What Insighters does

Insighters is a Czech Republic-based public relations and communications agency founded in 2005, operating from Prague 7 – Holešovice and structured as a member agency of the Digital First Marketing Group s.r.o. (DFMG) marketing holding. The firm delivers 12 core service modules — media relations, crisis communication, corporate communication, product communication, internal communication, employer branding, event management, digital marketing, influencer marketing, social media management, and AV/graphic design — and serves 70+ clients across at least seven verticals including healthcare, logistics, finance/technology, retail/FMCG, industry/energy, public sector, and real estate. Named enterprise clients include OMV, LACTALIS CZ, PENNY, Akzo Nobel/Dulux, Hebe, TipCars, and the Together gastro alliance.

The agency's stated differentiator is a data-driven PR methodology anchored by three proprietary data/influence platforms — Evropa v datech, Index prosperity, and Silnější regiony — which reach millions of viewers and are routinely cited by Czech media. Underlying technology is non-proprietary: the stack consists of standard marketing and productivity tooling layered on top of industry-specialized account teams, with AI referenced at a conceptual level (predictive analytics, NLP-assisted drafting, process automation) rather than as a productized capability. The firm holds Facebook Partner and Google Partner credentials, is a member of APRA and ASCOPA, and has been recognized with the Česká cena za PR – LEMUR.

Insighters operates a sales-led, project- and retainer-based professional services model with quote-based pricing, employing 50+ specialists. The business has no disclosed funding, no public listing, and no external institutional investors; revenue is not publicly reported. Geographic footprint is officially Czech, with cross-border capability demonstrated through the Walk PR partnership on the Hebe regional account and Slovak-market campaigns for Akzo Nobel/Dulux.

Name

Insighters

Legal name

Insighters

Website

https://insighters.cz

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Insighters is a Prague-based PR and communications agency, founded 2005 and part of the DFMG marketing holding, serving 70+ enterprise and mid-market clients across seven verticals in the Czech market with data-driven media relations, crisis, corporate, and digital communications.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (54182), Public Relations Agencies (541820), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Public Relations Measurement, Analytics & Monitoring (BPAFADAL), Thought Leadership & Executive Visibility (BPAFADAG)

Keywords

• Public relations services
• Media relations agency
• Crisis communication services
• Corporate communications agency
• Digital marketing services

Headquarters

HQ city

Holesovice

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. PR Agency Services: Full-service PR agency providing media relations, crisis communication, corporate communications, product communication, internal communications, employer branding, event management, digital marketing, influencer marketing, social media management, and AV/graphic design services. Revenue generated through project-based work and retainer contracts with corporate and institutional clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Insighters is a Czech PR agency that delivers integrated communications services across 12 service lines: media relations, crisis communication, corporate communication, product communication, internal communication, employer branding, event management, digital marketing, influencer marketing, social media management, and AV/graphic design. The agency is differentiated by industry-specialized teams and proprietary data-driven influence projects (Evropa v datech, Index prosperity, Silnější regiony) that anchor campaigns with measurable media impact.

Product overview

Insighters is a PR agency with a marketing-oriented approach built on data and insights. Their service portfolio consists of 12 core service modules: Media relations, Crisis communication, Corporate communication, Product communication, Internal communication, Employer branding, Event management, Digital marketing, Influencer marketing, Social media management, and AV & Graphic design. The agency differentiates itself through proprietary data and insight projects (Evropa v datech, Index prosperity, Silnější regiony) that reach millions of people and are covered by media, which clients can be integrated into. As part of the Digital First Marketing Group (DFMG), the agency positions PR as a connected part of the entire communication mix.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 163 media outputs in first year of OMV cooperation worth 12.8 million CZK AVE
• +3 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Walk PRminorGTM or Marketing Partner · 29 July 2025Collaboration with Walk PR on Hebe cosmetics brand communication. Walk PR oversees Hebe communication across the entire region while Insighters provides Czech market PR services, influencer marketing, and strategic brand awareness building.
• Digital First Marketing Group s.r.o. (DFMG)coreStrategic or Co-development PartnerInsighters belongs to Digital First Marketing Group marketing holding. This affiliation provides broader marketing context enabling integrated communication where PR is built as interconnected part of entire communication mix.
• IpsosminorStrategic or Co-development PartnerCollaboration with Ipsos research agency for conducting surveys - specifically a survey among 500 respondents for OMV coffee promotion project to determine importance of coffee quality at gas stations.
• ČTK (Czech News Agency)minorStrategic or Co-development PartnerTipCars data on used car imports regularly published by ČTK (Czech News Agency), ensuring nationwide media coverage. Collaboration based on data from Svaz dovozců automobilů (SDA - Car Importers Association).

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Ogilvy PR: Global creative and PR network with Czech operations offering integrated communications including PR, influencer marketing, and digital. Comparable in integrated service offering but operates as part of a much larger holding.
• Edelman: World's largest PR firm with presence in Prague, offering corporate communications, brand marketing, and public affairs. Competes with Insighters on enterprise RFPs and government accounts; a global incumbent with deep resources.
• FleishmanHillard: Global PR and communications network with a Czech office offering corporate communications, public affairs, and crisis management. Competes for the same enterprise and government clients as Insighters but with vastly greater international resources.
• APCO Worldwide: Global advisory and communications firm with Central European presence, specializing in public affairs, corporate communications, and crisis management. Direct overlap with Insighters' public sector and corporate communications practices.
• MSL Group: Global public relations and integrated communications network (part of Publicis Groupe) with Central European presence. Overlaps with Insighters on corporate communications, public affairs, and consumer PR for multinational clients.
• Havas PR: Global communications group with PR, advertising, and content capabilities and Central European operations. Comparable in offering integrated communication mixes for enterprise and FMCG clients, but at a much larger scale.
• Weber Shandwick: Leading global PR network with offices across Europe, providing corporate communications, public affairs, and integrated marketing. Competes for multinational and large enterprise clients operating in the Czech market.

Direct peers

• Bison & Rose: Czech independent PR and communications agency providing corporate communications, media relations, employer branding, and digital services. Comparable in scale and service breadth to Insighters, serving enterprise clients from a Prague base.
• PR.Konektor: Independent Czech PR and communications agency offering media relations, corporate communications, and event management. Similar service portfolio and Czech-market focus, targeting enterprise and institutional clients.
• AMI Communications: One of the largest independent PR agencies in the Czech Republic, offering media relations, crisis communication, and corporate communications for enterprise clients. Directly comparable to Insighters as a mid-to-large full-service Czech PR firm with similar vertical coverage and blue-chip client roster.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/insighters.cz
• LinkedInlinkedin.com/company/insighterscz
• Instagraminstagram.com/insighters_cz

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insighters