KNS Group
KNS Group is a privately held, family-owned Indonesian conglomerate operating seven business verticals — carpet manufacturing, FMCG production, banking, international trading, media, coal mining, and property — across Indonesia, Africa, South Asia, and global trading hubs.
- Company typePrivate
- Founded1968
- HeadquartersJakarta, Indonesia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What KNS Group does
KNS Group (formerly Kodumal Naraindas & Sons) is a privately held, family-owned Indonesian conglomerate founded in 1968 in Surabaya, now headquartered in Jakarta. The group operates seven business verticals: carpet manufacturing (Classic Carpets and Universal Carpet and Rugs, with over 200 million square meters supplied globally), FMCG manufacturing (PT Classic Intermark in Indonesia and Classic Soap Industries Nigeria Limited in West Africa, producing soaps, detergents, toothpaste, hand wash, and body lotion at 12,000 metric tons annual capacity), banking (Bank of India Indonesia, a licensed Indonesian bank formed through partnership with Bank of India in 2007 and named Best Bank 2023 by CNBC), international trading and domestic distribution (PT Damai Karya Abadi with offices in five countries, and Klasik Distribusi Indonesia), media and entertainment (Anami Films, producing films and OTT streaming content), coal mining (PT Damanka Prima, operating a 4,923-hectare concession in East Kalimantan), and property holdings. The company employs 101-250 people and operates across Indonesia, Australia, India, Nigeria, Singapore, and the United Kingdom, with additional trading presence in the United States, Dubai, and Rotterdam.
Revenue mechanics are diversified across product sales (carpets, FMCG goods), banking services (interest income, fees), trading margins on cross-border FMCG distribution, media content licensing, and mineral extraction, though no consolidated revenue figures are publicly disclosed. The conglomerate generates revenue through wholly-owned subsidiaries and a strategic partnership with Bank of India, with distribution spanning direct enterprise sales, wholesale, retail, and e-commerce channels. Go-to-market varies by vertical: carpets are sold globally through wholesale and manufacturing channels, FMCG through domestic retail and e-commerce partnerships in Indonesia and West Africa, banking through traditional branch networks, mining through commodity buyers, and trading through international offices and warehouses.
KNS Group firmographics
Firmographics- Name
- KNS Group
- Legal name
- KNS Group
- Website
- https://kns.asia
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- KNS Group is a privately held, family-owned Indonesian conglomerate operating seven business verticals — carpet manufacturing, FMCG production, banking, international trading, media, coal mining, and property — across Indonesia, Africa, South Asia, and global trading hubs.
- Ownership category
- akta.pro rank
KNS Group industry classification
Industry- Product category
- Diversified Conglomerate (Manufacturing, Trading, Banking, Entertainment, Mining)
- NAICS
- Soap and Cleaning Compound Manufacturing (32561), Home Furnishing Merchant Wholesalers (42322)
- SIC
- Carpets & Rugs (2273)
- akta.pro primary industry
- Industrial Matting, Flooring & Safety Rubber Products (IMANALAI)
- akta.pro secondary industry
- Furniture (Residential & Commercial) Wholesale Distribution (CRAOAFAA)
Keywords
Where KNS Group is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
KNS Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Distribution channels4 records
Marketing channels1 record
KNS Group product offering
Product offeringCore offering
KNS Group is a privately held, family-owned Indonesian conglomerate that manufactures and sells carpets (Classic Carpets and Universal Carpet and Rugs) and FMCG products such as soaps, detergents, toothpaste, handwash, and body lotion (PT Classic Intermark in Indonesia and Classic Soap Industries Nigeria Limited in West Africa). It also runs international FMCG trading (PT Damai Karya Abadi), domestic distribution (Klasik Distribusi Indonesia), banking services (Bank of India Indonesia), film and OTT entertainment production (Anami Films), and steam coal mining (PT Damanka Prima) across Indonesia and overseas markets.
Product overview
KNS Group is a multi-business conglomerate operating across seven distinct business segments: carpet manufacturing (Classic Carpets, Universal Carpet and Rugs), FMCG manufacturing (PT Classic Intermark and Classic Soap Industries Nigeria Limited producing soaps, detergents, and toothpaste with 12,000 metric tons annual capacity), trading and distribution (PT Damai Karya Abadi with global presence and Klasik Distribusi Indonesia for domestic distribution), banking (Bank of India Indonesia), media and entertainment (Anami Films), mining (PT Damanka Prima coal mining concession), and property. The company originated as a small family carpet store in 1968 and has grown into a diversified multinational enterprise operating in Indonesia, Australia, India, Nigeria, Singapore, and the United Kingdom.
Differentiator
Problem solved
Functional benefit
Brands
- Classic Carpets: Carpet manufacturing company, one of the largest carpet producers in the world with over 200 million square meters supplied globally.
- Bank of India Indonesia
- PT Damai Karya Abadi
- Klasik Distribusi Indonesia
- PT Classic Intermark
- Classic Soap Industries Nigeria Limited
- Anami Films
- PT Damanka Prima
- Universal Carpet and Rugs
Products and services
- Classic Carpets Carpet manufacturing business that has supplied over 200 million square meters of carpet globally for residential, commercial, and industrial applications, making it one of the world's largest carpet producers.
- Universal Carpet and Rugs Carpet manufacturing company supplying carpets and rugs to global customers, complementary to the Classic Carpets business.
- PT Classic Intermark FMCG manufacturing company located in Tangerang, Indonesia, producing soaps and specially formulated products with an annual production capacity of 12,000 metric tons.
- Classic Soap Industries Nigeria Limited Soap and detergent manufacturing company serving Nigeria and West Africa with soaps, detergents, toothpaste, handwash, and body lotions.
