What Dynamics Business Solutions does

Dynamics Business Solutions (DBS) is a Dubai-headquartered, certified Microsoft Dynamics 365 partner founded in 2016, serving enterprises and SMEs across the UAE and GCC. The company designs, implements, customizes, and supports Microsoft Dynamics 365 deployments spanning Business Central, Finance and Operations, GP, and CRM, supplemented by the Microsoft Power Platform (Power BI, Power Automate, Power Apps) for analytics and workflow automation.

DBS differentiates through a family of proprietary add-ons published on Microsoft AppSource — Dynamo Payroll (for Dynamics 365 F&O), DynaPay (for Business Central), DynaPro Advanced Procurement, and DynaEstate Property Management — alongside partner-sourced verticals including PrintVis, Dynaway EAM, Soft4RealEstate, a Transport Management System, and Rental Process Management. The company bundles GCC-specific regulatory expertise (UAE WPS, VAT, and FTA e-invoicing via a Taxilla partnership) into these deployments and operates development centers in India, Pakistan, and Egypt alongside its Dubai HQ to deliver at competitive cost. Recent expansion includes AI-adjacent offerings through UnifyApps and Creatio partnerships.

DBS generates revenue through four streams: professional services for Dynamics 365 implementation (priced at $10,000-$22,000+ per project on 4-12 week engagements), recurring subscriptions for proprietary add-ons, Microsoft license resale, and ongoing managed support / 24/7 maintenance contracts. Go-to-market is direct sales-led across both enterprise and SME segments, supported by content marketing, Microsoft AppSource listings, and a reseller partner program. The company does not disclose revenue, funding, or detailed ownership information.

Name

Dynamics Business Solutions

Legal name

Dynamics Business Solutions (DBS)

Website

https://dynamics.ae

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Dynamics Business Solutions (DBS) is a Dubai-headquartered, certified Microsoft Dynamics 365 partner that implements, customizes, and supports ERP, CRM, and HR/payroll deployments for enterprises and SMEs across the UAE and GCC, with proprietary AppSource add-ons and offshore delivery centers.

Ownership category

akta.pro rank

Product category

Enterprise Software / Microsoft Dynamics 365 ERP and CRM Implementation

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Software Publishers (513210)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise Application Reporting, BI & Analytics Enablement (BPAEAGAK)

akta.pro secondary industries

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO), Enterprise Applications User/Admin Training (ERP/CRM/ITSM platforms) (BPAEANAK)

Keywords

• Microsoft Dynamics 365 implementation
• ERP implementation services
• HR and payroll automation
• E-procurement solutions
• GCC regulatory compliance

Headquarters

HQ city

Jumairah

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Microsoft Dynamics 365 Implementation & Consulting Services: DBS generates revenue through professional services for implementing Microsoft Dynamics 365 solutions including Business Central, Finance & Operations, GP, and CRM. Implementation packages range from $10,000 to $22,000+ with timelines from 4 to 12 weeks depending on complexity.
2. Proprietary Add-On Solutions (Dynamo, DynaPay, DynaPro, DynaEstate): DBS sells and implements proprietary add-on solutions built on top of Microsoft Dynamics 365. These include Dynamo Payroll (D365 FO), DynaPay HR & Payroll (D365 BC), DynaPro Advanced Procurement, and DynaEstate Property Management. Solutions are available on Microsoft AppSource.
3. Support & Maintenance Services: Ongoing support services including 24/7 dedicated support team, system patches, tax updates, user helpdesk, and advisory services to optimize business processes.
4. Dynamics 365 Business Central Licensing Resale: DBS as a certified Microsoft Dynamics partner resells Microsoft Dynamics 365 licenses, including Business Central licensing across various tiers, contributing to revenue through partner margin on Microsoft license sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Dynamics Business Solutions is a certified Microsoft Dynamics partner that implements, customizes, and supports Microsoft Dynamics 365 ERP and CRM solutions (Business Central, Finance and Operations, GP, CRM) plus Microsoft Power Platform for UAE and GCC businesses. It supplements these Microsoft platforms with proprietary add-ons — Dynamo Payroll, DynaPay, DynaPro Advanced Procurement, and DynaEstate Property Management — and vertical-specific solutions such as PrintVis, Dynaway EAM, Soft4RealEstate, Transport Management System, and Rental Process Management, along with Agentic AI offerings (UnifyApps, Creatio). Revenue is generated through implementation services, Microsoft license resale, recurring subscriptions for proprietary add-ons, and ongoing 24/7 support contracts.

