Castle Hills

What Castle Hills does

Castle Hills is a 2,900-acre master-planned residential community located in Lewisville, Texas, in the Dallas-Fort Worth metroplex. Developed and operated by Bright Realty under CEO Chris Bright, it has grown to include over 4,300 homes since welcoming its first residents in 1998, with the Bright family's ties to the land dating to 1952. The community serves a broad base of individual homebuyers, renters, and luxury estate buyers across multiple price points (from low $170s condominiums to custom estate homes starting at $1.75M), with diverse product types including single-family homes, townhomes, condominiums, luxury apartments, and purpose-built rental homes.

The community's portfolio is organized into distinct sub-neighborhoods and mixed-use developments: Northpointe (final single-family phase with 400+ lots across five homebuilders), Enchanted Hill (luxury gated golf-course community), The Realm at Castle Hills (324-acre mixed-use live-work-shop development), Crown Centre (140-acre office/retail/hotel/rental community), The Lakes at Castle Hills (18-hole championship golf and private country club), Village Shops (on-site retail and dining center), and rental/condo products including Cottages at The Realm (72 rental homes), Discovery at The Realm (luxury apartments using Variable Refrigerant Flow technology), and Sojourn at The Realm (80 luxury condominiums). Notable technical differentiators include the NAHB Platinum award-winning VRF implementation at Discovery at The Realm.

Castle Hills generates revenue through three principal streams: one-time lot and home sales via its network of builder partners (American Legend Homes, Britton Homes, Shaddock Homes, Toll Brothers, Belclaire Homes), recurring rental income from Cottages at The Realm and Discovery at The Realm, and recurring commercial/retail leasing from Village Shops, The Realm, and Crown Centre. Go-to-market is sales-led, relying on on-site model home tours, community events (concert series, festivals, car shows), social media (Facebook/Instagram), local TV coverage (HotOn! Homes on WFAA Channel 8), and lifestyle programming supported by sponsors such as the City of Lewisville, Vector Security, Baylor Scott & White Health, and Kroger. The community is privately held under Bright Realty, has no public API or software platform, and does not disclose financial figures.

Name

Castle Hills

Legal name

Castle Hills

Website

https://castlehills.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Castle Hills is a 2,900-acre master-planned residential community in Lewisville, Texas, developed by Bright Realty, offering 4,300+ homes, retail, dining, golf, and mixed-use developments to homebuyers and renters in the Dallas-Fort Worth market.

Ownership category

akta.pro rank

Product category

Master-Planned Residential Community

NAICS

Land Subdivision (2372), Lessors of Residential Buildings and Dwellings (531110)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

akta.pro secondary industry

Multifamily Apartment Property Management (BPAJAFAA)

Keywords

• Master-planned community
• Residential real estate
• Luxury homes
• Mixed-use development
• Homebuilder partnerships

Headquarters

HQ city

The Colony

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Marketing or Sales, Personnel, Others

Revenue model

1. Home Sales: Castle Hills generates revenue through the sale of residential lots and homes to homebuyers. The community offers various housing options including single-family homes, luxury apartments, condominiums, rental homes, and custom estate homes through multiple homebuilders.
2. Commercial/Retail Space: Revenue from retail and commercial tenants in the Village Shops and other mixed-use areas within the community.
3. Rental Properties: Cottages at The Realm provides rental income from all-rental home neighborhood with 72 three- to four-bedroom homes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Castle Hills is a 2,900-acre master-planned residential community in Lewisville, Texas, developed by Bright Realty, offering a diverse portfolio of housing products (single-family homes, luxury estate lots, townhomes, condominiums, and rental homes) alongside integrated retail, dining, recreational, and mixed-use amenities. It sells residential lots and homes through multiple homebuilder partners, generates rental income from multi-family and rental home neighborhoods, and earns recurring commercial lease revenue from on-site retail centers.

