Grove Avocado Oil

What Grove Avocado Oil does

Grove Avocado Oil (legal entity Avocado Oil New Zealand Ltd) is a New Zealand-based manufacturer of premium cold-pressed avocado oil, founded in 2004 in Te Puna, Bay of Plenty, and operating with 11-50 employees. The company produces extra virgin avocado oil from Haas avocado fruit pulp using a single cold-press extraction method, yielding an oil with a stated smoke point up to 270°C/520°F and bottled in light-sensitive dark glass to preserve quality at a ratio of 16 avocados per 250ml. The product portfolio spans unflavoured extra virgin oil (250ml, 500ml, 1L), five infused variants (Garlic, Chilli, Lemon Pepper, Lime, Truffle), a refined sub-brand (GOOD By Grove), and an adjacent AvoYeah! avocado-oil mayonnaise line in five flavours. Grove claims to be the first producer of 100% natural, virgin cold-pressed avocado oil and has received the Superior Award from the International Institute of Taste (Belgium).

The business operates a multi-channel go-to-market. Direct-to-consumer e-commerce serves New Zealand and Australian customers through groveavocadooil.co.nz at unit prices ranging from NZD $9.99 (AvoYeah! mayo) to NZD $44.99 (1L premium oil). Australian retail distribution includes listings in Coles, Woolworths, and Harris Farm. A wholesale and bulk commercial channel supplies restaurants, food-service operators, and food manufacturers in volumes from 200L to 20,000L, with private label options. International sales run through regional distributors covering China (NZ Trade Centre), Taiwan, Hong Kong (Eat The Kiwi), Singapore (Optimo Foods), South Korea, Japan (Merk-5J), and Vietnam (Lotte Mart), with additional reach into Europe and North America.

The company maintains HACCP and SQF certifications audited annually by SGS Australia, holds AOCS membership, and licenses the New Zealand FernMark for export credibility. It is privately held and founder-controlled, with no institutional funding, no disclosed revenue, and an 11-50 employee headcount. Strategic positioning targets two segments: health-conscious home cooks seeking high-smoke-point, clean-label alternatives to seed oils, and commercial food operators requiring consistent bulk supply or private label bottling. Marketing relies on content/recipe publishing, Instagram and Facebook presence, influencer and chef collaborations (notably Chef Mark Southon), and email newsletter capture.

Name

Grove Avocado Oil

Legal name

Avocado Oil New Zealand Ltd

Website

https://groveavocadooil.co.nz

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Grove Avocado Oil is a New Zealand-based producer of premium cold-pressed extra virgin avocado oil and avocado-oil mayonnaise, serving health-conscious consumers and food-service operators via direct e-commerce, Australian retail chains, and international distribution across Asia, Europe, and North America.

Ownership category

akta.pro rank

Product category

Specialty Cooking Oils

NAICS

Starch and Vegetable Fats and Oils Manufacturing (31122), Fats and Oils Refining and Blending (311225), Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941)

SIC

Fats & Oils (2070), Miscellaneous Food Preparations & Kindred Products (2090), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Specialty & Tropical Oils Processing (Avocado, Sesame, Peanut, Rice Bran, Grapeseed) (AFAKAEAE)

akta.pro secondary industries

Virgin & Cold-Pressed Culinary Oils (AFAJALAB), Lipid-Based Emulsions & Encapsulated Oils (Spray-Dried Oils, Microencapsulation) (AFAJALAM), Edible Oils & Fats Trading/Wholesale (AFAIAKAC)

Keywords

• Cold-pressed avocado oil
• Extra virgin cooking oil
• Specialty culinary oils
• Avocado mayonnaise
• Bulk wholesale oil

Headquarters

HQ city

Te Puna

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Consumer E-commerce Sales: Direct-to-consumer online sales of bottled avocado oil products through the company website, shipping to New Zealand and Australian customers. Orders over $50 receive free shipping.
2. Wholesale and Bulk Commercial Sales: Wholesale bottled Grove products and private label options, plus large bulk orders from 200 litres to 20,000 litres with global delivery. Targets restaurants, food service, and manufacturing customers.
3. International Distribution: Export sales through regional distributors across Asia, Europe, North America, and Australasia. Products sold through international retail chains and specialty food importers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Grove Avocado Oil manufactures cold-pressed, extra virgin avocado oil from New Zealand-grown Haas avocados, sold in unflavoured and flavoured variants (Garlic, Chilli, Lemon Pepper, Lime, Truffle), along with a refined GOOD By Grove sub-brand and the AvoYeah! avocado-oil mayonnaise line. The company sells directly to consumers via its e-commerce site and through major Australian retailers, and supplies bulk and private-label oil (200L to 20,000L) to food service and food manufacturing customers worldwide.

