CMM Strategic Communications

What CMM Strategic Communications does

CMM Strategic Communications is a privately held, founder-owned boutique public relations firm headquartered in Wayne, New Jersey. Founded in 1996 by Carin McDonald as CMM Editorial Services and rebranded to its current name in 2014, the firm delivers custom-tailored communications services to clients across the New York metro region and Northern New Jersey. Its core offerings are Media Relations (acting as the client's primary media correspondent and liaison), Content Creation (news releases, advisories, byline articles, blog and social content, email marketing), Company Branding, Website Development with SEO-optimized content, and Special Events Management including press conferences and fundraisers. The firm serves a multi-vertical client base with Commercial Real Estate and Development/Construction as primary segments, alongside Healthcare, Education, Non-Profit, and Technology accounts; named clients include DIG Architecture, Resource Realty of Northern New Jersey, NAI DiLeo-Bram & Co., JBWS, and LJS Consulting.

Name

CMM Strategic Communications

Legal name

CMM Strategic Communications

Website

https://cmmstrategic.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

CMM Strategic Communications is a Wayne, NJ-based boutique public relations firm, founded in 1996 and rebranded in 2014, delivering custom media relations, content creation, branding, website, and events services to commercial real estate, healthcare, non-profit, education, and technology clients across the New York metro region.

Ownership category

akta.pro rank

Headquarters

HQ city

Pompton Lakes

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Public Relations Consulting Services: CMM provides comprehensive public relations and communications services to clients across diverse industries, functioning as a full-service boutique PR firm with custom-tailored campaigns.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

CMM Strategic Communications is a boutique public relations firm that provides media relations, content creation, branding, website development, and special events management services to organizations across industries such as healthcare, education, the arts, financial services, real estate, manufacturing, and technology. Founded in 1996, the firm is headquartered in Montclair, New Jersey, and primarily serves clients in the New York metropolitan area and Northern New Jersey.

Product overview

CMM Strategic Communications is a full-service, boutique public relations firm offering a unified suite of strategic communications services. The company's core offerings include Media Relations (acting as client liaison with reporters), Content Creation (news releases, advisories, byline articles, social media, email marketing), Company Branding (brand strategy and counsel), Website Development (SEO-optimized content), and Special Events Management (press conferences, announcements, fundraisers). These services work together as integrated communications solutions rather than standalone products, delivered through a custom-tailored, client-focused approach.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Relations Media relations service that secures press coverage, manages journalist relationships, and places client stories in relevant media outlets for organizations across multiple industries.
• Content Creation Editorial content creation service producing written materials such as press releases, articles, thought leadership pieces, and messaging copy for client organizations.
• Branding Branding service developing brand identity, positioning, and messaging frameworks for client organizations to support consistent communications across channels.
• Website Development Website development service that designs, builds, and updates client websites as part of integrated communications support.
• Special Events Management Special events management service that plans, coordinates, and executes client events such as press conferences, openings, announcements, and promotional gatherings.

Named customers5 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Weber Shandwick: Global PR and communications agency providing media relations, content strategy, and integrated communications to enterprise clients. Comparable as a large-scale incumbent that competes for the same enterprise PR mandates at greater scale.
• Edelman: Global public relations and communications firm offering media relations, content, branding, and digital services across all major industries. Comparable as a much larger incumbent offering overlapping capabilities in the same media-relations and content category.
• Real Chemistry: Healthcare and consumer communications agency with strong content, media, and analytics capabilities. Comparable as a larger, more diversified firm competing for the same integrated communications RFPs, especially within healthcare-adjacent work.
• BCW (Burson Cohn & Wolfe): Global communications agency offering media relations, content creation, and brand strategy. Comparable as a major incumbent providing overlapping services at significantly broader scale and geographic footprint.

Direct peers

• 5W Public Relations: Full-service NYC PR agency offering media relations, content creation, and corporate communications across consumer and B2B sectors. Closely matched as a mid-size agency competitor in the same metro and adjacent vertical footprint.
• Marathon Strategies: Boutique New York public relations and public affairs agency focused on media relations, content, and reputation management. Directly comparable as a similarly sized firm competing for the same enterprise communications mandates.
• BerlinRosen: New York-based communications and public relations agency serving industries including real estate, advocacy, and consumer. Directly comparable as a similarly positioned urban strategic communications firm offering media relations and content services to enterprise clients.
• Coyne PR: New Jersey-based public relations and integrated communications agency. Highly comparable given geographic proximity, full-service offering (media relations, content, branding), and similar mid-sized boutique positioning.
• Gregory FCA: Mid-size strategic communications firm specializing in media relations, content, and public affairs. Comparable for its boutique-but-scaled model and emphasis on media-driven storytelling for enterprise clients.
• DKC (Dan Klores Communications): Established NYC-based public relations and communications firm providing media relations, content, and strategic counsel. Comparable as a similarly positioned competitor in the New York metro services market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CMMStrategicCom
• Facebookfacebook.com/cmmstrategic
• LinkedInlinkedin.com/company/cmm-strategic-communications

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CMM Strategic Communications