KOA

What KOA does

KOA Electronics Distribution LLC is a B2B wholesale distributor of professional AV, security, and smart home electronics, headquartered in Panorama City, California. Founded in 2006, the company sells security systems, surveillance cameras, audio equipment, video displays, networking equipment, structured wiring, racks, mounts, and smart home devices to authorized dealer partners serving residential and commercial installation projects. Its catalog spans eleven primary categories including Security & Surveillance, Video Solutions, Audio Systems, Control & Lighting, Networking & Power, and structured infrastructure products, sourced from both third-party manufacturers (Sonos, Samsung, Google Nest, Lutron, Qolsys, 2GIG, Sonance, TP-Link) and proprietary house brands.

The company operates a dealer-focused e-commerce platform at koaedi.com, where pricing is gated behind account login and prospective buyers must apply to become authorized dealers. KOA owns and exclusively distributes the MSTR Brand ecosystem—an integrated portfolio of eight house brands covering audio (Elura), surveillance (Illumivue), connectivity (LINK, Pro Connect), mounts (BRKT), power (POWR), racks (RACK), and screens (SCRN)—and holds exclusive distribution rights for the Karbon brand. Revenue is generated through hardware sales to authorized dealers, supplemented by the Premier Partner rewards program and dealer training events that drive engagement and retention. Following its September 2024 acquisition by WAVE Electronics, KOA continues to operate independently with its existing CEO in place, gaining access to WAVE's expanded 16-location US footprint while retaining its brand, dealer relationships, and product portfolio.

Name

KOA

Legal name

KOA Electronics Distribution LLC

Website

https://koacctv.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

KOA Electronics Distribution LLC is a B2B wholesale distributor of professional AV, security, and smart home electronics, serving authorized dealers and integrators through an e-commerce platform, proprietary MSTR house brands, and exclusive Karbon distribution. Acquired by WAVE Electronics in September 2024.

Ownership category

akta.pro rank

Product category

Professional AV and Security Distribution

NAICS

Household Appliances, Electric Housewares, and Consumer Electronics Merchant Wholesalers (42362), Other Electronic Parts and Equipment Merchant Wholesalers (423690), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343)

SIC

Wholesale-Electrical Appliances, Tv & Radio Sets (5064), Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Consumer Electronics (Audio/Video/TV) Distribution (CRAOACAC)

akta.pro secondary industries

Cameras, Imaging & Drones Distribution (CRAOACAH), Computing Devices & Peripherals Distribution (CRAOACAD)

Keywords

• Electronics wholesale distribution
• Professional AV security supply
• Smart home electronics distribution
• Dealer partner program
• Low voltage product distribution

Headquarters

HQ city

North Hollywood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Electronics Product Distribution: KOA operates as a wholesale distributor of professional AV, security, and smart home electronics. Revenue is generated through the sale of products including security systems, surveillance cameras, audio equipment, video displays, networking equipment, and related accessories to authorized dealer partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

KOA Electronics Distribution LLC is a B2B wholesale distributor that sells professional AV, security, surveillance, and smart home electronics to authorized dealers and system integrators across the United States. Its catalog spans intrusion panels, IP and HD-TVI cameras, NVR/DVR systems, speakers, AV receivers, televisions and projectors, networking equipment, structured wiring, mounts, lighting controls, and related accessories from third-party brands (Sonos, Samsung, Google Nest, Lutron, Qolsys, 2GIG, TP-Link, Sonance) and the proprietary MSTR Brand ecosystem (Elura, Illumivue, LINK, BRKT, POWR, Pro Connect, RACK, SCRN), plus exclusively distributed brands such as Karbon. Distribution is handled through a dealer-only e-commerce storefront (koaedi.com) backed by a Premier Partner rewards program and recurring training events.

