In2itive Business Solutions

Name

In2itive Business Solutions

Legal name

In2itive Business Solutions Ltd.

Website

https://in2itive.co.uk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Learning Management System

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

LMS Commerce, Licensing & Monetization (eCommerce, Subscriptions, Seat Management) (EDAFAAAK)

akta.pro secondary industries

LMS Integrations, Interoperability & Identity (LTI/SCORM/xAPI, SSO, APIs) (EDAFAAAI), Learning Technology & LMS/LXP Implementation (BPACANAH), Standards, Packaging & Interoperability Tools (SCORM/xAPI/cmi5/LTI) (EDAFAHAH)

Keywords

• Learning management system
• E-learning platform
• Corporate training software
• SCORM compliant LMS
• AI course authoring

Headquarters

HQ city

Yaxley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. LMS Subscription (Annual): Annual subscription-based pricing model for customized Learning Management System. Pricing tiers based on number of users per annum: up to 250 users (£6,000), up to 500 users (£7,950), up to 1,000 users (£12,500), up to 2,500 users (£19,500). Prices are exclusive of VAT. Organisations with more than 2,500 users require custom quotes.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

In2itive Business Solutions develops, sells and operates the In2itive Learning Management System (LMS), a cloud-hosted, fully customisable e-learning platform tailored to each organisation's brand, terminology and workflows. The platform supports SCORM 1.2/2004 and xAPI content, e-commerce, virtual classroom, multi-language delivery, classroom booking, and a recently added AI Course Builder that auto-generates structured e-learning courses in under 60 seconds. Customers are predominantly UK-based and international organisations needing to train employees, sell training, or deliver product/software end-user training.

Product overview

In2itive Business Solutions offers the In2itive Learning Management System (LMS) as its core cloud-hosted, fully managed platform with full customisation to organisational branding, terminology, and workflows. The LMS supports SCORM 1.2/2004 and xAPI e-learning standards, e-commerce functionality, virtual classroom, collaboration tools, and a comprehensive reporting suite. The AI Course Builder is a notable add-on that integrates directly into the LMS, using generative AI to produce complete e-learning courses in under 60 seconds with SCORM 1.2 export. Supporting professional services include consultancy, administrative support, custom software development, course authoring and packaging, and UK-based hosting infrastructure. A competency management module adds skills frameworks, 360-degree feedback, development planning, and OKR integration as a native layer within the LMS.

Differentiator

Problem solved

Functional benefit

Products and services

• In2itive Learning Management System (LMS) A cloud-hosted, fully managed and fully customisable Learning Management System tailored to each customer's brand, terminology and functional preferences. Supports SCORM 1.2/2004 and xAPI (Tin Can) content, e-commerce, virtual classroom, classroom booking, performance management, multi-language delivery, and comprehensive reporting. Sold as an annual subscription with user-based tiers, including design, setup, launch, API, annual support and SLA.
• AI Course Builder An AI-powered authoring tool built into the In2itive LMS that takes a topic, skill level, duration and module count and generates a complete, structured e-learning course (modules, lessons, key points, UK workplace scenarios, hero statistics, callout boxes, quizzes) in under 60 seconds, with PowerPoint import and one-click SCORM 1.2 export. Designed for HR and L&D teams handling compliance training and regulatory updates without dedicated authoring resources.
• Competency Management and Performance Development Module A built-in competency management and performance development layer within the In2itive LMS that provides self-assessments against role-specific competency frameworks, gap analysis and skills matrices, 360-degree feedback, development plans auto-populated from identified gaps, manager and team reporting, formal review cycles, 9-box talent grids (performance x potential), and Goals & OKRs linked to competency gaps with course recommendations.

Quantifiable outcome

• Reduce organisational learning and training costs
• +3 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability10 records

Feature10 records

Partnerships

One partnership is on record.

• Fasthosts Internet Ltdcore infrastructureTechnology or IntegrationFasthosts Internet Ltd provides the UK-based data centre infrastructure for the In2itive LMS. This partnership ensures reliable, secure, and professionally managed hosting with power redundancy, environmental controls, and 24x7 monitoring. The infrastructure partnership is foundational to the company's fully managed service offering.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Docebo: Cloud LMS platform serving enterprise and training-provider segments with strong AI-driven authoring and personalization capabilities - a direct competitor across In2itive's three customer segments.
• Skilljar: Customer and partner training LMS with course commerce and integration capabilities, focused on software companies training end users - a direct overlap with In2itive's product/end-user training segment.
• Litmos: Cloud LMS with course authoring, e-commerce, SCORM compliance and AI features, serving enterprise L&D and training-provider customers - comparable across all three of In2itive's segments.
• LearnDash: Widely deployed LMS with strong course-selling, SCORM, and customization capabilities, popular with training providers and SMEs selling online courses - directly comparable to In2itive's e-commerce-enabled offering.
• Absorb LMS: Cloud LMS for mid-market and enterprise with customizable branding, e-commerce, SCORM/xAPI support, and strong reporting - closely matches In2itive's customizable LMS positioning.
• TalentLMS: Affordable cloud LMS targeting SMB and mid-market training providers, with course commerce, SCORM support, and customizable branding - the closest price-point and feature overlap to In2itive's mid-market tiers.
• Thought Industries: External training LMS purpose-built for training providers and B2B customer education, with e-commerce, SCORM/xAPI compliance and customizable branding - highly comparable to In2itive's training-provider segment.
• iSpring Solutions: Provides an LMS plus a popular authoring toolchain for SCORM/xAPI content, used by training providers and corporate L&D teams - overlaps with In2itive on LMS + course authoring positioning.

Emerging players

• Moodle: Open-source LMS with extensive customization, SCORM/xAPI support, and a global ecosystem of partners and plugins - serves similar organizational and training-provider use cases at lower licence cost but with higher implementation overhead.

Broad incumbents

• Cornerstone OnDemand: Large enterprise talent and learning platform incumbent offering LMS as part of a broader HCM suite - competes for In2itive's larger organisational L&D customers with deeper integrations but less customisation flexibility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/In2itivelearn
• LinkedInlinkedin.com/company/in2itive-business-solutions-limited

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about In2itive Business Solutions