Product overview

Dynamics Business Solutions (DBS) is a certified Microsoft Dynamics partner offering a portfolio of Microsoft Dynamics 365-based solutions organized around a core platform-plus-modules architecture. The core platforms are Microsoft Dynamics 365 Business Central (cloud ERP), Dynamics 365 Finance and Operations (enterprise ERP), Dynamics 365 CRM, and Dynamics GP (legacy ERP), supplemented by the Microsoft Power Platform (Power BI, Power Automate, Power Apps) for analytics and automation. DBS has built a family of proprietary add-ons on top of these Microsoft platforms: Dynamo Payroll (for Finance and Operations) and DynaPay (for Business Central) handle HR and payroll; DynaPro Advanced Procurement extends Business Central for e-procurement; and DynaEstate provides real estate CRM functionality. Industry-specific verticals include PrintVis (Printing & Packaging), Dynaway EAM (Asset Management), Soft4RealEstate (Real Estate), Transport Management System, Rental Process Management, and solutions for Manufacturing & Distribution, Commercial Kitchens, Food & Beverages, and Leases/Loans/Financing. Agentic AI offerings include UnifyApps (enterprise integration and AI agent deployment) and Creatio AI (AI-powered CRM automation).

Differentiator

Problem solved

Functional benefit

Brands

• Dynamo Payroll: Cloud-based payroll, HR, and employee self-service software for Microsoft Dynamics 365 Finance and Operations.
• DynaPay
• DynaPro Advanced Procurement
• DynaEstate
• UnifyApps

