Brainlabs

What Brainlabs does

BrainLabs is a privately held Argentine technology company founded in 1997 in Buenos Aires and legally organized as BrainLabs SRL. It operates as an AI-driven technology services and platform business serving enterprises and mid-market organizations across Latin America, the United States, Mexico, Brazil, and Spain, with a sales/marketing presence in Madrid led by its CMO. Over 29 years the company has executed more than 1,500 projects for 50+ active organizations spanning at least 16 verticals, including healthcare, insurance and finance, construction and real estate, hospitality, e-commerce and retail, oil and gas, agro, entertainment, aviation, NGOs, logistics, IT, government, and SMBs.

The company's core product is the Growth Intelligence Platform, a six-module ecosystem covering data extraction from 60+ public sources (Google Maps, LinkedIn, Amazon, Instagram, Trustpilot, Tripadvisor, Facebook, X, YouTube, Google Search, Reddit, Airbnb, Booking.com, Crunchbase, Zillow, among others), identity resolution and enrichment with 900+ verified attributes per record, workflow automation via n8n, Make, Zapier, and major CRMs, a REST API product with Python SDK and MCP-ready architecture, 46 white-label AI agent roles, and pre-trained vertical ML datasets. The AI Agents Platform deploys LLM-powered agents (built on Google Gemini, DeepSeek, and OpenAI models) on WhatsApp, Telegram, SMS, voice, chat, and web, with API/webhook connectivity into CRM, EMR, reservation, e-commerce, and payment systems. Adjacent proprietary products include the ARION Property Management System for hospitality and a portfolio of vertical ERPs (health, finance, insurance, construction, real estate, e-commerce), plus certified delivery across Microsoft 365, AWS, Azure, and GCP.

BrainLabs generates revenue through a hybrid mix: project-based consulting and custom software development, monthly recurring managed IT services subscriptions with tiered support hours (5x8, 5x12, 7x12, 24-hour), usage-based API and platform access to the Growth Intelligence Platform, and licensing/white-label arrangements for AI agents. Go-to-market combines direct enterprise field sales targeting large organizations in LATAM and Europe with inside sales, self-service platform onboarding at brainlabs.ar, partner/reseller channels (notably through the BrainLabs Media unit co-marketing with Meta, Shopify, and Google), and API-first integration for technology customers. Pricing is quote-based and not publicly disclosed. Leadership consists of four co-founders (CEO Sergio Zamenfeld, COO Ana Alfonsín, CTO Rodrigo Royo) plus a CMO based in Spain, an external CFO, a CCO, and a Head of People, with no institutional investor or parent company identified.

Name

Brainlabs

Legal name

BrainLabs SRL

Website

https://brainlabs.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

BrainLabs is an Argentine-founded AI and data platform company serving enterprises and mid-market organizations across LATAM, the US, Mexico, Brazil, and Spain with proprietary data extraction, enrichment, AI agents, and vertical ERP/CRM solutions spanning 16+ industries.

Ownership category

akta.pro rank

Product category

Enterprise IT Services & Custom Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

akta.pro secondary industry

ML Lifecycle Collaboration & Workspace Management (HDAAABAK)

Keywords

• Enterprise software platforms
• Custom application development
• Managed IT services
• Cloud infrastructure services
• Cybersecurity consulting

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Consulting: Technology consulting engagements including digital transformation strategy, AI implementation, IT audits, change management, and operational optimization. Sold as project-based engagements or retainer arrangements.
2. Managed IT Services: Monthly subscription services (abonamos mensuales) providing ongoing IT support, infrastructure management, security monitoring, and operational support across on-premise, cloud, and hybrid environments. Includes 5x8, 5x12, 7x12, and 24-hour support tiers.
3. Custom Software Development: Bespoke application development, MVP creation, web platforms, e-commerce solutions, and enterprise software. Sold as project contracts with fixed scope and timeline.
4. API & Data Intelligence Platform: Subscription-based access to Growth Intelligence Platform modules (data extraction, enrichment, workflows, API access, AI agents, ML datasets). White-label AI agents can be created and resold by partners. Revenue from API consumption, per-seat agents, and white-label licensing.
5. AI Agents (White-label): Industry-specific AI agents trained on client data, branded and deployed for specific business functions. Revenue from agent training, deployment, and ongoing operation. Clients can white-label and resell agents.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Brainlabs is an Argentine technology company that builds proprietary software platforms (Growth Intelligence Platform, AI Agents Platform, and the ARION property management system) and delivers a broad portfolio of professional, managed, and consulting services spanning custom software development, cloud infrastructure, cybersecurity, ERP/e-commerce implementations, and AI advisory for mid-market and enterprise clients.

