Healthcare Equipment
Healthcare Equipment, Inc. is a Complex Rehab Technology provider in Durham, NC, supplying custom wheelchairs, pediatric mobility devices, and home accessibility solutions to individuals across North Carolina through Medicare, Medicaid, and private insurance billing.
- Company typePrivate
- Founded1979
- HeadquartersDurham, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Healthcare Equipment does
Healthcare Equipment, Inc. (HCE) is a privately held Complex Rehab Technology (CRT) provider founded in Durham, North Carolina in 1979 by Larry and Suzanne Lankford along with Thomas and Sue Johnson, and operating continuously for 45+ years. The company supplies medically necessary mobility and accessibility equipment to individuals across North Carolina through three core product lines: Custom Rehab (custom manual and power wheelchairs, seating systems, and complex mobility solutions for adults with neurological conditions such as cerebral palsy, multiple sclerosis, muscular dystrophy, ALS, and spinal cord injury); Pediatric Equipment (custom pediatric wheelchairs, strollers, positioning chairs, standers, walkers, toileting and bath chairs, and car seats designed to adapt as children grow from birth through young adulthood); and Accessibility Solutions (home modifications including chair lifts, stair lifts, vehicle lifts, bathing/toileting systems, and ramps). The product portfolio is assembled from an extensive network of 20+ preferred equipment vendors including Permobil, Pride Mobility, Quantum Rehab, Invacare, Sunrise Medical, Rifton, Convaid, Etac, Savaria, and McKesson, with services covered by Medicare, Medicaid, all three NC Medicaid waivers, and most major private insurance plans.
Revenue is generated through hardware sales (specialty wheelchairs and complex rehab equipment reimbursed largely via insurance), equipment rentals of basic wheelchairs and transport chairs for short-term needs, and maintenance/repair services handled through a domestic service department. The go-to-market is sales-led: dedicated ATP (Assistive Technology Professional) and CRTS (Certified Rehabilitation Technology Specialist) staff — including President Sara Warren and staff member Christopher Cockerham — work directly with clients, families, caregivers, therapists, doctors, and case managers to deliver medically necessary equipment. Distribution is anchored in a single Durham showroom (currenty undergoing relocation per the company's website) and an in-house contact center handling all inbound inquiries Monday–Friday 8:30am–5pm. The company has served tens of thousands of North Carolinians over its history; it remains founder-owned under CEO Larry Lankford, with no disclosed institutional investors, funding rounds, subsidiaries, or M&A activity.
Healthcare Equipment firmographics
Firmographics- Name
- Healthcare Equipment
- Legal name
- Heathcare Equipment, Inc.
- Website
- https://healthcareequipmentinc.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Healthcare Equipment, Inc. is a Complex Rehab Technology provider in Durham, NC, supplying custom wheelchairs, pediatric mobility devices, and home accessibility solutions to individuals across North Carolina through Medicare, Medicaid, and private insurance billing.
- Ownership category
- akta.pro rank
Healthcare Equipment industry classification
Industry- Product category
- Complex Rehab Technology (Medical Mobility Equipment)
- NAICS
- Home Health Equipment Rental (532283), Electronic and Precision Equipment Repair and Maintenance (81121), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Services-Home Health Care Services (8082)
- akta.pro primary industry
- Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC)
- akta.pro secondary industries
- Hospital Bed, Lift & Transfer Equipment (Beds, Hoyer Lifts, Slings) (HSABAKAF), Patient Lifts, Transfer & Safe Handling Equipment (Hoists, Slings, Transfer Boards) (HLAHAMAE), Equipment Installation, Maintenance, Repair & Sanitization Services (HSABAKAJ)
Keywords
Where Healthcare Equipment is headquartered
LocationHeadquarters
- HQ city
- Durham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Healthcare Equipment business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Equipment Sales: Sale of complex rehab technology including custom wheelchairs, power chairs, pediatric equipment, accessibility solutions (lifts, ramps, stair lifts, bathing/toileting systems), and related mobility devices. Equipment is often covered by insurance including Medicare, Medicaid, and private insurance.
- Equipment Rentals: Rental of basic wheelchairs, transport chairs, and other medical equipment for short-term needs such as recovery periods or special events.
