Name

Tsuno

Legal name

TSUNO PTY LTD

Website

https://tsuno.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Menstrual Hygiene Products

NAICS

Sanitary Paper Product Manufacturing (322291)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Feminine Hygiene Products (Pads, Tampons, Liners) (CRADALAG)

akta.pro secondary industries

Menstrual Pads (Disposable) (CRABAIAA), Tampons (CRABAIAC), Feminine Hygiene & Intimate Care (Wash, Wipes, Deodorants) (CRADANAG)

Keywords

• Sustainable period care
• Bamboo fibre pads
• Organic cotton tampons
• Menstrual hygiene products
• Workplace period supplies

Headquarters

HQ city

Thornbury

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Product Sales: Direct-to-consumer sales of sanitary pads, panty liners, and organic cotton tampons through the Tsuno e-commerce website. Products are sold as individual items, bundled packs, and subscription options.
2. Subscription Revenue: Recurring subscription model where customers set their delivery frequency for pads, tampons, liners, and bundles. Subscriptions offer convenience with free shipping on selected packs.
3. Workplace Supply (B2B): B2B sales of period products to workplaces for restroom stocking, including dispensers (metal, plastic, acrylic) and bulk product packages.
4. Wholesale: Wholesale distribution through stockists and retailers.
5. Profit Donation: 50% of net profits donated to One Girl for girls' education in Sierra Leone and Uganda, and to Australian charities supporting period dignity.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Tsuno manufactures and sells sustainable period care products, including bamboo fibre sanitary pads (regular, super, extra super, overnight, liners) and GOTS-certified organic cotton tampons, sold directly to consumers via their Shopify e-commerce site and to workplaces through a dedicated B2B supply program. Products are individually wrapped in compostable sleeves and packaged in FSC-certified recyclable cardboard, and Tsuno donates 50% of its profits to charities supporting girls' education and period dignity.

Product overview

Tsuno is a Social Traders Certified social enterprise offering sustainable period care products made from natural bamboo fibre and certified organic cotton. The product portfolio consists of core period care products (sanitary pads and organic cotton tampons in multiple absorbencies), bundle packs for various flow types and preferences, subscription options for regular delivery, workplace supply solutions including dispensers and containers, and a Donate A Box charitable initiative. All pads feature bamboo fibre topsheets, compostable components, and are free from chlorine and dioxin bleach. Tampons are GOTS certified organic cotton. The company donates 50% of profits to girls' education via One Girl partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• Regular Pads Natural bamboo fibre top sheet sanitary pads, 290mm length, winged, ultra-thin design suitable for day or night use, 10 pads per box; targeted at women and people who menstruate seeking sustainable period care.
• Super Pads Natural bamboo fibre sanitary pads, 290mm length, suitable for day or night use with high absorbency, 10 pads per box.
• Extra Super Pads Extra-thick, super absorbent pads with fluff pulp inner for heavy flow protection.
• Overnight Pads Bamboo overnight pads designed for heavy flow, providing extended protection for nighttime use.
• Panty Liners Natural bamboo fibre panty liners, 150mm length for everyday use, 20 liners per box, individually wrapped in biodegradable film.
• Mini Tampons 100% GOTS certified organic cotton tampons for light flow, 16 tampons per box.
• Regular Tampons 100% GOTS certified organic cotton tampons for medium flow (approximately 11g absorbency), 16 tampons per box.
• Super Tampons 100% GOTS certified organic cotton tampons for heavy flow (approximately 14g absorbency), 16 tampons per box.
• Regular Pads 30 Pack Bulk pack of 30 regular pads made from natural bamboo fibre, offering a larger format at lower per-unit cost for regular users.
• Donate A Box Charitable donation product allowing customers to donate a box of Tsuno products to Australian charities supporting people experiencing period poverty, homelessness, or seeking asylum; Tsuno matches each donation.
• Only Pads - Light Flow Pack Bundle containing 5 packs of panty liners and 5 packs of regular pads, plus 1 donation box to charity partners, sold at 10% off combined unit prices.
• Only Pads - Medium Flow Pack Bundle containing 4 packs of regular pads, 3 packs of super pads, and 3 packs of overnight pads, sold at 10% off combined unit prices.
• Only Pads - Heavy Flow Pack Bundle containing 6 packs of super pads and 4 packs of overnight pads for heavy flow protection, sold at 10% off combined unit prices.
• Only Pads - A Bit of Everything Comprehensive pad bundle including panty liners, regular pads, super pads, and overnight pads in various quantities, sold at 10% off combined unit prices.
• Tampons Only - All Absorbencies Bundle of GOTS-certified organic cotton tampons in mini, regular, and super absorbencies, sold at 10% off combined unit prices.
• Tampons & Pads - Day & Night Mixed bundle containing regular tampons and regular pads for complete day and night coverage, sold at 10% off combined unit prices.
• Mixed Pack - The Favourites Curated mixed bundle of customer favourite products across pads and tampons, sold at 10% off combined unit prices.
• Our Full Range - A Bit of Everything Complete bundle including panty liners, all tampon absorbencies, and all pad types for full period coverage, sold at 10% off combined unit prices.
• Welcome to Your Period Pack Educational gift pack for first periods including the book 'Welcome to Your Period', sample Tsuno products, and a reusable zipper pouch, targeted at adolescents and parents.
• Subscription Box - 6 Pack Recurring subscription bundle of 6 boxes of Tsuno products delivered on a customer-controlled schedule with free shipping, targeting regular individual users.
• Subscription Box - 9 Pack Recurring subscription bundle of 9 boxes of Tsuno products delivered on a customer-controlled schedule with free shipping.
• Subscription Box - 12 Pack Recurring subscription bundle of 12 boxes of Tsuno products delivered on a customer-controlled schedule with free shipping.
• Business Starter Bundle Starter package for businesses to provide Tsuno period products in the workplace, priced at 215 AUD, targeting small-to-mid-sized Australian employers.
• Metal Dispenser Durable metal wall-mounted dispenser for period products in workplace restrooms, priced at 440 AUD.
• Lightweight Wall Dispensers 3D printed PLA plastic dispensers for pads or tampons, available in black, white, or custom colors, priced at 71.50 AUD.
• Recycled Plastic Display Container Display container made from recycled plastic for holding Tsuno products, available in 2 colors, priced at 90 AUD.
• Acrylic Display Container Clear acrylic container for shelf or benchtop display of Tsuno products, dimensions H 110mm W 292mm D 110mm, priced at 77 AUD.
• Regular Tampons 3 Pack (Workplace) Pack of 3 boxes of GOTS-certified organic cotton regular tampons designed for workplace dispensers, 14 pack cartridge format, priced at 31.50 AUD.

