Name

Made in House

Website

https://madeinblog.ca

Company type

Private

Founded year

2012

Operating status

Operating

Ownership category

akta.pro rank

Product category

Social Media Marketing Services

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creator Content Production & Co-Creation Studios (BPAFAHAD), Creator Events & Experiences (Trips, Houses, Retreats) (MPAAAHAN), Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)

Keywords

• Influencer marketing services
• Social media marketing
• Content production services
• Brand activation campaigns
• Digital public relations

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Marketing Agency Services: Professional services revenue generated through influence marketing campaigns, social media strategy consulting, content production, brand activations, PR/ePR services, and event management. Services are offered as project-based engagements or ongoing agency retainers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Made in House is a Montréal-based creative agency that delivers end-to-end social media and influencer marketing services for enterprise brands. Its core offering includes social media content strategy, 360-degree influencer campaigns, video and photo content production, brand activations, digital and traditional public relations (ePR), social media advertising, and event marketing. The agency positions itself as Canada's first influence marketing agency, founded in 2012.

Product overview

Made in House is a full-service social media marketing agency offering a comprehensive suite of services organized around influence marketing and content creation. The core offering includes content strategy, influence marketing campaigns (360 campaigns), content production (video and photo for social media), social advertising, brand activation, public relations (ePR), event marketing, and professional training. The agency operates primarily on social platforms including TikTok, Instagram, and Twitch, serving both Canadian and European markets. The portfolio is structured as service offerings rather than discrete software products, with no technical integrations, APIs, or AI capabilities documented.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Content Strategy (Stratégie de contenu) Social media strategy development services that craft unique and durable strategies for brands to captivate audiences on social platforms. Targeted at brands and marketing teams seeking a defensible long-term social roadmap.
• Influence Marketing (Marketing d'influence) 360-degree influence campaigns that reinforce social media strategies through influencer partnerships, including UGC campaigns and influencer seeding. Targeted at enterprise brands seeking to amplify social reach via creator collaborations.
• Content Production (Production de contenu) Original video and photo content production for social media platforms, modeled after top content creators on each platform and format. Targeted at brands needing platform-native creative assets.
• Public Relations and ePR (Relations publiques et ePR) Electronic public relations services that build authentic relationships with online audiences as well as traditional and digital media, fostering positive brand image and effective communication. Targeted at brands seeking integrated PR and social media communications.
• Social Media Advertising (Publicité sociale) Paid social media advertising services on platforms such as TikTok and Instagram to amplify brand reach through targeted paid campaigns. Targeted at brands looking to scale social media impact.
• Brand Activation (Activation de marque) Digital brand activations leveraging creative technologies and emerging creative tech to deliver memorable impact for brands. Targeted at brands seeking innovative, technology-enabled digital experiences.
• Event Marketing (Événementiel) Event marketing services that make events unforgettable and engaging while strengthening social media presence. Targeted at brands running events that require social amplification.
• Training and Workshops (Formations et ateliers) Training programs and workshops in content marketing for professional development. Targeted at marketing teams and professionals seeking to upskill in content marketing.
• Talent Management (Talents) Influencer and talent management services connecting brands with content creators. Targeted at brands seeking managed access to influencer networks.

Named customers20 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Made in France (agencemadein.fr)minorOthersRelated sister agency based in France serving European visitors and clients. Referenced on the main website as an alternative contact for European users, suggesting a network of affiliated agencies across regions.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Vamp: Influencer marketing platform/agency combining SaaS tooling with managed services for brand-creator campaigns; comparable in serving enterprise CPG and retail brands with social-first campaigns.
• The Shelf: Influencer marketing agency offering strategy, campaign execution, and content production for mid-market and enterprise brands; closest comparable in offering and target customer to Made in's influence marketing practice.
• HireInfluence: Influencer marketing agency providing end-to-end campaign strategy, talent sourcing, and content services for enterprise clients; overlaps directly with Made in's 360-degree influencer campaign offering.
• Obviously: Full-service influencer marketing and social media agency headquartered in New York with global delivery; directly comparable in service mix (strategy, influencer campaigns, content production, paid social) and enterprise client focus to Made in House.
• TAXI: Canadian marketing and advertising agency with offices across Canada; comparable full-service creative model targeting enterprise Canadian brands, directly competing for shared regional clients.
• Lg2: Quebec-based independent creative agency offering advertising, branding, content, and digital services to enterprise clients; competes for the same Montréal and Quebec-based brand budgets as Made in.
• IZEA Worldwide: Influencer marketing platform and services provider running sponsored content campaigns for enterprise marketers; comparable business model combining technology with managed influencer activations.

Broad incumbents

• Ogilvy: Global creative network offering advertising, PR, social, and influencer marketing through WPP; competes with Made in for enterprise social and influencer mandates as part of a much broader portfolio of services.
• Sid Lee: Montreal-based creative agency offering advertising, digital, design, and content services; comparable as a fellow Montréal-headquartered creative shop competing for similar Quebec and enterprise brand mandates, though broader than pure influencer marketing.
• Dentsu Creative: Global creative agency network offering influencer marketing, content production, and social media services at scale; represents the enterprise holding-company competitive set that Made in must displace to win Fortune 500 retainers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/madeinagency
• LinkedInlinkedin.com/company/made-in-blog

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Made in House