Jordan Chemicals

What Jordan Chemicals does

Jordan Chemicals is a South African manufacturer of cleaning chemicals and cleaning accessories, founded in 1994 in Westonaria, Gauteng, and operating as a private limited company since 2012. The company produces a broad catalog spanning core cleaning chemicals (pine gel, washing powder, bleach, degreasers, toilet and tile cleaners, dishwashing liquid, carpet shampoo), automotive products (auto shampoo, engine cleaner, car polish, dash shine, tyre shine, tar remover, wash-and-wax), personal care items (bubble bath, shampoo, baby powder, dog shampoo, fabric softener), industrial chemicals (acetone, caustic flakes, concrete cleaner, HTH pool chemical), safety/PPE products (FFP2 masks, disposable masks, face shields, rubber gloves), and cleaning accessories (brooms, mops, cloths, dusters, sponges, steel wool). All products are manufactured in-house and carry SABS approval, which underpins the company's positioning with institutional and government buyers.

The company's business model is a hybrid of wholesale/B2B direct sales and retail/B2C direct sales. B2B revenue derives from direct supply relationships with motor engineering firms, construction companies, mining operators, hospitals (both private and public), and government institutions in the Gauteng region and broader South African mining belt. B2C revenue comes from a retail store located at the company's manufacturing premises in Westonaria and from a WordPress-based e-commerce storefront at jordan-chemicals.co.za. Pricing is not publicly disclosed. The company is BEE compliant, positioning it favorably for South African public-sector procurement.

Operationally, Jordan Chemicals is a micro-enterprise with 1-10 employees. The company has no disclosed management team, no external funding, no subsidiaries, no partnerships, no patents, and no certifications beyond SABS approval. Geographic reach is domestic within South Africa, concentrated in Gauteng and the mining belt. The website and product imagery have not been visibly updated since 2020, and there is no disclosed revenue, headcount trajectory, or recent strategic transaction.

Name

Jordan Chemicals

Legal name

Jordan Chemicals

Website

https://jordan-chemicals.co.za

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Jordan Chemicals is a Westonaria, South Africa-based manufacturer of SABS-approved cleaning chemicals, automotive care products, and cleaning accessories, serving motor engineering, construction, mining, hospital, government, and retail customers via direct sales and a small on-site store.

Ownership category

akta.pro rank

Product category

Industrial Cleaning Chemicals

NAICS

Soap and Cleaning Compound Manufacturing (32561), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Chemical Manufacturing (325)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842), Chemicals & Allied Products (2800)

akta.pro primary industry

Industrial & Institutional (I&I) Cleaning Chemicals (IMAEABAG)

akta.pro secondary industries

Alkaline Cleaners & Heavy-Duty Degreasers (Caustic/Soda Ash) (CRAJAKAE), Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG), General All-Purpose Cleaners (CRAJAMAA)

Keywords

• Industrial cleaning chemicals
• Cleaning accessories supply
• Automotive cleaning products
• Laundry washing powder
• Hand sanitizer disinfectants

Headquarters

HQ city

Westonaria

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Chemical Manufacturing and Sales: Jordan Chemicals generates revenue through the manufacture and sale of cleaning chemicals and cleaning accessories. They operate both a wholesale/business sales operation and a retail store for direct supply to the public.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Jordan Chemicals manufactures a wide range of cleaning chemicals — including pine gel cleaners, bleach, washing powder, degreasers, dishwashing liquids, toilet and floor cleaners, automotive care chemicals, industrial solvents and hand sanitizers — at its Westonaria facility. It also supplies complementary cleaning accessories (brooms, mops, cloths, sponges) and safety products (masks, gloves, face shields), selling these both directly to enterprises and to the public through an on-site retail store and an e-commerce website.

