors or sales team. StackSwap's product surface comprises three layers: (1) a free tool shelf of 13+ ungated calculators and scanners — StackScan, Swap, GTM Stack Builder, AEO Audit, Pipeline Coverage Calculator, Forecast Accuracy Auditor, AI-Readiness Score, CAC Payback, NRR, Sales Cycle Length, and SQL-to-Close calculators; (2) a free Model Context Protocol (MCP) server exposing 32 GTM-intelligence tools directly inside Claude Code, Claude Desktop, Cursor, and ChatGPT Desktop; and (3) a $39 one-time paid bundle — the Operator Playbook — of 42 Claude Code skills covering ICP building, outbound, discovery, demos, pricing, comp, forecasting, and renewals, each producing a shippable artifact.
The underlying technology is a stateless JSON-RPC-over-HTTP MCP server with no authentication required, returning tool calls, vendor data, RevOps benchmarks, and revenue analytics to third-party LLM clients. The 42 paid skills are text-artifact generators that execute inside Claude Code on the customer's own CRM and pipeline data — no integrations, no per-seat licensing, and no API key. StackSwap's proprietary data layer includes a catalog of roughly 400 GTM tools, 97 curated head-to-head comparisons, 77 tool-overlap pairs with modeled annual savings totaling approximately $125K, a knowledge base of ~50 operator-written articles, and a 100,000-stack simulation that benchmarks typical GTM tool configurations against 12M+ tracked companies. This positions the company as an AI-native layer that operates on the user's existing LLM client rather than a standalone SaaS dashboard.
StackSwap runs a pure product-led, self-serve distribution model. The free tools and MCP server are accessible without login at stackswap.ai; the $39 skills bundle is sold as an instant digital download. Revenue streams include one-time bundle sales at $39 and disclosed affiliate commissions when users sign up for recommended tools (Apollo, RocketReach, HubSpot, Miro, Lemlist). The company has no field sales, no inside sales, no channel partners, and the only disclosed employee is the founder. Customer segments are organized as personas: GTM engineers and RevOps professionals, B2B SaaS founders and revenue leaders, founder-led sales teams, and outbound agencies — all served horizontally with the same tooling.
StackSwap firmographics
Firmographics- Name
- StackSwap
- Legal name
- StackSwap
- Website
- https://stackswap.ai
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- StackSwap is a bootstrapped GTM intelligence platform serving B2B SaaS revenue operators, combining a free MCP server with 32 GTM tools for Claude and Cursor, a free diagnostic tool shelf, and a $39 one-time Claude Code skills bundle of 42 operator-authored playbooks.
- Ownership category
- akta.pro rank
StackSwap industry classification
Industry- Product category
- Sales Intelligence & GTM Software
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)
- akta.pro secondary industries
- End-to-End MLOps & ML Platform Suites (HDAAABAA), Data Platforms & Modern Data Stack Services (Lakehouse, DW, MDM) (BPAEAHAC)
Keywords
Where StackSwap is headquartered
LocationHeadquarters
- HQ city
- New Braunfels
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
StackSwap business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- GTM Claude Skills Bundle: One-time $39 download of 42 Claude Code skills covering ICP building, cold outbound, discovery, demos, pricing, comp plans, forecasting, renewals, and stack decisions. Updates included when new skills ship.
- Affiliate Commissions: StackSwap earns commissions when users sign up for recommended tools (Apollo, RocketReach, HubSpot, Miro) through partner links at no extra cost to the user. Affiliate links disclosed in terms and on relevant pages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Tools — 16 diagnostic and calculator tools |
| One time/ perpetual license | Pay-as-you-go | Operator Playbook — 42 GTM Claude Skills |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
StackSwap product offering
Product offeringCore offering
StackSwap is a GTM (go-to-market) intelligence platform that sells a $39 one-time bundle of 42 Claude Code skills and offers a free tool shelf of 13 diagnostic calculators and scanners (StackScan, AEO Audit, Swap, GTM Stack Builder, MCP server, pipeline coverage calculator, forecast accuracy auditor, AI-readiness score, CAC payback, NRR, sales cycle, SQL-to-close). The platform runs inside Claude Code and Cursor against a user's own CRM and pipeline data with no integrations required. It also earns affiliate commissions when users sign up for recommended tools such as Apollo, HubSpot, RocketReach, Miro, and Lemlist.
