Kaizen Agency

What Kaizen Agency does

Kaizen Agency is a privately held, founder-led digital marketing agency headquartered in Silicon Valley, California, that sells an integrated 'Local Authority System' to local brick-and-mortar businesses. The agency's offering combines three core modules — SEO-first website design and development (on WordPress, Webflow, Shopify, and custom code), local SEO and Google Business Profile optimization, and CRM/retention automation — sold through tiered one-time website packages ($2,500 to $7,500+) and monthly retainer subscriptions across four named verticals: Personal Brands, Home Services, Health & Wellness, and Legal & Finance.

The technology stack is built primarily on GoHighLevel as the CRM and automation backbone, augmented by vertical-specific integrations including Housecall Pro (home services scheduling and review automation), Jane App and Trust Driven Care (clinic scheduling and patient follow-up), and Klaviyo and Printify (ecommerce and email/SMS flows for personal-brand clients). The agency's proprietary methodology — the Local Authority System and the 3-Step Kaizen CRM System (Map, Build, Optimize) — packages these third-party tools into a continuous-improvement delivery model.

Go-to-market is sales-led and direct: leads come through the agency's own SEO-optimized website, free downloadable checklists, and 15-minute strategy calls, closing into custom proposals and tiered monthly retainers. The company is founder-owned with no disclosed institutional backing and explicitly limits monthly client intake to preserve quality. Case-study customers (e.g., Sammy Obeid, Adapt Health Clinic, LOVA Studio, Lake Oswego Vein & Aesthetic) are SMBs across multiple verticals, and the website claims reach into 120+ countries despite a Silicon Valley operating base.

Name

Kaizen Agency

Legal name

Kaizen Agency

Website

https://kaizenagency.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Kaizen Agency is a founder-led digital marketing agency in Silicon Valley that builds SEO-first websites, local SEO systems, and CRM/retention automations for SMB local businesses across Personal Brands, Home Services, Health & Wellness, and Legal & Finance verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Gilroy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Website Design & Development: Custom website design and development services built on WordPress, Webflow, Shopify, and custom platforms. Revenue from one-time project fees and potentially ongoing maintenance.
2. Local SEO Services: Local search engine optimization including Google Business Profile optimization, citation cleanup, local keyword strategy, and location page SEO. Provided as tiered packages and ongoing monthly retainers.
3. CRM & Retention Systems: Done-for-you CRM setup and automation systems using GoHighLevel. Includes workflow building, integration, and ongoing optimization. Revenue from project setup fees and monthly retainer plans.
4. Monthly Support Plans: Ongoing monthly plans covering site updates, SEO/content, automation tweaks, and reporting dashboards customized to client goals and budget.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Kaizen Agency is a boutique digital marketing agency that designs and implements integrated local-authority systems for brick-and-mortar businesses. Its core deliverables are custom conversion-focused websites (built on WordPress, Webflow, Shopify, or custom code), local SEO and Google Maps optimization (Google Business Profile, citations, location/service page SEO, review generation), and CRM & retention automation (GoHighLevel-based speed-to-lead, appointment reminders, no-show rescue, review requests, and reactivation campaigns). Services are sold as tiered packages across four verticals: Personal Brands, Home Services, Health & Wellness, and Legal & Finance.

Product overview

Kaizen Agency is a digital marketing agency that offers a unified Local Authority System for local brick-and-mortar businesses, combining three core service modules: Website Design & Development, Local SEO & Google Ranking, and CRM & Retention Systems. The Website Design & Development service offers tiered packages (Essential, Growth, Authority) built on platforms like WordPress, Webflow, and Shopify, featuring mobile-first design, SEO-ready architecture, and CRM integration. The Local SEO & Google Ranking service provides Google Business Profile optimization, local keyword strategy, citation management, and review generation across tiered packages (Single-Location Essentials, Neighborhood Expansion, Leader). The CRM & Retention Systems service, built primarily on GoHighLevel, offers automation solutions including speed-to-lead SMS/email, appointment reminders, review request drips, and reactivation campaigns, with tiered packages (Lead Capture Essentials, Growth, Full Retention OS). Industry-specific bundles are also available for Home Services, Health & Wellness, and Legal & Finance sectors, each combining website, SEO, and CRM components tailored to their verticals.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design & Development Custom, conversion-focused website design and development for local brick-and-mortar businesses, built on WordPress, Webflow, Shopify, or custom code. Includes mobile-first responsive design, fast load times, SEO-ready architecture, and lead-capture forms integrated with CRM systems. Offered across Essential, Growth, and Authority tiers ranging from $2,500 to $7,500+.
• Local SEO & Google Maps