Product overview

KOA Electronics Distribution is a B2B electronics distributor serving the professional AV, security, and smart home industries. The company operates as a multi-category distribution platform rather than a single product company, offering Security & Surveillance (including Illumivue cameras, 2GIG and Qolsys security systems), Video Solutions (Samsung TVs, projectors, video distribution), Audio Systems (Elura architectural speakers, Sonos multi-room audio, commercial audio), Smart Home devices (Google Nest, Ring, Lutron), and comprehensive infrastructure categories including Cable & Connectors (ProConnect), Racks & Mounts (BRKT Brand, RACK Brand), Structured Wiring, Control & Lighting, and Networking & Power. The company carries both third-party brands (Sonos, Samsung, Google Nest, Yamaha, Ring, Lutron, TP-Link) and distributes proprietary brands including the MSTR Brand ecosystem (Elura, Illumivue, LINK, BRKT, POWR, Pro Connect, RACK, SCRN) and exclusively distributed brands like Karbon. KOA operates as a dealer-focused e-commerce platform for AV and security professionals.

Differentiator

Problem solved

Functional benefit

Brands

• MSTR Brand: Ecosystem including Elura, Illumivue, LINK, BRKT, POWR, Pro Connect, RACK, and SCRN brands
• Elura
• Illumivue
• Karbon
• BRKT
• ProConnect
• RACK

Products and services

• Security & Surveillance Distribution Wholesale distribution category of intrusion panels, keypads, sensors, contacts, communicators, access control systems, locks, deadbolts, and power supplies for professional security installers and integrators.
• Surveillance Systems Distribution Wholesale surveillance products including doorbell cameras, IP cameras, HD-TVI cameras, wireless cameras, surveillance kits, NVR and DVR systems, and accessories for video monitoring and recording projects.
• Audio Systems Distribution Wholesale audio equipment including in-ceiling, in-wall, floor-standing, bookshelf, center channel, outdoor, soundbar, subwoofer, wireless and smart speakers, plus AV receivers, amplifiers, pre-amps, and commercial audio.
• Video Solutions Distribution Wholesale video products including 4K UHD and 8K UHD televisions, outdoor TVs, commercial displays, projectors (1080P and 4K UHD), screens, and video distribution equipment such as extenders, matrix switchers, and converters.
• Smart Home Distribution Wholesale connected home products including smart home cameras, doorbells and intercoms, smart locks and deadbolts, smoke and carbon monoxide detectors, smart home hubs, and connected speakers.
• Networking & Power Distribution Wholesale network and power infrastructure including routers, switches, access points, Ethernet cables, patch panels, floor strips, rack-mount power components, battery backup, UPS, outlets, and power supplies.
• Cable & Connectors Distribution Wholesale interconnect solutions including HDMI cables, video and audio cables, network patch cables, coaxial and network connectors, speaker connectors, and adapters.
• Racks & Mounts Distribution Wholesale mounting and rack hardware including fixed, tilt, articulating, projector, outdoor, and commercial mounts, plus equipment racks in fully assembled, knockdown, wall-mountable, and cabinet configurations.
• Control & Lighting Distribution Wholesale automation and lighting control products including remotes, controllers, base stations, keypads, touch panels, IR repeaters, dimmers, switches, sensors, and related smart-home devices.
• Structured Wiring Distribution Wholesale low-voltage infrastructure including bulk category cable, coaxial cable, speaker wire, fire alarm and automation cable, fiber, enclosures, modules, wall plates, keystones, and low-voltage boxes.
• MSTR Brand Ecosystem An integrated set of house brands exclusive to KOA covering audio speakers, high-resolution surveillance cameras, connectivity, mounts, power, cables, equipment racks, and screens, providing dealers with SKUs not available through general distribution.
• Karbon (Exclusive Distribution) Brand exclusively distributed by KOA Electronics Distribution, sold wholesale to authorized dealers as part of the company's exclusive-brand strategy.
• Premier Partner Program A dealer rewards and support program that provides premium rewards, training events, product education resources, and dedicated dealer tools to authorized KOA integration partners.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, major and standard.

