WHEATPASTE

What WHEATPASTE does

WHEATPASTE, operating under the legal entity Printing Digital USA Inc and headquartered in Brooklyn, New York, is a private street-level outdoor advertising services company that designs, prints, and installs wheatpaste poster campaigns for brand clients. Founded in 2024, the company positions itself as America's leading street poster agency, offering turn-key execution that spans creative services, large-format printing on proprietary ultra-thin 100lb paperstock with weather-resistant finishes, permitting, and physical installation by street crews across more than 15 major US markets plus Toronto and Vancouver in Canada. The product portfolio spans four core advertising formats (wheatpasting, 8-sheet billboards, barricades, and sticker bombing), three poster printing lines (standard wheatpaste, same-day NYC service, and 48x72 ultra-large), and accessory supplies including eco-friendly wheatpaste glue, vinyl sticker packs, and installation brushes.

The business model operates a hybrid GTM: an enterprise sales motion that funnels marquee brand clients through custom quote requests for full-service multi-market campaigns, paired with an e-commerce storefront that ships posters, stickers, and supplies direct to consumers and SMBs across all 50 US states and Canada via UPS. Marquee enterprise customers documented in case studies include Netflix, Nike, Coca-Cola, Adidas, MTV, Uber, the NBA, Reebok, Hyatt Hotels, and Wes Anderson's Isle of Dogs, spanning entertainment, hospitality, beauty, fitness, fashion, and nonprofit verticals. Pricing is transactional and unit-based across both channels, with no disclosed subscription, recurring, or programmatic revenue.

WHEATPASTE is a privately held, bootstrapped subsidiary of the Printing Digital operating parent, with no disclosed institutional funding, cap table, or external investors. The company holds no patents or formal IP, relies on distribution access through pre-approved high-visibility walls and permitting relationships as its primary competitive barrier, and carries no disclosed AI/ML capabilities, APIs, or software platform layers. Operational headcount sits in the 11-50 range, and the company is actively operating with no public listing, acquisition, or closure signals.

Name

WHEATPASTE

Legal name

Printing Digital USA Inc

Website

https://wheatpaste.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

WHEATPASTE (DBA of Printing Digital USA Inc) is a Brooklyn-based street poster agency that designs, prints, and installs wheatpaste outdoor advertising campaigns across 15+ major US markets plus Canada, serving enterprise brand clients and SMB buyers through a hybrid direct-sales and e-commerce model.

Ownership category

akta.pro rank

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Poster Printing Services: One-time sale of printed posters including wheatpaste posters, same day posters, and ultra-large 48x72 format posters. Sold in quantities with standard turnaround times.
2. Custom Sticker Products: Custom vinyl stickers sold in die-cut, circle, or rectangle formats for street bombing applications.
3. Wheatpaste Supplies: Eco-friendly wheatpaste glue available in 2L and 4L tubs for installation use.
4. Installation and Campaign Services: Full-service wheatpasting campaigns including design, printing, permitting, and street installation across major US markets.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

WHEATPASTE is a street poster advertising agency that designs, prints, and installs wheatpaste campaigns on urban surfaces across major US markets. The company sells printed posters, stickers, and installation supplies (glue, brushes) via an e-commerce storefront, and offers turn-key campaign services covering site selection, legal permissions, in-house printing on 100lb ultra-thin paperstock, weather-resistant finishing, and professional street-team installation for brands, agencies, and independent artists.

Product overview

WHEATPASTE is America’s leading street poster agency offering a comprehensive suite of outdoor advertising and printing services. The core offering consists of wheatpasting campaigns, 8-sheet billboard placements, barricade takeovers, and sticker bombing services that design, print, and install nationwide campaigns. The product portfolio includes three poster printing product lines (Wheatpaste Posters, Same Day Posters, and 48x72 Ultra-Large Posters) and three accessories (Wheatpaste Glue, Sticker Packs, and Wheatpaste Brush). Services are available across major U.S. markets including New York, Miami, Los Angeles, Boston, Chicago, Las Vegas, San Francisco, Houston, Orlando, and Toronto, with printing performed in-house and installation handled by professional street teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Wheatpasting Campaigns

Quantifiable outcome

• 90 free and benefit performances promoted through single campaign for Capital One City Parks Foundation SummerStage

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Partner AgenciesminorGTM or Marketing PartnerWorks with partner agencies on large-scale city-wide takeovers, such as the MTV Total Request Live campaign where multiple agencies collaborated on window wrap installations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Adomni: Programmatic digital-out-of-home (DOOH) marketplace connecting brands to digital billboards and screens. Comparable as a tech-enabled alternative OOH buying experience aimed at the same enterprise marketer, but with measurable digital inventory rather than physical posters.
• Carvertise: Vehicle-wrap advertising platform serving mid-market and enterprise brands seeking non-traditional out-of-home reach. Comparable as a non-traditional, tech-enabled OOH alternative targeting the same "ad-fatigue" buyer that WHEATPASTE addresses, but using wrapped cars rather than wheatpasted posters.
• Wrapify: Programmatic vehicle-wrap advertising network offering brands measured impressions via driver gig-economy fleet. Comparable as an emerging, non-traditional OOH channel competing for the same guerrilla-marketing budgets; mobile rather than fixed-location.

Broad incumbents

• JCDecaux: Global leader in street furniture and outdoor advertising, operating bus shelters, billboards, and digital panels in major cities worldwide. Comparable on the urban, street-level media axis that WHEATPASTE serves, but at vastly larger scale and with formalized municipal contracts.
• Intersection: Operator of high-profile urban media in transit hubs, airports, and LinkNYC kiosks across major US cities. Comparable as a curator of street-level brand moments in dense urban environments, though focused on digital/connected OOH rather than wheatpaste poster campaigns.
• Lamar Advertising Company: One of the largest outdoor advertising operators in North America, running traditional billboards, digital billboards, and transit advertising. Comparable to WHEATPASTE in serving enterprise brands seeking outdoor reach, but operates a much broader, predominantly billboard-based portfolio rather than wheatpaste street posters.
• Posterscope: Specialist out-of-home media agency within dentsu focused on planning and buying poster/billboard campaigns for global brands. Comparable as a planning layer serving the same enterprise brand clients for street-level media, though as a planning/buying agency rather than an executor/owner of street inventory.
• OUTFRONT Media: Major out-of-home media company operating billboards, transit, and street-furniture advertising across the US and Canada. Comparable in addressing enterprise brand demand for physical outdoor presence at scale, though anchored in traditional inventory rather than wheatpasted guerrilla formats.

Direct peers

• Colossal Media: Hand-painted mural and outdoor advertising agency serving major brands on building walls and storefronts across US cities. Most direct peer — competes for the same street-level advertising budgets, same pre-approved-wall model, and same enterprise brand client base as WHEATPASTE, with hand-painted execution rather than wheatpasted posters.

Others

• 1AM Productions: Streetwear and creative agency that designs, prints, and installs guerrilla-style brand campaigns for sports, music, and lifestyle clients. Comparable as a creative/execution partner for street-culture-forward brand activations, similar in tone and audience to WHEATPASTE's work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xinstagram.com/wheatpasteposters
• Facebookfacebook.com/wheatpaste
• LinkedInlinkedin.com/company/wheatpaste-art-collective
• Instagraminstagram.com/wheatpasteposters

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WHEATPASTE