What Fantastico Group / Фантастико Груп does

Fantastico Group (Фантастико Груп ООД) is a family-owned Bulgarian supermarket chain founded in 1991, operating 47 stores concentrated in Sofia (40+ locations) with selected presence in Pernik, Plovdiv, Botevgrad, Kyustendil, Elin Pelin, and Bankya. The company employs 3,500+ people and serves over 100,000 daily shoppers. Its core product is a multi-format supermarket offering that combines standard grocery with specialty in-store departments: an artisan bakery (Hlyab za zhivot / Хляб за живот) producing live-sourdough bread in front of customers, a children's kitchen (Yan Bibian / Ян Бибиян) preparing meals for ages 7 months to 3 years, sushi bars, culinary counters with hot meals and freshly squeezed juices, confectionery, meat and delicatessen counters, fresh fish, and a bio/organic section with over 85 imported cheese varieties.

The company runs a centralized 19,000 sqm logistics center near Elin Pelin with 51 loading docks and 11,100 pallet positions, enabling daily deliveries to the store network. Supporting technology is modest: MailChimp for email marketing, Google Analytics for web measurement, and Viber for push communications. Online ordering is delivered through a Glovo partnership rather than a proprietary platform. The technology stack is principally consumer-facing marketing and basic ecommerce integrations rather than proprietary software.

Revenue is generated predominantly through direct consumer retail sales across physical stores, with weekly promotional brochures as the primary merchandising cadence and a Benetton co-branded loyalty program (collect stamps per 5 EUR / 9.78 BGN of purchases, redeemable for 50% off Benetton home textiles) as the customer-retention mechanism. Distribution is single-country/domestic, with online channel expansion through Glovo and parcel/charging services (BoxNow, Sameday, Speedy, EkonT, Eldrive) added to selected locations. Adjacent revenue and traffic drivers include co-located entertainment venues (Joy Station, MegaXtreme bowling) and a 3,400 sqm Fantastico hypermarket within the 27,000 sqm SkyCity Mall. The customer base is horizontal and broad: Bulgarian general consumers, families, and SMB/individual buyers across Sofia and peripheral cities, with no enterprise or anchor accounts.

Name

Fantastico Group / Фантастико Груп

Legal name

ФАНТАСТИКО ГРУП ООД

Website

https://fantastico.bg

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

Fantastico Group is a family-owned Bulgarian supermarket chain founded in 1991, operating 47 stores concentrated in Sofia with daily grocery, fresh prepared foods, and specialty in-store formats, serving over 100,000 daily shoppers across Bulgaria.

Ownership category

akta.pro rank

Product category

Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Specialty Food Retailers (4452)

akta.pro primary industry

Gourmet & Fine Food Stores (CRAHAGAG)

akta.pro secondary industries

Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly) (CRAHAEAE), Foodservice & Specialty Food Store-in-Store (CRAGAHAJ)

Keywords

• Grocery retail chain
• Supermarket operations
• Fresh food retail
• In-store bakery
• Household goods retail

Headquarters

HQ city

Sofia, Sofia

HQ country

Bulgaria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Sales: Revenue generated from direct sales of grocery and consumer goods to end consumers through physical supermarket locations. Offers a loyalty program with Benetton partnership for promotional rewards.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Fantastico Group is a family-owned Bulgarian supermarket chain operating 47+ physical stores that sell groceries, fresh produce, meat, fish, deli items, specialty and organic foods, confectionery, and prepared foods across Bulgaria. The company complements store retail with in-store artisan bakery (Hlyab za zhivot), children's fresh-meal kitchen (Yan Bibian), sushi bars, culinary counters, online ordering via Glovo, and a customer loyalty program partnered with Benetton. A 19,000 sq.m. central logistics center near Elin Pelin enables daily replenishment to the full store network.

Product overview

Fantastico Group is a family-owned Bulgarian grocery retail chain founded in 1991, operating 47 supermarkets across Bulgaria. The company offers a multi-format retail platform combining core supermarket operations with specialty in-store departments (artisan bakery 'Hlyab za zhivot', children's kitchen 'Yan Bibian', sushi bars, culinary counters, confectionery, delicatessen, fish stands, and bio/specialty foods) plus additional services including online shopping via Glovo, a loyalty program, and partner entertainment venues (Joy Station, MegaXtreme bowling, SkyCity Mall). The company also operates its own logistics center near Elin Pelin spanning 19,000 m2.

Differentiator

Problem solved

Functional benefit

Brands

• Хляб за живот (Hlyab za Jivot): Artisan bakery concept offering handcrafted bread made with live sourdough
• Ян Бибиян (Yan Bibiyan)
• Fantastico Loyalty Program

Products and services

• Fantastico Supermarkets Physical supermarket retail chain operating 47 stores across Sofia, Pernik, Plovdiv, Botevgrad, Kyustendil, Elin Pelin, Bankya, and Bistrica, offering groceries, fresh produce, bakery items, deli products, meats, fish, and specialty foods to Bulgarian consumers.
• Yan Bibian Children's Kitchen (Детска кухня Ян Бибиян) Freshly prepared children's meals service offering three-course menus (soup, main dish, and dessert) for children aged 7 months to 3 years, made to order in-store without pre-ordering.
• Glovo Online Ordering and Delivery On-demand delivery service enabling customers to order Fantastico supermarket products online via the Glovo app for home delivery.
• Fantastico Loyalty Program Customer loyalty program offering promotional coupons, bonus points, and partner discounts, with ongoing Benetton partnership campaigns for home textile products at 50% off in exchange for collected stamps.
• Joy Station Entertainment Center Multifunctional entertainment venue featuring MEYER sound system, located at Student City, Sofia, hosting international and Bulgarian music artists.
• MegaXtreme Bowling Bowling center chain with three locations in Sofia (Student City, Lyulin, SkyCity Mall), featuring QubicaAMF professional bowling equipment and hosting international tournaments.
• SkyCity Mall 27,000 sqm shopping complex in Geo Milev district, Sofia, with 4 levels and 120+ shops, including a 3,400 sqm Fantastico hypermarket in the basement and 320 parking spaces.
• Fantastico Logistics Center (Elin Pelin) Centralized warehouse and distribution facility near Elin Pelin spanning 19,000 sqm with 51 loading docks and 11,100 pallet positions, supporting daily deliveries to the Fantastico store network and employing 92 warehouse personnel.

