Home Free Today Realty

What Home Free Today Realty does

Home Free Today Realty is a private residential real estate brokerage headquartered in West Palm Beach, Florida, serving home buyers and sellers across the South Florida market. The firm operates across Palm Beach, Broward, Miami-Dade, St. Lucie, and Martin counties, with a lifetime track record of over 750 properties sold and $135M+ in residential transaction volume over the past decade, spanning from Vero Beach to Miami. The single disclosed member of the management team is Licensed Real Estate Broker Alex Seehaver (License #BK3434247). The company is independently owned with no parent company, institutional investors, or external funding disclosed in the source data.

The firm's platform is built on a standard brokerage technology stack rather than proprietary technology. Core components include an iHomefinder-powered MLS search engine with IDX data feeds from Beaches MLS (RAPB) and St. Lucie REALTORS, Mapbox integration for interactive geographic property display, and Property Panorama and Matterport for virtual tours. The website features 10 community-specific property listing portals (Lake Worth, Fort Lauderdale, Port St. Lucie, Boynton Beach, Loxahatchee/The Acreage, Royal Palm Beach, Boca Raton, West Palm Beach, Hollywood), an Advanced Property Search tool with filtering by property features and HOA fees, a 'What is My Home Worth?' comparative market analysis tool, and blog content targeted at first-time homebuyers and sellers. Distribution is primarily through organic SEO and a sales-led direct-agent go-to-market motion.

Revenue is generated exclusively through traditional real estate commissions on buy-side and sell-side residential transactions, with industry-standard rates of 5–6% total commission split between buyer's and seller's agents. The primary customer segment is residential home buyers and sellers in South Florida, supplemented by smaller segments targeting real estate investors (via a dedicated Investor Specials service) and first-time homebuyers. There is no publicly disclosed pricing, no enterprise or commercial client base, and no recurring or subscription revenue component.

Name

Home Free Today Realty

Legal name

Home Free Today Realty

Website

https://hftrealty.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Home Free Today Realty is a private residential real estate brokerage in West Palm Beach, Florida, serving individual home buyers and sellers across South Florida through licensed agents and an MLS-powered online platform.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Affordable Housing & First-Time Buyer Brokerage (BPAJAAAD)

Keywords

• Residential real estate brokerage
• MLS property search
• Buyer and seller representation
• Home valuation services
• Investment property sales

Headquarters

HQ city

West Palm Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate brokerage earning commissions on residential property buy-side and sell-side transactions. Agents represent buyers and sellers through the full transaction lifecycle from listing to closing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Home Free Today Realty is a residential real estate brokerage that represents buyers and sellers in South Florida property transactions. The company provides MLS-powered property search, comparative market analysis, agent-led negotiation and closing support, community-specific listing portals for nine South Florida areas, and a dedicated Investor Specials program for investment property acquisitions.

Product overview

Home Free Today Realty operates as a residential real estate brokerage offering a unified platform combining MLS property search, buyer/seller representation services, and specialized investor programs. The core offering consists of the MLS Search system powered by iHomefinder, supplemented by community-specific property listing portals for 10 South Florida areas, a home valuation tool (What is My Home Worth?), and an Advanced Property Search feature with extensive filtering capabilities. The platform integrates Mapbox for interactive mapping, Property Panorama and Matterport for virtual tours, and draws data from Beaches MLS and RAPB databases. Services are delivered through dedicated community pages (Lake Worth, Fort Lauderdale, Port St. Lucie, Boynton Beach, Loxahatchee/The Acreage, Royal Palm Beach, Boca Raton, West Palm Beach, Hollywood) plus specialized Investor Specials and Buyers/Sellers service tracks.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Services Full-service buyer and seller representation in South Florida residential property transactions, including listing, marketing, negotiation, and closing support through licensed real estate agents.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights8 records

Broad incumbents

• Compass: National tech-enabled brokerage with significant South Florida agent presence. Comparable as a residential real estate brokerage competing for the same buyers/sellers in Palm Beach, Broward, and Miami-Dade counties, but with vastly greater scale and proprietary technology.
• RE/MAX: Globally recognized residential brokerage franchise with deep agent networks throughout South Florida. Competes for the same residential transactions and agent recruitment in Palm Beach, Broward, and Miami-Dade markets.
• Coldwell Banker: Long-established national residential brokerage franchise with strong Florida affiliate presence. Comparable as a traditional commission-based brokerage serving the same buyer/seller pool in South Florida.
• eXp Realty: Cloud-based brokerage operating across all U.S. states including Florida. Directly competes for agents and transactions in the same South Florida counties, but with a fundamentally different (cloud/commission-cap) cost structure and national brand.
• Berkshire Hathaway HomeServices: National residential brokerage franchise affiliated with Berkshire Hathaway, with multiple Florida regional affiliates. Comparable as a full-service residential brokerage competing in the same South Florida counties.

Regional players

• Douglas Elliman: Residential brokerage with concentrated East Coast Florida presence, particularly strong in Palm Beach, Boca Raton, and Fort Lauderdale luxury segments. Directly comparable as a regional brokerage serving overlapping South Florida geographies.
• Premier Estate Properties: Independent luxury-focused brokerage specializing in high-end South Florida residential properties from Boca Raton to Palm Beach. Comparable as a regional independent brokerage serving overlapping luxury and residential segments of the South Florida market.
• The Keyes Company: Florida-headquartered independent residential brokerage with offices throughout South and Central Florida. Comparable as a regional independent brokerage operating in overlapping South Florida counties with similar service model.

Emerging players

• Redfin: Tech-enabled residential brokerage with active Florida operations offering a hybrid agent-plus-digital model with reduced commissions. Competes for the same buyer/seller pool with a fundamentally different cost structure and digital-first approach.

Direct peers

• Illustrated Properties: Long-standing independent residential brokerage headquartered in Palm Beach Gardens serving Palm Beach, Martin, St. Lucie, and surrounding counties. Closest direct peer — same regional footprint, similar independent/traditional brokerage model, and overlapping South Florida communities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/home-free-today-realty

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Free Today Realty