Products and services

• Dynamo Payroll for Dynamics 365 Finance and Operations Cloud-based payroll and HR platform built natively on Microsoft Dynamics 365 Finance and Operations; automates payroll calculations, WPS file generation, UAE/GCC compliance, gratuity, leave management, benefits, and end-of-service, with an Employee Self-Service portal and mobile app for enterprises with 1000+ employees.
• DynaPay HR and Payroll for Dynamics 365 Business Central AL-native HR and payroll solution built inside Microsoft Dynamics 365 Business Central; automates salary calculations, WPS compliance, leave management, and financial integration, with an employee self-service portal that delivers ROI within 6 months and a 60% boost in employee satisfaction.
• DynaPro Advanced Procurement E-procurement extension for Microsoft Dynamics 365 Business Central; unifies requisitioning, strategic sourcing, and automated purchasing into a single platform with cXML PunchOut catalogues, category mapping, approval workflows, and three-way invoice matching, reducing requisition-to-order time from weeks to hours and cutting procurement costs by up to 35%.
• DynaEstate Property Management for D365 CRM Real estate CRM suite built on Microsoft Dynamics 365 CRM; manages leads, properties, leasing, and client relationships with customized workflows, real-time insights, and AI-powered analytics for UAE and GCC real estate businesses.
• UnifyApps AI-Powered Automation Platform AI-powered platform for enterprise integration, AI workflow automation, low-code development, and secure AI agent deployment; connects ERP, CRM, cloud, APIs, and legacy systems into one intelligent ecosystem for GCC enterprises.
• Creatio AI AI-powered CRM and process automation platform with no-code capabilities for enterprises in UAE and GCC, positioned as an Agentic AI solution alongside UnifyApps.
• PrintVis MIS for Printing and Packaging MIS built on Microsoft Dynamics 365 Business Central for printing and packaging companies; cloud-based, VAT-compliant platform for estimating, planning, production management, and financial tracking in UAE and GCC.
• Dynaway Enterprise Asset Management (EAM) Enterprise Asset Management solution built on Microsoft Dynamics 365 Business Central for asset-intensive industries; optimizes asset planning, preventive maintenance, work orders, and inventory management for UAE and GCC organizations.
• Soft4RealEstate Property Management Full property management vertical built on Microsoft Dynamics 365 Business Central; manages leases, tenants, CAM, contracts, billing, self-service portals, and maintenance for UAE and GCC real estate businesses.
• Transport Management System (TMS) Transportation Management System built on Microsoft Dynamics 365 Business Central; cloud-native, VAT-compliant solution that automates freight, routing, driver management, and billing for UAE and GCC logistics operators.
• Rental Process Management (RPM) Integrated rental, sales, and service platform within Microsoft Dynamics 365 Business Central; centralizes equipment rentals, contract management, service operations, and sales for UAE and GCC equipment rental businesses.
• Manufacturing and Distribution ERP Solution Microsoft Dynamics 365-based ERP tailored for manufacturing and distribution businesses in UAE and GCC; unifies finance, inventory, production, warehousing, and distribution with GCC regulatory compliance.
• Food and Beverages ERP Solution Industry-specific ERP for food and beverage businesses on Microsoft Dynamics 365 Business Central; manages production planning, quality control, tracking, packaging, demand forecasting, multichannel sales, and analytics for UAE and GCC.
• Commercial Kitchens and Catering Solution Specialized solution on Microsoft Dynamics 365 Business Central for hotels, restaurants, schools, and caterers in UAE and GCC; covers menu management, recipe costing, inventory tracking, event management, compliance, and billing.
• Leases, Loans and Financing Solution Leases, loans, and financing solution built on Microsoft Dynamics 365 Business Central; VAT-compliant cloud platform unifying leasing, rentals, billing, and asset management for UAE and GCC leasing and financing companies.
• Residential Developers and Decorators Construction Management Secure cloud-based construction management solution on Microsoft Dynamics 365 Business Central for GCC developers and decorators; covers project management, pricing, contracts, inspections, and warranties.
• Microsoft Dynamics 365 Implementation and Consulting Services End-to-end consulting and implementation services for Microsoft Dynamics 365 (Business Central, Finance and Operations, GP, CRM) and Microsoft Power Platform, with structured fixed-scope implementation packages ranging from $10,000 to $22,000+ over 4 to 12 weeks, plus custom-scope enterprise implementations.
• 24/7 Support and Maintenance Services Ongoing managed support services including a 24/7 dedicated support team, system patches, tax updates, user helpdesk, and advisory services to optimize Microsoft Dynamics 365 environments for UAE and GCC customers.
• UAE E-Invoicing Compliance (Taxilla-powered) End-to-end UAE FTA e-invoicing advisory, ERP integration, Peppol connectivity, and implementation services delivered in partnership with Taxilla for UAE e-invoicing mandates, supporting Microsoft Dynamics 365, SAP, Oracle, and legacy systems.

Quantifiable outcome

• Up to 80% reduction in payroll processing errors with Dynamo Payroll
• +7 more outcomes

