R&R Seats

What R&R Seats does

R&R Seats, Inc. is a privately held, family-owned upholstery service business operating from a single shop at 101 Newtown Road in Plainview, New York. Founded in 1923, the company is positioned as Long Island's oldest upholstery shop and serves individual and small business customers across Nassau and Suffolk counties. Its revenue is generated almost entirely from project-based service work priced via per-job quotes rather than disclosed rate cards.

The company delivers craftsmanship services across multiple upholstery verticals: auto interior upholstery and restoration (leather and fabric seat repair, reupholstery, headliners, carpeting, seat heater installation), boat and marine seat reupholstery with mobile service to Long Island marinas, custom motorcycle seat fabrication (including Harley Davidson), residential and commercial furniture reupholstery (sofas, chairs, dining, office, diner booths), and medical/dental chair restoration. Supporting the core services are add-on revenue streams including custom-cut DIY foam and fabric sales and convertible top repair and replacement. The underlying technology is traditional upholstery craft: leather repair, foam cushioning, frame restoration, and convertible top installation, with no proprietary tooling, software platform, or automation described.

The go-to-market model is direct-to-consumer and local: customers reach the shop by phone (516-753-6700) or via the website, appointments are scheduled in-person, and a single Instagram account (@RRSEATS) publishes project photos as the primary digital marketing channel. The team is owner-operated with over 50 years of combined experience, there are no external investors, no funding history, and no disclosed management hierarchy. Geographic reach is regional Long Island only, with mobile boat service extending the effective service area to Northport, Huntington, Oyster Bay, Bayshore, and surrounding communities.

Name

R&R Seats

Legal name

R&R Seats Inc.

Website

https://rrseats.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

1–10 employees

Short description

R&R Seats is a family-owned upholstery shop in Plainview, NY, founded in 1923, serving individual and small business customers across Long Island with auto, marine, motorcycle, furniture, and medical upholstery services.

Ownership category

akta.pro rank

Headquarters

HQ city

Plainview

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Auto Upholstery Services: One-time service revenue from auto seat repair, leather upholstery, fabric seat repair, and auto interior restoration. Includes both individual vehicle work and fleet/commercial work.
2. Boat Upholstery Services: Marine seat repair, reupholstery, and boat top repairs. Seasonal service demand focused on preparing vessels for boating season.
3. Furniture and Commercial Upholstery: Sofa, loveseat, dining room chairs, office chairs, exam tables, dental chairs, and diner booth repair and reupholstery services.
4. Convertible Top Services: Convertible top replacement, repair, and headliner installation services for automobiles.
5. Custom Motorcycle Seats: Custom seat fabrication for motorcycles including Harley Davidson seats.
6. DIY Materials Sales: Sale of foam cushioning cut to custom sizes and fabric materials for DIY upholstery projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

R&R Seats is a family-owned auto and furniture upholstery shop providing repair, reupholstery, and custom fabrication services across multiple verticals including automotive interiors, marine/boat seating, custom motorcycle seats, residential and commercial furniture, and convertible top replacement. The company operates from a single Plainview, NY location and serves Long Island's Nassau and Suffolk counties with craftsmanship-driven services supported by on-site fabrication and material supply for DIY customers.

Product overview

R&R Seats is a family-owned auto restoration and upholstery shop operating since 1923, offering a comprehensive range of upholstery services through its single-location service business in Plainview, NY. The core product portfolio includes auto upholstery (leather and fabric seat repair, reupholstery, and custom seat covers), marine/boat seat upholstery and top repairs, custom motorcycle seats, furniture and commercial upholstery (sofas, chairs, dental/medical chairs, office furniture), and full auto interior restorations for classic cars. Supporting services include convertible tops and headliners (installation, repair, replacement), seat heater installations, DIY foam cushioning and fabric materials, and boat covers/canvas products. The company serves Long Island's Nassau and Suffolk counties, positioning itself as a full-service auto interior shop.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Upholstery Services Complete auto seat upholstery services including leather seat repair, leather reupholstery, fabric seat repair, auto interior restoration, and custom seat covers for individual car and truck owners in Long Island.
• Boat Seat Upholstery Services Marine seating repair and reupholstery services for boat owners, including vinyl seat repair, fabric replacement, and boat top repairs to restore vessels for the boating season across Long Island's North and South Shores.
• Custom Motorcycle Seats Custom motorcycle seat fabrication including Harley seats, custom designs, and modifications for motorcyclists seeking personalized seating solutions.
• Furniture and Commercial Upholstery Furniture upholstery and repair services for residential and commercial settings including sofas, loveseats, dining room chairs, office chairs, dental chairs, medical exam tables, and diner booths.
• Auto Interior Restorations and Repairs Full auto interior restoration services for classic cars including convertible tops, classic car upholstery restoration, headliners, carpeting, leather reupholstery, and custom leather interiors.
• Convertible Tops and Headliners Aftermarket convertible auto headliners and convertible tops including replacement, repair, rear window replacement, frame restoration, and custom headliner installation, with free inspection offered.

Quantifiable outcome

• Reputation as Long Island's oldest upholstery shop since 1923
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• LeBaron Bonney: LeBaron Bonney manufactures and supplies upholstery kits, seat covers, and convertible tops for antique and classic automobiles. Comparable to R&R Seats in the classic car upholstery and convertible top restoration space.
• Saddlemen: Saddlemen designs and manufactures motorcycle seats, luggage, and accessories. Overlaps with R&R Seats' custom motorcycle seat fabrication services in serving the same enthusiast customer base, though at manufacturer scale.
• Calico Corners: Calico Corners is a US retailer of home décor fabrics that offers custom upholstery services for furniture. Comparable to R&R Seats as a competing upholstery service provider, though operating at larger scale across multiple retail locations.
• Mustang Motorcycle Products: Mustang manufactures aftermarket motorcycle seats including touring, solo, and passenger configurations for Harley-Davidson and metric bikes. Comparable to R&R Seats' custom motorcycle seat fabrication vertical.
• Robbins Auto Top: Robbins Auto Top manufactures convertible tops and interior soft trim for classic and specialty vehicles. Directly comparable to R&R Seats' convertible top replacement and restoration service line.

Broad incumbents

• Distinctive Industries: Distinctive Industries manufactures replacement upholstery, seat covers, and interior components for classic American cars. Overlaps with R&R Seats' auto interior restoration work but operates as a parts manufacturer serving restoration shops.
• TMI Products: TMI Products manufactures automotive interior restoration products including upholstery, seat covers, and door panels for classic cars. Overlaps with R&R Seats in the auto interior restoration vertical, though TMI operates as a manufacturer rather than installer.
• Auto Custom Carpets: Auto Custom Carpets manufactures aftermarket automotive carpet kits and interior restoration products. Comparable to R&R Seats in automotive interior restoration, though as a parts supplier rather than service provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/rrseats
• Facebookfacebook.com/rrseats

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about R&R Seats