GrowBaby

What GrowBaby does

GrowBaby Health (GrowBaby, LLC) is a privately held maternal health company headquartered in Ashland, Oregon, founded in 2011, that delivers personalized nutritional care across the preconception, pregnancy, and postpartum continuum. The company's core methodology is its proprietary Standard of Care PLUS Model, an evidence-informed care framework that integrates nutrient biomarker assessment, genomic insights, and targeted supplementation into routine prenatal care, with an embedded nutrition professional operating inside the clinical team. Delivery formats include telehealth visits (individual and trimester-specific group education), free downloadable educational resources, and an e-commerce storefront.

The product portfolio includes the GrowBaby Genetic Ecosystem (a DNALife genomic panel assessing 44 SNPs across 27 genes relevant to 11 biological processes tied to maternal and fetal outcomes), the preGenesis prenatal supplement, seasonal food and oral health guides, and consulting partnerships with health systems, payers, and academic institutions. The company has published observational outcomes from a cohort of N=402 participants (50–100% Medicaid), reporting a 2.0% preterm birth rate, 0.5% gestational diabetes rate, and 0.9% hypertensive disorders of pregnancy rate, each materially better than U.S. national averages.

GrowBaby monetizes through three streams: (1) recurring telehealth clinical services delivered by physicians, nurse practitioners, and nutritionists; (2) transactional sales of supplements and premium educational tools via shop.growbabyhealth.com; and (3) enterprise professional-services engagements with insurance companies, hospitals, health systems, universities, medical schools, and government organizations. The company is founder-led, has no disclosed outside equity investment, and operates a 501c3 nonprofit subsidiary, GrowBaby Life Project, focused on perinatal nutrition research and education.

Name

GrowBaby

Legal name

GrowBaby, LLC

Website

https://growbabyhealth.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

GrowBaby Health is a private maternal healthcare company delivering personalized perinatal nutritional care through its Standard of Care PLUS Model, integrating biomarker assessment, genomics, supplements, and telehealth services for pregnant women, health systems, and payer partners.

Ownership category

akta.pro rank

Product category

Maternal and Perinatal Nutrition Healthcare Services

NAICS

Family Planning Centers (621410), Other Individual and Family Services (624190)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Prenatal, Postpartum & Fertility Nutrition (HSADAFAK)

akta.pro secondary industries

Contraception & Family Planning Telehealth (birth control, counseling, follow-up) (HLALAHAB), Genetic Counseling & Prenatal Testing Telehealth (carrier screening, NIPT counseling) (HLALAHAK), Breastfeeding, Lactation & Infant Feeding Support (EDACAMAB), Prenatal & Postnatal Maternal Nutrition (Lactation Support) (CRADAEAJ)

Keywords

• Perinatal nutrition care
• Maternal telehealth services
• Prenatal nutrigenomics
• Prenatal supplements
• Maternal health outcomes

Headquarters

HQ city

Ashland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Telehealth Clinical Services: Virtual appointments with providers and nutritionists for personalized perinatal nutritional care, delivered through trimester-specific group education, individualized visits, and all-virtual models.
2. Products and Supplements: Sale of health resources and tools including seasonal food guides, genetic ecosystem assessments, and oral health resources. Also references supplement products like preGenesis prenatal vitamins.
3. Enterprise Healthcare Partnerships: Partnerships with insurance companies, hospitals, health systems, universities, medical schools, and government organizations to implement maternal nutrition programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

GrowBaby Health provides personalized perinatal and maternal nutritional care through its Standard of Care PLUS Model, integrating nutrient biomarker assessment, genomic insights, and targeted supplements into routine prenatal care with an embedded nutrition professional on the clinical team. The company delivers services via telehealth appointments (individualized visits and trimester-specific group education), the proprietary GrowBaby DNALife Genomic Panel, the preGenesis prenatal supplement, and free downloadable seasonal food and oral health guides.

