Café Etrusca

What Café Etrusca does

Café Etrusca (legal entity Etrusca Comercial, S.A. de C.V.) is a Mexican specialty-coffee supply company founded in 1995 and headquartered in Azcapotzalco, Mexico City. The company operates a "Todo Para Tu Cafetería" one-stop model serving coffee shops, hotels, restaurants, cafeterias, green-coffee buyers, and barista trainees. Its customer base spans SMB coffee entrepreneurs in Mexico and abroad, with primary use cases including new café bar outfitting, recurring consumable supply, equipment installation and maintenance, custom-blend development, and barista training.

The core offering combines three proprietary brands — ChillOut (in-house Mexican-produced powder bases, syrups, purées, jellies, tapioca, pearls, and sauces in up to 18+ flavors), Barista Champ (specialty coffee across Chiapas, Veracruz, Puebla, and Hidalgo with 12 international awards), and La Fenice (premium accessories) — with distribution of leading third-party brands (Torani syrups, David Rio chai, Prana Chai, Aiya matcha, Cappuccine, MoCafe, Cool Capps, Hario, Chemex, Fellow, Kalita, Baratza, Bonavita, Brewista). Underlying technical capabilities include an SCA-certified on-site cupping laboratory, certified cuppers and master roasters, a Personalized Coffee Blend Service (Mezcla Personalizada), and Green Pro single-valve packaging with per-lot quality reporting on humidity, density, color, odor, and SCA defect classification (>80 score).

The business model is multi-channel: eleven owned Sucursales across Mexico (CDMX Zona Rosa and Viaducto, Guadalajara, Monterrey, Puebla, Querétaro, Tijuana, Xalapa, León, Toluca/Metepec, Mérida), ten authorized third-party distributors in secondary cities (Coyoacán, Satélite, Naucalpan, Coapa, Revolución, Aguascalientes, La Paz, Los Cabos, Pachuca, San Luis Potosí), two CEDIS warehouses (Vallejo CDMX, Zapopan Jalisco), and the tienda.cafeetrusca.com e-commerce storefront. Revenue streams include transactional sales of insumos, hardware (espresso machines, grinders, roasters, blenders), accessories, specialty roasted and green coffee, plus fee-based training ($800–$5,000 MXN per participant) and free Sesiones Sabatinas continuing-education sessions. Pricing is published in MXN inclusive of IVA, with group discounts of 5–15% and an ex-alumni 10% loyalty discount. Inside sales is executive-attended for quoting and custom-blend advisory.

Name

Café Etrusca

Legal name

Etrusca Comercial, S.A. de C.V.

Website

https://cafeetrusca.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Café Etrusca (Etrusca Comercial, S.A. de C.V.), founded 1995 in Mexico City, is a specialty-coffee supply company serving Mexican coffee shops, hotels, restaurants, and baristas with proprietary and distributed insumos, equipment, accessories, green coffee, and training through 11 branches, 10 distributors, and 2 CEDIS warehouses.

Ownership category

akta.pro rank

Product category

Specialty Coffee Supply Distribution

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro industry

PRIMARYCRACADAC

Coffee, Espresso & Tea Appliances Retail

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Small Appliance & Kitchen Gadget Retail

Keywords

• Specialty coffee distribution
• Barista training services
• Coffee shop consumables
• Coffee equipment supply
• Green coffee wholesale

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices23 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Sale of consumable supplies (insumos): Recurring and repeat wholesale/retail sales of powder bases, syrups, purées, concentrates, jams, jellies, popping pearls, tapioca, teas, tisanas and molecular toppings under the proprietary ChillOut brand and partner brands (Torani, David Rio, Prana Chai, Aiya, Stash, Tea Zone, Cappuccine, MoCafe, Cool Capps). Includes unit-priced SKUs distributed via tienda.cafeetrusca.com.
2. Sale of coffee equipment and machinery: One-time hardware sales of espresso machines (Reneka), grinders (Ceado, Eureka, Fiorenzato, Anfim, Mahlkönig, Comandante), roasters (Coffee Tech), blenders (Hamilton Beach, Blendtec), plus installation, preventive maintenance, repair and spare parts services.
3. Sale of barista accessories and brewing equipment: Retail of specialty coffee accessories and brewing tools (Hario, Chemex, Fellow, Kalita, Baratza, Bonavita, Brewista, Tiamo, Barista Space, La Fenice proprietary line).
4. Coffee sales (specialty, premium, green): Sale of roasted specialty coffee (Barista Champ line), premium blends (Mezcla Especial No. 1, Italiana, Descafeinado) and green coffee (from 5 kg bags in Green Pro packaging to jute sacks).
5. Barista training and education services: Fee-based courses, workshops, Saturday sessions and customized corporate trainings ranging from $800 to $5,000 MXN per participant (combos up to $5,000 MXN); includes entrepreneur formation, roasting, barista formation, latte art, extraction methods, mixology, bubble tea, and free Saturday sessions. Group discounts of 5-15%.
6. Wholesale distribution through CEDIS and authorized distributors: Bulk distribution and wholesale revenue through two CEDIS centers (Vallejo CDMX, Zapopan) and ~10 authorized distributors serving secondary Mexican markets; transactional B2B revenue model.