Quantifiable outcome

• $149,271.34+ donated to One Girl for girls' education
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• One GirlcoreStrategic or Co-development Partner · 1 January 2014Primary charity partner receiving 50% of Tsuno's profits. One Girl is a non-profit organisation providing education scholarships and sanitary pads to marginalised girls in Sierra Leone and Uganda. As of June 2024, Tsuno has donated $123,356 to One Girl.
• Asylum Seeker Resource CentrecoreOthersAustralia's largest human rights organisation providing support to people seeking asylum. ASRC receives product donations through Tsuno's Donate A Box program and provides tax deductible receipts for donations.
• PinchapoocoreOthersAustralia's biggest national NFP supplier of personal hygiene products, redistributing over 11 million products annually. Works with over 1,800 organisations to provide hygiene solutions to disadvantaged people.
• Happy BoxescoreOthersRemote Australia charity supporting Indigenous women in over 40 communities with toiletries and self-care products. Tsuno products help provide menstrual dignity to women in remote areas.
• Share The DignitycoreOthersNational charity providing period products to at-risk and homeless people across Australia. Receives bulk donations from Tsuno for distribution to charities and shelters.
• Asylum Seekers Centre (Newtown)minorOthersSydney-based centre providing practical support for people seeking asylum including groceries and sanitary items.
• International Women's Development AgencyminorOthersPreviously donated to and continue to support the work of this organization.
• The Rough PeriodminorOthersPreviously donated to and continue to support the work of this organization.
• Essentials for Women South AustraliaminorOthersPreviously donated to and continue to support the work of this organization.

Scale indicators8 records

Direct peers

• TOTM: UK-based sustainable period care brand offering organic cotton pads, tampons, and liners via DTC. Highly comparable in formulation philosophy (organic cotton, plastic reduction) and customer demographic.
• Modibodi: Australian sustainable period care and reusable underwear brand, directly competing with Tsuno on eco-friendly menstrual products in the same Australian market via DTC and retail channels. Both position around sustainability and mission-led branding.
• The Honey Pot Company: US plant-based feminine care brand selling cleansers, wipes, pads, and tampons. Comparable category breadth and natural-ingredient positioning targeting similar consumer values.
• Dame: UK sustainable period care brand selling organic cotton tampons and reusable pads. Closely comparable in product mix, sustainability positioning, and grassroots crowdfunding origin story.
• Cora: US organic feminine care brand offering organic cotton pads, tampons, and liners with a social mission (period education/access). Strong parallel to Tsuno's social-enterprise and sustainable-product combination.
• LOLA: US DTC feminine care brand offering organic cotton tampons and pads via subscription. Closely comparable business model (subscription, DTC, natural ingredients).

Emerging players

• Saalt: US period care brand specializing in reusable menstrual products with a sustainability and social impact mission. Overlaps in category and values but focuses on reusables rather than disposable pads and tampons.
• Ohne: UK sustainable period care subscription brand selling organic cotton pads and tampons. Comparable DTC subscription model and eco-friendly positioning, though smaller scale.

Broad incumbents

• Procter & Gamble (Always, Tampax): Largest global feminine hygiene incumbent with Tampax and Always brands. Sets category benchmarks on distribution, marketing, and pricing that any direct-to-consumer period brand must compete against.
• Kimberly-Clark (U by Kotex, Kleenex period care): Global CPG incumbent offering mainstream pads, tampons, and liners at massive scale. Represents the competitive pressure and category economics Tsuno is positioned against.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/tsunosays
• Facebookfacebook.com/tsunopads
• LinkedInlinkedin.com/company/tsuno

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tsuno