Nivo
- Company typePrivate
- Founded2000
- HeadquartersAntananarivo, Madagascar
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Nivo firmographics
Firmographics- Name
- Nivo
- Legal name
- Nivo S.A
- Website
- https://nivo.mg
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Nivo industry classification
Industry- Product category
- Household Cleaning and Personal Care Products
- NAICS
- Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Specialty Surface Disinfectants (Mold/Mildew, Bathroom, Multi-surface) (CRAJANAJ)
- akta.pro secondary industry
- Hand Sanitizers & Cleansing Sprays (CRABAEAJ)
Keywords
Where Nivo is headquartered
LocationHeadquarters
- HQ city
- Antananarivo
- HQ country
- Madagascar
Offices1 record
Markets served
Nivo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Manufacturing and Distribution of Own Brands: Nivo S.A manufactures and distributes its own branded products (Nickel, Pure, Fy) including household cleaners, dishwashing liquids, hand soaps, laundry products, and sanitizers. These products are sold through retail partners, wholesale distributors, pharmacies, and directly to enterprises and individual consumers.
- Authorized Distribution of International Brands: Nivo S.A serves as an authorized distributor for international beauty and health brands including Johnson&Johnson products (Le Petit Marseillais, Listerine, Neutrogena, Laboratoires Vendôme), Biolane, and Yves Ponroy laboratories products (Nutrisanté, Vitarmonyl). Revenue is generated through distribution margins on these imported products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B enterprise sales - custom pricing |
| Other | Pay-as-you-go | Partner/Retail distribution pricing |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels3 records
Nivo product offering
Product offeringCore offering
Nivo S.A manufactures and distributes its own household cleaning and personal care brands (Nickel, Pure, Fy) — entirely designed and produced in Madagascar — covering dishwashing liquids, hand washes, laundry detergents, surface cleaners, sanitary cleaners, and disinfectants. The company also serves as an authorized Madagascar distributor for international beauty and health brands including Le Petit Marseillais, Listerine, Neutrogena, Laboratoires Vendôme, Biolane, and Yves Ponroy Laboratories products (Nutrisanté, Vitarmonyl).
Product overview
Nivo S.A is a Madagascar-based manufacturer and distributor of household cleaning products and personal care items. The company operates a dual business model: (1) it owns and manufactures local brands including Nickel (dishwashing liquid, hand wash, laundry detergent), Pure (hand wash), and Fy (household cleaning products), with all products entirely designed and produced in Madagascar; and (2) it serves as an authorized distributor for international beauty, personal care, and dietary supplement brands including Le Petit Marseillais, Neutrogena, Listerine, Vitavea, Nutrisanté, and Yves Ponroy Laboratories products. The product portfolio spans dishwashing, hand washing, laundry care, household surface cleaning, sanitary cleaning, and distributed health/beauty/dietary supplement categories.
Differentiator
Problem solved
Functional benefit
Brands
- Nickel: Leader in household care and cleaning products in Madagascar: dishwashing liquid, hand wash, laundry detergent, liquid soap, descaler and glass cleaner. Available in 3 scents (Citron, Pomme, Fraise) and various formats.
- Pure
- Fy
Products and services
- Nickel Dishwashing Liquid (Liquide vaisselle Nickel) Locally manufactured dishwashing liquid under the Nickel brand, available in 3 scents (Citrus, Apple, Strawberry) and 4 formats (500ml bottle, 600ml pump, 1L bottle, 5L refill bidon) for households and businesses in Madagascar.
- Nickel Laundry Detergent (Soin du linge) Locally manufactured laundry detergent under the Nickel brand, available in 2L format for machine washing and 300ml format for hand washing, positioned for Madagascar households as a pioneer locally-made laundry product.
- Nickel Household Surface Cleaning Products (Entretien de la maison) Locally designed and manufactured household surface cleaning range under the Nickel brand, including hydroalcoholic disinfectant spray, bleach (eau de Javel), multi-surface stain remover, and glass cleaner.
- Nickel Sanitary Cleaning Products (Entretien des sanitaires) Locally manufactured sanitary cleaning range under the Nickel brand, including 3 WC gel scents (Grape, Lemon, Peach), a multi-use descaler, and a drain unblocker for plumbing maintenance.
- Nickel Hand Wash (Lave-mains Nickel) Locally manufactured hand wash under the Nickel brand in 300ml format for everyday hand hygiene use by Madagascar households and businesses.
- Pure Hand Wash and Disinfectant Gels Pure-branded hand care products, including hand wash in 500ml format and disinfectant gels with high alcohol content, manufactured locally by Nivo S.A.
- Nickel Brand Product Range The Nickel brand encompasses Nivo S.A's full line of locally manufactured household cleaning and personal care products, marketed as the leader in household care and cleaning products in Madagascar (dishwashing liquid, hand wash, laundry detergent, liquid soap, descaler, and glass cleaner).
- Fy Brand Product Range The Fy brand covers household care and cleaning products 100% designed and manufactured in Madagascar (Vita Malagasy), offered as one of Nivo S.A's three owned brand lines.
- Distributed Johnson & Johnson Brands (Le Petit Marseillais, Listerine, Neutrogena, Laboratoires Vendôme) Authorized distribution in Madagascar of international beauty, hygiene, and personal care brands from Johnson & Johnson — specifically Le Petit Marseillais, Listerine, Neutrogena, and Laboratoires Vendôme — offered through Nivo S.A's pharmacy, retail, and wholesale channels.