Product overview

BrainLabs operates as a technology company founded in 1997 in Argentina, offering a platform-plus-modules architecture centered on its proprietary Growth Intelligence Platform and AI Agents Platform. The Growth Intelligence Platform provides an integrated data intelligence ecosystem with six modules covering extraction (60+ public data sources), enrichment (900+ verified attributes with identity resolution), workflow automation (n8n, Make, Zapier, HubSpot, Salesforce, Apollo), REST API product delivery (MCP-ready), white-label AI agents in 46 industry roles, and machine learning datasets/models for verticals (property valuation, risk scoring, dynamic pricing, lead scoring). The AI Agents Platform enables businesses to deploy LLM-powered autonomous agents on WhatsApp, Telegram, SMS, chat, and web, with API/webhook connectivity to CRM, EMR, reservation, e-commerce, and payment systems. Beyond its core platforms, BrainLabs provides a broad portfolio of B2B solutions including ERP (with healthcare, insurance, retail, and regulated-industry verticals), CRM, LMS, MDM, Microsoft 365 integration, e-commerce (Shopify, WooCommerce, Tiendanube, Mercado Libre), and an ARION PMS for hospitality. Services include custom software development (MVP, web, mobile), technology consulting, AI consulting, change management, digital transformation, IT audit, cybersecurity (identity management, access control, Zero Trust), cloud services (Azure, GCP, AWS migration and management), and IT support subscriptions (5x8, 5x12, 7x12, 24x7). The company serves 16+ industries including healthcare, finance/insurance, construction/real estate, hospitality, e-commerce/retail, oil & gas, agriculture, entertainment, aviation, NGOs, logistics, IT, government, and SMBs across Latin America with international presence in the Americas and Europe.

Differentiator

Problem solved

Functional benefit

Brands

• Growth Intelligence Platform: Platform for data extraction, enrichment, automation, API, AI agents, and machine learning with six integrated modules.
• Agentes AI Marca blanca
• BrainLabs Media

Products and services

• Growth Intelligence Platform Proprietary business growth and analytics platform offered by Brainlabs to enterprise clients to drive data-informed growth decisions.
• AI Agents Platform Proprietary platform enabling organizations to deploy and license AI agents for automation use cases, including white-label deployment.
• ARION Property Management System Proprietary property management software for real estate and construction sector clients.
• ERP Solutions Implementation and customization of enterprise resource planning systems for business clients.
• E-commerce Solutions End-to-end e-commerce platform development and integration services for retail and consumer-facing brands.
• Managed Infrastructure Services Ongoing management of cloud and on-premise infrastructure on Azure and Google Cloud platforms, including AI-powered infrastructure operations.
• Cybersecurity Services Security assessment, identity and access management, integration security, and AI-powered security operations for enterprise clients.
• Custom Application Development Custom-built software applications, web development, MVP development, and quality & testing services delivered to enterprise clients.
• Cloud Migration Services Migration of client workloads to Azure and Google Cloud, including dedicated infrastructure setup.
• Technology and AI Consulting Advisory engagements covering technology strategy, change management, IT audit, operating cost reduction, and AI consulting.
• Microsoft 365 Services Deployment, customization, and managed support of Microsoft 365 environments for enterprise clients.
• IT Support Subscription Recurring outsourced IT support subscription service for ongoing client operations.

Quantifiable outcome

• 85% of projects remain active
• +4 more outcomes

Named customers11 records

Segments14 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration43 records

AI capability15 records

Feature12 records

Partnerships

18 partnerships are on record, tiered core and major.

