Half Hitch
Half Hitch Gin (Holdsworth Spirits & Co Ltd) is a London-based craft gin producer operating a micro-distillery at Camden Lock. It sells two premium gins — Earl Grey Tea and Pink Berry — via UK e-commerce, a broad UK wholesale network, and international distributors across approximately 13 countries.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Half Hitch does
Half Hitch Gin (legally Holdsworth Spirits & Co Ltd) is a London-based craft gin producer founded in 2014, operating from a micro-distillery at Unit 53, West Yard, Camden Lock Place. The company produces two premium gin SKUs — HALF HITCH Earl Grey Tea Gin and HALF HITCH Pink Berry Gin — both bottled at 70cl and 40% ABV. Its core product differentiation rests on three distinct production techniques combined into a single spirit: copper pot distillation, vacuum distillation, and hand-crafted tinctures, applied to signature botanicals including single estate Malawian black tea, Calabrian bergamot, wood, hay, and pepper for the Earl Grey variant, and raspberry, strawberry, and blackberry for the Pink Berry variant. The brand narrative is anchored to the documented 1869 Camden Lock gin distilling heritage and is supported by registered trademarks (HALF HITCH and the rope knot logo).
The company monetises through three channels: direct-to-consumer e-commerce at £37–£40 per 70cl bottle on halfhitch.london (delivery restricted to mainland UK); a broad UK wholesale roster of approximately 14 distributors including Amathus, Bibendum, Enotria Coe, Matthew Clark, and Speciality Drinks; and international distribution across roughly 13 countries via Royal Dutch Distillers (USA), Southern Glazer's (CA/TX/WA), De Kuyper Royal Distillers (EU/Rest of World), and country-specific partners. A Gin School experience at the Camden Lock micro-distillery serves as an experiential marketing and trial channel. The target segment is premium gin consumers seeking differentiated, botanically-driven flavour profiles beyond traditional juniper-forward styles, with the Twisted Martini positioned as the signature serve. The company is privately held, founder-controlled, and bootstrapped, with no disclosed funding rounds or institutional shareholders (company number 8950972, registered in England).
Half Hitch firmographics
Firmographics- Name
- Half Hitch
- Legal name
- Holdsworth Spirits & Co Ltd
- Website
- https://halfhitch.london
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Half Hitch Gin (Holdsworth Spirits & Co Ltd) is a London-based craft gin producer operating a micro-distillery at Camden Lock. It sells two premium gins — Earl Grey Tea and Pink Berry — via UK e-commerce, a broad UK wholesale network, and international distributors across approximately 13 countries.
- Ownership category
- akta.pro rank
Where Half Hitch is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Half Hitch business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Sales: Online direct sales through halfhitch.london website to consumers in mainland UK. Products sold include 70cl bottles and cases of 6.
- Wholesale Distribution: Sale of gin products to UK wholesalers (Amathus, Bibendum, Enotria Coe, Matthew Clark, Speciality Drinks, and others) and international distributors (Royal Dutch Distillers, Southern Glazer's, De Kuyper Royal Distillers).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | HALF HITCH Earl Grey Tea Gin 70cl |
| Unit Pricing | Pay-as-you-go | HALF HITCH Earl Grey Tea Gin Case of 6 |
| Unit Pricing | Pay-as-you-go | HALF HITCH Pink Berry Gin 70cl |
| Unit Pricing | Pay-as-you-go | HALF HITCH Pink Berry Gin Case of 6 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Half Hitch product offering
Product offeringCore offering
Half Hitch produces and sells two premium British gins in 70cl 40% ABV bottles: the original Earl Grey Tea Gin (bergamot citrus and black tea botanicals) and the Pink Berry Gin (raspberry, strawberry and blackberry). Production combines three distinct methods—copper pot distillation, vacuum distillation, and hand-crafted tinctures—using 100% British grain spirit. Gin is sold direct-to-consumer via the halfhitch.london website (mainland UK only), through UK wholesalers, and via international distributors, with an additional Gin School experience at the Camden Lock micro-distillery.
Product overview
Half Hitch is a gin brand producing two distinct gin variants: the original Earl Grey Tea Gin and the Pink Berry Gin. Both products are 70cl bottles at 40% ABV. The Earl Grey Tea Gin features bergamot citrus and black tea as its signature botanicals, while the Pink Berry Gin offers a fruit-forward profile with raspberry, strawberry, and blackberry. The brand also offers case quantities (6 bottles) of each variant for wholesale and retail purchase.
Differentiator
Problem solved
Functional benefit
Brands
- HALF HITCH Earl Grey Tea Gin: Original gin with bergamot citrus and black tea notes, 70cl 40% ABV.
- HALF HITCH Pink Berry Gin
Products and services
- HALF HITCH Earl Grey Tea Gin 70cl 40% ABV The original Half Hitch gin, distilled at 40% ABV in a 70cl bottle, with signature Earl Grey botanicals: bergamot citrus and black tea. Aromatic notes of light citrus, spicy fresh cracked pepper and juniper berry on the nose, with sweet orange, nutmeg and rich black tea on the palate. Sold to UK consumers, UK wholesalers and international distributors at £40 per bottle.