Product overview
StackSwap is a GTM (go-to-market) intelligence platform offering both free diagnostic tools and a paid operator playbook. The free tool shelf comprises 13 ungated calculators and scanners — including StackScan (stack overlap audit), Swap (AI-native tool replacements), GTM Stack Builder (stage-based recommendation engine), Free AEO Audit (AI search citability scoring), Pipeline Coverage Calculator, Forecast Accuracy Auditor, GTM Stack AI-Readiness Score, CAC Payback Calculator, NRR Calculator, Sales Cycle Length Calculator, SQL-to-Close Rate Calculator, and the free GTM MCP server exposing 32 tools inside Claude and Cursor. The flagship paid product is the 42 GTM Claude Skills bundle ($39 one-time), a set of Claude Code skills covering the full B2B SaaS GTM motion from ICP through renewals — each producing a shippable artifact (sequences, ICP docs, comp plans, AEO rewrites, audit verdicts). The platform is anchored by a knowledge base of ~400 GTM tool profiles, 97 head-to-head comparison guides, and an overlap index covering 77 consolidation pairs. All free tools and the MCP server run without login on the stackswap.ai domain; the paid playbook is sold via instant download.
Differentiator
Problem solved
Functional benefit
Products and services
- 42 GTM Claude Skills (Operator Playbook) A $39 one-time bundle of 42 Claude Code skills covering the full B2B SaaS GTM motion — ICP building, cold outbound sequences, discovery calls, demos, pricing and packaging, comp plan design, forecasting, MQL-to-SQL handoff, LinkedIn outbound, AEO content optimization, Reddit engagement, GTM stack audits, tool selection, AI-readiness scoring, vendor due-diligence, renewal negotiation, stack consolidation, SaaS metrics, business-case ROI, deal negotiation, multithreading, quota planning, hiring scorecards, rep ramp, sales process methodology, TAM/SAM/SOM sizing, positioning and messaging, category design, GTM motion selection, knowledge-base building, AI agent building, enrichment waterfalls, email deliverability, and CRM hygiene. Each skill produces a shippable artifact (sequence copy, ICP doc, comp plan, AEO rewrite, stack-audit verdict) rather than a generic template.
- GTM MCP Server A free Model Context Protocol server exposing 32 GTM-intelligence tools inside Claude Code, Claude Desktop, ChatGPT Desktop, and Cursor. No API key or authentication required. Covers stack intelligence (overlap detection, AI-native swap suggestions, stack scanning), research (tool search, comparisons, vendor fact sheets, category landscapes), knowledge base search, procurement (buyer questions, renewal playbooks), RevOps benchmarks, calculators (pipeline coverage, CAC payback, NRR), and revenue analysis (pipeline prioritization, renewal risk, account scoring, expansion, whitespace, forecasting, win/loss, segment revenue, concentration risk, pipeline hygiene).
- Free AEO Audit
Quantifiable outcome
- Most teams waste 30-50% of GTM spend on overlapping tools
- +3 more outcomes
Companies that use StackSwap
Customer profileSegments4 records
Ideal customer profiles3 records
StackSwap technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability7 records
Feature4 records
StackSwap partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- Apollo.iominorAffiliate partner. StackSwap earns a commission if users sign up for Apollo through partner links (e.g., https://get.apollo.io/jxkxfywosobk). Disclosed in terms of service and on relevant comparison pages. Recommendations are operator-written, not pay-for-placement.
- RocketReachminorAffiliate partner. StackSwap earns a commission if users sign up for RocketReach through partner links (e.g., https://rocketreachllc.partnerlinks.io/1uuqjnuvcvww). Recommended as lower-cost alternative to ZoomInfo for sub-50 rep teams not running ABM.
- HubSpotminorAffiliate partner. StackSwap earns commissions through HubSpot partner links (e.g., https://go.try-hubspot.com/vDjzWL). Recommended as the primary CRM choice across Bootstrap, First-hire, and Revenue-led stack tiers.
- MirominorAffiliate partner. StackSwap earns a commission if users sign up for Miro through partner links (e.g., https://ps.miro-affiliate.com/jji94vrv5rb4). Recommended as the primary visual collaboration whiteboard in GTM stack guides.
- LemlistminorAffiliate partner with partner link (e.g., https://get.lemlist.com/ky08xqi1dzzv). Recommended as an alternative cold email tool in first-hire tier stack recommendations when personalization-first outbound is prioritized over bundled data.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
StackSwap competitors and assessment
Company assessmentDirect peers
- G2: G2 is the largest B2B SaaS software review and comparison platform, with verified user reviews across thousands of tools and category leader reports. StackSwap competes directly for the same audience of B2B SaaS buyers comparing and selecting GTM tools, though StackSwap differentiates via AI-native recommendations and operator-written analysis versus G2's user-review model.
- Klue: Klue is a competitive enablement platform that aggregates competitor intelligence and delivers it to sales teams. Both StackSwap and Klue target revenue leaders seeking to optimize GTM motions through structured external intelligence, though Klue focuses on competitor battle cards while StackSwap focuses on tool-stack optimization.
- Vendr: Vendr is a B2B SaaS procurement intelligence platform that helps buyers negotiate software purchases and benchmark pricing. StackSwap's stack-overlap and tool-consolidation guidance overlaps directly with Vendr's mission of reducing SaaS spend, though Vendr focuses on negotiation while StackSwap focuses on overlap detection.
