Reach Technologies

What Reach Technologies does

Reach Technologies Pte Ltd is a Singapore-incorporated private company founded in 2012 by a team of IT consultants that operates as the Authorized Kingdee Master Distributor in Singapore and Malaysia, distributing and implementing Kingdee's accounting and ERP software for small and medium enterprises and Asia-Pacific businesses with cross-border operations. The company runs a wholly-owned Malaysian subsidiary, Reach Software Sdn Bhd, based in Johor Bahru, and delivers direct enterprise field sales, professional consulting, and SME training through its Singapore headquarters at 10 Ubi Crescent.

The product portfolio centers on the Kingdee suite: Kingdee KIS for SME accounting, Kingdee K/3 ERP and the cloud-delivered K/3 Cloud for mid-sized enterprises, and Kingdee EAS for large organizations. These core platforms are complemented by Jedox BI and BellaDati BI for analytics, Realor GWT for distributed-branch access, and an InvoiceNow solution aligned with Singapore's nationwide e-invoicing network. The underlying technology supports English, Traditional Chinese, and Simplified Chinese interfaces, multi-currency transactions with automatic exchange-difference handling, and customization through Kingdee's proprietary Business Operating System (BOS); the KIS and K/3 products are IRAS-approved and listed on the IRAS Accounting Software Register (serial number 19), enabling GST submission compliance and IAF file generation.

Revenue is generated from one-time perpetual software licenses (no recurring subscription), professional services for implementation, training, and customization, and a sales motion supported by Singapore government grants (ICV, PIC, CDG, PSG, iSPRINT). Distribution is direct, via field sales and consultation in Singapore and Malaysia, with deal sizes spanning SMB perpetual licenses and larger multi-country ERP rollouts (such as the DPEX Worldwide Express deployment across Singapore, Hong Kong, and China). The customer base spans SMBs in industries such as interior design, AV, fasteners, bicycles, and material recovery, alongside Asia-Pacific multinational enterprises.

Name

Reach Technologies

Legal name

Reach Technologies Pte Ltd

Website

https://reachtechasia.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Reach Technologies Pte Ltd is the Authorized Kingdee Master Distributor in Singapore and Malaysia, distributing and implementing Kingdee accounting and ERP software (KIS, K/3, K/3 Cloud, EAS) for SMEs and Asia-Pacific businesses via one-time licenses and implementation services.

Ownership category

akta.pro rank

Product category

Accounting and ERP Software

NAICS

Computer Systems Design and Related Services (5415)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)

Keywords

• Accounting software
• ERP systems
• Business management software
• Cloud ERP solutions
• GST compliance software

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software License Sales: One-time perpetual license fee for Kingdee KIS and K/3 ERP software. No recurring monthly subscription fee, allowing businesses to save costs over the long term
2. Implementation and Consulting Services: Professional services including system implementation, training, and customization for Kingdee software solutions
3. Government Grant-Facilitated Sales: Sales supported by government grants including ICV, PIC, CDG, PSG, and iSPRINT that help SMEs defray costs of software implementation

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Reach Technologies is the Authorized Kingdee Master Distributor in Singapore and Malaysia, selling, implementing, and supporting Kingdee's portfolio of accounting and ERP software — including Kingdee KIS, K/3 ERP, K/3 Cloud ERP, and EAS — for SMEs and enterprises. The company delivers professional consulting, implementation, training, and customization services alongside the software, with IRAS-approved products and eligibility for Singapore government grants (PIC, ICV, CDG, PSG).

Product overview

Reach Technologies is the Authorized Kingdee Master Distributor in Singapore and Malaysia, offering a portfolio of accounting and business management software designed for SMEs and enterprises in Asia. The product lineup centers on the Kingdee suite: Kingdee KIS (accounting software for small businesses), Kingdee K/3 ERP System (comprehensive on-premise ERP for mid-sized enterprises), Kingdee K/3 Cloud ERP System (cloud deployment option), and Kingdee EAS (enterprise management for large organizations). These core products are complemented by business intelligence tools (Jedox BI, BellaDati BI), remote desktop access (Realor GWT System), and e-invoicing capability (InvoiceNow Solution). The Kingdee software has been used by 1,000,000 businesses globally since 1993, with particular strength in markets requiring multi-language (English, Traditional Chinese, Simplified Chinese) and multi-currency support across Singapore, Malaysia, Taiwan, Hong Kong, and China.