Product overview

Castle Hills is a 2,900-acre master-planned residential community developed by Bright Realty. The portfolio consists of multiple distinct neighborhoods and product types: single-family homes (Northpointe, Enchanted Hill, Castle Hills Southwest, Southpointe), luxury rentals (Cottages at The Realm, Discovery at The Realm), condominiums (Sojourn at The Realm, Quarters at The Shops), and lifestyle products (Golf Villas). Mixed-use developments include The Realm at Castle Hills (324 acres) and Crown Centre (140 acres). The community features The Lakes at Castle Hills championship golf course, Castle Hills Village Shops retail center, and over 25 parks. The community has evolved since 1998 to offer housing options ranging from custom estate homes to rental apartments, serving diverse lifestyle needs.

Differentiator

Problem solved

Functional benefit

Brands

• Castle Hills Village Shops: A neighborhood shopping destination with retailers, restaurants, and conveniences featuring tree-shaded walkways, gardens, and water features.
• The Realm at Castle Hills
• Crown Centre at Castle Hills
• The Lakes at Castle Hills

Products and services

• Northpointe Single-Family Homes A new home community within Castle Hills comprising over 400 new home lots, this is the final phase of homes now selling. Homes offered by American Legend Homes, Belclaire Homes, Britton Homes, Shaddock Homes, and Toll Brothers in various floor plans. Targets families and individuals seeking single-family residences in an established master-planned community.
• Enchanted Hill Custom Estate Lots A luxury gated community within Castle Hills adjacent to The Lakes championship golf course, offering custom home sites for building estate homes with stunning views. Estate lots priced from $340,000-$375,000, with luxury custom homes starting at $1.75 million. Targets high-net-worth buyers seeking custom luxury residences.
• The Realm at Castle Hills A 324-acre mixed-use community within Castle Hills designed as a legacy development where people can live, office, and shop for generations. Features retail, dining, office, and rental living opportunities within a walkable framework. Targets residents and businesses seeking an integrated mixed-use environment.
• Crown Centre at Castle Hills A 140-acre community within Castle Hills featuring office, retail, hotel, and rental living spaces connected by walking trails, water features, bridges, and outdoor seating. Targets office tenants, hotel guests, retail businesses, and renters seeking an integrated environment.
• The Lakes at Castle Hills (Golf & Country Club) An 18-hole championship golf course and private country club offering membership to Castle Hills residents. Includes full club amenities and dining. Targets residents and qualifying members seeking a private club experience.
• Castle Hills Village Shops & Plaza A neighborhood retail destination featuring tree-shaded walkways, gardens, water features, an interactive water fountain, and numerous shops, restaurants, and services. Hosts community events including car shows. Targets residents and visitors of Castle Hills.
• Cottages at The Realm (Rental Homes) An all-rental home neighborhood offering 72 quality-built three- to four-bedroom homes with high-end interior features and access to extensive community amenities. The first all-rental home neighborhood in the area. Targets residents seeking premium rental housing with maintenance-free living.
• Discovery at The Realm (Luxury Apartments) A luxury multi-family apartment community featuring VRF HVAC technology, courtyards, and a lake with docks. Targets renters seeking upscale apartment living with resort-style amenities.
• Sojourn at The Realm (Condominiums) 80 luxury condominiums in two five-story buildings featuring first-floor retail and garage parking. Eight floor plan options up to three bedrooms ranging from 956 to 1,600 square feet, pre-selling from the low $200s. Targets buyers seeking lock-and-leave condominium ownership.
• Quarters at The Shops (Condominiums) One-story condominium units with one, two, and three bedrooms, pricing starting in the $170s. Targets entry-level condominium buyers and downsizers seeking low-maintenance living.
• Chateaux at The Shops (Luxury Townhomes) Two-story luxury townhomes with six floor plan options ranging from 2,008 to 2,284 square feet, starting in the low $400s. Targets buyers seeking attached luxury ownership with walkable access to The Shops retail center.
• Golf Villas (Low-Maintenance Gated Homes) Low-maintenance gated homes in The Lakes neighborhood offering a social membership to The Lakes at Castle Hills and a lock-and-leave lifestyle. Targets buyers seeking a golf-oriented, low-maintenance residence.

