CGI Communications

What CGI Communications does

CGI Communications, operating as CGI Digital | HelloNation, is a U.S. digital marketing and video production agency headquartered in Rochester, NY with a satellite office in Chicago, IL. Founded in 1989 (corporate founding year 1988), the company serves two primary customer segments: municipalities and city governments seeking to promote tourism and community growth, and small to medium businesses seeking to build and expand their digital presence. Its flagship community video program, ElocalLink, produces cost-free municipal showcase videos as a partnership-led acquisition channel, and it has expanded into a bundled service offering covering video production, website design, SEO, social media marketing, Google Ads, graphic design, and reputation management.

The company's underlying technology combines in-house production capabilities with several proprietary platforms: Edvertising (an AI-optimized advertising service), Magellan Voice Search (voice search optimization), SeeSaw (digital marketing analytics and insights), ReviewTube (organic word-of-mouth advertising and reputation management), and HelloNation (a national good-news media network positioned for search and AI discovery). The company operates through three wholly-owned divisions — ElocalLink, NEXT! Digital Ad Agency, and ReviewTube — and lists a BBB Business Review as its primary third-party credibility signal.

CGI's revenue model is professional services-based: contracts are quote-based and customized per client, with ongoing relationships spanning video, web, SEO, paid media, and reputation management engagements. Go-to-market is sales-led, with acquisition via the company website (cgidigital.com), toll-free phone support (800-398-3029), and the Community Partnership Program. Pricing is not publicly disclosed. The company is privately held with no disclosed parent company, institutional investors, or venture funding, and revenue figures are not publicly available.

Name

CGI Communications

Legal name

CGI Communications

Website

https://cgicommunications.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

251–500 employees

Short description

CGI Communications, operating as CGI Digital | HelloNation, is a Rochester, NY-based digital marketing and video production agency serving municipalities and small to medium businesses across the United States through video, web, SEO, social, paid media, and reputation management services.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industries

Customer Experience (CX) & Digital Experience (BPAHAEAC), Digital PR & Social Media Communications (MPAAADAJ), Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

• Digital marketing services
• Video production services
• Search engine optimization
• Social media marketing
• Web design services

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Digital Marketing Services: The company generates revenue through providing comprehensive digital marketing services to businesses and municipalities, including video production, website design, SEO services, social media marketing, Google Ads management, graphic design, and reputation management services. Services are offered on a contract basis with ongoing client relationships.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

CGI Communications (operating as CGI Digital | HelloNation) is a digital marketing agency that sells professional video production, website design, SEO, social media marketing, Google Ads, graphic design, reputation management, and AI-optimized advertising services to U.S. small and medium businesses, municipalities, and expert contributors. The firm wraps these services with proprietary platforms including Edvertising (AI-optimized advertising), Magellan Voice Search, SeeSaw analytics, ReviewTube reputation management, and the HelloNation national good-news media network, delivered under contract-based, custom-quoted engagements.

Product overview

CGI Digital | HelloNation is a digital marketing agency with three divisions (ElocalLink, NEXT! Digital Ad Agency, and ReviewTube) offering a comprehensive suite of services including Video Production, Website Design, Digital Marketing, SEO Services, Social Media Marketing, Google Ads, Graphic Design, Insights/Reputation Management, SeeSaw, Magellan Voice Search, and Edvertising. The company also operates HelloNation, a national good news platform built for AI discovery and digital engagement. The product portfolio combines traditional digital marketing services with specialized tools for voice search optimization, AI-powered advertising, and community-focused content creation.

Differentiator

Problem solved

Functional benefit

Brands

• ElocalLink: Community and municipal video marketing division launched in 1989, helping spotlight small businesses and cities grow.
• NEXT! Digital Ad Agency
• ReviewTube
• Edvertising
• Magellan Voice Search
• SeeSaw

