Vdalo Digital

What Vdalo Digital does

Vdalo Digital is a Ukrainian full-service digital marketing agency founded in 2017 by Roman Muliavka and headquartered in Kyiv at Bolsunivska Street 13-15. The firm evolved from the founder's earlier Push-Up agency (2016) and EatSmart venture (2011), and was re-established as a standalone entity in 2017-2018 after a partner business split. Today the agency delivers paid media management across Google Ads, Meta (Facebook/Instagram), TikTok, and LinkedIn Campaign Manager, alongside SEO promotion and Google Maps local business marketing, serving SMB and enterprise clients in e-commerce, healthcare, automotive, retail, fashion, recruiting, agriculture, and industrial verticals.

The revenue model is professional services-based with individualized pricing determined by scope, advertising budget, niche, and geography; minimum ad budgets start at $15/day for targeted advertising. The agency holds certified Google Partner and Meta Partner status, with a team reported at 30+ senior specialists (firmographic range of 51-100 total headcount) executing paid campaigns, creative production, and funnel optimization. The go-to-market is sales-led via website consultation requests, supplemented by strong referral economics — 70% of clients originate from word-of-mouth. The cumulative client base exceeds 600 companies over 6 years (including Volvo, Fiat, Alfa Romeo, Silpo, and Wolf Printing House), with 82 active engagements reported as currently in delivery.

The technology stack is anchored entirely in third-party advertising platforms (Google Ads, Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager) and supporting SaaS tools (Google Analytics 4, Google Search Console, Ahrefs, SEMrush, Google Keyword Planner, Binotel call tracking). The agency uses generative AI for producing ad creative assets (text, image, video) but does not appear to operate proprietary AI/ML systems or maintain disclosed data assets. Vdalo operates without external funding, parent entity, or M&A activity, and serves primarily Ukrainian clients with selected international engagements in the US market.

Name

Vdalo Digital

Legal name

ТОВ «ВДАЛО ДІДЖИТАЛ ЕДЖЕНСІ»

Website

https://vdalo.digital

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Vdalo Digital is a Ukrainian full-service digital marketing agency founded in 2017, providing paid media management (Google Ads, Meta, TikTok, LinkedIn), SEO, and Google Maps marketing to SMB and enterprise clients across Ukraine and select international markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Dnipro

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Digital Marketing Services: Professional services revenue from providing targeted advertising, Google Ads, SEO promotion, Google Maps marketing, and TikTok Ads management. Pricing is individually determined based on tasks, advertising budget, niche, and geography.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Vdalo Digital is a full-service digital marketing agency that plans, executes, and optimizes paid advertising and organic growth campaigns for business clients. Core services include targeted advertising on Meta (Facebook/Instagram), TikTok, and LinkedIn; Google Ads (search, shopping, Performance Max, remarketing); SEO promotion for organic traffic; and Google Maps local business promotion. Deliverables also cover sales funnel audits, ad creative development (scripts, quizzes, creatives, ad copy), and performance reporting.

Product overview

Vdalo Digital is a marketing agency that offers a comprehensive suite of digital marketing services, primarily focused on paid advertising and SEO. The core offering consists of four main service pillars: (1) Targeted Advertising across Meta platforms (Facebook/Instagram), TikTok, and LinkedIn; (2) Google Ads contextual/pay-per-click advertising; (3) SEO website promotion for organic traffic; and (4) Google Maps local business promotion. The agency also provides a portfolio of case studies showcasing client results across industries including e-commerce, medical clinics, real estate, agriculture, fashion, and automotive. The services work together as an integrated digital marketing strategy, combining paid social media advertising, search engine marketing, and organic SEO optimization to drive sales and leads for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Targeted Advertising Advertising campaigns on social media platforms (Facebook, Instagram, TikTok, LinkedIn) with precise audience targeting based on demographics, interests, and behavioral signals. Designed for businesses seeking to increase leads and sales through paid social.
• Google Ads (PPC) Pay-per-click advertising on Google search and display networks targeting users actively searching for products or services. Includes search campaigns, shopping campaigns, Performance Max, and remarketing capabilities. Built for businesses that need to capture bottom-of-funnel intent traffic.
• SEO Promotion Search engine optimization services including semantic core collection, content optimization, internal optimization, link building, and performance reporting to achieve top Google rankings. Aimed at businesses seeking sustained organic traffic growth.
• Google Maps Marketing Local business promotion through Google My Business listing including profile creation, content population, SEO optimization, review management, and paid local advertising. Targeted at local businesses seeking nearby customer acquisition.
• TikTok Ads Advertising campaigns on TikTok targeting audiences aged 18-35 with creative video content, trending products promotion, and viral campaign strategies. Aimed at brands targeting younger demographics and international markets.