Product overview

Jordan Chemicals is a South African chemical manufacturing company founded in 1994 that operates primarily as a cleaning chemical manufacturer and supplier. The company produces a wide range of cleaning chemicals and cleaning accessories, serving diverse markets including motor engineering industries, construction companies, mining industries, hospitals, and government institutions. The product portfolio includes: (1) Core cleaning chemicals such as Pine Gel (2,5l), washing powders (20l, 12.5kg, general), hand sanitizers (70% alcohol formulations), bubble bath products, carpet shampoo, degreasers, toilet cleaners, and general-purpose cleaners; (2) Automotive care products including auto shampoo, car polish, engine cleaner, dash shine, tyre shine, and wash-and-wax formulations; (3) Personal care items including baby powder, dog shampoo, shampoo, and fabric softener; (4) Industrial and specialized chemicals such as acetone, caustic flakes, concrete cleaner, and HTH swimming pool chemicals; (5) Cleaning accessories including brooms, mops, cloths, chamois, steel wool, sponges, dusters, and hangers; (6) Safety products including disposable masks, FFP2 face masks, face shields, and rubber gloves; and (7) Sanitization products including hand sprays, hand gels, surface fogger sanitizers, and Doom pest control. The company supplies SABS-approved chemicals and operates a retail store at their manufacturing premises in Westonaria, South Africa. The product categories are Chemicals (the primary category) and Uncategorized items. The portfolio operates as a unified catalog of manufactured chemicals and sourced cleaning accessories rather than a platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Pine Gel and Pine-based Cleaning Gels

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Unilever: Anglo-Dutch multinational CPG giant with leading South African market share in laundry (Omo), dishwashing (Sunlight), and household cleaning (Domestos). Operates a major South African subsidiary and competes directly with Jordan Chemicals across virtually all cleaning chemical categories.
• The Clorox Company: American manufacturer of cleaning and specialty products including Clorox bleach, Pine-Sol, and Tilex. Closely comparable to Jordan Chemicals' bleach, pine-based cleaners, and tile cleaning products, though operating at much larger scale and primarily in North America.
• Henkel: German multinational with laundry & home care division producing Persil, Purex, and dishwashing brands. Strong presence in South Africa through its detergents and household cleaners portfolio, directly competing with Jordan's washing powder and general cleaning lines.
• Kao Corporation: Japanese multinational with significant home care and cleaning chemicals portfolio (including Attack, CuCute, Magiclean). Comparable to Jordan's laundry and household cleaning product categories, though operating across Asia-Pacific markets primarily.
• Reckitt Benckiser (Reckitt): Global multinational CPG company headquartered in the UK that manufactures and markets leading household cleaning, hygiene, and disinfection brands including Dettol, Lysol, Domestos, Finish, and Harpic. Directly comparable to Jordan Chemicals across cleaning chemical categories but at massive global scale with far broader product portfolios.
• Church & Dwight: American multinational with brands including Arm & Hammer, OxiClean, and Kaboom cleaning products. Competes with Jordan Chemicals in laundry, multi-purpose cleaners, and specialty cleaning chemical categories.
• Procter & Gamble: American multinational with major presence in cleaning products (Mr. Clean, Tide/Ariel, Fairy) and personal care. Competes with Jordan Chemicals across laundry detergents, dishwashing liquids, and multi-purpose cleaners in the South African market.
• SC Johnson: American multinational manufacturer of household cleaning products including Mr Muscle, Duck, Pledge, and Kiwi. Highly comparable to Jordan Chemicals' product range, particularly across multi-surface cleaners, toilet cleaners, and specialty cleaning formulations.

Regional players

• National Chemical Products (NCP): South African manufacturer of detergents, cleaning chemicals, and personal care products operating a manufacturing plant in South Africa. Direct regional competitor to Jordan Chemicals across household and industrial cleaning chemical categories.
• AECI Limited: South African specialty chemicals company listed on the JSE with operations in mining chemicals, industrial chemicals, and water treatment. Comparable to Jordan Chemicals in serving South African industrial verticals including mining, though AECI operates at significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jordan Chemicals