- TrustRadius: TrustRadius is a B2B software review platform with verified buyer reviews and detailed feature comparisons. It serves the same intent-driven research moment as StackSwap's 97 comparison guides and ~400 tool catalog, competing for organic search traffic from buyers comparing GTM tools.
- Crayon: Crayon is a competitive intelligence platform that helps B2B companies track competitors, capture market signals, and enable sales teams. StackSwap's stack-intelligence and overlap-detection workflows share the same buyer (RevOps/GTM leaders) and overlapping methodology of analyzing external signals to recommend internal actions.
Broad incumbents
- Capterra: Capterra, owned by Gartner, is one of the largest software discovery and review platforms covering virtually every software category. It competes with StackSwap for organic comparison-intent traffic but lacks StackSwap's AI-native recommendations, operator-written content, and free diagnostic tools.
Emerging players
- Regie.ai: Regie.ai is an AI-powered sales content and prospecting platform producing sequences, emails, and outreach at scale. It targets the same B2B SaaS GTM operator persona and uses generative AI in ways that could expand into the stack-intelligence and Claude-skill domains StackSwap occupies.
- Lavender: Lavender is an AI sales email coaching platform that helps sellers write better cold emails. While narrower than StackSwap, it shares the same buyer (BDRs/AEs), AI-augmentation approach, and creator-led GTM motion, and could expand into broader GTM intelligence over time.
- Tropic: Tropic is an AI-powered SaaS spend management and procurement platform helping companies manage their software stack. It overlaps with StackSwap's stack-optimization mission at the procurement layer, but Tropic focuses on contract/license management while StackSwap focuses on GTM tool selection and overlap.
- Clay: Clay is an AI-native data enrichment and outbound platform used by B2B SaaS GTM teams. It appears in StackSwap's comparison content as an AI-native alternative to ZoomInfo, and shares the same buyer persona and AI-augmentation positioning, making it a thematic peer in the GTM tooling ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
StackSwap social profiles
Digital presenceStackSwap financial estimates
Financial estimateRevenue estimate
Valuation estimate
StackSwap leadership team
Management profileNumber of profiles
Profiles1 record
StackSwap funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StackSwap M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StackSwap
What does StackSwap do?
StackSwap is a GTM (go-to-market) intelligence platform that sells a $39 one-time bundle of 42 Claude Code skills and offers a free tool shelf of 13 diagnostic calculators and scanners (StackScan, AEO Audit, Swap, GTM Stack Builder, MCP server, pipeline coverage calculator, forecast accuracy auditor, AI-readiness score, CAC payback, NRR, sales cycle, SQL-to-close). The platform runs inside Claude Code and Cursor against a user's own CRM and pipeline data with no integrations required. It also earns affiliate commissions when users sign up for recommended tools such as Apollo, HubSpot, RocketReach, Miro, and Lemlist.
Is StackSwap a public or private company?
StackSwap is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was StackSwap founded?
StackSwap was founded in 2024. It employs 1 to 10 people.
Where is StackSwap based?
StackSwap is headquartered in New Braunfels, United States, in the North America region.
How does StackSwap make money?
Two revenue lines are on record. GTM Claude Skills Bundle is the primary driver. The others are affiliate Commissions.
Who are StackSwap's main competitors?
Direct peers on record are G2, Klue, Vendr, TrustRadius and Crayon. Capterra is listed as a broad incumbent. Emerging players are Regie.ai, Lavender, Tropic and Clay.
Does StackSwap have an API?
Yes. StackSwap exposes a Model Context Protocol (MCP) HTTP server with 32 GTM-intelligence tools accessible via JSON-RPC 2.0. The endpoint (https://stackswap.ai/api/mcp) accepts GET for a server descriptor and POST for JSON-RPC requests invoking any of the 32 tools. No authentication required — open endpoint with no bearer token or API key. Tools cover stack intelligence, research (tool search, comparisons, vendor fact sheets), knowledge base search, procurement (buyer questions, renewal strategy), RevOps benchmarks and playbooks, calculators (pipeline coverage, CAC payback, NRR), and revenue analysis (pipeline prioritization, renewal risk, account fit, expansion, whitespace, forecasting, win/loss, segment revenue, concentration risk, pipeline hygiene). A working TypeScript example client is available in the public GitHub docs repo. Developer documentation is at github.com/StonesofCreation/stackswap-mcp.
What industry is StackSwap in?
StackSwap's product category is Sales Intelligence & GTM Software. Its primary akta.pro industry code is BPAEAAAJ, AI/ML Solution Integration & MLOps Enablement, with a secondary code of HDAAABAA, End-to-End MLOps & ML Platform Suites. Its NAICS code is 541511 and its SIC code is 7372.