What Spengler Cup Davos does

Spengler Cup Davos is the organizer of the world's oldest international club ice hockey tournament, established in 1923 by Dr. Carl Spengler and held annually from December 26 to 31 at the Eisstadion Davos (VAT Arena) in Davos Platz, Switzerland. The 98th edition in 2026 features six international teams competing across eleven games in two groups (Torriani and Cattini), with HC Davos serving as host team and record seventeen-time winner. The tournament serves four primary customer segments: ice hockey fans purchasing single tickets and season passes (Dauerkarten) exclusively through Ticketmaster, corporate clients purchasing premium hospitality via the LOFT 23 sustainable wooden VIP building and ARENA packages, international teams participating for competitive and showcase reasons, and sponsors including Presenting Partner UBS, five Gold Partners (Würth, Hostpoint, Schenker Storen, Skoda, Calanda) and Official Broadcaster SRF Sport.

Revenue is generated across five streams: ticket sales (transaction fee through Ticketmaster), VIP hospitality subscriptions and packages (LOFT 23 Tournament, Game, Day Pass, Game Pass, and ARENA South Lounge), multi-tier sponsorship (Presenting, Gold, operational), merchandise (online via OCHSNER HOCKEY and at the physical HCD Fanshop and Fanshop-Wagen), and ancillary services including the P+R Davosersee shuttle, GERBER REISEN bus partner, and RhB / SOB / THURBO rail integrations. Pricing is exclusive of VAT, with no discounts for children, youth, apprentices, or AHV recipients.

The operating entity is Hockey Club Davos AG, a privately held Swiss company with only 8 employees, led by Marc Gianola (Tournament Organizing Committee President and CEO). The technology stack consists of a website built and maintained by soul.media ag, Ticketmaster for ticketing, MailChimp for newsletters, a ChatGPT-powered multilingual chatbot for customer support, Matomo for digital analytics, and YouTube for the Spengler Cup Today daily video series, aftermovies, and highlights. The tournament was cancelled in 2020 and 2021 due to the COVID-19 pandemic (the first cancellations since 1956) before resuming its annual cadence.

Name

Spengler Cup Davos

Legal name

Hockey Club Davos AG

Website

https://spenglercup.ch

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

1–10 employees

Short description

Spengler Cup Davos organizes the world's oldest international club ice hockey tournament, held annually December 26-31 in Davos, Switzerland, serving fans, corporate hospitality clients, international teams, and sponsors via tickets, VIP packages, sponsorship, and merchandise.

Ownership category

akta.pro rank

Product category

Sports Events / Ice Hockey Tournament

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Championship & Cup Organizers (MPAKADAB)

akta.pro secondary industries

Ice Hockey Leagues (MPAKAAAE), Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Ice hockey tournament
• Sports event management
• VIP hospitality services
• Corporate entertainment venues
• Sports merchandise sales

Headquarters

HQ city

Davos Platz

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Single tickets and season passes (all 11 games) sold exclusively online through Ticketmaster. The tournament operates with six teams playing 11 games over 6 days.
2. VIP Hospitality (LOFT 23): Premium hospitality packages including tables for 8 persons for tournament or individual games, day passes for individuals (2 games), and game passes. Includes catering with beverage packages (CHF 37/person for games 1-10, CHF 20/person for final).
3. Sponsorship: Partnership tiers including Presenting Partner (UBS), Gold Partners (Würth, Hostpoint, Schenker Storen, Skoda, Calanda), Official Broadcaster (SRF Sport), and various operational partners.
4. Merchandise/Fanshop: Official team jerseys and souvenirs sold at the HCD Fanshop at Eisstadion Davos (North side) and online via OCHSNER HOCKEY, including replica and original player jerseys.
5. ARENA Packages: VIP and combination tickets with food and game access for individuals and small groups at Eisstadion.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

The Spengler Cup Davos organizes and operates the world's oldest international club ice hockey tournament, held annually December 26-31 at the Eisstadion Davos in Switzerland. The core offering centers on staging 11 games over 6 days featuring 6 international teams, monetized through ticket sales (via Ticketmaster), VIP hospitality packages in the LOFT 23 wooden building, multi-tier corporate sponsorships, and official team merchandise sold through physical and online fanshops.

Product overview

Spengler Cup Davos is the world's oldest international ice hockey club tournament, established in 1923. The organization offers a portfolio of event and hospitality products centered around the annual December tournament. Core products include single-game tickets and tournament season passes (Dauerkarten) for the 11-game tournament featuring 6 teams. Premium hospitality offerings include the LOFT 23 VIP experience with various packages (Tournament, Game, Day Pass, Game Pass, ARENA South Lounge), the UBS Family-Sektor, and ARENA combination packages with catering. Merchandise is available through the physical Fanshop at Eisstadion Davos and a mobile Fanshop-Wagen, plus online via OCHSNER HOCKEY. Transportation services include P+R shuttle buses from Davosersee and Bus Partner services. Digital content includes video highlights, aftermovies, and the 'Spengler Cup Today' series on YouTube.

