Power Washers of North America

What Power Washers of North America does

Power Washers of North America (PWNA) is a U.S. non-profit trade association founded in September 1992 to serve the exterior cleaning industry across North America. The organization provides professional education, certification, safety/compliance training, and industry advocacy for residential and commercial contractors working in pressure washing, soft washing, roof cleaning, flatwork/concrete restoration, fleet washing, wood restoration, water fed window cleaning, solar panel cleaning, and kitchen exhaust cleaning (KEC). Its stated mission is to elevate industry standards of safety, compliance, and professionalism.

PWNA's product platform combines a public-facing website (PWNA.org) with a member portal (my.pwna.org), an Enterprise-exclusive mobile application, video-based training content, certification tracking, team management dashboards, field-level safety checklists, Safety Data Sheet (SDS) libraries, and Job Hazard Analysis (JHA) forms. The course catalog spans six certificate courses (House Wash, Roof Cleaning, Flatwork, Fleet Washing, Wood Restoration, Water Fed), six technical training courses, ten safety/compliance courses covering OSHA 1910, DOT, EPA, respiratory, rooftop, chemical, drone, ladder, and first aid, four business education courses, and a full KEC compliance program aligned with NFPA 96 and ANSI/IKECA C10-2021. Distribution is anchored by the annual ELEVATE convention, a year-round regional event calendar, the Find a Contractor directory, the Vendor Directory, and a bi-monthly newsletter reaching 30,000+ industry contacts. PWNA holds an active seat on the NFPA 96 Committee and advocates with OSHA, EPA, and DOT.

Revenue is generated through tiered annual subscriptions — Contractor Membership ($350/year), Enterprise Membership ($129/month or $1,299/year), Vendor Membership ($500/year), and KEC Enterprise Membership ($1,500/year) — supplemented by individual certification course fees, KEC Per Compliance testing ($249 company + $59/employee), convention exhibitor booth rentals ($2,640-$23,685), and sponsorships. To date PWNA has issued 7,000+ certifications, trained 1,500+ employees industry-wide, and recorded 15,000+ training video views. Operations are run by a 1-10 person staff under Executive Director Leaett Lipker, governed by a Board of Directors led by President Clint Reynolds.

Name

Power Washers of North America

Legal name

Power Washers of North America

Website

https://pwna.org

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

PWNA is a 34-year-old U.S. non-profit trade association providing certification, safety/compliance training, and business education to exterior cleaning and kitchen exhaust cleaning contractors across North America through tiered memberships, online courses, a mobile app, and an annual convention.

Ownership category

akta.pro rank

Product category

Professional Training & Certification

akta.pro primary industry

Fire Extinguishers & Suppression Equipment Services (Inspection/Recharge/Hydrotest) (BPABAHAC)

akta.pro secondary industry

Fire Hydrant & Standpipe Inspection, Testing & Service (IMAIAJAK)

Keywords

• Trade association services
• Professional certification training
• Exterior cleaning industry
• Safety compliance training
• Nonprofit membership organization

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: PWNA generates primary revenue through tiered annual/multi-year membership subscriptions. Three tiers serve distinct segments: Contractor Membership ($350/year) for individual professionals, Enterprise Membership ($129/month or $1,299/year) for companies needing company-wide training access, and Vendor Membership ($500/year) for industry suppliers and manufacturers. A KEC Enterprise tier is priced at $1,500/year. Membership includes access to training resources, certification courses (at additional cost for Contractor tier), the national contractor directory listing, convention discounts, and partner vendor benefits.
2. Certification and Training Fees: Revenue is generated from individual certification course fees and compliance exam fees. Certificate courses (House Wash, Roof Cleaning, Flatwork, Fleet Washing, Wood Restoration, Water Fed) and technical training (Power Washing 101, 102, Rope Access, Coefficient of Friction, Solar Cleaning, Window Cleaning) are available at additional cost for Contractor Members. KEC Per Compliance exams are priced at $249 for company compliance and $59 per employee (non-members welcome). The annual ELEVATE convention offers in-person certification opportunities. The 4-day KEC Training School in Delaware, AR (September 21–24, 2026) is a separate paid registration.
3. Exhibitor and Sponsorship Fees: The annual ELEVATE convention trade show generates revenue through booth rental (ranging from $2,640 for a 10x10 standard booth to $23,685 for a 30x30 island), corner and island configurations, and sponsorship packages. Sponsorship opportunities extend to event signage, social media, and activations throughout the convention. Vendor members receive invitations to exhibit and sponsor.
4. KEC Compliance Program: The Kitchen Exhaust Cleaning (KEC) compliance program provides a separate revenue stream. KEC Per Compliance costs $249 for company certification and $59 per employee, while KEC Enterprise membership at $1,500/year includes unlimited employee compliance exams, full PWNA membership, and the Mobile App for techs. Both members and non-members can participate, with a 75% passing score required and compliance valid for two years.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Power Washers of North America (PWNA) is a non-profit trade association that provides tiered membership, professional certification courses, technical training, safety and regulatory compliance training, business education, and an annual convention for the exterior cleaning industry. Members also receive access to a mobile app for field compliance, a national Find a Contractor directory listing, and a community of certified contractors and vendors.

