What Bass Edge does

Bass Edge is a privately held, Wildwood, Missouri-based digital media company that has produced bass fishing educational content since at least October 2016. The company's flagship product, THE EDGE, is a bi-monthly podcast hosted by professional angler Kurt Dove that features technique-focused interviews with tournament professionals from the MLF/Bass Pro Tour, BASS Elite Series, and WON Bass circuits, alongside product expert segments. Episodes are distributed globally across Apple Podcasts, Spotify, YouTube, PodBean, Google Play, and RSS, and the company maintains companion channels on Instagram and Facebook to build a community of recreational and competitive bass anglers.

The underlying technology stack is a standard digital media publishing platform: WordPress-style site hosting on bassedge.com, Blubrry PowerPress for podcast hosting, RSS feeds for distribution, and a YouTube channel for video versions. The proprietary content library of 426+ episodes forms the core asset, supplemented by feature articles, instructional videos, and on-demand 'Ask The Pros' Q&A. There is no AI, ML, or proprietary software product; the platform is essentially a content publishing operation.

Bass Edge generates revenue through two streams: (1) sponsored content, led by a multi-year presenting partnership with Megaware KeelGuard (against whom content is recorded at Megaware studios) and supplemented by secondary sponsors including BassCat Boats (added 2024), PowerPole, and Reins; and (2) one-time direct-to-consumer product sales of audio/video DVDs, apparel, books, and marine-care accessories such as Purkleen Descaler via its own e-commerce storefront. The customer base is horizontally segmented into recreational weekend bass anglers and professional tournament competitors, with no enterprise or B2B sales motion.

Name

Bass Edge

Legal name

Bass Edge

Website

https://bassedge.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Bass Edge is a privately held bass fishing media company that produces THE EDGE, a bi-monthly podcast featuring professional angler interviews and technique education, distributed globally via major podcast platforms and YouTube. It monetizes through sponsorships led by Megaware KeelGuard and through direct sales of instructional DVDs, apparel, books, and marine accessories to recreational and tournament anglers.

Ownership category

akta.pro rank

Product category

Fishing Media and Education

NAICS

Other Sound Recording Industries (51229)

akta.pro primary industry

Podcast Networks & Studio Platforms (MPAIADAC)

Keywords

• Bass fishing podcast
• Fishing instruction videos
• Angler education content
• Fishing media platform
• Bass fishing techniques

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Product Sales: Bass Edge sells physical products including instructional DVDs, apparel, books, and boat care accessories through its e-commerce shop.
2. Sponsored Content: The podcast is presented/sponsored by Megaware KeelGuard and features other sponsors like BassCat Boats and PowerPole, generating revenue through sponsorship deals.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Bass Edge operates a bass fishing education media platform centered on "THE EDGE," a bi-monthly podcast featuring interviews with professional bass anglers, technique breakdowns, and product expertise segments. The platform distributes audio/video content through major podcast platforms and YouTube, and supplements revenue via an online shop selling instructional DVDs, books, apparel, and the Purkleen Descaler boat-care product. The podcast is presented by Megaware KeelGuard and supported by additional sponsors including BassCat Boats and PowerPole.

Product overview

Bass Edge operates as a bass fishing education platform centered around THE EDGE, a bi-monthly podcast featuring techniques, tips, and interviews with pro anglers. The company also offers Audio & Video products (instructional DVDs), Books, and Apparel through its online shop. Additional offerings include Featured Videos and Articles for fishing education. The platform is presented by Megaware KeelGuard and partners with Bass Pro Shops 1Source for video content.

Differentiator

Problem solved

Functional benefit

Products and services

• THE EDGE Podcast Bi-monthly bass fishing podcast featuring interviews with professional tournament anglers, technique breakdowns, and product expert segments; distributed across Apple Podcasts, Spotify, YouTube, Google Play, and PodBean.
• Audio & Video Instructional Products

Quantifiable outcome

• Podcast ranked in top 99% of Bassmaster Elite Series Fantasy Fishing participants (host Kurt Dove)

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Four partnerships are on record, tiered minor and primary sponsor.

• BassCat BoatsminorGTM or Marketing Partner · 1 January 2024BassCat Boats became the newest sponsor for 2024, providing sponsorship support to Bass Edge Radio.
• Megaware KeelGuardprimary sponsorGTM or Marketing PartnerMegaware KeelGuard is the primary presenting sponsor of Bass Edge Radio. The company produces boat protection products and accessories, specifically do-it-yourself keel protectors. Bass Edge is recorded at Megaware studios and features the sponsor throughout episodes.
• PowerPoleminorGTM or Marketing PartnerPowerPole (shallow water anchor manufacturer) is featured as a sponsor/partner on the Bass Edge website.
• ReinsminorGTM or Marketing PartnerFeatured product partner; Kurt Dove is a Reins Pro angler who explains and showcases Reins Tungsten products including the NR (Ned Rig) jig head.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Outdoor Channel: Outdoor Channel is a national TV network with extensive fishing programming including bass fishing shows. It competes indirectly with Bass Edge for advertising dollars from fishing brands and pro-angler talent.
• B.A.S.S. (Bassmaster): B.A.S.S. operates the Bassmaster tournament trail and produces Bassmaster Magazine plus extensive digital and video coverage. As the dominant incumbent in bass fishing media, it sets the audience scale that Bass Edge operates within and competes for sponsor mindshare.
• Major League Fishing (MLF): MLF runs the Bass Pro Tour and produces its own broadcast, streaming, and editorial content around professional bass fishing. It is the largest tournament-media incumbent overlapping Bass Edge on pro-angler coverage and tournament storytelling.
• FLW / Fishing League Worldwide: FLW operates professional and amateur bass fishing tournament circuits and produces supporting media coverage. It is comparable as a bass fishing tournament-media organization intersecting the same pro angler content pool.

Direct peers

• Wired2fish: Wired2fish is a fishing media brand publishing articles, videos, podcasts, and product reviews targeting bass and other anglers. It is structurally comparable to Bass Edge as a niche fishing content publisher with multi-format output and sponsor-driven monetization.
• Bass University: Bass University produces video and online educational content taught by professional anglers, sold as courses and event content to bass fishing enthusiasts. It overlaps Bass Edge on the technique-and-pro-angler education thesis and competes for the same audience and sponsor dollars.
• TacticalBassin: TacticalBassin is a bass fishing education YouTube channel and brand focused on techniques, tackle, and tournament strategy. It competes with Bass Edge for angler attention on video platforms and pursues similar sponsor relationships.

Emerging players

• Googan Squad: Googan Squad is a fishing lifestyle brand combining YouTube media, branded tackle, and apparel. It is comparable as a bass-fishing audience brand monetized through content plus product, though it leans more heavily into owned-product commerce than Bass Edge.
• Kayak Bass Fishing: Kayak Bass Fishing is a niche media community covering kayak-specific bass fishing techniques through video, articles, and tournaments. It is comparable as a sub-segment fishing media brand built on enthusiast education and sponsorships.

Regional players

• Anglers Channel / Fishing UK-style media: Various regional fishing content publishers (e.g., dedicated UK and European angling channels) operate the same podcast-plus-video education model as Bass Edge but in different geographies. They illustrate the broader template Bass Edge could expand into if it ever pursued international growth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@bassedgeradio
• Facebookfacebook.com/BassEdgeRadio
• Instagraminstagram.com/bassedgeradio
• Xx.com/bassedge

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bass Edge