Midway Animal Hospital

Name

Midway Animal Hospital

Legal name

Midway Animal Hospital

Website

https://midway-animalhospital.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Veterinary Services

NAICS

Veterinary Services (54194), Veterinary Services (541940)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro industry

PRIMARYHLAMAAAA

General Practice Veterinary Clinics (Wellness & Primary Care)

Healthcare & Life Sciences/Veterinary & Animal Health/Veterinary Clinical Services (Companion Animal)

SECONDARYAFAEANAA

Companion Animal Veterinary Clinics & Hospitals

Agriculture & Food Production/Animal Production & Aquaculture/Animal Health & Veterinary Services

SECONDARYHLAMAAAB

Preventive Care & Vaccination Clinics

Healthcare & Life Sciences/Veterinary & Animal Health/Veterinary Clinical Services (Companion Animal)

Keywords

• Small animal veterinary care
• Veterinary surgery services
• Pet dental cleaning
• Emergency veterinary care
• Pet wellness exams

Headquarters

HQ city

Bowling Green

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Veterinary Office Visits and Exams: Revenue from routine wellness exams, sick exams, and emergency examinations. The practice charges $49 for yearly wellness exams.
2. Surgical Procedures: Revenue from spay/neuter, mass removals, soft tissue surgery, foreign object removal, hernia repair, bladder stone removal, and other surgical procedures. Requires 50% deposit prior to scheduling.
3. Dental Services: Dental cleanings with extractions priced between $300 and $350, including anesthesia, scaling and polishing. Requires pre-dental exam and 50% deposit.
4. End of Life Care and Cremation Services: Aftercare options including at home burial ($60-$170), common cremation ($210-$300), and private cremation ($323-$400). Includes euthanasia process and optional add-ons like clay paw prints and urns.
5. Prescription Medications and Preventatives: Revenue from in-house medications and flea/tick/heartworm preventatives. Also offers online pharmacy through Covetrus partner for medications not carried in-house.
6. Microchipping: Microchip implantation services for permanent pet identification.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Midway Animal Hospital is a full-service small animal hospital providing routine wellness examinations, vaccinations, professional dental cleanings, soft tissue and orthopedic surgery, emergency triage, digital X-ray diagnostics, microchipping, prescription medications, and end-of-life care with cremation and aftercare services. The practice serves dogs and cats belonging to individual pet owners in Northwest Ohio and Southeast Michigan, delivering care from a single physical location in Bowling Green, Ohio.

Product overview

Midway Animal Hospital is a locally owned, full-service small animal hospital serving Northwest Ohio for nearly 50 years. The practice offers a comprehensive suite of veterinary services organized around core care areas: wellness and preventive care (wellness exams, microchipping, flea/tick/heartworm prevention), diagnostic services (digital X-ray), dental care, emergency care, surgical procedures (spay/neuter, soft tissue, mass removal, exploratory surgery), end of life care, and pharmacy services (in-house medications and Covetrus online pharmacy integration). Additional community services include pet adoption assistance. The practice emphasizes accessible, quality care at reasonable prices with Dr. Huff as primary veterinarian.