Differentiator

Problem solved

Functional benefit

Brands

• Reach Technologies: Primary brand name for accounting and business software company

Products and services

• Kingdee KIS Accounting Software Professional accounting software for small to medium enterprises integrating purchasing, sales, inventory and financial management. Features multi-language interface (English, Traditional and Simplified Chinese), multi-currency support, GST processing compliant with IRAS requirements, and automatic conversion of invoices, payments, and receipts into double-entry journal entries.
• Kingdee K/3 ERP System Comprehensive on-premise ERP solution for enterprises with modules for finance, supply chain management, customer relationship management, human resource management, and business intelligence. Uses proprietary Business Operating System (BOS) allowing customization of operational workflows and personalized reports, and supports multiple databases including Microsoft SQL.
• Kingdee K/3 Cloud ERP System Cloud-based version of the K/3 ERP system providing platform-based enterprise cloud service to enhance company efficiency. Offers the same functional modules as the on-premise version with the accessibility benefits of cloud deployment.
• Kingdee EAS Enterprise Management Software Enterprise-level management software designed for large organizations requiring comprehensive business management solutions beyond SME-focused KIS and K/3 products.
• Jedox BI Business Intelligence Business intelligence solution offered alongside Kingdee products for analytics and reporting, enabling organizations to analyze operations and generate management reports.
• BellaDati BI Business intelligence platform for data visualization and analytics, providing organizations with tools to analyze business operations and generate reports.
• Realor GWT System Desktop remote system providing remote access capabilities for businesses with multiple locations or branch offices, enabling unified operation across distributed environments.
• InvoiceNow Solution Solution enabling businesses to send invoices via InvoiceNow, Singapore's nationwide e-invoicing network, allowing direct transmission of invoices between accounting software and government or business systems.

Quantifiable outcome

• 1,000,000 businesses using the software globally since 1993
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature8 records

Partnerships

One partnership is on record.

• Kingdee International Software GroupcoreOEM/ Whitelabel/ Licensing Partner · 1 January 2012Reach Technologies is the Authorized Kingdee Master Distributor in Singapore and Malaysia since 2012. They distribute, implement, and support Kingdee's full suite of accounting and ERP software including KIS, K/3, K/3 Cloud, and EAS. Kingdee is headquartered in Shenzhen, China with R&D center in Singapore.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Acumatica: Cloud-native ERP platform for SMEs and mid-market companies. Competes with Kingdee K/3 in the cross-border, multi-entity, multi-currency ERP space where Reach sells K/3 to enterprises like DPEX and MetallKraft.
• Sage Group: UK-based accounting and ERP software vendor with a global SME focus (Sage 50, Sage 100, Sage Intacct). Direct competitor to Kingdee K/3 in the mid-market ERP space, with established partner channels in Singapore and Southeast Asia.
• Xero: Global cloud accounting platform purpose-built for SMEs. Directly competes with Kingdee KIS in the Singapore SME accounting market, with Xero's Singapore partner network and cloud-native delivery model positioning it as a primary alternative to Reach Technologies' on-premise KIS offering.
• MYOB: Australia/New Zealand-headquartered accounting and ERP software for SMEs, with growing presence in Singapore. Competes with Kingdee in the SME accounting and payroll space, with similar horizontal positioning to Reach's customer base.

Broad incumbents

• QuickBooks (Intuit): Intuit's small business accounting platform with QuickBooks Online dominant among micro and small businesses globally. Competes with Kingdee KIS in the entry-level SME accounting segment in Singapore.
• SAP Business One: SAP's SME ERP offering, distributed through a global partner network including Singapore resellers. A larger, more established incumbent competing in the same SME ERP category as Kingdee K/3, often at higher price points and with broader brand recognition among enterprise customers.
• Microsoft Dynamics 365 Business Central: Microsoft's mid-market cloud ERP product, widely sold through Singapore and ASEAN partner channels. A broad incumbent offering an alternative to Kingdee K/3, often preferred by SMEs already standardized on the Microsoft stack.
• Oracle NetSuite: Cloud ERP suite for SMEs and mid-market, owned by Oracle. Competes with Kingdee K/3 in the multi-country, multi-language, multi-currency ERP segment that Reach serves for cross-border Asia-Pacific customers like DPEX.

Emerging players

• Reckon: Australia-based accounting and practice management software vendor with a smaller regional footprint. Comparable to Reach in focusing on accounting software for SMEs in the Asia-Pacific region, though with a narrower product portfolio than Kingdee's.
• TOTVS: Latin America's largest enterprise software company, with expansion into Asia. Operates in a similar role to Kingdee in its home market — dominant regional ERP/accounting platform distributed through local partners — making TOTVS a structurally comparable peer for a regional master distributor like Reach Technologies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/reachtechasia
• YouTubeyoutube.com/channel/UCSwjKUULMJHaeOCw-Maw4-w
• Facebookfacebook.com/reachtech
• LinkedInlinkedin.com/company/reach-technologies-pte-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reach Technologies