Eltrox.pl
- Company typePrivate
- Founded2000
- HeadquartersCzestochowa, Poland
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
Eltrox.pl firmographics
Firmographics- Name
- Eltrox.pl
- Legal name
- Eltrox sp. z o.o.
- Website
- https://eltrox.pl
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Where Eltrox.pl is headquartered
LocationHeadquarters
- HQ city
- Czestochowa
- HQ country
- Poland
- HQ region
- Europe
Offices32 records
Markets served
Eltrox.pl business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail E-commerce Sales: Direct consumer sales through eltrox.pl website and physical retail salons across Poland. Products include security systems, monitoring equipment, home automation, gate automation, and consumer electronics.
- B2B Wholesale (Hurton): Separate wholesale platform hurton.pl targeting installers, distributors, and online stores with bulk pricing, dedicated account managers, and professional support services.
- Professional Services: Installation services through 'Usługi Komplex' and configuration services for monitoring, access control, and network equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for individual consumers and businesses |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Eltrox.pl product offering
Product offeringCore offering
Eltrox is a Polish multi-channel retailer and distributor of electronic security, surveillance, alarm, fire protection, home automation, gate automation, and energy products, sold primarily through its eltrox.pl e-commerce store, 30+ company-owned retail salons, and 100+ partner stores across Poland. It additionally operates the Hurton wholesale platform serving professional installers, distributors, and resellers with bulk pricing, dedicated account management, and access to more than 10,000 products from 450+ brands. The company also provides professional installation services (Usługi Komplex), remote configuration, and free online estimation for customized security solutions.
Product overview
Eltrox.pl is a Polish multi-category e-commerce platform and physical retail chain (with 30+ stores nationwide) specializing in security systems and electronics. The offering is structured as a platform-plus-modules architecture organized into eight core product categories: (1) Monitoring Systems comprising surveillance cameras, recorders, and complete monitoring kits; (2) Alarm Systems including sensors, control panels, and fire protection; (3) Home Automation covering intercoms, video intercoms, smart home devices, and access control; (4) Gate Automation for garage, sliding, and swing gates; (5) Energy and Power Supply including UPS, photovoltaics, and EV chargers; (6) Computer Accessories with networking equipment and workstations; (7) Consumer Electronics and Multimedia including TVs, automotive electronics, and appliances; and (8) Electrical and Tools for professional installations. The company also offers complementary services including installation (Komplex), free estimates for monitoring, alarm, air conditioning, gate, and smart home systems, and operates the Hurton B2B wholesale platform for professional installers.
Differentiator
Problem solved
Functional benefit
Brands
- Hurton: B2B wholesale platform for installers, distributors, and partner shops, operated by Eltrox as a separate sales channel targeting professional customers rather than retail consumers
Products and services
- Monitoring Systems
Companies that use Eltrox.pl
Customer profileSegments5 records
Ideal customer profiles5 records
Eltrox.pl technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Eltrox.pl partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and major.
- Hurton (B2B Division)coreHurton is the B2B wholesale division of Eltrox, targeting professional installers, distributors, and online stores. It operates separately from the main Eltrox retail platform, offering bulk pricing, dedicated account managers, fast shipping, and technical support. The platform serves as the primary B2B channel for the company.
- SATELcoreMajor brand partner specializing in alarm systems, fire alarm systems, and access control. Products include alarm control panels, detectors, communicators, and remote management devices.
- Ajax SystemscorePremium wireless security systems manufacturer. Products include wireless alarm hubs, detectors, fire protection devices, and automation components.
- HikVisioncoreLeading video surveillance manufacturer. Products include IP cameras, DVR/NVR recorders, and complete monitoring system solutions.
- Dahua TechnologycoreMajor video surveillance and access control manufacturer. Products include IP cameras, HD-CVI systems, network video recorders, and smart home devices.
- EZVIZmajorConsumer-focused smart home and security camera brand. Products include WiFi cameras, video doorbells, and smart home sensors.
- ImoumajorSmart home security brand by Dahua. Products include IP cameras, WiFi cameras, and complete home monitoring solutions.
- KiddemajorFire safety and carbon monoxide detection specialist. Products include smoke detectors, carbon monoxide detectors, and fire safety accessories.
- KenikmajorSecurity equipment manufacturer specializing in alarm systems, CCTV cameras, and mobile monitoring towers.
