What ISNT does

ISNT Limited is a privately held UK software development and SaaS company founded in 1989 by Chris Dixon and headquartered in Hertford, north of London. The firm operates a hybrid services-plus-product model that combines bespoke application and website development for enterprise clients with a small, recurring SaaS offering. Its core SaaS product, eyeSite (launched 2017), is a cloud-based field service management platform targeted at utility service companies, construction firms, and property maintenance organizations, providing real-time visual records of field operations and supporting regulatory permit compliance; a white-label version is distributed through partner DigitEYE.

Its website development arm, branded PixelCode (launched 2014), delivers award-winning web builds as the technical development partner of creative agencies and directly for high-profile clients — work that has produced Gold Stevie and Digital Communication Awards recognition for the Westminster Abbey website. Underpinning both lines is the proprietary Simplismo framework, built on top of the open-source Umbraco CMS on the Microsoft stack, which ISNT uses to deliver consistent, configurable web implementations. Application development services on IBM and Microsoft platforms, plus focused consultancy (e.g., code-base assessment for the Chartered Institute of Marketing and workflow analysis for Affinity Water permit management), round out the offering.

ISNT's revenue mechanics span one-time project fees for website and application builds, recurring SaaS subscriptions for eyeSite, and time-based consultancy. Go-to-market is a combination of direct enterprise engagement and channel partnerships: creative agencies act as referral and co-delivery partners for website work, while DigitEYE provides white-label distribution for eyeSite. The company is bootstrapped and founder-controlled with no disclosed external funding; operationally it remains small (11-50 employees), focused on the UK market, and serves a diverse roster of blue-chip logos spanning banking, utilities, automotive, charity, and cultural sectors.

Name

ISNT

Legal name

ISNT Limited

Website

https://isnt.co.uk

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

ISNT Limited is a UK-based, founder-owned software firm founded in 1989 that delivers bespoke website and enterprise application development alongside its eyeSite cloud-based field service management SaaS for utilities, construction, and property maintenance clients.

Ownership category

akta.pro rank

Product category

Custom Software Development

NAICS

Custom Computer Programming Services (541511), Software Publishers (513210)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)

akta.pro secondary industry

Process & Case Management Low-Code Platforms (HDAEAKAE)

Keywords

• Custom software development
• Website development services
• Field service management SaaS
• Enterprise application development
• Technical consultancy services

Headquarters

HQ city

Hertford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Website Development Services: Custom website development services delivered as technical partner to creative agencies and directly to high-profile clients. Projects include award-winning work for Westminster Abbey, Michael Grandage Company, and others.
2. eyeSite SaaS Subscription: Cloud-based Software as a Service subscription for field operations management, targeting utility companies, construction firms, and property maintenance organizations.
3. Application Development: Custom application development services on IBM and Microsoft platforms for enterprise clients including banks, investment companies, and automotive sector.
4. Consultancy Services: Technical consultancy services providing code analysis, workflow assessment, and recommendations for technology and process improvements.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

ISNT develops custom software applications and websites for enterprise clients across banking, utilities, construction, and charity sectors. The company operates the eyeSite cloud-based SaaS platform for field service management, the PixelCode website development brand serving as technical partner to creative agencies, and provides bespoke application development on IBM and Microsoft platforms alongside technical consultancy services.

Product overview

ISNT operates a dual-product portfolio: eyeSite is a cloud-based SaaS field service management platform for construction, utilities, and property maintenance sectors, available both as a direct product and through its white-label partner DigitEYE. Complementing this is PixelCode, the company's website development brand launched in 2014, which provides technical development partnership for creative agencies and direct web development services for high-profile clients using the Simplismo framework built on Umbraco. The company, founded in 1989, initially served the Banking and Finance sector before pivoting in 2001 to utilities and street-works applications.

Differentiator

Problem solved

Functional benefit

Brands

• PixelCode: Website development brand creating award-winning websites as the technical development partner for creative agencies.
• eyeSite

Products and services

• eyeSite Cloud-based Software as a Service (SaaS) for field service management used by utility service companies, construction firms, and property maintenance sectors. Provides a real-time, organised visual record of field operations, connects mobile workforces, monitors progress and performance, and demonstrates compliant delivery to clients and regulatory authorities.
• PixelCode Award-winning website development brand acting as the technical development partner for creative agencies and providing direct website services to high-profile clients. Uses the proprietary Simplismo framework built on Umbraco CMS to deliver robust, flexible web projects including complex CMS-driven sites for cultural and charitable institutions.
• Application Development Services Custom software application development services on IBM and Microsoft platforms for enterprise clients in banking and finance (Credit Suisse, Goldman Sachs, Barclays, Invesco), automotive (Volkswagen Commercial Vehicles), travel (lastminute.com), and technology sectors. Delivered through ISNT's network of trusted specialists with extensive professional experience.
• Technical Consultancy Services

Quantifiable outcome

• Reduced highway permit fines through automated permit management
• +1 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• DigitEYEcoreOEM/ Whitelabel/ Licensing PartnerDigitEYE is a white-label partner for the eyeSite SaaS product, enabling other organizations to offer branded field operations management solutions using the eyeSite platform.
• UmbracocoreTechnology or IntegrationUmbraco is the leading open source CMS on the Microsoft platform that ISNT uses as the foundation for their Simplismo framework. The company has built proprietary capabilities on top of this platform.
• Creative AgenciescoreChannel Partner/ Reseller/ DistributorISNT operates as technical development partner to multiple creative agencies, delivering website projects for clients including Westminster Abbey, Michael Grandage Company, and others under the agency branding.

Scale indicators2 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• Dept: Global digital agency delivering end-to-end web and application development for enterprise brands; competes with PixelCode for enterprise website projects, though at much larger scale.
• ServiceNow: Enterprise platform with Field Service Management capabilities serving utilities and large enterprises; a broader incumbent that could move into streetworks/permit compliance territory occupied by eyeSite.
• Salesforce Field Service: Cloud FSM offering within the Salesforce ecosystem targeting enterprise field operations, including utilities; broader incumbent with much larger sales and marketing reach than ISNT.
• Mastek: Global IT services and digital transformation company with custom application development for banking, financial services, and utilities; broader incumbent competing for the same IBM/Microsoft enterprise development work ISNT has historically delivered.

Direct peers

• Joblogic: UK-based field service management SaaS focused on utilities, facilities management, and contracting; comparable to ISNT's eyeSite product targeting the same vertical with cloud-based mobile workforce management.
• Cogworks: UK Umbraco Gold Partner offering custom web development on the same Umbraco CMS that ISNT's Simplismo framework is built on, competing for similar creative-agency-driven web delivery projects.
• Cyber-Duck: UK digital agency delivering custom website and application development with sector specializations; directly comparable to ISNT's PixelCode web development brand for enterprise clients.
• Coderful: UK Umbraco development agency offering custom web solutions on the same CMS stack as ISNT's Simplismo framework, competing for similar mid-market and enterprise web delivery engagements.
• Praxedo: Cloud-based field service management software serving utilities and infrastructure operators with mobile workforce tracking and permit/regulatory compliance features, directly overlapping with eyeSite's streetworks capabilities.

Emerging players

• KloudGin: Cloud-based field service management platform for utilities, telco, and construction with mobile workforce capabilities; emerging competitor in the same vertical wedge as eyeSite.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/isnt-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ISNT