- Insurance Reimbursement: Revenue generated through insurance billing including Medicare, Medicaid, and private insurance. Accepts most major insurance providers and all three NC Medicaid waivers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Insurance-covered equipment - most equipment covered partially or fully by Medicare, Medicaid, or private insurance depending on medical necessity documentation. |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Healthcare Equipment product offering
Product offeringCore offering
Healthcare Equipment, Inc. sells, rents, and services Complex Rehab Technology (CRT) including custom manual and power wheelchairs, pediatric mobility devices, and home accessibility products such as lifts, ramps, and stair lifts. The company configures and fits equipment to individual patient needs through certified ATP/CRTS staff, and accepts Medicare, Medicaid, and private insurance reimbursement. Service coverage extends across North Carolina from the company's Durham, NC headquarters and showroom.
Product overview
Healthcare Equipment, Inc. is a Complex Rehab Technology (CRT) provider offering a comprehensive portfolio of mobility and accessibility products. The core offerings include Custom Rehab (custom wheelchairs and seating for adults with complex neurological conditions), Pediatric Equipment (custom mobility and positioning for children from birth through young adulthood), and Accessibility Solutions (home modifications including lifts, ramps, and bathing systems). The company also operates a Showroom selling basic retail mobility equipment (wheelchairs, scooters, lift chairs, ramps). Equipment is sourced from an extensive network of preferred vendors (Permobil, Pride, Quantum, Invacare, Sunrise Medical, and 40+ others) and is frequently covered by insurance including Medicare, Medicaid, and private insurance. Founded in 1979, the company serves clients throughout North Carolina with a team including ATP-certified professionals and CRTS specialists.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Rehab (Complex Rehab Technology wheelchairs and seating)
- Pediatric Mobility Equipment
- Accessibility Solutions (lifts, ramps, stair lifts)
- Equipment Rentals
- Equipment Maintenance and Repair
- Showroom Retail Products
Quantifiable outcome
- Tens of thousands of North Carolinians served over 45+ years
- +1 more outcomes
Companies that use Healthcare Equipment
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Healthcare Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Healthcare Equipment partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered minor.
- Adaptive ImportsminorPreferred vendor partner providing specialized rehabilitation equipment. Company hosts regular trainings with vendors and often has demos on site.
- Clarke HealthcareminorPreferred vendor partner for healthcare equipment products.
- Drive MedicalminorPreferred vendor partner for medical equipment and mobility devices.
- PermobilminorPreferred vendor partner for power wheelchairs and complex rehab technology.
- Sunrise MedicalminorPreferred vendor partner for wheelchairs and mobility equipment.
- Pride MobilityminorPreferred vendor partner for mobility scooters and power chairs.
- Quantum RehabminorPreferred vendor partner for complex rehabilitation power chairs.
- InvacareminorPreferred vendor partner for medical equipment and wheelchairs.
- RiftonminorPreferred vendor partner for pediatric positioning and mobility equipment.
- ConvaidminorPreferred vendor partner for adaptive strollers and pediatric wheelchairs.
- Motion CompositesminorPreferred vendor partner for lightweight wheelchairs.
- EtacminorPreferred vendor partner for assistive devices and mobility equipment.
- SavariaminorPreferred vendor partner for stair lifts and accessibility equipment.
- McKessonminorPreferred vendor partner for medical supplies and equipment distribution.
- Stealth ProductsminorPreferred vendor partner for positioning and specialty products.
- AlumirampminorPreferred vendor partner for aluminum ramps and accessibility solutions.
- Freedom DesignsminorPreferred vendor partner for custom mobility equipment.
- Ki MobilityminorPreferred vendor partner for complex rehab wheelchairs.
- Ride DesignsminorPreferred vendor partner for seating and positioning solutions.
- VariliteminorPreferred vendor partner for seating cushions and positioning products.
Scale indicators3 records
Recent moves8 records
Expansion highlights4 records
Healthcare Equipment competitors and assessment
Company assessmentDirect peers
- Numotion: Numotion is the largest U.S. provider of Complex Rehab Technology (CRT), directly competing with Healthcare Equipment across custom manual/power wheelchairs, seating systems, and related mobility solutions for individuals with complex medical needs.