Product overview

Power Washers of North America (PWNA) is a non-profit trade association offering a platform-plus-modules membership architecture. The core offering centers on the PWNA Membership program with tiered levels (Contractor, Enterprise, Vendor, KEC Enterprise, Media), complemented by the PWNA Mobile App for Enterprise members. Training and certification products span multiple categories: Certificate Courses (House Wash, Roof Cleaning, Flatwork, Fleet Washing, Wood Restoration, Water Fed), Technical Training (Power Washing 101/102, Rope Access, Coefficient of Friction, Solar/Window Cleaning), Safety & Compliance Training (OSHA 1910, DOT, Respiratory, EPA, Rooftop, Chemical, Drone, Ladder, First Aid), Business Education (Marketing 101/102, Know Your Numbers, KPI), and KEC Compliance (Training School, NFPA Owner/Technician Certifications). The association also operates the annual ELEVATE Convention and maintains Find a Contractor and Vendor Directory platforms for member visibility.

Differentiator

Problem solved

Functional benefit

Products and services

• Contractor Membership Annual $350 membership for individual exterior cleaning professionals, providing national listing on PWNA.org, member-only training video library, PWNA Community Connect access, member-only convention pricing, vendor discounts, bi-monthly newsletter, and free OSHA 1910 / DOT / Respiratory / Environmental / First Aid safety training. Certification courses available at additional cost.
• Enterprise Membership Comprehensive $129/month or $1,299/year membership for companies with unlimited safety/compliance classes, unlimited certification courses, unlimited continuing education, PWNA Mobile App for technicians, full-access Enterprise Dashboard, video safety meetings, customized safety manual, and one free annual convention pass after 6 months. Covers one location per membership.
• Vendor Membership Annual $500 membership for industry suppliers and manufacturers offering vendor listing on PWNA.org, content placement in the member training library, access to the Community Connect Facebook group, exclusive Member Benefits page offer, featured spotlight in the bi-monthly newsletter (30,000+ industry contacts), convention invitation, and event sponsorship opportunities.
• KEC Enterprise Membership Annual $1,500 Enterprise membership for kitchen exhaust cleaning companies, including PWNA membership, contractor listing on PWNA.org, member-only training videos, Community Connect access, vendor member benefits, bi-monthly newsletter, unlimited safety classes, unlimited certification classes, unlimited KEC compliance exams, PWNA Mobile App for technicians, and one free annual convention pass after 6 months.
• House Wash Certification Comprehensive residential exterior cleaning certification covering soft washing systems, pressure settings for various siding materials, chemical dilution, surface pre-treatment, and protection protocols. Targets exterior cleaning contractors seeking industry-recognized credentials.
• Roof Cleaning Certification Technical roof cleaning certification covering algae/moss identification, chemical solutions, application techniques, pitched surface safety systems, and manufacturer-compliant cleaning methods for residential and commercial roof cleaning contractors.
• Flatwork Certification Concrete and hard surface restoration certification covering surface assessment, PSI/GPM settings, cleaning patterns, efflorescence removal, oil stain treatment, and sealer preparation for flatwork cleaning professionals.
• Fleet Washing Certification Commercial vehicle cleaning certification covering multi-stage washing processes, chemical selection, water reclamation systems, environmental regulations, and facility vs. mobile operations for fleet washing contractors.
• Wood Restoration Certification Complete wood surface restoration certification covering wood species identification, stripping techniques, chemical brightening, drying protocols, stain selection, and application methods for wood restoration contractors.
• Water Fed Certification Water fed pole system certification covering pure water technology, TDS management, brush selection, pole handling, reach limitations, elevated safety protocols, and system maintenance for window and exterior cleaning professionals.
• Power Washing 101 Foundational power washing training covering equipment mechanics, PSI/GPM fundamentals, nozzle selection, spray patterns, surface distance relationships, basic chemical principles, and safety protocols for new exterior cleaning technicians.
• Power Washing 102 Advanced power washing training covering multi-surface projects, complex chemical formulations, injection systems, water flow optimization, equipment troubleshooting, and commercial efficiency techniques for experienced technicians.
• Simple Rope Access Systems Training Basic rigging and access training covering anchor point selection, load calculations, rope types, mechanical advantage systems, fall protection integration, and equipment inspection protocols for technicians working at height.