- Ubiquiti NetworksmajorNetworking and wireless connectivity equipment. Products include access points, routers, switches, and wireless bridging solutions.
- MikroTikmajorNetwork equipment manufacturer. Products include routers, switches, wireless systems, and network management solutions.
- Green CellmajorPower and energy solutions brand. Products include UPS systems, power banks, batteries, and laptop chargers.
- Partner Installers (Sieć partnerska)coreNetwork of partner stores (Salony Partnerskie) - approximately 100 independent retail locations across Poland that sell Eltrox products under partnership agreement.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Eltrox.pl competitors and assessment
Company assessmentEmerging players
- Allegro: Poland's dominant e-commerce marketplace competing with Eltrox's online store across security, electronics, and home improvement categories. Overlaps in selection but lacks Eltrox's professional installation services and dedicated B2B wholesale channel.
Others
- Ajax Systems: Premium wireless security systems manufacturer with strong European presence, currently a key Eltrox brand partner. Comparable as a security category leader whose products Eltrox retails; potential competitive threat if Ajax expands direct-to-consumer in Poland.
- ABUS: Leading European security manufacturer selling alarm systems, locks, and surveillance products. Comparable to Eltrox as a supplier of security hardware, though ABUS is a manufacturer rather than a retailer competing for distribution channels.
Direct peers
- x-kom: Polish multi-channel retailer specializing in computers, consumer electronics, and gaming, with physical stores and a strong e-commerce platform. Comparable to Eltrox in B2C electronics retail with omnichannel presence, though less focused on security systems.
- NEONET: Polish electronics retailer with physical stores and online presence. Closely comparable to Eltrox in multi-channel consumer electronics retail, though NEONET is more focused on mainstream electronics than dedicated security systems.
- Conrad Electronic: European electronics distributor and retailer operating across multiple countries with a large product catalog. Comparable to Eltrox's Hurton B2B platform in serving professional installers and offering deep technical product selection.
- RTV Euro AGD: Major Polish electronics and home appliance retailer with extensive physical presence and online store. Comparable to Eltrox in offering electronics, home automation, and appliances across both B2C and SMB channels, with larger scale but broader focus.
- Media Expert: One of the largest Polish electronics and home appliance retailers, operating both online and physical stores. Comparable to Eltrox in offering consumer electronics, security, and home appliances with multi-channel retail, though broader in non-security categories.
- Reichelt Elektronik: European B2B and B2C electronics distributor with broad product catalog and strong installer/professional customer base. Comparable to Eltrox's Hurton platform in serving professional installers with technical products and bulk pricing.
Broad incumbents
- MediaMarkt (Saturn): European big-box consumer electronics retailer with significant Polish presence. Comparable to Eltrox as a multi-channel electronics retailer, though MediaMarkt is larger, broader in category, and less specialized in security and B2B.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Eltrox.pl social profiles
Digital presenceEltrox.pl financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eltrox.pl leadership team
Management profileNumber of profiles
Profiles1 record
Eltrox.pl funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eltrox.pl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eltrox.pl
What does Eltrox.pl do?
Eltrox is a Polish multi-channel retailer and distributor of electronic security, surveillance, alarm, fire protection, home automation, gate automation, and energy products, sold primarily through its eltrox.pl e-commerce store, 30+ company-owned retail salons, and 100+ partner stores across Poland. It additionally operates the Hurton wholesale platform serving professional installers, distributors, and resellers with bulk pricing, dedicated account management, and access to more than 10,000 products from 450+ brands. The company also provides professional installation services (Usługi Komplex), remote configuration, and free online estimation for customized security solutions.
Is Eltrox.pl a public or private company?
Eltrox.pl is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Eltrox.pl founded?
Eltrox.pl was founded in 2000. It employs 501 to 1,000 people.
Where is Eltrox.pl based?
Eltrox.pl is headquartered in Czestochowa, Poland, in the Europe region.
How does Eltrox.pl make money?
Three revenue lines are on record. Retail E-commerce Sales are the primary driver. The others are B2B Wholesale (Hurton) and professional Services.
Who are Eltrox.pl's main competitors?
Allegro is listed as an emerging player. Others are Ajax Systems and ABUS. Direct peers are x-kom, NEONET, Conrad Electronic, RTV Euro AGD, Media Expert and Reichelt Elektronik. MediaMarkt (Saturn) is listed as a broad incumbent.
Does Eltrox.pl have an API?
No public API is recorded for Eltrox.pl.