- HALF HITCH Pink Berry Gin 70cl 40% ABV A pink berry variant of Half Hitch's signature gin, distilled at 40% ABV in a 70cl bottle, handcrafted with raspberry, strawberry and blackberry. Sold to UK consumers, UK wholesalers and international distributors at £37 per bottle.
Companies that use Half Hitch
Customer profileSegments1 record
Ideal customer profiles2 records
Half Hitch technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Half Hitch partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- TortugacoreUK trade enquiries handled by Tortuga located at 53 Redbridge Lane East, Ilford IG4 5EY. Contact: +44(0)203 409 6565. Primary UK trade partner for distribution inquiries.
- Royal Dutch DistillerscoreUSA distribution partner located at 7288-7290 NW 1st Court, Miami FL 33150. Contact: +1 305 571 3583. Handles US market distribution.
- Southern Glazer'scoreDistribution partner for California, Texas, and Washington markets. Major US wine and spirits distributor.
- De Kuyper Royal DistillerscoreEU and Rest of World distribution partner located at Buitenhavenweg 98, 3113 BE Schiedam. Contact: +31 10 4279 700. Manages European and international distribution.
- AmathusminorUK wholesale distributor for alcoholic beverages.
- BibendumminorUK wholesale distributor for alcoholic beverages.
- Enotria CoeminorUK wholesale distributor for alcoholic beverages.
- Matthew ClarkminorUK wholesale distributor for alcoholic beverages.
- Speciality DrinksminorUK wholesale distributor for alcoholic beverages.
- The Whisky ExchangeminorInternational e-commerce partner referenced on gin store page for customers outside UK. Directs international orders to The Whisky Exchange.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Half Hitch competitors and assessment
Company assessmentDirect peers
- The Botanist Islay Dry Gin: Small-batch, botanical-forward craft gin with provenance-led branding; directly comparable to Half Hitch's botanical-led Earl Grey profile and use of a signature serve in marketing.
- Warner Edwards Gin: UK craft distillery producing a portfolio of botanical gins from a single farm distillery; comparable to Half Hitch on small-batch, botanical-driven UK craft gin sold via wholesale and DTC.
- Sipsmith: London-based craft gin distillery operating its own micro-distillery with on-site experiences; directly comparable to Half Hitch on small-batch London craft gin with a flagship botanical-led expression and DTC plus on-trade distribution.
- Edinburgh Gin: Scotland-based craft gin producer with multi-SKU botanical range, signature serve marketing, on-site distillery experience and broad UK/international wholesale footprint; matches Half Hitch on multiple vectors including DTC and visitor centre.
- Tarquin's Gin: Cornwall-based craft gin maker selling distinctive botanical recipes (e.g. Cornish Dry) via UK and international distribution; comparable on artisanal botanical-led positioning and small-batch production model.
- Hendrick's Gin: Premium botanical-led gin sold worldwide; Half Hitch competes in the same premium/botanical positioning but at sub-scale, validating the same occasion (signature cocktails, G&T) with a similarly distinctive flavour story.
- Martin Miller's Gin: Premium botanical-led gin with multiple variants and global distribution via specialist wholesalers; comparable on small-batch provenance and premium cocktail positioning.
Broad incumbents
- Tanqueray: Iconic globally distributed London gin portfolio (incl. Tanqueray Flor de Sevilla and No. Ten) with botanical and flavour-variant extensions; relevant incumbent showing where a botanical-led brand can scale over time.
- Bombay Sapphire: Global botanical London gin (with a flagship distillery visitor centre at Laverstoke); comparable as the broad incumbent defining premium-botanical gin globally and operating an experiential distillery that informs Half Hitch's Gin School model.
- Beefeater London Dry Gin: Mass-market London dry gin owned by a major spirits group; broadly comparable on London provenance but competes at far larger scale and price point, shaping the category Half Hitch occupies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Half Hitch social profiles
Digital presenceHalf Hitch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Half Hitch leadership team
Management profileNumber of profiles
Half Hitch funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Half Hitch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Half Hitch
What does Half Hitch do?
Half Hitch produces and sells two premium British gins in 70cl 40% ABV bottles: the original Earl Grey Tea Gin (bergamot citrus and black tea botanicals) and the Pink Berry Gin (raspberry, strawberry and blackberry). Production combines three distinct methods—copper pot distillation, vacuum distillation, and hand-crafted tinctures—using 100% British grain spirit. Gin is sold direct-to-consumer via the halfhitch.london website (mainland UK only), through UK wholesalers, and via international distributors, with an additional Gin School experience at the Camden Lock micro-distillery.
Is Half Hitch a public or private company?
Half Hitch is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Half Hitch founded?
Half Hitch was founded in 2014. It employs 1 to 10 people.
Where is Half Hitch based?
Half Hitch is headquartered in London, United Kingdom, in the Europe region.
How does Half Hitch make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale Distribution.
Who are Half Hitch's main competitors?
Direct peers on record are The Botanist Islay Dry Gin, Warner Edwards Gin, Sipsmith, Edinburgh Gin, Tarquin's Gin, Hendrick's Gin and Martin Miller's Gin. Broad incumbents are Tanqueray, Bombay Sapphire and Beefeater London Dry Gin.
Does Half Hitch have an API?
No public API is recorded for Half Hitch.