Digital First Marketing

What Digital First Marketing does

Digital First Marketing Group s.r.o. (DFMG) is a Czech strategic marketing agency group headquartered in Prague (Jankovcova 1037/49, Praha 7), with additional offices in Zlín and Ostrava and stated expansion into Slovakia. The group was formed in January 2022 through the merger of three predecessor agencies — Dark Side, Pria, and Insighters — and operates with more than 150 professionals across strategy, creative, design, application development, performance marketing, content marketing, photo/video production, events, and client service. It is backed financially by technology group eD invest group (the parent) and co-investor Equity Partners, with leadership including Managing Partner Tomáš Jindříšek, COO Jan Řebíček, CFO Šarlota Junková, and CCO Martin Kukačka.

DFMG sells integrated marketing services on a B2B basis to enterprise and mid-market clients, with pricing structured as project-based fees, retainers, and ongoing multi-year service contracts; pricing is not publicly disclosed. Its customer base spans insurance, banking, consulting, electronics, automotive, telecom, manufacturing, food & beverage, beauty, energy, and the public sector — including Generali Česká pojišťovna, Česká spořitelna, Deloitte, KFC, Burger King, Starbucks, T-Mobile, Continental Barum, Xiaomi Czech, AISIN, Sencor, Jägermeister, L'Oréal Professionnel, O-I, and Columbus Energy. The agency pursues a sales-led, consultative go-to-market targeting CMOs and senior marketing leaders.

Beyond traditional agency services, DFMG has developed a portfolio of proprietary sub-brands and platforms: ESGenius (ESG consulting tied to the EU CSRD directive), CSRD.cz (sustainability information hub), Evropa v datech (EU data journalism portal), Index prosperity a finančního zdraví (data project with Česká spořitelna), Silnější regiony (206 micro-regions analysis), Měníme osnovy (education reform campaign), Mýtus Gen Z (research with Behavio), Byznys & udržitelnost (sustainability magazine), and the Folk App application. The agency's technology stack integrates data analytics platforms, AI-assisted content creation tools, performance marketing platforms (Google Ads, Meta Ads, Sklik, LinkedIn Ads), and VR/AR capabilities. It has accumulated 27+ significant industry awards in 2023 alone (IEA Grand Prix, Lemur, Zlatý středník, Fénix, Impact Czech Awards) and continues to receive recognition in 2024, establishing credibility within the Czech and Central European marketing services market.

Name

Digital First Marketing

Legal name

Digital First Marketing Group s.r.o.

Website

https://dfmg.cz

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

101–250 employees

Short description

Digital First Marketing Group is a Prague-based full-service marketing agency group serving enterprise and mid-market clients across the Czech Republic and Slovakia, with 150+ professionals delivering strategy, creative, performance marketing, content, ESG consulting, and proprietary data-journalism platforms.

Ownership category

akta.pro rank

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing services: Full-service marketing agency providing integrated campaigns, brand strategy, digital marketing, social media management, PR, content production, web development, and event management. Revenue generated through project-based fees, retainer arrangements, and ongoing service contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Digital First Marketing Group (DFMG) is a full-service strategic marketing agency that delivers integrated brand strategy, creative, performance marketing, content marketing, social media management, PR, photo and video production, events, and application development for enterprise and mid-market clients. It supplements agency services with proprietary consulting products such as ESGenius (ESG/CSRD advisory) and data-driven content platforms including CSRD.cz, Index prosperity a finančního zdraví, and Evropa v datech.

Product overview

Digital First Marketing Group (DFMG) operates as a strategic marketing agency combining the expertise of multiple digital agencies into a full-service marketing group. Their product portfolio centers on core marketing services including strategy and creative, graphic design, application development, performance marketing, content marketing, photo/video production, events, and PR. Key proprietary offerings include ESGenius (comprehensive ESG consulting solution), CSRD.cz (educational portal for sustainability reporting), and data journalism platforms like Index prosperity a finančního zdraví and Evropa v datech. The agency also runs specialized projects including Měníme osnovy (education reform campaign), Mýtus Gen Z (generational research), and Byznys & udržitelnost (sustainability magazine). These products integrate their marketing services with data-driven content, ESG consulting, and digital platforms to serve clients across industries including finance, manufacturing, retail, and government.