Named customers4 records

Segments12 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability9 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationDBS is a certified Microsoft Dynamics partner in UAE offering implementation, customization, and support for Microsoft Dynamics 365 (Finance & Operations, Business Central, GP, CRM), Microsoft Power Platform, and related AI solutions. DBS develops proprietary add-on solutions (Dynamo Payroll, DynaPay, DynaPro, DynaEstate) that are co-certified and published on Microsoft AppSource.
• DynawaycoreTechnology or IntegrationDBS delivers Dynaway Enterprise Asset Management (EAM) on Microsoft Dynamics 365 Business Central for asset-intensive industries in UAE & GCC. Dynaway EAM is integrated into DBS's vertical solution portfolio for asset management.
• PrintViscoreTechnology or IntegrationDBS brings PrintVis—an MIS (Management Information System) built on Microsoft Dynamics 365 Business Central—to printing and packaging companies across UAE & GCC, offering cloud-based, VAT-compliant solutions for estimating, planning, and production.
• Soft4RealEstatecoreTechnology or IntegrationDBS implements Soft4RealEstate—a full property management vertical built on Microsoft Dynamics 365 Business Central—for UAE and GCC businesses. Soft4RealEstate manages leases, tenants, CAM, contracts, billing, self-service portals, and maintenance.
• UnifyAppscoreTechnology or IntegrationDBS offers UnifyApps—an AI-powered platform for enterprise integration, workflow automation, low-code development, and secure AI agent deployment. UnifyApps connects ERP, CRM, cloud, APIs, and legacy systems into one intelligent ecosystem. DBS is a top UnifyApps partner.
• CreatiocoreTechnology or IntegrationDBS offers Creatio as an Agentic AI solution alongside its Microsoft Dynamics offerings, providing no-code CRM and process automation capabilities for enterprises in UAE and GCC.
• Microsoft Power Platform (Power BI, Power Automate, Power Apps)coreTechnology or IntegrationDBS is a certified partner for Microsoft Power Platform services including Power BI (analytics and dashboards), Power Automate (workflow automation), and Power App platform (low-code application development), often deployed alongside Dynamics 365 implementations.
• Taxilla (E-Invoicing)coreTechnology or IntegrationDBS partners with Taxilla to provide UAE FTA e-invoicing compliance services, offering end-to-end advisory, ERP integration, and Peppol connectivity powered by Taxilla's platform across Microsoft Dynamics 365, SAP, Oracle, and legacy systems.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sikich: U.S.-based professional services firm with a substantial Microsoft Dynamics 365 ERP/CRM practice. Comparable to DBS as a mid-market-focused Microsoft Dynamics implementation partner with proprietary accelerators.
• Hitachi Solutions: Global Microsoft Dynamics 365 and Power Platform partner with deep industry vertical templates (manufacturing, professional services, distribution). Closely comparable to DBS in that it sells proprietary ISV add-ons on Microsoft AppSource alongside implementation services.
• Alithya: North American Microsoft Dynamics 365 and digital transformation partner. Comparable to DBS as a Microsoft Dynamics-focused implementation firm with vertical industry solutions, though with a primarily North American footprint.
• Avanade: Joint Accenture–Microsoft venture and the world's largest Microsoft Dynamics 365 systems integrator. Directly comparable as a certified Microsoft Dynamics implementation partner serving enterprise clients across multiple verticals, though at materially larger global scale than DBS.
• AlfaPeople: Global Microsoft Dynamics 365 partner with strong presence in the Middle East and India. Comparable to DBS as a regional Microsoft Dynamics 365 ISV with vertical solutions and GCC delivery capabilities.
• ANEGIS: European Microsoft Dynamics 365 and Power Platform partner offering implementation, proprietary add-ons, and industry vertical solutions. Closely comparable to DBS as a mid-sized Dynamics ISV with vertical specialization and Microsoft AppSource listings.

Broad incumbents

• BDO Digital: Digital advisory and implementation arm of BDO Global, with Microsoft Dynamics 365 and Power Platform capabilities worldwide. Comparable to DBS as a Microsoft Dynamics partner serving mid-market and enterprise clients, but BDO bundles ERP with tax/advisory services.
• Slalom: Global consulting firm with a large Microsoft Dynamics 365 practice across the Americas, EMEA, and APAC. Comparable to DBS as a Microsoft Dynamics implementation partner, though Slalom operates at much broader scale and across non-Microsoft platforms.
• HCLTech (PowerObjects): Global IT services firm whose PowerObjects subsidiary is one of the largest dedicated Microsoft Dynamics 365 practices. Comparable to DBS as a Microsoft Dynamics partner with GCC delivery capability, though operating at global SI scale across many technology stacks.
• Crowe LLP: Top-10 accounting and advisory firm with a dedicated Microsoft Dynamics 365 practice. Comparable to DBS as a Microsoft Dynamics implementation partner with mid-market and enterprise focus, though Crowe operates as a multi-service professional services firm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dynamics Business Solutions