AD-ADVANCED
AD-ADVANCED is a small Italian IT services firm in Legnano, founded in 2013, delivering ICT consulting, custom software development, building automation integration (KNX, Crestron, ByMe, Sinthesi), and marketing services to enterprises in Lombardy.
- Company typePrivate
- Founded2013
- HeadquartersLegnano, Italy
- Headcount1–10
- GTM typeB2B
- OfferingServices
What AD-ADVANCED does
AD-ADVANCED S.R.L. is a privately held Italian IT services firm founded in 2013 in Legnano (Milan metropolitan area) by three partners — Alessandro Calini, Diego Mete, and Marco Dotto — with Marco Dotto serving as CTO. The firm operates as a horizontal B2B services company for Italian enterprises in Lombardy, delivering technology consulting, custom software, building automation, and marketing/communication services under one roof. Its only operating geography is Lombardy, with no evidence of cross-border activity.
The company's offering is organized into four pillars: (1) ICT for Business — IT consulting, system administration, server/network management, backup and disaster recovery, virtualization, VoIP/unified communications, and security services; (2) Development — bespoke software for web platforms, hybrid mobile applications (iOS/Android), management software, and Magento-based e-commerce; (3) Systems — design, programming, and integration of building automation (domotics) using KNX, Crestron, ByMe, and Sinthesi platforms, plus audio/video system design including multimedia and council-chamber installations with streaming; and (4) Communication — website builds, SEO, online advertising campaigns, photography, and brand/logo identity. There are no proprietary products, patents, or certifications disclosed; the technology stack is composed of widely used third-party platforms integrated and customized per engagement.
AD-ADVANCED's business model is project-based and quote-driven professional services. Pricing is not publicly disclosed; every engagement is scoped after a consulting analysis and delivered as custom work. Go-to-market is consultative and sales-led: prospects contact the firm by phone, email, or website form, after which the company conducts an on-site appointment to scope needs and propose tailored solutions. There are no channel partners, resellers, or distributors, and no recurring SaaS or productized offering. Revenue is generated entirely through professional-services fees (with limited one-time licensing flavor on bespoke software). No revenue figures, customer logos, segment splits, or contract values are publicly disclosed, and the firm has remained small (1–10 employees) since founding with no external funding, M&A, or reported expansions.
AD-ADVANCED firmographics
Firmographics- Name
- AD-ADVANCED
- Legal name
- AD-ADVANCED S.R.L.
- Website
- https://ad-advanced.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AD-ADVANCED is a small Italian IT services firm in Legnano, founded in 2013, delivering ICT consulting, custom software development, building automation integration (KNX, Crestron, ByMe, Sinthesi), and marketing services to enterprises in Lombardy.
- Ownership category
- akta.pro rank
Where AD-ADVANCED is headquartered
LocationHeadquarters
- HQ city
- Legnano
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
AD-ADVANCED business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- IT Consulting and System Administration: Ongoing ICT consulting and system administration services covering servers, networks, backup, virtualization, VoIP telephony, and security. Services are customized and project-based.
- Custom Software Development: Bespoke software development for web platforms, mobile applications, management software, and custom integrations. Revenue generated through project-based engagements following detailed analysis and project specifications.
- Building Automation and System Integration: Design and configuration of building automation systems (domotics), audio/video systems, and complex system integrations. Services provided alongside designers and installers for building automation projects.
- Communication and Marketing Services: Graphic design, advertising campaigns, website management, SEO, advertising materials, photography, and brand identity services.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
AD-ADVANCED product offering
Product offeringCore offering
AD-ADVANCED is an Italian IT services company that delivers four integrated service pillars to business clients: (1) ICT for Business — networking, data centers, unified communications, and security; (2) Development — custom software, websites, web apps, and applications; (3) Systems — building automation and control-system integration; and (4) Communication — digital marketing, social media, and web communication services. The firm operates as a B2B provider with a delivery model built on professional services supported by software-license reselling where applicable.
Product overview
AD-ADVANCED is an IT services company operating since 2013, offering a comprehensive suite of technology services organized around four core pillars: ICT for Business (IT consulting and system administration), Development (custom software development including web, mobile, and e-commerce solutions), Systems (building automation and audio/video integration), and Communication (marketing and promotional services). The company operates as a software house specializing in bespoke solutions, working with platforms such as KNX, Crestron, ByMe, Sinthesi for home automation, and Magento for e-commerce development. The portfolio is structured as a services-based offering rather than a single unified product platform, delivering tailored solutions for digital transformation needs.
Differentiator
Problem solved
Functional benefit
Products and services
- ICT for Business (Networking, Data Centers, Collaboration, Security) End-to-end ICT services for Italian businesses: design, deployment, and management of corporate networks, data-center environments, collaboration/unified-communications platforms, and cybersecurity configurations. Targeted at organizations lacking large in-house IT teams that need a managed-services partner for foundational IT infrastructure.