• WAVE ElectronicscoreStrategic or Co-development PartnerWAVE Electronics completed the acquisition of KOA Electronics Distribution LLC in September 2024. KOA continues to operate independently with its current CEO remaining in place. This acquisition expands WAVE's US footprint to 16 locations and enhances service offerings for customers through combined resources.
• SonosmajorChannel Partner/ Reseller/ DistributorKOA distributes Sonos audio products including the Sonos Amp Multi. Sonos is featured as a major brand in KOA's product catalog.
• SamsungmajorChannel Partner/ Reseller/ DistributorKOA distributes Samsung televisions including The Frame and Neo QLED models. Samsung is featured as a major brand in KOA's product catalog.
• Google NestmajorChannel Partner/ Reseller/ DistributorKOA distributes Google Nest smart home products. Google Nest is featured as a major brand in KOA's product catalog.
• LutronmajorChannel Partner/ Reseller/ DistributorKOA distributes Lutron lighting and control products. Lutron is featured as a major brand in KOA's product catalog.
• QolsysmajorChannel Partner/ Reseller/ DistributorKOA distributes Qolsys security panels and sensors including the IQ Mini Door/Window Contact. Qolsys is one of the most popular brands on the KOA platform.
• 2GIGmajorChannel Partner/ Reseller/ DistributorKOA distributes 2GIG security and smart home products including the 2GIG smart home security control panel. 2GIG products are among the most popular on the KOA platform.
• SonancemajorChannel Partner/ Reseller/ DistributorKOA distributes Sonance architectural speakers, including the Elura Blue Label premium in-ceiling speakers by Sonance. Sonance is featured as a key audio brand in KOA's product catalog.
• TP-LinkstandardChannel Partner/ Reseller/ DistributorTP-Link networking products are now available at KOA. This partnership expands KOA's networking and connectivity offerings.
• MSTR Brand Ecosystem (Elura, Illumivue, LINK, BRKT, POWR, Pro Connect, RACK, SCRN)coreTechnology or IntegrationKOA owns and exclusively distributes the MSTR ecosystem of house brands including Elura (speakers, subwoofers), Illumivue (surveillance cameras), LINK (connectivity), BRKT (mounts), POWR (power), Pro Connect (install accessories), RACK (equipment racks), and SCRN (screens). These are proprietary KOA brands representing core product lines.
• KarboncoreChannel Partner/ Reseller/ DistributorKOA Electronics holds exclusive distribution rights for the Karbon brand. Karbon is exclusively distributed by KOA Electronics Distribution.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• PowerHouse Alliance: PowerHouse Alliance is a U.S. consortium of regional AV, security, and low-voltage distributors serving independent dealers and integrators, comparable to KOA's dealer-focused distribution model.
• ADI Global Distribution: ADI is the largest U.S. wholesale distributor of low-voltage products including security, AV, and networking; directly comparable to KOA as a multi-category distributor serving professional AV/security integrators and dealers.
• Petra Industries: Petra Industries is a wholesale distributor of consumer electronics, custom installation, and security products serving dealers and integrators across the U.S., comparable to KOA's multi-category AV/security catalog.
• Security Equipment Supply (SES): SES is a U.S. wholesale distributor serving professional security, AV, and low-voltage installers, directly comparable to KOA's security and surveillance product lines.
• Almo Corporation (Almo Pro AV): Almo Pro AV is a U.S. distributor specializing in professional AV products and services for integrators; directly comparable to KOA's pro-AV dealer distribution model.
• Snap One (now part of ADI): Snap One (merged into ADI in 2024) was a distributor and solutions provider for smart home, AV, and security professionals, with overlapping dealer channels and product categories to KOA.

Broad incumbents

• WAVE Electronics: WAVE Electronics is KOA's parent company following the September 2024 acquisition and is a leading U.S. AV, security, and low-voltage distributor with 16 locations serving the same dealer/integrator base.
• D&H Distributing: D&H is a broad-line U.S. technology distributor covering consumer electronics, AV, networking, and SMB IT, with overlapping SKUs and dealer relationships to KOA.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@KOAEDI
• Facebookfacebook.com/koaelectronics
• LinkedInlinkedin.com/company/koaedi/posts/?feedView=all
• Instagraminstagram.com/koaedi_

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KOA