Differentiator

Problem solved

Functional benefit

Brands

• ESGenius: ESG consulting service offering ESG scan, long-term sustainability strategy, ESG reporting, bank questionnaires, supplier chain compliance, and internal/external ESG training and communication.
• CSRD.cz
• FOLK APP
• Index prosperity a finančního zdraví
• Evropa v datech
• Mýtus Gen Z

Products and services

• ESGenius Comprehensive ESG consulting service providing a complete solution from audit through implementation to internal and external communication, helping companies prepare for CSRD compliance and develop long-term sustainability strategies. Targeted at organizations needing to meet ESG reporting and sustainability obligations.
• CSRD.cz Independent educational hub providing comprehensive information about ESG (sustainable business) and CSRD (Corporate Sustainability Reporting Directive) to help Czech companies understand and comply with sustainability reporting requirements. Aimed at corporate sustainability professionals, ESG managers, and the broader public.
• Index prosperity a finančního zdraví Data journalism platform comparing Czech Republic prosperity to 27 EU countries using 116 data sources across 10 pillars, delivered via interactive infographics and analytical articles that generated nearly 500 media outputs reaching 73 million readers. Created in partnership with Česká spořitelna.
• Evropa v datech Data-driven portal bringing European topics to the Czech public in understandable form via data analyses and infographics, whose outputs are regularly picked up by Czech media outlets. Aimed at journalists, opinion makers, and the general public.
• Měníme osnovy Educational reform communication initiative developed jointly with Nadace Blížksobě to communicate Czech education system changes to parents, featuring a content web, hero videos, and social media activations. Aimed at parents and the wider Czech public.
• Mýtus Gen Z Proprietary research project, developed jointly with Behavio, that studies Czech Generation Z behavior, life needs, brand perception, media habits, and shopping preferences based on a sample of 450 respondents aged 18-24. Aimed at brand marketers targeting Gen Z audiences.
• Folk App Mobile application referenced in DFMG's service offerings, promoted under the agency's brand.

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core, strategic and supporting.

• BehaviocoreStrategic or Co-development PartnerResearch agency partnership for Gen Z research project. Jointly conducted proprietary study on Czech Gen Z behavior with 450 respondents, providing unique market insights.
• Nadace BlížksoběstrategicStrategic or Co-development PartnerFoundation partner for Měníme osnovy educational reform initiative. Jointly developed campaign to communicate Czech education system changes to parents.
• Nadace České spořitelnystrategicStrategic or Co-development PartnerFoundation partner for Index Prosperity and financial health project. Partnership for data journalism initiative comparing Czech prosperity with EU countries.
• COM.SE ConsultingsupportingImplementation/ SI/ Consulting PartnerConsulting partner for ESGenius ESG service offering. Provides sustainability expertise alongside DFMG's marketing capabilities for comprehensive ESG strategy services.
• InsighterscoreTechnology or IntegrationDigital and PR agency in which DFMG holds 28% stake with plans to increase ownership. Founded 2006, previously known as Allmedia4U, with 40 employees and 30M CZK revenue.
• Moore Czech RepublicsupportingImplementation/ SI/ Consulting PartnerAdvisory firm that provided professional and legal support for DFMG's acquisition transactions including previous acquisitions.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Publicis Prague: Publicis Groupe's Czech operation provides advertising, media, digital, and communications services through multiple agency brands. Broader incumbent offering overlapping capabilities (performance, content, PR) to large enterprise clients in the Czech market.
• Ogilvy Czech Republic: Ogilvy's Czech operation offers brand strategy, advertising, PR, and digital services as part of the WPP network. Comparable to DFMG on the brand strategy and integrated campaign execution side for large Czech and multinational clients.
• Dentsu Creative Czech: Dentsu's Czech operation provides creative, media, and digital services through its global network. Broader incumbent comparable to DFMG on the integrated marketing services and brand strategy side, with greater multinational reach.

Direct peers

• Havas Prague: Havas operates a full-service creative, media, and digital network in the Czech Republic. Direct peer to DFMG given similar integrated offering and enterprise client focus, with a global network backing.
• BBDO Prague: BBDO Prague is a creative-led full-service agency serving enterprise clients in the Czech Republic as part of Omnicom. Comparable to DFMG on the integrated creative campaigns, brand strategy, and production execution for major Czech and global brands.
• VML Czech Republic: VML (formerly VMLY&R) operates in the Czech market with brand experience, commerce, and digital marketing capabilities as part of WPP. Direct peer to DFMG on integrated digital, brand, and content services for enterprise Czech clients.
• Wavemaker Czech Republic: Wavemaker operates a full-service media and digital marketing presence in the Czech Republic as part of the global WPP/GroupM network. Directly comparable to DFMG in serving mid-market and enterprise Czech clients with integrated performance and brand marketing.
• McCann Prague: McCann Worldgroup's Prague operation is a full-service creative and digital agency serving enterprise clients in the Czech market. Direct peer given similar full-service scope, client base (multinational brands and Czech corporates), and creative-led positioning.
• Saatchi & Saatchi Czech Republic: Saatchi & Saatchi's Czech operation is a full-service creative agency serving enterprise clients in the Czech market as part of Publicis Groupe. Direct peer comparable to DFMG on creative-led integrated campaigns and brand work for major brands.

Others

• Behavio: Czech research and consumer insight agency that partnered with DFMG on the proprietary Gen Z research methodology. Comparable as a Czech research partner and as an adjacent capability that competes for marketing research and consumer insight budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@dfmg.agency
• Facebookfacebook.com/dfmg.cz
• LinkedInlinkedin.com/company/dfmgcz

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital First Marketing