Differentiator

Problem solved

Functional benefit

Products and services

• Wellness Exams Routine veterinary examinations including puppy and kitten visits, yearly wellness exams, and senior exams for dogs and cats. Covers physical check-ups, vaccinations, and preventive care tailored to each life stage. Yearly wellness exam priced at $49.
• Dental Care Professional dental cleanings under anesthesia, including routine dental scaling and polishing, extractions, and treatment of grades 1-4 periodontal disease. Priced between $300 and $350. Requires pre-dental examination and 50% deposit prior to scheduling.
• Emergency Care Immediate veterinary care for pet emergencies including trauma, poisoning, breathing problems, seizures, bloat, and severe injuries. Provides triage assessment and stabilization services during hospital hours; after-hours cases are referred to partner emergency clinics.
• Surgical Procedures Comprehensive surgical services including spay/neuter, exploratory surgery, foreign object removal, mass removals, hernia repair, gastropexy, eye surgery, bladder stone removal, and perineal urethrostomy (PU). Requires 50% deposit of high end estimate prior to scheduling.
• End of Life Care Compassionate euthanasia services following a four-step process including evaluation, sedation, private family time, and gentle transition. Includes aftercare options such as at-home burial ($60-$170), common cremation ($210-$300), and private cremation ($323-$400).
• Digital X-Ray Digital radiography for viewing pet organs and cardiopulmonary, gastrointestinal, musculoskeletal, and urinary systems. Provides higher image quality than film X-rays with lower radiation exposure and immediate image results for faster diagnosis.
• Microchipping Permanent identification microchip implantation between the shoulder blades for dogs and cats. Safe, painless procedure that does not require anesthesia. Provides proof of ownership and enables veterinary offices and shelters to identify lost pets.
• Prescription Services In-house medication dispensing and online prescription refill request system for flea, tick, and heartworm preventatives and general medications. Integrates with Covetrus online pharmacy partner to ship medications directly to clients after hospital review and approval.
• Cremation Services Cremation and aftercare services provided in partnership with A Trusted Journey, including clay paw prints, custom urns, and engraving options for memorializing pets. Available as add-ons to end-of-life care.
• Pet Adoption Assistance Adoption questionnaire system connecting homeless pets with potential adopters. The practice supports rehoming efforts, including featured adoptable animals.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• CovetruscoreTechnology or IntegrationCovetrus serves as Midway Animal Hospital's online pharmacy partner, allowing clients to order medications not carried in-house. Orders are shipped directly to clients with 48-hour review and approval process by the hospital.
• A Trusted JourneycoreStrategic or Co-development PartnerPartner for cremation services providing memorialization options including clay paw prints, custom urns, and other aftercare options for pets.
• Wood County Humane SocietyminorGTM or Marketing PartnerGrant program to improve well-being of community cats in Wood County, Ohio through spaying and neutering. The grant has been successfully fulfilled.
• Village of WestonminorGTM or Marketing PartnerTNR (Trap Neuter Return) program to help reduce the feral cat population in the Village of Weston, Ohio.
• For the Love of CatsminorGTM or Marketing PartnerAdvocacy organization for TNR of feral and community cats, providing resources and education.
• The Ohio State University - Pet Loss SupportminorOthersOSU provides pet loss support resources for clients dealing with grief after losing a pet.
• 24/7 Animal Poison Control Center (Pet Poison Helpline)minorOthers24/7 animal poison control hotline at (855) 764-7661 for emergency pet poisoning situations.
• Veterinary Emergency Center (Maumee)minorOthersAfter-hours emergency vet at 115 Chesterfield Ln., Maumee, OH 43537. Phone: (419) 708-5799. Referred when hospital is closed.
• MedVet ToledominorOthersAfter-hours emergency vet at 2921 Douglas Rd., Toledo, OH 43606. Phone: (419) 473-0328. Referred when hospital is closed.
• West Central Ohio Veterinary Emergency ServicesminorOthersAfter-hours emergency vet at 3077 Harding Hwy, Lima, OH 45804. Phone: (419) 221-0269. Referred when hospital is closed.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Heartland Veterinary Partners: Heartland Veterinary Partners is a veterinary consolidator focused on community-based general practice clinics in the Midwest and surrounding regions, with a similar target profile to Midway Animal Hospital.
• Banfield Pet Hospital: Banfield is the largest general practice veterinary chain in the U.S., operating inside PetSmart locations with a focus on preventive wellness plans — directly comparable to Midway's general practice and wellness exam model but at national scale.
• PetVet Care Centers: PetVet Care Centers operates a network of general practice, specialty, and emergency veterinary hospitals across the U.S., directly comparable in service mix to Midway and active in acquiring independent community practices.
• VetCor: VetCor is a national network of community veterinary hospitals offering general practice services, comparable to Midway's full-service small animal model and a frequent acquirer of independent clinics.
• Southern Veterinary Partners: Southern Veterinary Partners owns and operates general practice and specialty veterinary hospitals across the U.S., overlapping with Midway's small animal service mix and serving as a representative consolidator peer.
• National Veterinary Associates (NVA): NVA is one of the largest veterinary practice ownership and management platforms in the U.S., with a portfolio of community animal hospitals comparable to Midway and a typical acquirer profile for independent general practices.
• VCA Animal Hospitals: VCA operates a national network of general practice and specialty veterinary hospitals, overlapping with Midway's full-service small animal offering and serving as a typical consolidator buyer of independent practices like Midway.

Regional players

• Northwest Ohio Veterinary Referral Services: A regional specialty/ER referral provider in the Northwest Ohio market, comparable to Midway as a peer in the local veterinary ecosystem and a potential source of after-hours referral competition.
• BluePearl Pet Hospital: BluePearl is a specialty and emergency veterinary hospital chain with locations across the U.S., comparable to Midway's emergency/surgical capabilities and a likely competitor for referred cases in the region.
• MedVet: MedVet is a specialty and emergency veterinary hospital group with a location in Toledo, Ohio — directly comparable as a regional specialty/ER provider and is even listed as an after-hours emergency referral partner for Midway.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/midwayanimalhospitalinc
• LinkedInlinkedin.com/company/midway-animal-hospital-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midway Animal Hospital