Petwell

What Petwell does

Petwell Inc., doing business as Petwealth, is a Miami-based pet health diagnostics company founded in 2025 that delivers clinical-grade at-home PCR testing for dogs and cats. Its flagship offering, The Petwealth Pack ($249; canine launched at $399), screens 100+ fecal, oral, and respiratory pathogens using samples collected at home by pet parents and processed through a CLIA-certified molecular laboratory, with digital results delivered within 24-48 hours. Individual single-category panels (fecal, oral, respiratory) are also sold at $125 each for both species, with shipments scheduled for July 2026.

The technology stack is built on gold-standard PCR molecular diagnostics paired with an AI layer that translates structured lab data into clear, actionable health insights for non-clinical users. The company operates its own CLIA-certified lab processing what it describes as thousands of tests daily, and reports 99.9% pathogen detection sensitivity across species-calibrated panels for dogs and cats. A registered PETWEALTH trademark and Delaware corporate registration anchor the legal and brand identity.

Petwealth runs a hybrid go-to-market combining direct-to-consumer e-commerce through petwealth.com with B2B channels. The DTC model is pay-as-you-go kit sales ($125 single panels, $249 comprehensive pack) targeting individual pet parents as the primary segment. The B2B motion is built around an exclusive diagnostic integration with Kennel Connection, which reaches over 5,500 pet care facility locations across the United States, and a telehealth integration with Pawp providing 24/7 veterinarian access. Custom veterinary and partner pricing programs are also offered to veterinarians, breeders, shelters, pet daycares, and pharmacy groups. The company has raised $1.7 million in a pre-seed friends-and-family round and employs 1-10 people.

Name

Petwell

Legal name

Petwell Inc.

Website

https://petwell.ai

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Petwell (d/b/a Petwealth) is a Miami-based pet health company offering at-home PCR diagnostic testing for dogs and cats, screening 100+ fecal, oral, and respiratory pathogens through a CLIA-certified lab with AI-powered insights delivered within 24-48 hours to individual pet parents and B2B channel partners.

Ownership category

akta.pro rank

Product category

Pet Health Diagnostics

NAICS

Medical and Diagnostic Laboratories (62151), Medical Laboratories (621511)

SIC

Services-Medical Laboratories (8071), In Vitro & In Vivo Diagnostic Substances (2835), Services-Testing Laboratories (8734)

akta.pro primary industry

Veterinary Microbiology & Infectious Disease Testing (Culture/PCR/Serology) (HLAMADAC)

akta.pro secondary industries

Veterinary Diagnostic Laboratories & Pathology (AFAEANAF), Molecular & Genetic Testing (PCR/NGS/qPCR) (HLAGADAF), Veterinary POCT & Rapid Diagnostics (Animal health rapid tests) (HLAHAOAL), Reference Laboratory Testing (Clinical Pathology & Chemistry) (HLAMADAA)

Keywords

• At-home pet diagnostics
• PCR veterinary testing
• Pet health screening
• Molecular diagnostics pets
• Veterinary lab services

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Supply Chain, Personnel, Marketing or Sales

Revenue model

1. Diagnostic Kit Sales: One-time purchase model for at-home PCR diagnostic kits. Individual panels are priced at $125 each, while comprehensive Petwealth Packs covering all three test categories are priced at $249 for the website listing. The company launched with The Petwealth Pack at $399. All kits include sample collection tools, prepaid return mailer, and digital diagnostic reports.
2. Veterinary and Partner Pricing: Specialized pricing tiers available for veterinarians and business partners, including pet daycares, breeders, shelters, and pharmacy groups, enabling bulk or subscription-based access to diagnostic testing services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Petwell (operating as Petwealth) sells at-home PCR molecular diagnostic test kits for dogs and cats, allowing pet parents to collect oral, fecal, or respiratory swab samples at home and mail them to a CLIA-certified laboratory for clinical-grade analysis. The platform screens for 100+ pathogens across fecal, oral, and respiratory health markers and delivers AI-translated digital diagnostic reports with actionable next steps within 24-48 hours.

Product overview

Petwealth is a pet health diagnostics platform offering at-home PCR testing combined with AI-powered health insights. The core product is The Petwealth Pack ($249), a comprehensive kit screening 100+ markers across fecal, oral, and respiratory health with 24-48 hour results. Individual single-test panels ($125 each) cover Fecal Health, Respiratory Health, and Oral Health separately for both dogs and cats. All tests use gold-standard PCR technology processed through a CLIA-certified molecular laboratory, with AI translating complex lab data into clear, actionable insights for pet owners. The platform also integrates with Pawp for telehealth access and Kennel Connection for B2B diagnostic services.