Quantifiable outcome

• Over 100,000 daily shoppers across the retail chain
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Benetton (Benetton Unit)coreGTM or Marketing Partner · 2 July 2026Loyalty program partnership from 02.07.2026 to 19.08.2026. Customers collect promotional stamps (1 stamp per 5 EUR/9.78 BGN purchase) and redeem for Benetton home textile products (bath towels, beach towels, ponchos, bathrobes, bathmats) at 50% discount.
• GlovocoreChannel Partner/ Reseller/ DistributorGlovo provides on-demand delivery services allowing Fantastico customers to order supermarket products for home delivery through the Glovo app platform.
• Joy StationminorOthersMultifunctional entertainment center JOY STATION located at Fantastico's SkyCity Mall location in Student City, featuring MEYER acoustic sound system and professional audiovisual equipment. Hosts international and Bulgarian music artists.
• MegaXtrememinorOthersBowling center chain with three locations (Student City, Lyulin, SkyCity Mall). Partnered with QubicaAMF for high-class bowling equipment. Most successful bowling chain in Bulgaria, hosting international tournaments.
• SkyCity MallcoreStrategic or Co-development Partner27,000 sqm shopping complex in Geo Milev district with 4 levels and 120+ shops. Fantastico operates 3,400 sqm supermarket in basement level. Includes underground and surface parking with 320 spaces totaling 10,000 sqm.
• BoxNowminorChannel Partner/ Reseller/ DistributorCourier service with network of automated parcel lockers accessible 24/7, powered by solar panels. Available at select Fantastico locations.
• EldriveminorOthersElectric vehicle charging station provider. Charging stations available at select Fantastico locations including F07, F14, F16, F21, F43, F45, F48.
• UNICEF BulgariacoreStrategic or Co-development PartnerSix years of sustainable partnership with UNICEF Bulgaria. Supports children's welfare and development programs through corporate social responsibility initiatives.
• EkonTminorChannel Partner/ Reseller/ DistributorInnovative logistics and payment services platform for e-commerce and individual customers. Available as courier service at select Fantastico stores.
• SamedayminorChannel Partner/ Reseller/ DistributorCourier service offering fast and quality delivery services with modern solutions for businesses and individual customers. Available at Fantastico locations.
• SpeedyminorChannel Partner/ Reseller/ DistributorCourier services available at Fantastico store locations for package delivery.
• Paw - PazardzhikminorStrategic or Co-development PartnerAnimal welfare NGO. Fantastico Group donated 700 kg of dog food to support stray animal care.
• Football with Cause (Futbol s kauza)minorStrategic or Co-development PartnerCharitable football tournament supported by Fantastico football team, promoting social causes through sports.

Scale indicators8 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• CBA Bulgaria: Bulgarian grocery chain with broad city coverage and value positioning. Competes with Fantastico on convenience and proximity at neighborhood level across Bulgarian cities.
• Lidl Bulgaria: Hard-discount grocer with dense Bulgarian store network concentrated in Sofia and major cities. Competes directly on price, especially in staple and promotional categories that anchor Fantastico's weekly brochure.
• Piccadilly (Piccadilly Supermarket): Bulgarian supermarket chain focused on fresh and prepared foods with multiple Sofia locations. Closest domestic specialty-leaning peer for Fantastico's fresh and prepared departments.
• Kaufland Bulgaria: Mass-market hypermarket/grocery chain operating across Bulgaria, including Sofia and key regional cities where Fantastico competes. Most direct head-to-head competitor for full-line grocery baskets.
• Billa Bulgaria: Supermarket chain owned by REWE Group with a long-standing Bulgarian footprint. Overlaps with Fantastico on fresh produce, packaged grocery, and prepared foods in Sofia-area catchments.
• T-Market: Bulgarian supermarket chain with a footprint spanning multiple cities including Sofia. Direct competitor for general-basket grocery shoppers in secondary Bulgarian cities.
• Carrefour Bulgaria: International hypermarket operator with Bulgarian presence. Competes with Fantastico's flagship 3,400 sqm SkyCity hypermarket on multi-department grocery and non-food assortment.

Others

• QubicaAMF: Bowling equipment supplier partnered with Fantastico's MegaXtreme bowling centers. Adjacent ecosystem supplier, not a direct grocery competitor; included to capture Fantastico's non-grocery entertainment real estate exposure.

Broad incumbents

• Metro Cash & Carry Bulgaria: HoReCa-focused cash-and-carry operator in Bulgaria. While format differs, competes for HoReCa and bulk-shopper spend that Fantastico's deli, fish, and bakery departments also target.

Regional players

• Żabka: Largest convenience-store chain in Poland with growing franchise footprint. Relevant as a Central/Eastern European small-format grocery peer for benchmarking Fantastico's convenience-side expansion thesis outside Bulgaria.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCu7ZlcAyDfZ8QcGcP-9FVtw
• Facebookfacebook.com/fantastico.stores
• LinkedInlinkedin.com/company/chain-stores-fantastico
• Instagraminstagram.com/fantasticostores
• TikToktiktok.com/@fantasticostores

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fantastico Group / Фантастико Груп