- Lifeway Mobility: Lifeway Mobility provides home accessibility solutions including stair lifts, wheelchair ramps, and bathroom safety equipment across multiple U.S. regions. It is a focused competitor to HCE's Accessibility Solutions business with a similar specialty dealer model.
- Hoveround: Hoveround provides power wheelchairs, scooters, and mobility equipment direct-to-consumer with insurance billing support. It competes with HCE in the power mobility and scooter categories, particularly for Medicare/Medicaid-eligible customers.
- 101 Mobility: 101 Mobility is a national franchise provider of stair lifts, wheelchair ramps, vehicle lifts, and home accessibility equipment. It competes directly with HCE's Accessibility Solutions line, including stair lifts, ramps, and bathing/toileting systems.
- National Seating & Mobility (NSM): NSM is a national CRT and mobility provider offering custom wheelchairs, power chairs, and accessibility solutions with ATP-certified staff - directly comparable to HCE's clinical model and CRT focus.
Broad incumbents
- AdaptHealth: AdaptHealth is a large national provider of home medical equipment, including CPAP, wheelchairs, mobility aids, and home accessibility. It competes with HCE across multiple product lines but at a broader portfolio and national scale.
- Rotech Healthcare: Rotech is a national provider of home medical equipment including wheelchairs, mobility aids, and home accessibility products. It competes at the broader DME level with HCE, particularly in respiratory and standard mobility categories.
- Apria Healthcare (Owens & Minor): Apria, part of Owens & Minor's Patient Direct segment, is a national home medical equipment and respiratory provider. It overlaps with HCE across basic wheelchairs, mobility, and home accessibility products but with far broader scope.
Others
- Sunrise Medical: Sunrise Medical manufactures wheelchairs, seating, and mobility equipment under multiple brands. It is a major preferred vendor for HCE and operates adjacent dealer/manufacturer models in the same CRT ecosystem.
- Permobil: Permobil is a leading manufacturer of power wheelchairs, custom seating, and complex rehab technology. It is a vendor partner to HCE and a comparable adjacently in the value chain, whose vertical strategy and direct CRT programs can become competitive.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Healthcare Equipment social profiles
Digital presenceHealthcare Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Healthcare Equipment leadership team
Management profileNumber of profiles
Profiles2 records
Healthcare Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Healthcare Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Healthcare Equipment
What does Healthcare Equipment do?
Healthcare Equipment, Inc. sells, rents, and services Complex Rehab Technology (CRT) including custom manual and power wheelchairs, pediatric mobility devices, and home accessibility products such as lifts, ramps, and stair lifts. The company configures and fits equipment to individual patient needs through certified ATP/CRTS staff, and accepts Medicare, Medicaid, and private insurance reimbursement. Service coverage extends across North Carolina from the company's Durham, NC headquarters and showroom.
Is Healthcare Equipment a public or private company?
Healthcare Equipment is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Healthcare Equipment founded?
Healthcare Equipment was founded in 1979. It employs 11 to 50 people.
Where is Healthcare Equipment based?
Healthcare Equipment is headquartered in Durham, United States, in the North America region.
How does Healthcare Equipment make money?
Three revenue lines are on record. Equipment Sales are the primary driver. The others are equipment Rentals and insurance Reimbursement.
Who are Healthcare Equipment's main competitors?
Direct peers on record are Numotion, Lifeway Mobility, Hoveround, 101 Mobility and National Seating & Mobility (NSM). Broad incumbents are AdaptHealth, Rotech Healthcare and Apria Healthcare (Owens & Minor). Others are Sunrise Medical and Permobil.
Does Healthcare Equipment have an API?
No public API is recorded for Healthcare Equipment.
What industry is Healthcare Equipment in?
Healthcare Equipment's product category is Complex Rehab Technology (Medical Mobility Equipment). Its primary akta.pro industry code is HSABAKAC, Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers), with a secondary code of HSABAKAF, Hospital Bed, Lift & Transfer Equipment (Beds, Hoyer Lifts, Slings). Its NAICS code is 532283 and its SIC code is 3842.