Differentiator

Problem solved

Functional benefit

Products and services

• The Petwealth Pack (Canine) Comprehensive at-home PCR diagnostic kit for dogs screening 100+ fecal, oral, and respiratory markers in a single test. Includes sample collection tools, prepaid return mailer, and personalized digital diagnostic report with next best actions delivered in 24-48 hours. Priced at $249.
• The Petwealth Pack (Feline) Comprehensive at-home PCR diagnostic kit for cats screening 100+ fecal, oral, and respiratory markers in a single test. Includes all sample collection tools, prepaid return mailer, and digital diagnostic report. Priced at $249.
• Canine Fecal Health Panel Single at-home PCR test for dogs screening for digestive issues including parasites, bacterial overgrowth, and hidden infections. Detects causes of diarrhea, loose stool, and vomiting. Priced at $125.
• Canine Respiratory Health Panel Single at-home PCR test for dogs identifying viral and bacterial respiratory pathogens responsible for coughs, infections, and airway irritation. Priced at $125.
• Canine Oral Health Panel Single at-home PCR test for dogs screening harmful oral bacteria linked to gum disease, inflammation, and periodontal infections. Priced at $125.
• Feline Fecal Health Panel Single at-home PCR test for cats screening digestive pathogens including parasites, bacterial overgrowth, and hidden infections. Priced at $125.
• Feline Respiratory Health Panel Single at-home PCR test for cats identifying viral and bacterial respiratory pathogens responsible for coughs, infections, and airway irritation. Priced at $125.
• Feline Oral Health Panel Single at-home PCR test for cats screening harmful oral bacteria linked to gum disease, inflammation, and periodontal infections. Priced at $125.
• Veterinary and Partner Diagnostic Program Custom quote-based diagnostic testing program for veterinary practices, breeders, pet daycares, shelters, and pharmacy groups. Provides advanced lab-based PCR testing, bulk pricing, and subscription-based recurring access to support clinical decisions and operational health screening.

Quantifiable outcome

• 99.9% pathogen detection sensitivity
• +4 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Kennel ConnectioncoreStrategic or Co-development Partner · 1 April 2026Exclusive diagnostic partnership integrating Petwealth's at-home PCR pet health diagnostics into Kennel Connection's pet care facility management software platform. The partnership serves over 5,500 pet care locations across the United States, bringing clinical-grade health screening capabilities including 100+ markers across fecal, oral, and respiratory panels with AI-powered results in 24-48 hours directly into pet care facility operations.
• PawpcoreStrategic or Co-development Partner · 1 April 2026Strategic telehealth integration partnership with Pawp enabling 24/7 access to licensed veterinarians through Petwealth's diagnostic platform. The partnership combines at-home PCR diagnostics with on-demand veterinary consultation, enhancing the value proposition for pet parents seeking comprehensive health monitoring and professional guidance.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wisdom Panel (Mars Petcare): Wisdom Panel is a leading DTC pet DNA testing brand owned by Mars Petcare. It competes for the same proactive pet-parent wallet share with at-home testing kits, although its panel focuses on breed and genetic traits rather than PCR pathogen detection.
• Embark Veterinary: Embark sells direct-to-consumer dog DNA and health screening kits using genetic technology. It is a direct peer in DTC pet health testing brand, distribution, and consumer experience, with overlapping target customers (proactive pet parents).
• Basepaws (Zoetis): Basepaws offers at-home pet genetic and health testing kits for cats and dogs, sold direct-to-consumer. It is the closest direct comparable on DTC pet health testing, although its technology is primarily DNA/genetic rather than PCR pathogen screening.

Emerging players

• Orivet Genetic Pet Care: Orivet offers DNA testing and genetic screening for pets, serving both consumers and breeders. It is a partial comparable in at-home pet health testing via swab-based sample collection, though it focuses on breed/hereditary panels rather than infectious disease PCR.
• Vetster: Vetster is an online veterinary telehealth platform connecting pet parents to licensed vets. It is a partial peer through the telehealth component of Petwealth's Pawp integration, and overlaps on the broader 'vet access from home' value proposition.
• Pawp: Pawp is a pet telehealth and wellness membership service offering 24/7 vet access. It is both a Petwealth partner and a partial peer — the two products intersect at the 'at-home pet care' category, though Petwealth focuses on diagnostics rather than consultations.
• EasyDNA: EasyDNA provides at-home pet DNA testing kits (breed, genetic health, parentage) shipped internationally. It is comparable as a DTC pet testing brand competing for similar consumer mindshare in the at-home pet health category.

Broad incumbents

• Zoetis: Zoetis is a global animal health leader offering diagnostics (including the acquired Basepaws genetic test) and a broad pharmaceutical portfolio. It overlaps with Petwealth on pet diagnostics technology and now operates a direct-to-consumer pet genetics brand acquired through Basepaws.
• Antech Diagnostics (Mars Petcare): Antech is one of the largest veterinary reference laboratory networks in North America, offering PCR and molecular diagnostics to veterinary practices. It is comparable as a CLIA-grade reference lab competitor serving the same end market, though via B2B rather than DTC.
• IDEXX Laboratories: IDEXX is the dominant veterinary diagnostics company, operating reference labs and in-clinic analyzers for companion animals. It is the most direct incumbent Petwealth competes with on PCR-grade diagnostic capability, though IDEXX primarily serves clinics rather than pet parents directly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/petwellai

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petwell