Quantifiable outcome

• ROAS (Return on Ad Spend) improvements documented across case studies ranging from 200% to over 3000%
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability4 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationOfficial certified partner of Google. Team has passed theoretical and practical certification exams demonstrating comprehensive knowledge and mastery of Google advertising tools and platforms. Provides Google Ads, search advertising, and Google Maps marketing services.
• Meta (Facebook/Instagram)coreTechnology or IntegrationOfficial certified partner of Meta (Facebook and Instagram). Team has certified expertise in Meta advertising platforms, managing targeted advertising campaigns, retargeting, and audience segmentation across social media platforms.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Inweb: Ukrainian digital agency providing SEO promotion, PPC, and contextual advertising services for e-commerce and B2B clients — comparable in scope, target verticals, and pricing model to Vdalo Digital.
• Promodo: Ukrainian digital marketing agency specializing in SEO, PPC, and performance advertising for e-commerce, with similar SMB-to-enterprise client mix and documented ROAS case-study-led sales motion closely matching Vdalo's positioning.
• Elama: CIS-headquartered digital advertising agency focused on contextual advertising (Google Ads, Yandex) and targeted advertising; comparable in agency model, multi-platform paid-media execution, and SMB-to-midmarket customer segments.
• Aimbulance: Ukrainian performance-marketing agency offering paid search, paid social, and SEO services with similar case-study-driven sales process aimed at mid-market e-commerce advertisers.
• Brainlab: Digital marketing agency operating in CEE with services spanning SEO, PPC, and creative production for retail and e-commerce clients — overlapping customer base and service mix with Vdalo.
• Rekmove: Performance marketing agency with Ukrainian roots focused on contextual advertising, targeted ads, and analytics — directly competes with Vdalo for the same e-commerce, automotive, and B2B service clients across CEE.
• Netpeak: Founded in Ukraine in 2006, Netpeak is one of the largest digital marketing agencies in CEE, offering Google Ads, SEO, targeted ads, and analytics services — a near-perfect functional analogue to Vdalo's service portfolio across the same customer segments in Ukraine and internationally.
• WebPromo: Ukrainian digital agency focused on SEO, PPC, and online advertising services for SMB and mid-market clients; comparable in headcount tier, vertical focus, and service catalog to Vdalo Digital.

Broad incumbents

• Hootsuite: Global incumbent social-media management and advertising platform that overlaps with Vdalo's Meta/TikTok/LinkedIn campaign-management work but operates at platform rather than service level, serving a broader portfolio of marketing functions.
• HubSpot Marketing Hub: Established global marketing-software platform providing SEO, content, paid media, and analytics tooling across broader marketing functions — competes indirectly for marketing-operations budgets that agencies like Vdalo would otherwise manage on behalf of clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCYlz8LOgStp0L9ZOg7hv7Bg/videos
• Facebookfacebook.com/vdalodigitalagency?locale=uk_UA
• Instagraminstagram.com/vdalo.digital
• LinkedInlinkedin.com/company/vdalo

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vdalo Digital