Quantifiable outcome

• 20K+ monthly visitors for Sammy Obeid case study
• +6 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Housecall ProcoreTechnology or IntegrationHome services scheduling and job management platform integrated with Kaizen Agency's CRM and automation systems. Handles online booking, 2-way SMS, job status updates, automated Google review requests, and estimate-to-invoice workflow.
• GoHighLevel (GHL)coreTechnology or IntegrationPrimary CRM and automation platform used by Kaizen Agency for all client implementations. Handles marketing, automation, CRM, SMS/email follow-up, and pipeline management. Used for speed-to-lead, appointment reminders, review requests, and reactivation campaigns.
• Jane AppcoreTechnology or IntegrationHealthcare clinic booking and practice management platform integrated with Kaizen Agency's CRM automations. Syncs appointment data and enables automated reminders and follow-up sequences for health & wellness clients.
• Trust Driven Care (TDC)coreTechnology or IntegrationCRM platform specifically for health and wellness practices, integrated with Kaizen Agency's automation systems for healthcare clients including appointment reminders and review requests.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Directive: Directive is a B2B-focused digital marketing agency offering SEO, paid media, and content services primarily to SaaS and tech clients in North America. Comparable in service mix (SEO + content + web) but serves a different customer segment (B2B SaaS vs Kaizen's local SMB verticals).

Direct peers

• Ignite Digital: Ignite Digital is a Canadian digital marketing agency offering SEO, PPC, web design, and social media for SMBs across multiple verticals. It is a direct comparable to Kaizen's integrated local SEO and website services for small businesses.
• Straight North: Straight North is a full-service digital marketing agency offering SEO, web design, and lead generation services to B2B and SMB clients. It is comparable to Kaizen's core offering of integrated SEO + website + lead-gen for SMBs.
• SmartSites: SmartSites is a digital marketing agency specializing in website design, SEO, and PPC for SMBs across multiple verticals. It is one of the closest direct peers to Kaizen, offering similar website-plus-SEO service bundles to local and SMB clients.
• KlientBoost: KlientBoost is a digital marketing agency focused on PPC, SEO, and conversion optimization for SaaS and SMB clients. Comparable to Kaizen in combining paid/organic digital marketing with conversion-focused web design and CRO services.
• Lyfe Marketing: Lyfe Marketing is a digital marketing agency focused on social media, SEO, and web design for small businesses. It is directly comparable to Kaizen's SMB-focused, multi-vertical digital marketing service stack.

Broad incumbents

• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency providing SEO, web design, social media, and reputation management primarily to SMBs. It competes with Kaizen in the local SEO and SMB website design category but at significantly larger scale.
• WebFX: WebFX is a large, established digital marketing agency offering SEO, web design, and CRM/automation services to SMB and mid-market clients. It is comparable as a broader incumbent in the same digital marketing services category where Kaizen competes, with a wider portfolio and larger scale.
• Power Digital Marketing: Power Digital is a growth marketing agency combining SEO, content, paid media, and CRO for mid-market and DTC brands. It is an adjacent peer operating in the same digital marketing services category with overlapping SEO and website capabilities, but at a larger and more enterprise-oriented scale.

Others

• GoHighLevel (product/ecosystem): GoHighLevel is the primary CRM/automation platform Kaizen builds client implementations on. As an enabling ecosystem player, it represents both a key partner and a potential competitive vector if GHL or its agency partners expand into bundled SMB marketing services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/kaizenagency
• Facebookfacebook.com/kaizenagency
• LinkedInlinkedin.com/company/the-kaizen-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kaizen Agency