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels7 records

Core offering

Café Etrusca distributes specialty coffee, beverage consumables (insumos), professional coffee equipment, and barista accessories to coffee shops, restaurants, hotels, and cafeterias across Mexico through retail branches, authorized distributors, and CEDIS warehouses. The company also operates an e-commerce storefront (tienda.cafeetrusca.com), offers an SCA-certified custom blend development service, runs a fee-based barista training program, and provides equipment installation, preventive maintenance, and repair services.

Differentiator

Problem solved

Functional benefit

Brands

• Barista Champ: Specialty Mexican coffee line working directly with producers; project with high social impact that has won 12 international awards and offers washed, honey, red honey, black honey and natural processes from Chiapas, Veracruz, Puebla and Hidalgo.
• ChillOut
• La Fenice

Products and services

• Café Barista Champ Specialty Mexican coffee line owned by Café Etrusca, sourced directly from farmers in Chiapas, Veracruz, Puebla and Hidalgo with 12 international awards. Coffees are produced using washed, honey, red honey, black honey and natural processes and meet the SCA definition of specialty coffee (free of primary defects, no quakers, scoring above 80 points).
• Café Etrusca Premium Coffee Blends (Mezcla Especial No. 1, Italiana, Descafeinado) Premium arabica blends from Veracruz and Chiapas, including Mezcla Especial No. 1 (50/50% blend with nut, almond, chocolate, caramel and cinnamon notes), Mezcla Italiana (100% Italian-roast Typica arabica, cinnamon and dark chocolate notes) and Descafeinado (100% dark-roast decaffeinated Typica arabica with caramel, piloncillo and butter notes). Available in 500 g, 1 kg and 5 kg presentations.
• Café en Verde (Specialty Green Coffee) Green specialty coffee from Puebla, Veracruz, Chiapas and Hidalgo with washed, honey and natural processes. Sold from 5 kg in Green Pro single-valve bags or jute sacks for larger volumes. Each shipment includes a technical sheet and quality report covering humidity, density, odor, color, appearance and SCA-based classification (>80 score, ≤5 defects, zero primary defects).
• ChillOut Consumables (powders, syrups, purées, jellies, tapioca, pearls) 100% Mexican brand of consumables for coffee bars covering powder bases (ChillOut Mix, 18 flavors including chocolate, matcha, cappuccino, taro, caramel, mocha), ChillOut Just Fruit bases (4 flavors with dehydrated fruit pieces), ChillOut Active (5 functional flavors with no added sugar), ChillOut Jarabes (10 syrup flavors), ChillOut Purés y Concentrados (no refrigeration required after opening), ChillOut Salsas (e.g., chamoy) and ChillOut Moleculares (tapioca, bursting pearls in 13 flavors, popping pearls, jelly with 70% coconut pulp). Yields approximately 40 drinks of 480 ml per 2 kg bag.
• Torani Syrups (Clásico, Puremade, Sugar Free, Puremade Zero Sugar) Distribution of Torani syrups and sauces in Mexico through Café Etrusca: Clásico cane-sugar line (67 flavors, 750 ml), Puremade (47 flavors, no preservatives/colors/artificial flavors), Sugar Free (32 flavors, Splenda-sweetened, 1 L), Puremade Zero Sugar (stevia-sweetened), plus Torani Real Fruit Smoothie Mix (7 flavors, 1.89 L) and Puree Blend (1 L).
• David Rio Chai and Super Blends Distribution of David Rio chai bases (Tiger, Tucan, Tiburon, Elefante, Tortuga, Orca, Flamingo) plus Super Blends (Matcha Latte, Thai Iced Tea, Beet Latte, Masala Chai, Turmeric Latte). Brand supports endangered species welfare programs. Yields approximately 8 to 90 cups depending on presentation.
• Mocafe, Cappuccine and Cool Capps Powder Bases

Quantifiable outcome

• 12 international awards for Barista Champ specialty coffee line
• +5 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

16 partnerships are on record, tiered core, flagship and minor.