- Custom Software & Web Application Development Bespoke software and web development services producing custom websites, web applications, and application software tailored to client business requirements. Intended for Italian SMBs and mid-market firms needing functionality that off-the-shelf products do not provide.
- Building Automation & Control Systems (Systems pillar) Design, integration, and management of building automation and control systems for commercial and operational facilities. Targeted at businesses seeking to integrate facility automation with their broader IT environment through a single vendor.
- Digital Communication & Marketing Services Digital communication services including digital marketing campaigns, social media management, and web communication strategy. Intended for Italian businesses seeking coordinated online presence and marketing support alongside their IT and development engagements.
Companies that use AD-ADVANCED
Customer profileSegments1 record
Ideal customer profiles1 record
AD-ADVANCED technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature6 records
AD-ADVANCED partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
AD-ADVANCED competitors and assessment
Company assessmentEmerging players
- Arduino: Arduino is an Italian open-source hardware/software company with deep roots in Italy's maker and embedded systems ecosystem. It overlaps with AD-ADVANCED's building automation and system integration capabilities at the hardware/firmware layer.
Broad incumbents
- Lutech Group: Lutech is a large Italian IT services and solutions provider covering cloud, security, ERP, and custom development. It competes for the same Italian enterprise and mid-market IT outsourcing work as AD-ADVANCED but at significantly larger scale and broader portfolio.
- Bending Spoons: Bending Spoons is a major Italian technology company with a portfolio spanning digital products, mobile apps, and online services — a broad incumbent against which AD-ADVANCED's bespoke Communication and Development services compete for Italian digital budgets.
Others
- Crestron Electronics: Crestron is a global building automation platform vendor whose systems AD-ADVANCED programs and integrates. It is a platform/enabler peer rather than a direct competitor, but it shapes the addressable market for the firm's domotics work.
- KNX Association: KNX is the open standard for building automation that AD-ADVANCED designs and programs against. It is an ecosystem/standards peer that defines the technical framework within which the firm's Systems pillar operates.
Direct peers
- ReActive: ReActive is an Italian software development consultancy delivering bespoke web, mobile, and enterprise software projects, comparable to AD-ADVANCED on custom development focus and project-based delivery model.
- WebRatio: WebRatio is an Italian software development company offering custom web and mobile application development services, comparable to AD-ADVANCED's Development pillar and Italian market focus.
- Consoft Sistemi: Consoft Sistemi is an Italian IT consulting and software development firm offering custom development, system integration, and managed services to enterprise clients — directly comparable to AD-ADVANCED's ICT and Development pillars.
- Abstract (abstract.it): Abstract is an Italian software house specializing in custom web and mobile development, system integration, and digital services — closely mirroring AD-ADVANCED's Development pillar and Italian B2B go-to-market motion.
- XPeppers: XPeppers is an Italian software house focused on Agile custom software development and DevOps consulting — a direct peer in custom development methodology and Italian SME/mid-market positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
AD-ADVANCED social profiles
Digital presenceAD-ADVANCED financial estimates
Financial estimateRevenue estimate
Valuation estimate
AD-ADVANCED leadership team
Management profileNumber of profiles
Profiles3 records
AD-ADVANCED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AD-ADVANCED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AD-ADVANCED
What does AD-ADVANCED do?
AD-ADVANCED is an Italian IT services company that delivers four integrated service pillars to business clients: (1) ICT for Business — networking, data centers, unified communications, and security; (2) Development — custom software, websites, web apps, and applications; (3) Systems — building automation and control-system integration; and (4) Communication — digital marketing, social media, and web communication services. The firm operates as a B2B provider with a delivery model built on professional services supported by software-license reselling where applicable.
Is AD-ADVANCED a public or private company?
AD-ADVANCED is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AD-ADVANCED founded?
AD-ADVANCED was founded in 2013. It employs 1 to 10 people.
Where is AD-ADVANCED based?
AD-ADVANCED is headquartered in Legnano, Italy, in the Europe region.
How does AD-ADVANCED make money?
Four revenue lines are on record. IT Consulting and System Administration is the primary driver. The others are custom Software Development, building Automation and System Integration and communication and Marketing Services.
Who are AD-ADVANCED's main competitors?
Arduino is listed as an emerging player. Broad incumbents are Lutech Group and Bending Spoons. Others are Crestron Electronics and KNX Association. Direct peers are ReActive, WebRatio, Consoft Sistemi, Abstract (abstract.it) and XPeppers.
Does AD-ADVANCED have an API?
No public API is recorded for AD-ADVANCED.