• Coefficient of Friction Training Technical surface analysis training covering slip resistance testing, ASTM testing standards, surface texture assessment, pre/post-cleaning documentation, and liability considerations for commercial cleaning contractors.
• Solar Cleaning Training Specialized solar panel cleaning training covering DC hazard awareness, Job Hazard Analysis, solar fire safety, isolator/powered pole techniques, and robotic cleaning platforms for solar cleaning professionals.
• Window Cleaning Training Window cleaning certification covering OSHA-aligned fall protection, ladder and water fed pole technique, rope descent systems, fanning skills, weather assessment, and driver safety for window cleaning technicians.
• OSHA 1910 Training OSHA General Industry Standard compliance training covering hazard communication, PPE requirements, chemical handling, and documentation practices for mobile exterior cleaning contractors.
• DOT Training Department of Transportation compliance training covering equipment and chemical transport rules, placard regulations, vehicle weight compliance, and trailer safety standards for contractors transporting equipment and chemicals.
• Respiratory Training Respiratory protection training covering respirator selection, fit testing, donning/doffing procedures, equipment maintenance, and OSHA-compliant protection practices for technicians working with chemicals.
• Environmental EPA Training Clean Water Act and EPA compliance training covering wastewater classification, reclamation methods, containment standards, and documentation for inspectors working with exterior cleaning operations.
• Rooftop Training Fall protection and rooftop safety training covering anchor point selection, harness use, equipment setup, communication protocols, and OSHA compliance for technicians performing elevated work.
• Solar Safety Training Solar panel cleaning safety training covering electrical and physical hazards, access methods, cleaning chemistry limitations, equipment handling, and manufacturer guidelines for solar cleaning technicians.
• Chemical Safety Training Chemical safety training covering SDS interpretation, PPE selection, storage requirements, mixing/dilution practices, and exposure/spill response protocols for technicians handling cleaning chemicals.
• Drone Safety Training FAA Part 107 compliance training covering airspace regulations, pre-flight protocols, safe flight near structures, and commercial drone operation for exterior cleaning inspections.
• Ladder Safety Training Ladder safety training covering selection, setup, inspection, climbing techniques, fall protection integration, and situational awareness for technicians working on uneven surfaces.
• First Aid Safety Training Emergency response training covering wound management, chemical exposure response, burn treatment, fall assessment, and CPR/AED fundamentals for exterior cleaning job sites.
• Marketing 101 Foundational marketing training covering brand positioning, customer targeting, value proposition development, and repeatable lead generation systems for exterior cleaning business owners.
• Marketing 102 Advanced digital marketing training covering local SEO, paid advertising, social media strategy, email and SMS systems, and customer retention tactics for exterior cleaning business owners.
• Know Your Numbers Financial management training covering job costing, overhead allocation, pricing strategy, cash flow management, and profitability analysis for cleaning business owners.
• KPI Key Performance Indicators Training Key performance indicator training covering metric tracking, benchmarking, trend analysis, and data-driven decision making for service businesses.
• KEC Compliance Program Kitchen Exhaust Cleaning compliance testing program based on NFPA 96 and ANSI/IKECA C10-2021 standards, with company compliance exams ($249) and employee compliance exams ($59 per employee) requiring a 75% passing score and valid for two years. Available to members and non-members.
• Kitchen Exhaust Cleaning Training School Four-day hands-on KEC training covering cleaning technique, equipment operation, grease measurement, access requirements, safety protocols, and NFPA 96 documentation for kitchen exhaust cleaning technicians and owners.
• NFPA Owner Certification Test Business owner certification covering crew training requirements, quality control systems, inspection protocols, record keeping, and operational NFPA 96 compliance for kitchen exhaust cleaning company owners.
• NFPA Technician Certification Test Field technician certification covering proper cleaning techniques, equipment operation, grease depth measurement, access requirements, and documentation procedures for kitchen exhaust cleaning technicians.
• ELEVATE Annual Convention Annual multi-day premier training and networking event featuring hands-on certification courses, expert-led sessions, live equipment demonstrations, and a trade show floor with exhibitor booth rentals, drawing contractors from across North America.
• PWNA Mobile App Members-only mobile application providing industry-specific training videos, certification course access, team progress tracking, pre-job safety inspection checklists, SDS access, JHA forms, and Video Safety Meetings for field technicians. Exclusive to Enterprise Members.