Product overview

Grove Avocado Oil is a premium New Zealand-based producer of cold-pressed avocado oils and related products. The core offering consists of Extra Virgin Avocado Oil available in unflavoured and four infused variants (Garlic, Chilli, Lemon Pepper, Lime) plus a Truffle flavoured oil and the refined GOOD By Grove sub-brand. The company has expanded into the mayonnaise category with the AvoYeah! product line featuring five flavoured mayos and aioli products (Plain Mayo, Garlic Aioli, Pickle Mayo, Sriracha Mayo, Burger Sauce) sold individually or as a Discovery Bundle. All products are marketed as healthy alternatives to seed oils, emphasizing high smoke points, cold-pressing, and New Zealand sourcing.

Differentiator

Problem solved

Functional benefit

Brands

• AvoYeah!: Mayo range made with pure avocado oil, including Mayo, Garlic Aioli, Pickle Mayo, Sriracha Mayo, and Burger Sauce variants.
• GOOD By Grove

Products and services

• Extra Virgin Avocado Oil

Quantifiable outcome

• Smoke point of up to 270°C (520°F)
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

15 partnerships are on record, tiered core and minor.

• New Zealand Trade CentrecoreChannel Partner/ Reseller/ DistributorRegional distributor for Grove Avocado Oil products in China market.
• Taiwan Distribution (groveavocadooil.com.tw)coreChannel Partner/ Reseller/ DistributorDirect distribution channel for Taiwan market.
• Eat The KiwicoreChannel Partner/ Reseller/ DistributorRegional distributor for Grove Avocado Oil products in Hong Kong market.
• Optimo Foods (Singapore)coreChannel Partner/ Reseller/ DistributorRegional distributor for Grove Avocado Oil products in Singapore market.
• Grove Avocado Oil Korea (groveavo.co.kr)coreChannel Partner/ Reseller/ DistributorRegional distribution platform for South Korea market.
• Merk-5J (Japan)coreChannel Partner/ Reseller/ DistributorRegional distributor for Grove Avocado Oil products in Japan market.
• ColescoreChannel Partner/ Reseller/ DistributorMajor Australian supermarket chain stocking Grove Avocado Oil products.
• WoolworthscoreChannel Partner/ Reseller/ DistributorMajor Australian supermarket chain stocking Grove Avocado Oil products.
• Harris FarmcoreChannel Partner/ Reseller/ DistributorAustralian premium grocery retailer stocking Grove Avocado Oil products.
• Lotte Mart (Vietnam)minorChannel Partner/ Reseller/ DistributorStockist for Grove Avocado Oil products in Vietnam market.
• Avocado Industry CouncilcoreStrategic or Co-development PartnerIndustry body governing avocado sourcing standards. Grove sources fruit from fully certified suppliers in compliance with industry standards established and monitored by the AIC.
• SGS Australia Pty. Ltd.coreStrategic or Co-development PartnerIndependent certification body auditing Grove's HACCP food safety programme and SQF certification annually.
• New Zealand FernMarkminorStrategic or Co-development PartnerLicensed user of the New Zealand FernMark, connecting customers to New Zealand's clean, green, and sustainable global reputation.
• American Oil Chemists' Society (AOCS)minorStrategic or Co-development PartnerRegistered member of AOCS (Registration No. 000000592862) for industry standards and quality assurance.
• Chef Mark SouthoncoreStrategic or Co-development PartnerChef collaborator for taste adventure content and recipe development showcasing Grove Avocado Oil products.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Olivado: New Zealand-based producer of cold-pressed extra virgin avocado oil; directly comparable in geography (NZ), raw material (local Haas avocados), product format (cold-pressed EV oil), and channel strategy (retail + export).
• Chosen Foods: US-focused avocado oil specialist competing in the same premium, health-positioned cooking oil category with similar GTM (D2C plus grocery retail) and an expanding portfolio of avocado-oil-based condiments.
• Belazu: Premium specialty food brand offering cold-pressed and infused culinary oils (including avocado) to retail and foodservice; comparable on premium positioning, flavored oil SKUs, and foodservice distribution.
• Ava (Australian Avocado Oil): Australian avocado oil producer marketing to the same Australasian consumer base; competes directly with Grove in Australia via similar premium, cold-pressed positioning.
• La Tourangelle: Specialty oil producer offering cold-pressed avocado oil alongside flavored oils and private-label options; directly comparable in product format (EV and infused culinary oils) and channel mix (retail + foodservice).

Broad incumbents

• Nutiva: Larger organic and specialty oils brand with avocado oil in its portfolio; broadly comparable as a clean-label, premium culinary oil incumbent with multi-category brand extensions.

Emerging players

• Primal Kitchen: Avocado-oil-based condiment brand (mayo, dressings) that mirrors Grove's AvoYeah! strategy of extending into adjacencies using avocado oil as a 'no seed oils' differentiated input.
• Kevala: Specialty food oils and ingredients supplier with avocado oil offerings, comparable as a clean-label, health-positioned culinary oil and bulk ingredient peer in food service channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/groveavocadooil
• Instagraminstagram.com/grove.avocado.oil
• LinkedInlinkedin.com/company/grove-avocado-oil

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grove Avocado Oil