Differentiator

Problem solved

Functional benefit

Brands

• LOFT 23: VIP hospitality building offering premium tournament experiences with tables for eight persons and individual game/day passes.

Products and services

• Einzeltickets (Single Game Tickets) Individual game tickets for the Spengler Cup tournament, available exclusively online through the official Ticketmaster platform (hcd.tmtickets.ch). Each ticket is for a single tournament game, with no phone or written orders accepted.
• Turnier-Dauerkarten (Tournament Season Passes) Season passes covering all 11 tournament games across 6 days, ordered via web inquiry form for new 2026 season tickets.
• LOFT 23 VIP Hospitality Packages Premium VIP hospitality experience in the LOFT 23 sustainable wooden building, offering tournament and game packages for eight-person tables, individual day passes (2 games), game passes (1 game), and the ARENA South Lounge for up to 30 persons. Catering provided by GAMMACATERING with regional specialties, fine wines, and beverage packages.
• ARENA Combination Packages VIP and combination tickets with food and game access for individuals and small groups at the Eisstadion.
• Fanshop & Fan Merchandise Official team jerseys (replica and original player versions with custom printing) and fan souvenirs available online via OCHSNER HOCKEY (shop.hcd.ch/spengler-cup) and at the physical Fanshop at Eisstadion Davos (North side), plus a mobile Fanshop-Wagen near the stadium.
• P+R Davosersee Shuttle Service Park and ride shuttle service connecting parking at Davosersee to the Eisstadion during tournament dates, operating at 15-minute intervals.
• GERBER REISEN Bus Partner Service Official travel partner bus service to Davos with seat/standing ticket or ticketless options, including public viewing with live match screenings at a fan tent near Eisstadion.
• Spengler Cup Video Content Official aftermovies, game highlights, emotion clips, and the 'Spengler Cup Today' daily episode series available on the official YouTube channel (UCwV0epIXNHeTNgFfJwgaREw), documenting tournament proceedings, behind-the-scenes content, and match highlights across each tournament edition.
• Spengler Cup Tournament Participation (Team Slots) Annual invitation-based tournament participation slots for six international ice hockey teams competing in 11 games across two groups (Torriani and Cattini) over six days. The 98th edition (2026) features HC Davos, SCL Tigers, Adler Mannheim, Ilves Tampere, Frölunda HC, and U.S. Collegiate Selects.

Quantifiable outcome

• 84,480 total tournament attendance (2002 record)
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature3 records

Partnerships

17 partnerships are on record, tiered gold partner, presenting partner, minor and core.

