Prana Yoga

What Prana Yoga does

Prana Yoga is a privately-held wellness studio network operating in Israel since 2003, with two physical locations in Tel Aviv (Ben Gurion Boulevard 79) and Givatayim (Weizmann 19). The studio runs over 300 classes per week across yoga styles (Vinyasa, Ashtanga, Iyengar, Yin, restorative), Pilates (mat and equipment-based with Reformer, Cadillac, Chair, and Barrel), meditation, mindfulness (MBSR), Barre, Feldenkrais, dance, and strength training. It also offers a 200-hour yoga teacher training certification program, a Pilates mat instructor training course, workshops, seminars, and women's circles. The studio serves a broad B2C audience including general wellness seekers, pregnant and postnatal women, youth, rehabilitation patients, and seniors, with quote-based pricing and no publicly disclosed fee schedule.

The business operates on a direct-to-consumer model with recurring membership/subscription access to group classes as the primary revenue stream, supplemented by one-time fees for teacher training courses, workshops, and gift card sales (via the BuyMe platform). Booking and scheduling run through the Arbox platform (prana.web.arboxapp.com), and the studio uses standard digital marketing tools (Google Analytics 4, Microsoft Clarity, Meta Pixel, Google Ads) plus WhatsApp Business for direct member communication. The company reports 11–50 employees and has no proprietary technology, no app, and no digital workout delivery — its offering is entirely in-person at the two central Israel locations.

Prana Yoga positions itself as a long-established, community-oriented studio with a home-like atmosphere, emphasizing specialization across life stages (prenatal, postpartum, youth, senior, rehabilitation) and disciplined instruction (certified instructors, rehabilitation Pilates). Its 20+ years of continuous operation and stable two-location footprint suggest a mature small business rather than a high-growth venture, with strategic focus on depth of class portfolio and instructor training rather than geographic expansion.

Name

Prana Yoga

Legal name

Prana Yoga (פראנה יוגה)

Website

https://pranayoga.co.il

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Prana Yoga is an Israeli yoga and Pilates studio network operating since 2003 across two locations in Tel Aviv and Givatayim, offering over 300 weekly classes plus teacher training. It serves general consumers, pregnant women, youth, and rehabilitation patients via a direct-to-consumer membership model.

Ownership category

akta.pro rank

Product category

Yoga and Pilates Studio Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Pilates Instruction (Mat & Reformer) (HSADACAB), Power Yoga & Athletic Yoga Conditioning (HSADACAG), Therapeutic/Adaptive Yoga & Clinical Pilates (HSADACAE), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

Keywords

• Yoga studio services
• Pilates instruction
• Wellness classes
• Meditation training
• Mindfulness programs

Headquarters

HQ city

Tel Aviv-yafo

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Group Class Memberships: Recurring membership/subscription model for access to group yoga and pilates classes across multiple weekly sessions.
2. Teacher Training Courses: One-time course fees for yoga instructor certification programs.
3. Gift Cards: Sale of gift cards through BuyMe platform.
4. Workshops and Seminars: Specialized workshops, seminars, and courses in areas such as mindfulness, nutrition, Buddhism, breathing, and other enrichment topics.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Prana Yoga operates two physical wellness studios in Tel Aviv and Givatayim, Israel, delivering in-person group classes in multiple yoga styles (Vinyasa, Ashtanga, Iyengar, Yin, restorative, prenatal, youth) and mat- and equipment-based Pilates (Reformer, Cadillac, Chair, Barrel). The studio complements movement classes with meditation, Mindfulness-Based Stress Reduction (MBSR), Feldenkrais, dance, BARRE, and strength/functional training, plus specialized programs for pregnant women, postpartum recovery, rehabilitation patients, and seniors. It also runs a 200-hour Yoga Teacher Training certification course, themed workshops and seminars, and sells gift cards.

Product overview

Prana Yoga is a leading yoga and Pilates studio network operating since 2003 with two locations in Tel Aviv and Givatayim, Israel. The studio offers over 300 weekly classes across a comprehensive wellness portfolio. Core offerings include various yoga styles (Vinyasa, Ashtanga, Iyengar, Yin, restorative) and Pilates (mat and equipment-based with Reformer, Cadillac, Chair, Barrel). The studio provides specialized programs for prenatal/postnatal women, infants, teenagers, and rehabilitation. Additional services include meditation, mindfulness (MBSR), Barre, Pilates with weights, Feldenkrais, dance, and strength training. Educational offerings include a 200-hour yoga teacher training course, workshops, and seminars. The studio operates booking through Arbox platform and accepts gift cards via BuyMe.

