Partner Talent

What Partner Talent does

Partner Talent (legal entity: Partner Talent Developpement) is a French private software company headquartered in Marcq-en-Barœul, near Lille, that develops and sells AwoO, a cloud-based, full-web SaaS platform for managing ticketing, point-of-sale, online sales, planning, customer relationships, group bookings, and access control at leisure, cultural, sports, and tourism facilities. The platform comprises ten configurable modules (Caisse, Billetterie, Planning, Groupes, Pré-Comptabilité, Ressources, E-Marketing, Mails et SMS, Vente Multicanal, and Paiements) and integrates with MonStock for inventory, Payzen for Trésor Public-certified payments, reservons.com for marketplace distribution, and IT Cotation/PERCo for turnstile and ITBOX offline-continuity hardware. AwoO Scan provides web-based ticket validation via camera, and the system supports RFID, barcode, and QR code formats simultaneously on a single reader.

The company serves nine verticals — museums, sailing clubs, tourism offices, cultural sites, leisure facilities, sports clubs, swimming pools, and fitness centers — with a strong emphasis on French municipal and public-sector clients. Its go-to-market combines a self-service online signup (egestion.awoo.fr) with expert-assisted onboarding, supplemented by direct enterprise sales and a reservons.com marketplace listing. The company was acquired in February 2021 (acquirer undisclosed) and continues to operate under the AwoO brand with Maxime Desbonnet as Director.

Revenue is generated through modular SaaS subscriptions (no banking fees on transactions), Qualiopi-certified in-person and remote training services (priced €450–€1,800 HT per session), and hardware integration revenue via IT Cotation/PERCo turnstiles and gates. Pricing for the core software is quote-based and not publicly disclosed, while training prices are transparent. The company is private, does not disclose revenue, and has no disclosed funding rounds or institutional investors in the input data.

Name

Partner Talent

Legal name

Partner Talent Developpement

Website

https://partnertalent.fr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Partner Talent sells AwoO, a modular French cloud SaaS platform for ticketing, point-of-sale, planning, and access control, serving municipal pools, museums, sailing clubs, and cultural, sports, and tourism facilities across France.

Ownership category

akta.pro rank

Headquarters

HQ city

Lille

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription with modular pricing: Full web platform with 10 modules (Caisse, Pré-Comptabilité, Groupe, E-marketing, Ressources, Billing, Planning, Multichannel sales, Client relations, Multilingual). Users choose and pay for modules based on their needs. No banking fees for transactions. The company emphasizes economic pricing where customers select their own options.
2. Training services: Instructor-led training sessions delivered both in-person and via video conference. Training programs include: AwoO main modules (2 days, 1800€ HT), daily product configuration (900€ HT), and 3.5-hour specialized module training (450€ HT each). Training evaluations show high satisfaction ratings (19-20/20).
3. Access control hardware integration: Integration and deployment of physical access control equipment including turnstiles and motorised gates through partner IT Cotation, working with PERCo hardware. Hardware is supplied and installed as part of the overall solution.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Partner Talent develops and sells AwoO, a SaaS business management platform for public leisure, tourism, cultural, and sports facilities such as swimming pools, museums, arenas, and tourist offices. The platform bundles cash management, ticketing, access control, point-of-sale, scheduling, CRM, and pre-accounting modules into a modular web solution, accompanied by Treasury Public certified payment integration, RFID and barcode scanning hardware, and Qualiopi-certified user training.

Product overview

Partner Talent offers AwoO, a modular full web management platform for leisure, cultural, sports, and tourism facilities. The core AwoO platform integrates 10+ modules including Caisse (point-of-sale), Billetterie (ticketing), Planning, Groupes (group management), Pré-Comptabilité (pre-accounting), Ressources (resource scheduling), E-Marketing, Mails et SMS, Vente Multicanal (multichannel sales), and Paiements (payments). The solution is Treasury Public approved via Payzen and integrates with third-party platforms including reservons.com for ticketing distribution, MonStock for inventory management, and IT Cotation/PERCo for access control hardware. AwoO serves diverse sectors including pools, museums, sailing clubs, cultural sites, and leisure facilities across the French market.

Differentiator

Problem solved

Functional benefit

Products and services

• AwoO AwoO is a modular SaaS business management platform for public leisure, tourism, cultural, and sports facilities. It unifies ticketing, access control, point-of-sale, planning, CRM and pre-accounting in a single web application with Treasury Public certified payment, RFID, QR code, and barcode scanning, used by municipalities, EPCI, DSP operators, museums, sailing clubs and sports associations.
• AwoO Qualiopi-certified training programmes Structured training service for facility staff using AwoO, billed at hourly rates and certified under the French Qualiopi scheme, enabling client employees to be formally trained on ticketing, POS, planning, CRM, and pre-accounting workflows.

Quantifiable outcome

• Training satisfaction rating of 19.64-20/20 across programs
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature10 records

Partnerships

Three partnerships are on record, tiered core.

• IT CotationcoreTechnology or Integration · 1 January 2015IT Cotation, founded in 2010 by Fabrice Ulrich, specializes in access control, asset protection, and data security. The company invented the ITBOX concept enabling offline access control continuity integrated with AwoO software. IT Cotation represents PERCo hardware (manufactured in Russia) across Europe and North Africa. The partnership provides turnstiles, motorized gates, and controllers compatible with AwoO's ticketing and access management system.
• reservons.comcoreChannel Partner/ Reseller/ Distributorreservons.com is a marketplace platform for leisure activities and tickets. AwoO allows clients to publish and sell their products and activities through this platform, increasing visibility and web traffic. The marketplace distributes tickets and bookings alongside the AwoO online store and physical box office.
• Payzen (Lyra Network)coreTechnology or IntegrationPayzen, part of Lyra Network, provides the Treasury Public (Trésor Public) certified payment collection solution that enables AwoO to serve French public sector clients requiring approved payment infrastructure compliant with government accounting standards.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tiqets: Online ticketing marketplace and SaaS distribution layer for museums, attractions and cultural sites; directly overlaps with Partner Talent's museum and cultural-site vertical.
• Secutix: European omni-channel ticketing and audience engagement platform for sports, culture and leisure; comparable software-led stack serving venues and subscription-based visitor flows.
• Weezevent: French SaaS ticketing and cashless payment platform for events, festivals, and live entertainment; closest direct peer given French-market focus and ticketing plus on-site access control functionality.
• Vivaticket: European SaaS ticketing, access control and booking platform serving cultural, sports and leisure venues; highly comparable in modular SaaS-for-leisure positioning.

Broad incumbents

• Eventbrite: Large global self-service ticketing platform with broad reach into leisure and event organisers; overlaps at the ticketing layer but is much less specialised in pool/museum public-facility workflows.
• CTS Eventim: Major European ticketing and live entertainment group with software plus services; competes indirectly in leisure/event access management, primarily as a larger incumbent.
• See Tickets: European ticketing provider offering white-label ticketing solutions for venues and leisure operators; comparable venue-focused SaaS but broader and more consumer-facing.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/partnertalent
• LinkedInlinkedin.com/company/partner-talent
• Xx.com/AwoOpt

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Partner Talent