Zenith Nutrition

What Zenith Nutrition does

Zenith Nutrition is an Indian direct-to-consumer e-commerce retailer of vegetarian nutritional supplements, operating exclusively through its own Shopify-based website, zenithnutrition.com. The company sells over 50 stock-keeping units spanning vitamins (B-complex, C, D3, K2), minerals, antioxidants (Glutathione, NAC, Resveratrol, Astaxanthin, CoQ10), herbal extracts (Ashwagandha, Ginseng, Curcumin, Milk Thistle), amino acids, and specialty formulations targeted at hair, cognitive, anti-aging, sleep, weight management, and women's health. Products are manufactured under contract by Medizen Labs Pvt. Ltd. at GMP-certified facilities and sold/marketed by affiliated Meltingpot Concepts Pvt. Ltd. under FSSAI license No. 11215332000675, with delivery formats including vegetarian capsules, gummies, effervescent tablets, and oral strips.

The business operates on a one-time purchase model in Indian Rupees (typically Rs. 91–765 per unit, with MRP-vs-sale discounts of roughly 15–25%), with no subscription or recurring revenue layer. Customer acquisition is driven by content marketing through an in-house health blog (posts dated through March 2025), organic SEO on condition-specific product pages, social sharing widgets, and email/phone support. The customer base is individual Indian health-conscious consumers addressing nutritional gaps, immunity, stress, and targeted health concerns; no enterprise, B2B, or international channels are utilized.

Corporate structure is opaque: the website copyright is held by "Arena Handy" while the selling entity is Meltingpot Concepts Pvt. Ltd. (Bangalore), suggesting a licensing or operating arrangement that is not explicitly disclosed. No funding rounds, leadership team, headcount, app, API, or AI capabilities are disclosed in available sources, limiting financial and strategic transparency.

Name

Zenith Nutrition

Legal name

Meltingpot Concepts Pvt.Ltd.

Website

https://zenithnutrition.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Zenith Nutrition is an India-based direct-to-consumer e-commerce retailer of vegetarian nutritional supplements, selling over 50 SKUs of vitamins, minerals, antioxidants, and herbal products through its own website to individual health-conscious Indian consumers.

Ownership category

akta.pro rank

Product category

Dietary & Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

akta.pro secondary industries

Healthy Aging & Cognitive Support Supplements (CRADAGAM), Weight Management & Metabolic Supplements (CRADAGAG), Probiotics & Digestive Health Supplements (CRADAGAF), Health Food & Supplement Stores (CRAHAEAC)

Keywords

• Dietary supplements
• Nutritional supplements
• Vegetarian vitamins
• Herbal supplements
• Antioxidant supplements

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Direct Product Sales: Zenith Nutrition generates revenue through direct-to-consumer sales of nutritional supplements via its e-commerce website. Customers purchase individual products at listed prices with periodic discounts. The business operates on a one-time purchase model with no subscription recurring revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Zenith Nutrition sells a broad range of vegetarian dietary supplements directly to consumers through its e-commerce website zenithnutrition.com. The portfolio spans vitamins (B-complex, C, D3, K2), minerals (magnesium, zinc, selenium, calcium, potassium), antioxidants (glutathione, NAC, resveratrol, astaxanthin, CoQ10), herbal/adaptogenic extracts (ashwagandha, ginseng, curcumin, ginkgo, milk thistle), and specialty formulations (hair, cognitive, anti-aging, sleep, weight management, probiotics). Products are manufactured at GMP-certified facilities by Medizen Labs Pvt. Ltd. and sold/marketed by Meltingpot Concepts Pvt. Ltd.

Product overview

Zenith Nutrition is an Indian e-commerce nutritional supplements company operating at zenithnutrition.com. Their product portfolio consists of a broad range of vegetarian dietary supplements across multiple categories: vitamins (including B-complex, C, D, E, and K), minerals (calcium, magnesium, zinc, selenium, potassium), herbal extracts (Ashwagandha, Ginseng, Ginkgo Biloba, Turmeric/Curcumin, Milk Thistle), antioxidants (Glutathione, Resveratrol, Alpha Lipoic Acid, Astaxanthin, CoQ10/Ubiquinol), amino acids (NAC, L-Lysine, L-Theanine), specialty formulations (HairFab, MemoryFab, AgeFly for hair, cognitive, and anti-aging support), digestive health (UltraProbiotic, Ultra Enzyme Plus), and weight management supplements (Green Coffee Bean, Chromium). The company positions itself as offering GMP-certified, third-party lab-tested vegetarian supplements with FSSAI licensing (License No. 11215332000675), sold through their Shopify-based e-commerce platform with manufacturing by Medizen Labs Pvt. Ltd. and Meltingpot Concepts Pvt.Ltd.