Products and services

• Video Production Professionally-produced video content services for businesses and communities to share their stories and strengthen digital presence. Targeted at SMBs and municipalities that need high-quality video but lack in-house production capabilities.
• Website Design Engaging, optimized website design services aimed at boosting both foot traffic and web traffic for clients. Targeted at local businesses needing a conversion-oriented web presence.
• Digital Marketing Comprehensive digital marketing services combining SEO, social media marketing, and paid media strategy to shape client online presence. Targeted at SMBs needing multi-channel digital marketing under one vendor.
• SEO Services Search engine optimization services designed to improve organic visibility and search rankings for client websites. Targeted at businesses seeking to compete in organic search results.
• Social Media Marketing Social media marketing services to build and manage brand presence across major platforms. Targeted at local businesses lacking internal social media resources.
• Google Ads Paid advertising management services on the Google Ads platform designed to drive targeted traffic to client websites. Targeted at businesses seeking paid search lead generation.
• Graphic Design Custom logo creation and graphic design services to establish or refresh brand identity. Targeted at SMBs and municipalities needing visual brand assets.
• Insights (Reputation Management) Reputation management and analytics service providing fresh insights into business operations and digital presence. Targeted at enterprises seeking to recruit talent and manage brand perception.
• Magellan Voice Search Voice search optimization service designed to enhance business visibility in voice-based search results. Targeted at businesses seeking to capture voice-driven local search traffic.
• Edvertising AI-optimized advertising service built on industry expertise, designed to share good news content and optimized for AI discovery and digital engagement. Targeted at businesses and experts seeking AI-discoverable advertising distribution.
• HelloNation Platform National good-news media network dedicated to amplifying trusted voices, expert insights, and positive stories, built for search, AI discovery, and digital engagement. Targeted at organizations and individuals seeking to turn expertise and leadership into discoverable content.
• ElocalLink Community Video Program Community and municipal video marketing program, launched in 1989 as the first CGI Digital division, spotlighting small businesses and helping cities grow through community showcase video content. Targeted at municipalities and local SMBs nationwide.
• NEXT! Digital Ad Agency Digital advertising agency division providing tools and strategies for businesses seeking to succeed in the digital world. Targeted at SMB clients ready to scale digital advertising.
• ReviewTube Reputation and review management platform displaying organic word-of-mouth advertising while providing insights into business operations. Targeted at businesses seeking to manage online reviews and word-of-mouth presence.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Dallas County, TXcoreStrategic or Co-development PartnerCGI Digital | HelloNation partners with Dallas County, TX to create complementary video content as part of their community partnership program. The company produces municipal showcase videos to promote tourism and community growth at no cost to the municipality.
• Tampa, FLcoreStrategic or Co-development PartnerCGI Digital | HelloNation partners with Tampa, FL as part of their community video program. The company delivers cost-free municipal showcase videos to promote tourism and community growth while strengthening their presence in prominent cities nationwide.
• Communities NationwidecoreStrategic or Co-development PartnerCGI Digital | HelloNation maintains ongoing partnerships with communities across America as part of their community video program. This includes prominent cities as well as areas of Middle America, making a positive impact on municipalities nationwide through cost-free video content production.

Scale indicators2 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Hibu: Hibu is a long-standing U.S. digital marketing agency serving local SMBs and municipalities with websites, SEO, social media, and video - the same core menu as CGI Digital/HelloNation.
• Vendasta: Vendasta provides a white-label digital marketing platform for agencies serving SMBs, including reputation, SEO, and social - competitive with CGI's productized service stack.
• Scorpion: PE-backed Scorpion is a digital marketing agency targeting SMB and franchise customers with websites, video, SEO, and paid media - the same end-to-end service model as CGI.
• Web.com: Web.com delivers website design, SEO, and digital marketing to SMBs at scale, with a similar productized agency-plus-platform model.
• Thryv: Thryv (formerly Yodle/Demandforce) provides a small-business marketing and CRM platform covering websites, SEO, listings, and reputation management - directly overlapping CGI's SMB stack including ReviewTube.
• ReachLocal (Gannett/LocaliQ): LocaliQ (Gannett's SMB marketing arm, formerly ReachLocal) sells websites, search, social, and video marketing to local businesses, mirroring CGI's full-service SMB offering.

Broad incumbents

• Constant Contact: Constant Contact is a broader small-business marketing platform spanning email, social, websites, and events, with overlapping SMB and municipal/government-adjacent customer segments.
• Roper Technologies (Frontline Education/Vbrick): Roper's software holdings serve government and education verticals, adjacent to CGI's municipal community-partnership niche, though not a direct marketing-services competitor.
• GoDaddy Digital Marketing (Cafe Commerce/Surety): GoDaddy's small-business digital marketing suite (websites, SEO, social, ads) targets the same SMB segment as CGI from a much larger platform incumbent position.

Regional players

• Elite Digital Media: A Canada-based full-service digital marketing agency offering video, web, SEO, and social - comparable service menu to CGI but operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@cgidigital9583
• Facebookfacebook.com/cgicommunications
• LinkedInlinkedin.com/company/cgi-communications
• Instagraminstagram.com/cgi_digital
• TikToktiktok.com/@cgi_digital
• Xx.com/cgi_comms

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CGI Communications