110 Dental & Orthodontics of Whitehouse

What 110 Dental & Orthodontics of Whitehouse does

110 Dental & Orthodontics of Whitehouse is a privately held, single-location general and specialty dental practice operating from 308 Highway 110 North in Whitehouse, Texas. Founded in 2020, the practice is staffed by four dentists — Dr. Trevor Wortley, Dr. Alan Anderson, Dr. Jay Patel (orthodontics specialist), and Dr. Sandra Hernandez (orthodontics, 25 years of experience) — along with hygienists and support staff, totaling 11-50 employees. It serves local families and individuals in Whitehouse and surrounding East Texas communities with preventive, restorative, cosmetic, orthodontic, implant, endodontic, periodontal, pediatric, and emergency dental services.

The practice's service portfolio spans 15 distinct offerings, from routine cleanings and sealants through dental implants, Invisalign, traditional braces, veneers, root canals, and gum disease treatment. Underlying technology includes digital imaging, blue-light teeth whitening, and professional photography for treatment evaluation and lab communication; patient scheduling is delivered through the NexHealth online booking platform, and the practice offers virtual follow-up consultations as a convenience feature. The practice maintains HIPAA compliance, with a designated Privacy Officer (Thomas Southam).

The business model is primarily fee-for-service dental care billed through insurance (in-network with select PPOs, with out-of-network claims filing) and direct patient payments, supplemented by the Thrive Dental Plan membership program ($99/year) which provides recurring subscription revenue and discounted services for uninsured patients. Patient acquisition is direct-to-consumer through the practice website (my110dental.com), online booking, phone reservations (903-328-6577), local SEO, organic social media (Instagram, Facebook), and promotional offers; financing/installment plans are available for higher-ticket procedures.

Name

110 Dental & Orthodontics of Whitehouse

Legal name

110 Dental & Orthodontics of Whitehouse, TX

Website

https://my110dental.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

110 Dental & Orthodontics of Whitehouse is a single-location, privately held dental practice in Whitehouse, Texas, offering comprehensive preventive, restorative, cosmetic, orthodontic, and implant services to local families and individuals via four dentists, in-network PPO billing, and a $99/year membership plan.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (6212), Offices of Dentists (62121)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Orthodontic Group Practices (HLABAKAC), Pediatric Restorative Dentistry (Fillings/Crowns/Pulp Therapy) (HLABAGAB)

Keywords

• Family dental services
• General dentistry
• Orthodontic treatment
• Cosmetic dentistry
• Restorative dental care

Headquarters

HQ city

Whitehouse

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Dental Services Revenue: Direct patient payments for comprehensive dental services including general dentistry, restorative procedures, cosmetic treatments, orthodontics, and emergency care. Revenue generated through fee-for-service payments with insurance billing for in-network PPO plans and out-of-network claims processing.
2. Thrive Dental Plan Membership: Annual membership program offering instant savings on dental services with free exams, x-rays, and up to 40% discounts on procedures. Provides recurring membership fee revenue with no waiting periods or deductibles for members.
3. Financing and Payment Plans: Financing options available for larger procedures such as dental implants and orthodontic treatment, enabling patients to manage costs through installment payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

110 Dental & Orthodontics of Whitehouse is a single-location family dental practice offering preventive, restorative, cosmetic, orthodontic, endodontic, and pediatric dental services to local families and individuals in Whitehouse, TX and surrounding East Texas communities. The practice delivers comprehensive dental care through four dentists using modern dental equipment, and supplements its services with an annual Thrive Dental Plan membership program and financing options for uninsured and higher-cost procedure patients.