Differentiator

Problem solved

Functional benefit

Products and services

• Multivitamin for Men & Women with Astaxanthin, Piperine & Ginseng Daily active multiple supplement combining vitamins, minerals, and antioxidant extracts including Astaxanthin, Piperine, and Ginseng in 60 vegetarian capsules, formulated to bridge nutritional gaps and support immune function, energy metabolism, and healthy aging.
• Daily Active Multiple Gummies Bear-shaped vegetarian gummy multivitamin containing Vitamin A, B5, B12, C, D, E, Folic Acid, Iodine, Magnesium, and Zinc in orange and lemon flavors, designed for kids, teens, men, and women.
• Vitamin B2 Riboflavin Water-soluble B vitamin supplement in 100 vegetarian capsules supporting energy production, antioxidant benefits, eye health, and skin/hair health.
• Niacin / Vitamin B3 Essential water-soluble B vitamin supplement in 100 vegetarian capsules supporting brain function, heart health, immunity, and skin health.
• Pantothenic Acid / Vitamin B5 Water-soluble B vitamin supplement available in 500mg and 5000mcg strengths supporting lipid metabolism, energy production, skin health, and hormone synthesis.
• Methylcobalamin / Vitamin B12 Biologically active form of Vitamin B12 supplement in 100 vegetarian capsules supporting DNA synthesis, energy production, red blood cell formation, and neurological health.
• Vitamin B-Complex Complete B vitamin complex in 120 vegetarian capsules containing B1, B2, B3, B5, B6, B12, Folic Acid, and Biotin supporting nervous system health and stress defense.
• Vitamin C with Rosehips & Citrus Bioflavonoids 500mg Vitamin C supplement enhanced with rose hips and citrus bioflavonoids for enhanced bioavailability in 60 vegetarian capsules.
• Vitamin C & Zinc Effervescent Tablets Effervescent tablets combining natural Vitamin C from amla extract and Zinc sulphate for immune support, antioxidant protection, and collagen production; dissolves completely in water.
• Vitamin D3 Oral Strips Fast-dissolving oral strips delivering 400 I.U. of Vitamin D3 directly into the bloodstream, bypassing the digestive system, in a pleasant taste format.
• Vitamin D3 & K2 Combined supplement of bioactive Vitamin D3 and Vitamin K2 in 60 vegetarian capsules for calcium absorption, bone health, and cardiovascular support.
• Vitamin D3 Cholecalciferol (Vitamin D3) supplement in 120 vegetarian capsules supporting bone health, immune function, and calcium absorption.
• Alpha Lipoic Acid Universal antioxidant supplement in 100mg and 300mg strengths with 120 vegetarian capsules, supporting free radical defense, energy production, and cognitive function.

Quantifiable outcome

• Products manufactured at GMP-certified facilities with third-party lab testing
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Meltingpot Concepts Pvt.Ltd.coreChannel Partner/ Reseller/ DistributorMeltingpot Concepts Pvt.Ltd. serves as the seller and marketer of Zenith Nutrition products. Located at #104/4, 1st Cross, NTY layout, Avalahalli, Mysore Road, Bangalore-560026, Karnataka. Handles sales, marketing, and distribution operations for the brand.
• Medizen Labs Pvt.Ltd.coreOthersMedizen Labs Pvt.Ltd. is the manufacturer of Zenith Nutrition supplements. Located at Avalahalli, Mysore Road. Products are manufactured under quality standards with contact email [email protected]. Holds License No. 11215332000675.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Dabur India: Large Indian FMCG with health supplements and ayurvedic nutrition portfolio (Dabur Honey, Chyawanprash, herbal supplements). Comparable on Indian consumer base and herbal/supplement categories, but with significantly broader product portfolio and pan-India retail distribution.
• Patanjali Ayurved: Large Indian ayurvedic and herbal supplements brand offering vitamins, immunity products, and condition-specific formulations (e.g., Chyawanprash, Shilajit). Comparable on herbal supplements portfolio and condition-specific positioning for Indian consumers.
• Himalaya Wellness: Established Indian herbal healthcare and supplement brand with broad portfolio across vitamins, herbal extracts, and wellness. Comparable on product categories (herbal supplements, specialty condition SKUs) and Indian consumer base, but operates much more broadly with extensive offline distribution.
• GNC: Global vitamins and supplements specialty retailer with multi-category portfolio including vitamins, minerals, herbal, and condition-specific supplements. Comparable on broad specialty-condition supplements assortment, but operates at much larger scale and with global omnichannel footprint.

Direct peers

• OZiva: Indian plant-based/clean-label nutrition brand selling supplements, protein, and wellness products online. Comparable on D2C India-first model, broad multi-category supplements portfolio, and condition-specific positioning (weight, beauty, immunity).
• MuscleBlaze: Indian sports nutrition and wellness brand owned by Bright Lifecare, selling vitamins, protein, and supplements primarily through its own D2C site. Comparable on India-only distribution, broad supplements portfolio, and own-storefront D2C focus.
• Plix: Indian D2C plant-based nutrition brand selling supplements, wellness, and beauty products direct-to-consumer. Comparable on India-focused D2C model, vegetarian/clean positioning, and broad condition-specific supplements catalog.
• HealthKart: India's largest D2C health supplements and sports nutrition platform selling vitamins, minerals, and herbal products directly to consumers online. Highly comparable on customer base (Indian health-conscious consumers), product breadth (multi-category supplements), and direct-to-consumer e-commerce model.
• Wellbeing Nutrition: Indian D2C nutrition brand offering vitamins, supplements, and wellness products (including melts, gummies, and effervescent formats) directly through its website. Closely comparable on novel delivery formats, India-only D2C positioning, and broad multi-condition product portfolio.
• The Whole Truth Foods: Indian clean-label nutrition brand selling supplements, protein, and health foods via D2C. Comparable on ingredient transparency narrative, India-focused D2C e-commerce, and multi-category supplements assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/zenithnutritio1
• Facebookfacebook.com/zenithnutrition
• LinkedInlinkedin.com/company/zenith-nutrition

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zenith Nutrition