• Hostpointgold partnerGTM or Marketing Partner · 25 June 2023Hostpoint, Switzerland's largest web hosting provider, has been a Gold Partner since 2023. The partnership was extended for 3 more years until 2029. Hostpoint manages 1.3+ million domain names and provides hosting services for the Spengler Cup and HC Davos.
• UBSpresenting partnerGTM or Marketing PartnerUBS is the Presenting Partner of the Spengler Cup. The partnership includes the UBS Family Sector supporting families at the tournament, the UBS Key Player voting promotion with travel vouchers, and prominent branding throughout the event. UBS is also the presenting sponsor for HC Davos.
• Würthgold partnerGTM or Marketing PartnerWürth is a Gold Partner with prominent advertising placements on ice, in the stadium, and across various communication channels. Würth runs a competition offering one Würth 12V cordless drill driver per game.
• Schenker Storengold partnerGTM or Marketing PartnerSchenker Storen is a Gold Partner of the Spengler Cup with prominent advertising placements and brand visibility at the tournament.
• Skodagold partnerGTM or Marketing PartnerSkoda is a Gold Partner of the Spengler Cup, appearing as a team presentation sponsor (Frölunda HC). Provides vehicle-related branding and marketing presence at the tournament.
• Calandagold partnerGTM or Marketing PartnerCalanda is a Gold Partner of the Spengler Cup, appearing as team sponsor for Ilves Tampere.
• NorqainminorGTM or Marketing PartnerNorqain is a logo partner featuring on the tournament website header and provides timekeeping for the event countdown.
• SRF SportcoreGTM or Marketing PartnerSRF Sport is the Official Broadcaster of the Spengler Cup, providing TV coverage of all tournament games to the Swiss audience.
• TicketmastercoreChannel Partner/ Reseller/ DistributorTicketmaster is the official and exclusive ticket sales platform for Spengler Cup tickets. All single tickets and season passes must be purchased through Ticketmaster at hcd.tmtickets.ch.
• soul.mediacoreTechnology or Integrationsoul.media ag is responsible for the technical implementation of the Spengler Cup website and complex web applications. Also designed the website and provides ongoing technical support.
• GERBER REISENminorChannel Partner/ Reseller/ DistributorGERBER REISEN is the official travel partner and bus partner for the Spengler Cup, offering comfortable transportation to Davos with seat/standing tickets or public viewing options.
• GAMMACATERINGminorImplementation/ SI/ Consulting PartnerGAMMACATERING provides catering services for the LOFT 23 VIP hospitality building, preparing regional specialties, fine wines, and high-quality service on-site for a memorable culinary experience.
• Rhätische Bahn (RhB)minorGTM or Marketing PartnerRhB operates special trains after evening games (Dec 26-30) from Davos Platz to Landquart via Klosters, with connections to Chur, Zürich (via SOB), and Rorschach (via THURBO). Also operates night train Dec 27-31.
• Südostbahn (SOB)minorGTM or Marketing PartnerSOB operates the 'Aare Linth Extrazug' from Landquart to Zürich after evening games, arriving around 2 AM.
• THURBOminorGTM or Marketing PartnerTHURBO operates an extra train from Landquart to Rorschach after evening games.
• OCHSNER HOCKEYminorChannel Partner/ Reseller/ DistributorOCHSNER HOCKEY operates the online fanshop for official team jerseys and merchandise, as well as the tournament fanshop wagon near Eisstadion during the event.
• Swisstop EventsminorOthersSwisstop Events is listed as a partner for the tournament, providing event infrastructure support.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IIHF - International Ice Hockey Federation: The IIHF organizes the Ice Hockey World Championships and Olympic tournaments. It is the broader incumbent international ice hockey event organizer and governing body, with a much larger portfolio of tournaments and global broadcast reach than Spengler Cup.
• NHL (National Hockey League): The NHL is the premier professional ice hockey league globally and has been expanding its international presence through regular-season games and events abroad. It is a broad incumbent in elite ice hockey and competes for the same broadcast windows, sponsor dollars, and corporate hospitality spend.
• KHL - Kontinental Hockey League: The KHL is a major professional ice hockey league spanning Russia and other Eurasian countries. It serves comparable audiences, attracts comparable sponsors, and hosts comparable international club events, positioning it as a broad incumbent in international club ice hockey.

Regional players

• Arosa Classic (other Davos winter sports event): The Arosa Classic is another long-running winter sports event held in the Davos/Arosa region of Switzerland. It is a regional peer in the Swiss alpine winter sports event-organizer space, sharing destination, audience, and holiday-window timing.
• National League (Swiss ice hockey): The National League is the top Swiss professional ice hockey league, of which HC Davos (Spengler Cup's host organization) is a member. It is a regional peer sharing teams, sponsors, broadcasters, and venues with Spengler Cup, but operating a season-long league rather than a single tournament.

Others

• SRF Sport (Official Broadcaster): SRF Sport is the Official Broadcaster of Spengler Cup and a media partner. It is not a competitor but a channel partner/distributor that enables Spengler Cup's reach into Swiss television audiences and adjacent Swiss media properties.

Direct peers

• Champions Hockey League (CHL): The CHL is a pan-European club ice hockey competition involving top teams from multiple national leagues. Like Spengler Cup, it organizes multi-team international club matchups, broadcasts internationally, and sells sponsorship and hospitality around elite club competition.
• Deutschland Cup: The Deutschland Cup is an annual international ice hockey tournament hosted in Germany featuring national teams. It is a direct peer in the international ice hockey tournament category, with comparable timing (early season), comparable teams, and comparable corporate hospitality/sponsorship structure.
• Channel One Cup: The Channel One Cup is another leg of the Euro Hockey Tour, held in Russia. It is a direct peer as another international ice hockey tournament organizer with comparable national-team participation, broadcast, and sponsor model.
• Karjala Tournament (Euro Hockey Tour): The Karjala Tournament is part of the Euro Hockey Tour, an annual series of four international ice hockey tournaments featuring national teams from Finland, Sweden, Russia, and the Czech Republic. It is a direct peer in the international hockey tournament organizer category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCwV0epIXNHeTNgFfJwgaREw
• Facebookfacebook.com/spenglercupdavos
• LinkedInlinkedin.com/company/spenglercup
• Instagraminstagram.com/spenglercupdavos

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spengler Cup Davos