Product overview

110 Dental & Orthodontics of Whitehouse is a dental practice offering a comprehensive suite of dental services as a single integrated practice. The portfolio spans preventive care (routine dental care, dental sealants), restorative treatments (dental implants, crowns, fillings, dentures & bridges, root canal therapy), cosmetic procedures (teeth whitening, veneers), orthodontic solutions (traditional braces, clear braces, Invisalign, self-ligating braces, lingual braces), and pediatric services. The practice also operates a membership program called Thrive Dental Plan that provides an alternative to traditional insurance with discounted services. Services are delivered through multiple dental professionals including general dentists and specialists in one office location.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry Comprehensive general dentistry including diagnosis, treatment, and maintenance of overall dental health needs, preventive education, routine cleanings, x-rays, and necessary procedures such as fillings, root canals, bridges, crowns, and emergency care for patients of all ages.
• Routine Dental Care Biannual checkups, exams, cleanings, and x-rays to maintain healthy smiles, detect new cracks or decay, monitor existing restorations, screen for oral cancer, and prevent periodontal disease.
• Dental Implants Surgical placement of titanium posts into the jawbone to serve as anchors for replacement teeth, involving three phases: post placement, osseointegration healing, and attachment of natural-looking artificial teeth for patients with missing teeth.
• Crowns Custom-fitted coverings that protect weakened, worn, cracked, or misshapen teeth, providing strong, cavity-resistant surfaces that match other teeth, ideal after root canals or for teeth that cannot hold fillings.
• Fillings Treatment for damaged teeth using fillings to restore function and prevent larger dental issues, with early intervention to avoid painful toothaches or potential emergencies.
• Dentures & Bridges Conventional full dentures, immediate full dentures, and partial dentures or bridges attached to natural teeth to fill gaps and restore smiles with replacements that look like natural teeth.
• Root Canal Therapy Procedure to save damaged or infected teeth by removing the nerve of the tooth, addressing severe toothache, pain when chewing, prolonged sensitivity, dark discoloration, and swelling in surrounding gums.
• Gum Disease Treatment Prevention and treatment of periodontal disease and gingivitis including screening at every visit and interventions to help save teeth from potential tooth loss and extensive treatment.
• Dental Emergencies Emergency dental care for cracked or broken teeth, broken jaws, knocked-out teeth, and severe swelling inside the mouth, with priority care for emergency cases.
• Dental Sealants Tooth-colored protective coating painted on teeth to seal deep grooves from harmful bacteria, acting as a barrier to protect tooth enamel and lasting several years under normal chewing.
• Teeth Whitening Professional teeth whitening treatments using blue light technology for in-office procedures and custom-made take-home trays with prescription-strength whitening gel.
• Veneers Thin custom-made shells bonded to the front of teeth to solve dental problems including stained teeth, small spacing issues, chipped or misshapen teeth, and old dental work needing repairs.
• Braces & Orthodontics Orthodontic care including traditional braces, clear braces, Invisalign, self-ligating braces, and lingual braces, addressing jaw pain, chewing dysfunction, decay susceptibility from overcrowded teeth, and periodontal disease prevention.
• Invisalign & Invisalign Teen Clear aligner system that straightens teeth with custom-fitted, removable aligners, virtually invisible with no food restrictions, shorter average treatment time, and no special tools needed for oral hygiene.
• Kid-Friendly Dentistry Dental care for children in a fun, non-frightening environment with kid-friendly pre-appointment discussions, fluoride treatments, and tooth sealants, focusing on establishing lifetime oral health habits.
• Thrive Dental Plan Dental membership plan offering annual memberships starting at $99 with FREE exams, x-rays, up to 40% off services, no waiting periods, no deductibles, and no maximums or exclusions, providing an affordable alternative to traditional dental insurance for uninsured patients.

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• US News HealthminorOthersListed as a partner resource on the 110 Dental website. US News Health is a trusted source of information about hospitals, doctors, nursing homes and more, providing health-related content and rankings.
• Texas Dental AssociationminorOthersProfessional membership organization for dentists, and the 3rd largest state dental association in the US. The practice lists TDA as a partner resource.
• American Dental Association (ADA)minorOthersThe leading resource for dentists, an advocate for the dental profession and a place for dentists to connect and grow. Listed as a partner resource on the practice website.
• HealthgradesminorOthersThe leading online resource for comprehensive information about physicians and hospitals. Listed as a partner resource for patient reviews and provider information.
• Invisalign (Align Technology)coreTechnology or Integration110 Dental is a certified provider of Invisalign and Invisalign Teen clear aligner orthodontic treatment. The practice offers these services as an authorized provider using official Invisalign products and protocols.

Scale indicators1 record

Expansion highlights5 records

Broad incumbents

• Dental Care Alliance: Multi-state DSO supporting affiliated dental practices with general, specialty, and orthodontic services. Comparable service-line breadth and multi-doctor office model, though at materially greater geographic and revenue scale.
• Western Dental & Orthodontics: Large DSO with strong California and Texas presence offering general dentistry, orthodontics, and specialty services under one roof at accessible price points — directly competing for the same value-conscious family demographic 110 Dental targets.
• Pacific Dental Services: Large PE-backed DSO supporting hundreds of dental practices across the U.S. with a multi-specialty in-office model covering general, ortho, endo, perio, and oral surgery. Comparable business model (multi-doctor single-location offices with comprehensive service lines) but at massive national scale.
• Great Expressions Dental Centers: Multi-state DSO offering general dentistry, orthodontics, endodontics, periodontics, and cosmetic services in a multi-doctor office setting. Operates a similar one-stop-shop service model to 110 Dental.
• Heartland Dental: The largest U.S. DSO, supporting thousands of dentists across general and specialty practices. Operates a similar multi-dentist, in-office comprehensive care model and is a primary consolidator of independent practices like 110 Dental.
• MB2 Dental Solutions: Texas-based dental partnership organization that partners with doctor-owned practices to provide administrative support. Operates the same multi-specialty family/orthodontic model as 110 Dental and is a likely acquirer or partner for independent Texas practices.
• Aspen Dental: One of the largest DSOs in the U.S. operating hundreds of branded offices across most states, including Texas. Comparable in offering comprehensive general, restorative, cosmetic, and orthodontic services via an in-office multi-dentist model, but at vastly greater scale and with PE backing.

Direct peers

• Jefferson Dental & Orthodontics: Texas-headquartered DSO with deep concentration across the DFW and East Texas region, offering the same general + orthodontic + cosmetic service mix targeted at local families. Direct overlap in geography, service portfolio, and patient demographic makes it the closest direct comparable for 110 Dental.

Regional players

• Marquee Dental Partners: Southeast-focused DSO supporting multi-doctor family and specialty dental practices. Comparable multi-specialty in-office model with general dentistry, ortho, and implants — relevant comparable on operating model though operating in different geographies.

Emerging players

• Affordable Dentures & Implants: Multi-state dental practice network specializing in dentures and implants with affiliated general dentistry. Comparable in offering implant and tooth-replacement services via multi-doctor offices, though more specialized than 110 Dental's broader family focus.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/110Dental
• Instagraminstagram.com/110dental

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 110 Dental & Orthodontics of Whitehouse