- PT Damai Karya Abadi International trading company supplying textiles, food and beverages, and other consumer goods globally through offices and warehouses in Singapore, Indonesia, USA, Dubai, and Rotterdam.
- Klasik Distribusi Indonesia Domestic distribution network in Indonesia partnering with major retailers, e-commerce companies, and the largest distributors to distribute KNS Group products domestically.
- Bank of India Indonesia Banking services in Indonesia offered through Bank of India Indonesia, formed via the partnership with Bank of India in 2007 (formerly Bank Pasar Swadesi acquired in 1984). Provides retail and commercial banking services; declared Best Bank 2023 in its category by CNBC.
- Anami Films Media and entertainment company producing domestic and international films, music videos, and OTT streaming content across various genres.
- PT Damanka Prima Coal mining company operating a 4,923 hectare concession in East Kutai (Sangatta and Bengalon districts), Kalimantan Timur, producing steam coal.
Companies that use KNS Group
Customer profileSegments5 records
Ideal customer profiles6 records
KNS Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
KNS Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Bank of IndiacoreKNS Group partnered with Bank of India in 2007 to form Bank of India Indonesia (formerly Bank Pasar Swadesi, acquired in 1984). This partnership created one of Indonesia's banking institutions, with Bank of India Indonesia being recognized as Best Bank in 2023 by CNBC.
- Major Retailers and E-commerce CompaniescoreKlasik Distribusi Indonesia has partnered with several major retail companies, e-commerce platforms, and distributors in Indonesia to distribute KNS Group's products domestically.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
KNS Group competitors and assessment
Company assessmentDirect peers
- Tarkett: French-listed global flooring manufacturer covering carpet, vinyl, wood, and rubber across commercial and residential segments. Comparable to KNS's diversified flooring/carpet manufacturing and global distribution model.
- Forbo International: Swiss-listed global manufacturer of flooring (including carpet) and movement systems. Comparable mid-cap peer to KNS's manufacturing-focused carpet operations with global reach.
- Mohawk Industries: Largest U.S. flooring manufacturer with a major carpet and rug segment serving residential and commercial channels globally. Closest Western analogue for KNS's carpet manufacturing scale across multiple product tiers.
- Shaw Industries: Berkshire Hathaway subsidiary and one of the world's largest carpet manufacturers with extensive residential and commercial product lines. Directly comparable to KNS's carpet manufacturing business in scale and integrated supply.
- Interface, Inc. World's largest manufacturer of modular carpet tiles with global commercial presence. Directly comparable to KNS's Classic Carpets and Universal Carpet and Rugs in scale, product category, and global distribution model.
Broad incumbents
- Indofood Sukses Makmur: Salim Group's flagship diversified Indonesian enterprise with major FMCG and distribution operations across Southeast Asia. Comparable to KNS as an Indonesian conglomerate with large-scale FMCG manufacturing and distribution.
- Beiersdorf AG: Global personal care manufacturer (NIVEA, Eucerin) with manufacturing footprints across emerging markets including Africa. Comparable to KNS's diversified soap, body lotion, and personal wash categories across multiple geographies.
- Astra International: Indonesia's largest diversified conglomerate with automotive, financial services, heavy equipment, and mining operations. Comparable to KNS as a prominent Indonesian diversified group spanning manufacturing and resources.
- Sinar Mas Group: Indonesian diversified conglomerate with operations across paper, palm oil, financial services, real estate, and telecommunications. Comparable to KNS as a fellow diversified Indonesian group with multiple operating subsidiaries.
- Unilever Indonesia: Indonesia's largest FMCG manufacturer with extensive soap, detergent, and personal care brands. Comparable to KNS's PT Classic Intermark and Classic Soap Industries operations in product category, channel, and Indonesian consumer market exposure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
KNS Group social profiles
Digital presenceKNS Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
KNS Group leadership team
Management profileNumber of profiles
KNS Group subsidiaries and ownership
Company hierarchySubsidiaries9 records
KNS Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KNS Group M&A and investment
M&A and investmentM&A
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KNS Group
What does KNS Group do?
KNS Group is a privately held, family-owned Indonesian conglomerate that manufactures and sells carpets (Classic Carpets and Universal Carpet and Rugs) and FMCG products such as soaps, detergents, toothpaste, handwash, and body lotion (PT Classic Intermark in Indonesia and Classic Soap Industries Nigeria Limited in West Africa). It also runs international FMCG trading (PT Damai Karya Abadi), domestic distribution (Klasik Distribusi Indonesia), banking services (Bank of India Indonesia), film and OTT entertainment production (Anami Films), and steam coal mining (PT Damanka Prima) across Indonesia and overseas markets.
Is KNS Group a public or private company?
KNS Group is a private company. It is classified as family owned and is currently operating.
When was KNS Group founded?
KNS Group was founded in 1968. It employs 101 to 250 people.
Where is KNS Group based?
KNS Group is headquartered in Jakarta, Indonesia, in the Asia region.
Who are KNS Group's main competitors?
Direct peers on record are Tarkett, Forbo International, Mohawk Industries, Shaw Industries and Interface, Inc.. Broad incumbents are Indofood Sukses Makmur, Beiersdorf AG, Astra International, Sinar Mas Group and Unilever Indonesia.
Does KNS Group have an API?
No public API is recorded for KNS Group.
What industry is KNS Group in?
KNS Group's product category is Diversified Conglomerate (Manufacturing, Trading, Banking, Entertainment, Mining). Its primary akta.pro industry code is IMANALAI, Industrial Matting, Flooring & Safety Rubber Products, with a secondary code of CRAOAFAA, Furniture (Residential & Commercial) Wholesale Distribution. Its NAICS code is 32561 and its SIC code is 2273.