Quantifiable outcome

• 7,000+ certifications issued to date
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered minor and core.

• ApellixminorGTM or Marketing Partner · 25 July 2026Apellix, a Jacksonville-based manufacturer of semi-autonomous cleaning drones, partnered with PWNA to host a free hands-on demonstration at Pepperdine University in Malibu, California on July 25, 2026. PWNA attended the event and connected with contractors. The Apellix Power Wash Drone cleans commercial, residential, and industrial exteriors (windows, roofs, office buildings, hospitals, universities, solar panels, stadiums) without scaffolding, lifts, or ladders. The drone is NDAA-compliant and American-made.
• Deco Products, Inc.coreGTM or Marketing PartnerDeco Products, Inc. is a vendor member of PWNA that has sponsored a $100 discount promotional code (100DECO) available to new members at checkout for their first year of PWNA membership. This partnership helps lower the barrier to entry for new contractors joining PWNA and aligns Deco Products' brand with PWNA's membership growth.
• NFPA (National Fire Protection Association)coreStrategic or Co-development PartnerPWNA actively represents contractors on the NFPA 96 Committee, which develops the Standard for Ventilation Control and Fire Protection of Commercial Cooking Operations. PWNA's KEC certification programs are built around NFPA 96 and ANSI/IKECA C10-2021 standards. PWNA ensures the voice of real-world contractors, technicians, and business owners is represented in discussions on commercial kitchen exhaust system cleaning, fire prevention, and safety standards.
• IKECA (International Kitchen Exhaust Cleaning Association)coreStrategic or Co-development PartnerPWNA's KEC compliance program is co-developed around ANSI/IKECA C10-2021 standards for professional hood and duct cleaning. IKECA is the leading voice in the kitchen exhaust cleaning trade, and PWNA references its standards alongside NFPA 96 in all KEC training and certification materials.
• Kalahari Resorts & Conventions (Round Rock, TX)minorOthersKalahari Resorts & Conventions in Round Rock, Texas serves as the host venue for ELEVATE 2027 (February 4–6, 2027). PWNA has negotiated a discounted room rate of $199/night for convention attendees, with complimentary WiFi, parking, resort fee waiver ($44.99/night savings), and 4 water park passes included per room.
• J. RacensteinminorGTM or Marketing PartnerJ. Racenstein is a vendor partner featured in PWNA's Member Benefits program and co-host of Farm Fest 2026 regional event in New Jersey (July 24, 2026). As an industry supplier, J. Racenstein provides equipment and supplies at discounted rates to PWNA members.
• Deck Restoration PlusminorGTM or Marketing PartnerDeck Restoration Plus co-hosts Farm Fest 2026 with J. Racenstein in Shamong, New Jersey on July 24, 2026. PWNA is in attendance at this regional industry event, which features education, networking, and community activities including a pig roast.
• Cleaner TimesminorGTM or Marketing PartnerCleaner Times is an industry publication and PWNA vendor member that provides magazine subscription benefits to PWNA members. The publication covers the exterior cleaning industry and aligns PWNA with trade media reach.
• SoftWash SystemsminorGTM or Marketing PartnerSoftWash Systems, a vendor member and industry supplier (celebrating 32 years in business), is featured in PWNA's exhibitor community and member benefits program, providing chemical and equipment solutions to PWNA contractors.
• Panhandle Powerwash SupplyminorGTM or Marketing PartnerPanhandle Powerwash Supply, a regional supplier based in Florida, is a PWNA vendor member and co-host of Panhandle Expo 2026 (November 3–5, 2026) in Panama City Beach, Florida, where PWNA will attend with its Mobile Safety Trailer.
• PressureWashOutlet.comminorGTM or Marketing PartnerPressureWashOutlet.com is a PWNA affiliate vendor partner providing equipment deals and discounts to PWNA members through the Member Benefits program.