• David RiocoreChannel Partner/ Reseller/ DistributorDistribution partnership for David Rio chai bases (Tiger, Tucan, Tiburon, Elefante, Tortuga, Orca, Flamingo) plus Super Blends (Matcha Latte, Thai Iced Tea, Beet Latte, Masala Chai, Turmeric Latte). Supports David Rio's mission of helping endangered-species organizations. Sold via tienda.cafeetrusca.com and chillout/tienda storefronts.
• ToraniflagshipChannel Partner/ Reseller/ DistributorMulti-line distribution of Torani syrups and sauces: Clásico (67 flavors, 750 ml), Puremade (47 flavors, no preservatives), Sugar Free (32 flavors, splenda-sweetened), Puremade Zero Sugar (stevia). Plus Torani Real Fruit Smoothie Mix (7 flavors, 1.89 L) and Puree Blend (1 L). World's leading syrup brand distributed by Etrusca for the Mexican market.
• Prana ChaicoreChannel Partner/ Reseller/ DistributorDistribution of Prana Chai blends (3 flavors in 250 g and 1 kg presentations) including the Prana Chai Vegano masala-chai variant; brand-owned by a tea specialist and positioned for premium chai preparation.
• AiyacoreChannel Partner/ Reseller/ DistributorDistribution of Aiya Matcha Zen (1 kg) — sourced from Nishio, Japan, the world's leading region for organic matcha production.
• Stash TeacoreChannel Partner/ Reseller/ DistributorDistribution of Stash Premium (34 flavors, 18-bag boxes), Premium Descafeinado (5 flavors) and Holiday (3 flavors) tea lines.
• Tea ZonecoreChannel Partner/ Reseller/ DistributorDistribution of Tea Zone popping pearls (10 flavors, 3.2 kg), jelly (7 flavors), syrups (15 flavors, 1.92 L) and tapioca (2.72 kg) for molecular beverage applications.
• CappuccinecoreChannel Partner/ Reseller/ DistributorDistribution of Cappuccine powder-base frappés (27 flavors, 1.36 kg presentation, ≈22 drinks per pack) including the Decadence chocolate variant and Charcoal Mocha; gluten-free.
• MoCafecoreChannel Partner/ Reseller/ DistributorDistribution of MoCafe organic-ingredient powder bases for frappés and lattes (25 flavors, 1.36 kg, trans-fat free, ≈27 drinks per pack).
• Cool CappsminorChannel Partner/ Reseller/ DistributorDistribution of Cool Capps powder bases (12 flavors, 1.58 kg, ≈31 drinks per pack) including Chai Capps spice-and-tea-based line.
• HarioflagshipChannel Partner/ Reseller/ DistributorDistribution of Hario brewing equipment (V60 drippers, servers, manual grinders, scales) for filter coffee; featured with a dedicated catalog microsite (qr.cafeetrusca.com).
• ChemexflagshipChannel Partner/ Reseller/ DistributorDistribution of Chemex pour-over brewers via tienda.cafeetrusca.com/chemex storefront — positioned as a premium filter-coffee method for cafés.
• FellowcoreChannel Partner/ Reseller/ DistributorDistribution of Fellow kettles, grinders and accessories for the barista area.
• KalitacoreChannel Partner/ Reseller/ DistributorDistribution of Kalita flat-bottom and wave drippers and accessories via tienda.cafeetrusca.com/kalita.
• BaratzacoreChannel Partner/ Reseller/ DistributorDistribution of Baratza grinders and accessories; featured in the ETRUSCA 2023-2024 catalog.
• BonavitaminorChannel Partner/ Reseller/ DistributorDistribution of Bonavita kettles and accessories for coffee preparation.
• Brewista

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Boncafé: Mexican B2B coffee supplier serving hotels, restaurants and coffee shops with insumos, equipment and training. Directly comparable as a domestic one-stop coffee-shop supplier competing for the same SMB café-operator customer base.
• Italian Coffee (Mexico): Mexican coffee chain and B2B coffee supplier with owned branches and wholesale operations across Mexico. Closely comparable to Etrusca's mix of own-retail and B2B distribution plus barista training.
• Café El Marino: Long-established Mexican coffee shop supplier serving cafeterías and restaurants with insumos and equipment. Directly competes in the same Mexican B2B coffee-supply category as Etrusca.
• Clive Coffee: US specialty coffee equipment retailer offering premium espresso machines, grinders and accessories plus education content. Closely comparable in business model — specialty coffee equipment retail plus brand storytelling — though operating in the US market.

Broad incumbents

• Illy Caffè: Italian premium-coffee brand with distribution and own-branded retail in Mexico. Comparable as a broader incumbent competing in the same specialty-coffee supply space but as part of a global portfolio rather than a Mexico-specialized supplier.
• Lavazza: Italian coffee group distributing espresso, coffee beans and foodservice equipment in Mexico through B2B channels. Comparable incumbent with overlapping equipment-and-coffee supply but operating at global scale.
• Segafredo Zanetti: Italian espresso brand with B2B foodservice distribution in Mexico (coffee machines plus coffee). Comparable as a broader incumbent offering both equipment and coffee to the same HORECA customer base.
• Juan Valdez Café: Colombian specialty-coffee chain with Mexican retail and B2B presence. Comparable as a brand-led specialty-coffee operator serving cafés and consumers in Mexico but with a different mix (more retail, less supply).
• Nestlé Professional: Global out-of-home coffee and beverage service (Nescafé, Nespresso Professional) supplying HORECA customers in Mexico. Comparable as a broad incumbent serving the same coffee-shop customer base with branded coffee and equipment solutions.
• Monin: French global syrup and beverage-base brand distributed through foodservice channels worldwide. Comparable as a competing supplier of premium flavor syrups and bases to the same café/beverage-operator customers in Mexico.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cafeetrusca
• Xx.com/CafeEtrusca
• LinkedInlinkedin.com/company/etruscacomercial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Café Etrusca