Product overview

GrowBaby Health is a maternal health platform offering personalized nutritional care during the perinatal period through its integrated Standard of Care PLUS Model. The core platform combines telehealth services, nutritional education, and biomarker-informed care. Product portfolio includes the GrowBaby Genetic Ecosystem (DNALife genomic panel for personalized nutrigenomics), seasonal food guides (Spring/Summer/Fall immune support resources), oral health resources, and the preGenesis prenatal supplement. The company also provides educational blog content covering topics including stress management, nutrition, cravings, vaccinations, and maternal mental health.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard of Care PLUS Model Evidence-informed perinatal care framework integrating nutrient biomarker assessment, genomic insights, and targeted supplements into routine prenatal care with an embedded nutrition professional on the clinical team; delivered via telehealth through individualized visits and trimester-specific group education. Target customers include pregnant women and enterprise healthcare partners.
• GrowBaby Genetic Ecosystem

Quantifiable outcome

• Preterm Birth Rate reduced to 2.0%
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered major and core.

• Molina HealthcaremajorStrategic or Co-development PartnerProspective observational study partnership conducted 2022-2023 to evaluate maternal nutrition outcomes through GrowBaby program integration within Molina Healthcare's patient population.
• Stone Medical, PCcoreStrategic or Co-development PartnerLong-standing partnership from 2010-2023 involving retrospective and prospective observational research on maternal nutrition outcomes at Stone Medical, PC.
• DNALifecoreTechnology or IntegrationCollaboration for genomic testing services providing the GrowBaby DNALife panel that assesses 44 SNPs in 27 genes for personalized preconception and pregnancy nutritional guidance.
• GrowBaby Life ProjectcoreOthers501c3 non-profit subsidiary organization focused on advancing perinatal nutrition research and education. Visit growbabylifeproject.org.

Scale indicators5 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• Maven Clinic: Maven Clinic is a direct peer as a digital women's and family health platform offering virtual care across fertility, pregnancy, and postpartum. Both GrowBaby and Maven sell to payers and employers and compete for the same Medicaid and commercial maternal health contracts.
• Babyscripts: Babyscripts is a direct peer delivering virtual maternity care to health systems and Medicaid plans through remote monitoring and digital education. Both companies pursue similar B2B enterprise sales into hospitals and Medicaid managed care plans for maternal outcomes improvement.
• Needed (formerly Needed.com): Needed is a direct peer selling evidence-based prenatal and postpartum nutrition supplements and education directly to consumers. Both companies pair premium prenatal supplements with clinician-led education content targeting the same preconception/pregnancy audience.
• Mahmee: Mahmee is a direct peer providing maternal and infant health support, including in-person and virtual doulas and care navigation, often through Medicaid and health system partnerships. Both companies target Medicaid populations and compete for the same health system contracts.

Emerging players

• Cayaba Care: Cayaba Care is an emerging maternal health company providing in-person and virtual support to Medicaid beneficiaries in partnership with health plans. Both GrowBaby and Cayaba pursue value-based maternal health outcomes in Medicaid populations.
• Wildflower Health: Wildflower Health delivers mobile maternal and family health engagement platforms to health plans and providers. It is an emerging player in payer-integrated maternal health with comparable Medicaid-focused positioning to GrowBaby.
• Function Health: Function Health sells comprehensive biomarker testing and personalized health insights to consumers, with overlap to GrowBaby's biomarker-driven maternal care approach. Both companies use lab and genomic testing to drive personalized interventions.

Broad incumbents

• Carrot Fertility: Carrot Fertility is a fertility and family-forming benefits platform sold to employers and health plans. It overlaps with GrowBaby on preconception and family-planning benefits and competes for payer wallet share in women's health.
• Progyny: Progyny is a fertility and family-building benefits platform sold to employers and payers. While its core is fertility rather than perinatal nutrition, it competes for similar payer budgets and is a broader incumbent in the women's health benefits space.
• Ovia Health (now part of Labcorp): Ovia Health delivers maternal and family health benefits to payers and employers with fertility, pregnancy, and postpartum programs. It is a broader incumbent operating at greater scale with payer-integrated digital tools and overlapping customer base with GrowBaby.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/growbabyhealth
• Xx.com/growbabyhealth
• Facebookfacebook.com/growbabyhealth
• LinkedInlinkedin.com/company/growbaby-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GrowBaby