• EnvirospecminorGTM or Marketing PartnerEnvirospec is a PWNA vendor member and exhibitor at the ELEVATE convention, providing equipment and cleaning solutions to PWNA contractors. Featured in the exhibitor community and member benefits program.
• ISCA (International Solar Cleaning Academy)minorGTM or Marketing PartnerISCA hosts safety-led training and industry events for solar panel cleaning professionals, including live online courses, in-person workshops, and conference sessions. PWNA will attend ISCA events in Nevada, providing solar safety training demonstrations and connecting with solar cleaning contractors.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• NFPA (National Fire Protection Association): The organization developing NFPA 96 standard on which PWNA builds its KEC compliance program. NFPA is a broader codes-and-standards body and a strategic partner of PWNA, but also operates competing training and certification programs in fire and life safety.
• ISSA (The Worldwide Cleaning Industry Association): Major global cleaning industry association serving janitorial, commercial, and residential cleaning segments with training, certification, and trade events. Comparable association model operating at a broader cleaning-industry scale than PWNA's exterior-cleaning focus.
• ASHI (American Society of Home Inspectors): Established trade association for home inspectors offering certification, training, and member services. Comparable membership-and-certification business model serving property-services contractors with professional credentials.
• NAHB (National Association of Home Builders): Large US trade association for the residential construction industry providing certification (CGB, CGR, CAPS), training, and advocacy. Adjacent association model serving home-services contractors with professional credentials, though operating at much larger scale.
• NARI (National Association of the Remodeling Industry): Trade association for remodeling professionals offering certification (CR, CKBR, CGR), training, and advocacy. Comparable association model targeting skilled-trade contractors with credentialing and continuing education.
• RIA (Restoration Industry Association): Trade association for restoration contractors offering certification (WLS, AMRT, FSRT) and education. Comparable membership-and-certification model serving contractors in cleaning-adjacent property services verticals.

Direct peers

• IKECA (International Kitchen Exhaust Cleaning Association): The leading trade association dedicated to kitchen exhaust cleaning, co-publisher of the ANSI/IKECA C10-2021 standard. Direct competitor in the KEC compliance certification space where PWNA actively competes with NFPA 96-aligned training and certification offerings.
• IICRC (Institute of Inspection Cleaning and Restoration Certification): Leading certification body for the cleaning and restoration industry, offering technician credentials across carpet cleaning, mold remediation, and water damage restoration. Highly comparable operating model — a standards-driven certification ecosystem serving contractors in adjacent cleaning verticals.

Regional players

• Power Washers Association of Canada: Canadian counterpart trade association for the power washing industry with comparable mission around training, certification, and member services. Most direct international peer to PWNA based on operating model and industry segment alignment.

Emerging players

• ISCA (International Solar Cleaning Academy): Specialized training provider for solar panel cleaning professionals offering live online courses and in-person workshops. Comparable technical-training and certification model in an emerging vertical that PWNA serves through its Solar Cleaning Training course.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/pwna2010
• Facebookfacebook.com/thePWNA
• LinkedInlinkedin.com/company/power-washers-of-north-america

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Power Washers of North America