• Meta (Facebook/Instagram)coreGTM or Marketing PartnerMarketing partnership for Meta advertising and social commerce solutions. BrainLabs Media certified for Meta marketing technologies including marketing API integration, advertising automation, and social commerce deployment.
• ShopifycoreGTM or Marketing PartnerOfficial Shopify partner providing e-commerce platform setup, migration, and customization services. Integrates Shopify stores with ERP, CRM, and AI agent capabilities.
• HubSpotcoreTechnology or IntegrationNative CRM integration enabling data enrichment, lead management, and workflow automation between BrainLabs platform and HubSpot CRM.
• SalesforcecoreTechnology or IntegrationNative integration with Salesforce CRM for enterprise customers. BrainLabs data and AI capabilities accessible within Salesforce workflows.
• n8ncoreTechnology or IntegrationNative workflow automation integration with n8n open-source workflow engine. Enables no-code automation connecting BrainLabs data to business processes.
• Make (Integromat)coreTechnology or IntegrationIntegration with Make.com (formerly Integromat) for visual workflow automation. BrainLabs data flows automatically to any connected application.
• ZapiercoreTechnology or IntegrationIntegration with Zapier enabling BrainLabs data and AI actions to connect with 5,000+ applications via no-code automation.
• Microsoft 365coreTechnology or IntegrationCertified Microsoft partner offering SharePoint, OneDrive, Teams, Exchange Online, Office apps, and Power Apps integration. Includes Power Platform consulting and Azure cloud services.
• AWS (Amazon Web Services)coreTechnology or IntegrationCloud infrastructure partnership for AWS deployments, migrations, and managed services. BrainLabs implements cloud architectures on AWS.
• Microsoft AzurecoreTechnology or IntegrationAzure cloud platform specialization with BrainLabs providing Azure architecture, migration, and managed services. Integration with Microsoft ecosystem including Power Platform.
• Google Cloud PlatformcoreTechnology or IntegrationGCP specialization with BrainLabs providing cloud architecture and managed services. Integration with Google Workspace and AI/ML services.
• Mercado LibrecoreTechnology or IntegrationNative integration with Mercado Libre marketplace for LATAM e-commerce operations. Omnichannel inventory and order synchronization.
• WhatsApp (Meta)coreTechnology or IntegrationWhatsApp Business API integration for AI agent deployment. BrainLabs AI agents operate 24/7 on WhatsApp for customer service, sales, and operational automation.
• Google MapscoreTechnology or IntegrationPrimary data source for Growth Intelligence Platform. Extracts business locations, reviews, ratings, and competitive intelligence from Google Maps.
• LinkedIncoreTechnology or IntegrationPrimary data source for professional and company intelligence. BrainLabs extracts company data, employee information, and professional connections.
• MySQL / PostgreSQLcoreTechnology or IntegrationDatabase integration for enterprise data storage, retrieval, and synchronization with BrainLabs platform.
• GSH LatammajorStrategic or Co-development PartnerMajor retail customer and marketing partner for GSH Latam operations. BrainLabs provides growth marketing, digital transformation, and AI solutions for GSH's retail expansion.
• ARION PMScoreOEM/ Whitelabel/ Licensing PartnerProprietary Property Management System for hotels licensed to hospitality clients. Includes revenue management, reputation monitoring, and dynamic pricing modules.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Apify: Cloud web scraping and data extraction platform offering APIs and an 'actor' marketplace. Directly overlaps with BrainLabs' Growth Intelligence Platform data extraction module (60+ public sources) and competes for the same developer-led enrichment and scraping workloads.
• Globant: Argentine-founded IT services and digital transformation firm that has evolved into an AI platform company (Globant AI Studio, augment code, etc.). Most directly comparable peer given shared Buenos Aires roots, LATAM-mid-market customer base, hybrid services-plus-platform model, and similar vertical-software positioning.
• Bright Data: Public-web data platform with proxy networks, datasets, and APIs for structured web data. Competes with BrainLabs' data extraction and enrichment layer at the infrastructure level for customers who need large-scale public-data feeds.
• Make (Celonis-owned): Visual workflow automation platform (formerly Integromat) with deep CRM/ERP connectivity and increasingly agentic AI features. BrainLabs integrates with Make; they compete for the same workflow-automation budget in mid-market LATAM accounts.
• n8n: Open-source workflow automation platform with native AI agent capabilities and a strong LATAM developer community. BrainLabs is a core integration partner, and n8n competes for the same 'automation layer above CRM/ERP' slot in LATAM mid-market accounts.
• Odoo: Open-source ERP/CRM suite with broad vertical coverage and an SMB-friendly pricing model. BrainLabs integrates with Odoo and competes head-to-head in LATAM mid-market accounts that need ERP, CRM, e-commerce, and AI on a single stack.
• Workato: Enterprise automation and integration platform with a partner/reseller channel and a marketplace of pre-built automations. Comparable as a workflow-automation + AI-agent product sold to mid-market and enterprise customers, with native integration into the same CRM/ERP ecosystem BrainLabs targets (Salesforce, HubSpot, Workday, etc.).

Broad incumbents

• MuleSoft (Salesforce): Enterprise integration platform (iPaaS) now part of Salesforce. Represents the 'platform default' that BrainLabs competes against when selling API-first integration and automation into Salesforce-centric LATAM enterprises.
• Zoho: Broad B2B software suite (CRM, ERP, Books, Campaigns, Desk, etc.) with a large SMB/mid-market presence globally. Competes with BrainLabs' CRM, ERP, and AI agent offerings as a 'one-stop' alternative for the same customer segments.
• Celonis: Process mining and execution management leader that has expanded into agentic AI. Broad incumbent competing for the same enterprise budget BrainLabs targets with its AI Ops Coordinator and process automation agents.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/brainlabsok
• Facebookfacebook.com/brainlabs
• LinkedInlinkedin.com/company/brainlabs
• Instagraminstagram.com/brainlabsok

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brainlabs