Differentiator

Problem solved

Functional benefit

Products and services

• Yoga Classes (Vinyasa, Ashtanga, Iyengar, Yin, Restorative, Meditation)
• Pilates Mat Classes
• Pilates Equipment Classes (Reformer, Cadillac, Chair, Barrel)
• Prenatal Yoga
• Prenatal Pilates
• Baby Yoga and Pilates with Parents
• Pilates with Infants
• Youth Yoga
• Meditation
• Mindfulness (MBSR)
• Rehabilitation Pilates
• Postpartum Rehabilitation Pilates
• BARRE
• Pilates with Weights
• Soft Mat Pilates
• Strength, Functional and Aerobic Training
• Feldenkrais
• Dance
• Power Vinyasa
• Pilates Vinyasa
• 200-Hour Yoga Teacher Training Course
• Mat Pilates Instructor Training Course
• Workshops and Seminars
• Women's Circle for Pregnant Women
• Women's Yoga
• Yoga Therapy
• Yoga for Flexibility
• Back and Joints Yoga
• Pilates Equipment for Teenagers
• Gift Cards

Quantifiable outcome

• Most clients experience significant change within 6-10 sessions
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Emerging players

• Alo Moves: Alo Moves is Alo Yoga's digital subscription platform offering yoga, Pilates, Barre, and mindfulness classes. Comparable as a premium online yoga/Pilates content subscription competing for the same consumer wallet share as boutique studios like Prana.
• Glo (Yoga, Pilates, Meditation): Glo is a subscription online platform for yoga, Pilates, and meditation classes. Comparable as an alternative delivery channel for the same yoga/Pilates content Prana teaches, and represents the primary digital competitive substitute for studio-based offerings.
• Down Dog Yoga (App): Down Dog is a procedural-generation yoga and Barre app offering unlimited class variety for a low monthly fee. Comparable in the yoga instruction category and a key digital disruptor to studio-based class attendance.

Direct peers

• Club Pilates: Club Pilates is a fast-growing franchise network of Reformer-based Pilates studios offering group equipment classes. Directly comparable in mat and reformer Pilates instruction, group class format, and urban studio locations.
• Modo Yoga: Modo Yoga is an international network of yoga studios offering hot yoga, Power Yoga, and teacher training certification programs. Highly comparable in studio-based multi-class model, teacher training vertical, and community-driven brand positioning.

Broad incumbents

• YogaWorks: YogaWorks is a large multi-location yoga and Pilates studio chain offering similar class variety (Vinyasa, Yin, Pilates mat and reformer) across urban markets. Comparable as a membership-based studio network with diverse class programming, though at much greater scale than Prana.
• Pure Yoga: Pure Yoga operates premium urban yoga and Pilates studios in Hong Kong, Singapore, and Taipei, with multi-style class schedules and teacher training. Comparable in premium urban studio positioning and breadth of yoga + Pilates + meditation offerings.
• Equinox / SoulCycle (Equinox Group): Equinox operates premium urban fitness clubs that include yoga, Pilates, and Barre group classes alongside broader fitness programming. Comparable as a premium urban wellness/fitness destination competing for the same affluent urban member demographic as Prana.
• CorePower Yoga: CorePower Yoga operates a national chain of heated yoga studios offering Vinyasa and Power Yoga formats in urban U.S. markets. Comparable in power/vinyasa yoga focus, subscription model, and in-studio instruction delivery, but at far greater scale.

Regional players

• Iyengar Yoga Israel / Israeli Yoga Association: Regional Israeli yoga schools and networks offering Iyengar and other classical yoga styles within Israel. Directly comparable in geographic market and yoga instruction delivery, often serving similar Tel Aviv-based wellness consumers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PranaYoga.co.il
• Instagraminstagram.com/prana_yoga
• LinkedInlinkedin.com/company/pranayogaisr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prana Yoga