Ricardo Viveiros & Associados

What Ricardo Viveiros & Associados does

Ricardo Viveiros & Associados (RV&A) is a privately held Brazilian corporate communication agency founded in 1987 by journalist Ricardo Viveiros during the National Constituent Assembly that followed the end of Brazil's military regime. The firm operates from headquarters in São Paulo with additional offices in Rio de Janeiro and Brasília, serving corporate clients across professional services, industry associations, agribusiness, real estate, environmental services, and corporate governance. Named clients include KPMG, FIESP, CIESP, IBGC, ANDA, São Martinho, Abit, Moura Dubeux, Feninfra, Tera Ambiental, Loga, and Sobloco.

RV&A delivers a portfolio of ten integrated communication services rather than a technology platform: Social Media (Mídias Sociais), Media Training, Press Relations (Assessoria de Imprensa), Content Marketing (Marketing de Conteúdo), Corporate Communication (Comunicação Corporativa), Strategic Planning (Planejamento Estratégico), Editorial Production (Produção Editorial), Crisis Management (Gestão de Crise), Image Research (Pesquisa de Imagem), and Media Events (Realizações de Eventos com a Mídia). The offering spans both traditional media relations and digital/social media management, with no disclosed proprietary technology, software product, API, or AI/ML capability.

The business model is professional services delivered on a project or retainer basis to enterprise clients, with direct sales and relationship-based client engagement as the go-to-market motion. Pricing is not publicly disclosed and prospective clients are directed to contact the agency directly. Revenue is undisclosed; the firm has 11-50 employees, no external investors, no parent company, and no disclosed funding rounds. RV&A is founder-led and operates as an independent Brazilian agency.

Name

Ricardo Viveiros & Associados

Legal name

Ricardo Viveiros & Associados

Website

https://viveiros.com.br

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Ricardo Viveiros & Associados is a Brazilian corporate communication agency founded in 1987, offering press relations, crisis management, content marketing, social media, and strategic communications to enterprise and industry-association clients across São Paulo, Rio de Janeiro, and Brasília.

Ownership category

akta.pro rank

Product category

Corporate Communication Services

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Strategy & Corporate Development Consulting (BPAHACAA), Operations & Process Improvement Consulting (BPAHACAB)

Keywords

• Corporate communication
• Press relations
• Crisis management
• Content marketing
• Media training

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Communication and Marketing Services: Professional services revenue derived from providing communication, media relations, content marketing, crisis management, and strategic planning services to corporate clients. Services are delivered on a project basis or through ongoing retainer arrangements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Ricardo Viveiros & Associados (RV&A) is a Brazilian corporate communication consultancy founded in 1987 that delivers an integrated suite of strategic communication services to corporate clients, including press relations, social media management, content marketing, media training, corporate communications, strategic planning, editorial production, crisis management, image research, and media events. Services are delivered through a team of journalists, advertising professionals, and communication specialists across offices in São Paulo, Rio de Janeiro, and Brasília.

Product overview

Ricardo Viveiros & Associados (RV&A) is a corporate communication agency founded in 1987, offering a unified suite of integrated communication services rather than a software product platform. The company provides ten distinct service offerings: Social Media (Mídias Sociais), Media Training, Press Relations (Assessoria de Imprensa), Content Marketing (Marketing de Conteúdo), Corporate Communication (Comunicação Corporativa), Strategic Planning (Planejamento Estratégico), Editorial Production (Produção Editorial), Crisis Management (Gestão de Crise), Image Research (Pesquisa de Imagem), and Media Events (Realizações de Eventos com a Mídia). These services work together as a comprehensive communication consultancy offering, from strategic planning to execution across digital and traditional media channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Assessoria de Imprensa (Press Relations)
• Mídias Sociais (Social Media)
• Media Training
• Marketing de Conteúdo (Content Marketing)
• Comunicação Corporativa (Corporate Communication)
• Planejamento Estratégico (Strategic Planning)
• Produção Editorial (Editorial Production)
• Gestão de Crise (Crisis Management)
• Pesquisa de Imagem (Image Research)
• Realizações de Eventos com a Mídia (Media Events)

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• FSB Comunicação: One of Brazil's largest independent communications and public affairs consultancies, headquartered in São Paulo with a Brasília office. Directly comparable to RV&A on service scope (press relations, content, crisis, public affairs) and target enterprise/government clients, but operates at substantially greater scale.
• Grupo Daryus de Comunicação: Brazilian communications and education group offering PR, corporate communication, and training services. Closely comparable in the media training and corporate communications niche that RV&A serves, with overlapping Brazilian enterprise clients.
• In Press Porter Novelli: Brazilian arm of the global Porter Novelli network, offering integrated communications, public affairs, and crisis management. Comparable to RV&A in service breadth and enterprise client focus, with the addition of international network reach that RV&A lacks.

Broad incumbents

• Burson (BCW): Major global communications group formed from the merger of Burson-Marsteller and Cohn & Wolfe. Comparable to RV&A across public affairs, corporate communications, and crisis, with significantly larger global reach and multinational client base.
• Weber Shandwick: Global communications network with deep experience in corporate, public affairs, and crisis communications. Comparable to RV&A on enterprise-grade communications mandates but at much greater scale and with multi-region delivery capability.
• FleishmanHillard Brasil: Global PR and communications network with a substantial Brazilian presence offering the same core services as RV&A (press relations, content, crisis, public affairs). Comparable on service menu but competes from a much larger international platform with deeper resources.
• Edelman Brasil: Brazilian operations of the world's largest independent PR firm. Overlaps directly with RV&A on corporate communications, brand strategy, and content, but competes primarily for multinational and large-cap Brazilian accounts via a global network.
• Ketchum Brasil: Global communications consultancy with Brazilian operations offering media relations, content, and brand storytelling. Comparable service mix to RV&A but backed by Omnicom network resources and global account capabilities.
• Hill+Knowlton Brasil: Global public relations firm with a long-standing Brazilian practice. Competes with RV&A in corporate communications, public affairs, and crisis management for enterprise clients, particularly those with international exposure.

Regional players

• Lado a Lado Comunicação: Brazilian boutique communications and PR agency serving corporate clients. Comparable in size and service focus to RV&A, providing a useful local benchmark for boutique-scale competition in the domestic market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/ricardo-viveiros-e-associados
• Instagraminstagram.com/viveiroscomunicacao
• Xx.com/RVComunicacao
• Facebookfacebook.com/RicardoViveirosComunicacao

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ricardo Viveiros & Associados