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• American Legend HomescoreChannel Partner/ Reseller/ DistributorHomebuilder offering homes in multiple Castle Hills neighborhoods including Northpointe, Southpointe, Southwest, Chateaux at The Shops, and Villas. Provides single-family homes and townhomes ranging from 1,497 to 4,000+ square feet.
• Britton HomescoreChannel Partner/ Reseller/ DistributorHomebuilder in Castle Hills Southwest and Northpointe offering distinctive architecture, energy efficient homes with innovative technology. Homes feature personalized design options.
• Shaddock Homes (Saxony)coreChannel Partner/ Reseller/ DistributorHomebuilder offering Saxony homes in Castle Hills Southpointe with seven floor plan options in both one and two-story designs.
• Toll BrotherscoreChannel Partner/ Reseller/ DistributorLuxury homebuilder offering homes in Castle Hills Northpointe community.
• Bright RealtyflagshipStrategic or Co-development PartnerDeveloper of Castle Hills master-planned community. Bright Realty continues to expand the community with new developments including The Realm and Crown Centre. Chris Bright serves as CEO.
• City of LewisvillecoreGTM or Marketing PartnerPresenting sponsor of Castle Hills Spring Concert Series and community events. Collaborative relationship supporting community lifestyle programming.
• Vector SecurityminorGTM or Marketing PartnerPlatinum sponsor of Castle Hills concert series and Freedom Festival events.
• Baylor Scott & White HealthminorGTM or Marketing PartnerSponsor of Walk with a Doc health program at Castle Hills Village Shops, held monthly.
• Grande CommunicationsminorGTM or Marketing PartnerSponsor of Big City Outlaws concert in Castle Hills Spring Concert Series.
• KrogerminorGTM or Marketing PartnerSponsor of Boy Band Night concert in Castle Hills Spring Concert Series.
• Time Machine Car ShowsminorGTM or Marketing PartnerProduces Classic Car & Truck Shows at Castle Hills Village Shops, featuring area's finest classics, hot rods and mods.

Scale indicators10 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Newland Communities: One of the largest private master-planned community developers in the U.S., with active Texas communities — directly comparable to Bright Realty as a national MPC operator developing and selling residential lots to homebuilders.
• The Woodlands (Howard Hughes Holdings): Iconic 28,000-acre master-planned community north of Houston developed by Howard Hughes Holdings — the largest and most established Texas MPC peer to Castle Hills, sharing the same playbook of integrated housing, retail, office, and amenitized lifestyle.
• Harvest by Hillwood: Hillwood-developed master-planned community in North Texas (Argyle/Northlake area), directly competing with Castle Hills for the same DFW relocating family demographic with amenitized single-family housing, trails, and retail.
• Bridgeland (Howard Hughes Holdings): 11,400-acre master-planned community in Cypress, Texas by Howard Hughes Holdings — directly comparable as a large-scale Texas MPC with mixed housing types, retail village, and extensive parks/trails, competing for similar DFW-to-Houston relocating buyers.
• Johnson Development Corp. Houston-based developer behind multiple Texas MPCs including Cinco Ranch, Cross Creek Ranch, Sienna, and Riverstone — direct competitor to Castle Hills in the Texas master-planned community category with similar product mix and amenity strategy.
• Summerlin (Howard Hughes Holdings): 22,500-acre master-planned community in Las Vegas developed by Howard Hughes Holdings — comparable scale and integrated housing/retail/recreation model, though operating in a different geography; relevant as a peer MPC developer.

Broad incumbents

• Toll Brothers: National luxury homebuilder currently building in Castle Hills Northpointe — comparable to Castle Hills as a luxury home seller and a key channel partner; offers a public-market proxy for North Texas luxury housing demand.
• Hillwood: Perot-family North Texas real estate developer behind Harvest and other DFW master-planned communities, plus large-scale industrial — comparable to Bright Realty as a DFW-focused MPC developer competing for similar buyer pools and land.

Regional players

• Drees Homes: Private homebuilder active in DFW master-planned communities including some competitors to Castle Hills — comparable as a builder channel partner and demand indicator for DFW MPC lot takedowns.

Others

• Bright Realty (Parent): The Bright-family parent developer of Castle Hills — included for context as the operating entity behind Castle Hills; not a comparable peer but a relevant adjacent relationship for understanding capital structure and decision-making.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/castlehillscommunity
• Instagraminstagram.com/castlehillscommunity
• LinkedInlinkedin.com/company/castle-hills-master-association-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Castle Hills