- Distributed Biolane Products Authorized distribution in Madagascar of Biolane baby care and beauty products, made available through Nivo S.A's pharmacy and retail channels.
- Distributed Yves Ponroy Laboratories Brands (Nutrisanté, Vitarmonyl, Ponroy) Authorized distribution in Madagascar of dietary supplements and parapharmacy products from French Yves Ponroy Laboratories, including the Nutrisanté, Vitarmonyl, and Ponroy brands.
Companies that use Nivo
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles5 records
Nivo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Nivo partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Johnson & Johnson (Le Petit Marseillais, Listerine, Neutrogena, Laboratoires Vendôme)coreNivo S.A is an authorized distributor of Johnson & Johnson beauty and personal care products in Madagascar, including the Le Petit Marseillais, Listerine, Neutrogena, and Laboratoires Vendôme brands. This partnership provides access to internationally recognized beauty and hygiene brands for the Madagascar market.
- BiolanecoreNivo S.A distributes Biolane baby care and beauty products in Madagascar as an authorized partner.
- Yves Ponroy Laboratories (Nutrisanté, Vitarmonyl)coreNivo S.A distributes dietary supplements and parapharmacy products from Yves Ponroy laboratories including Nutrisanté and Vitarmonyl brands in Madagascar.
- Supermarche.mgcoreNivo S.A partners with supermarche.mg as the e-commerce platform for individual consumers to purchase Nickel brand products online. The full product range is available at https://supermarche.mg/marque/nickel/.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Nivo competitors and assessment
Company assessmentBroad incumbents
- Henkel: German CPG major with a strong laundry and home care division (Persil, Bref, Pril). Directly comparable for laundry detergents and dishwashing products, which form a core part of Nivo's Nickel brand portfolio.
- Johnson & Johnson: Nivo's largest international distribution partner, supplying Le Petit Marseillais, Listerine, Neutrogena and Laboratoires Vendôme to Madagascar. Comparable as a broad incumbent in personal care and hygiene whose brand portfolio Nivo monetizes locally through its distribution rights.
- SC Johnson: Household cleaning specialist behind Mr. Muscle, Duck and Raid. Directly comparable product categories (multi-surface cleaners, disinfectants, sanitary cleaners) and a useful peer for understanding the global benchmark Nivo competes against at the category level.
- Reckitt Benckiser: Global household cleaning and hygiene owner of Dettol, Lysol, Finish and Vanish. Comparable for its disinfectant and surface cleaning range that overlaps with Nivo's hydroalcoholic spray, multi-surface cleaner and bleach lineup, and for its distribution of premium hygiene brands.
- Unilever: Global CPG major owning Omo, Cif, Domestos and Sunlight in household cleaning and personal care. Closely comparable broad incumbent; relevant both as a competitive threat in Madagascar and as a benchmark for multi-category household cleaning brand portfolios.
- Procter & Gamble: Global consumer packaged goods leader with a household cleaning portfolio (Ariel, Mr. Clean, Fairy) directly overlapping Nivo's dishwashing, laundry and surface cleaning categories. Comparable as the archetype incumbent that Nivo's Nickel brand competes against or could face as an entrant in Madagascar.
Others
- Yves Ponroy: French dietary supplement laboratory (Nutrisanté, Vitarmonyl) whose products Nivo distributes through Madagascar pharmacies. An enabling partner relationship that defines Nivo's parapharmacy distribution rather than a competitive peer.
- Biolane: French baby care and personal care brand whose products Nivo distributes in Madagascar. Relevant as a supplier/partner relationship that defines Nivo's pharmacy and parapharmacy channel offering rather than a direct competitor.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Nivo social profiles
Digital presenceNivo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nivo leadership team
Management profileNumber of profiles
Nivo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nivo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nivo
What does Nivo do?
Nivo S.A manufactures and distributes its own household cleaning and personal care brands (Nickel, Pure, Fy) — entirely designed and produced in Madagascar — covering dishwashing liquids, hand washes, laundry detergents, surface cleaners, sanitary cleaners, and disinfectants. The company also serves as an authorized Madagascar distributor for international beauty and health brands including Le Petit Marseillais, Listerine, Neutrogena, Laboratoires Vendôme, Biolane, and Yves Ponroy Laboratories products (Nutrisanté, Vitarmonyl).
Is Nivo a public or private company?
Nivo is a private company. It is classified as unknown and is currently operating.
When was Nivo founded?
Nivo was founded in 2000. It employs 51 to 100 people.
Where is Nivo based?
Nivo is headquartered in Antananarivo, Madagascar.
How does Nivo make money?
Two revenue lines are on record. Manufacturing and Distribution of Own Brands are the primary driver. The others are authorized Distribution of International Brands.
Who are Nivo's main competitors?
Broad incumbents on record are Henkel, Johnson & Johnson, SC Johnson, Reckitt Benckiser, Unilever and Procter & Gamble. Others are Yves Ponroy and Biolane.
Does Nivo have an API?
No public API is recorded for Nivo.
What industry is Nivo in?
Nivo's product category is Household Cleaning and Personal Care Products. Its primary akta.pro industry code is CRAJANAJ, Specialty Surface Disinfectants (Mold/Mildew, Bathroom, Multi-surface), with a secondary code of CRABAEAJ, Hand Sanitizers & Cleansing Sprays. Its NAICS code is 3256 and its SIC code is 2840.