What Simon & Co Accountancy does

Simon & Co Accountancy Ltd is a UK-based chartered certified accountancy firm founded in 2014 by Simon Wahab and headquartered in Orpington, Kent. The firm delivers a full-service compliance and advisory practice to small businesses, sole traders, partnerships, limited companies and individuals across the UK, with formal vertical specialisations in Construction (CIS), Technology (R&D tax credits, Patent Box), Property (SDLT, capital gains, landlord tax) and Recruitment (IR35, complex payroll).

The core service portfolio spans year-end and management accounts, bookkeeping, business and personal tax advisory, payroll, probate, IR35 compliance, company secretarial and start-up support. The firm wraps these with outsourced service lines — Virtual Finance Office (VFO), Virtual Finance Director (VFD) and a dedicated Power BI analytics offering — delivered on a mix of fixed-fee, retainer and subscription pricing. Technology is not built in-house; instead the firm partners deeply with Xero, QuickBooks, FreeAgent, Sage, Zoho, Microsoft Power BI and Approval Max, positioning itself as a preferred partner for cloud accounting implementation, Making Tax Digital (MTD) compliance and embedded business intelligence.

Commercially, Simon & Co operates a sales-led, direct-to-client model. Customer acquisition runs through organic SEO, content marketing, social channels (LinkedIn, Facebook, Twitter, Instagram, WhatsApp), the website's quote request forms, phone outreach, in-person consultations at the Orpington office and word-of-mouth referrals. Pricing is bespoke with a free initial consultation, transparent fixed quotes and no publicly disclosed rates. The firm is privately held, founder-controlled, with no disclosed funding, acquisitions or external investment, and reports an employee count in the 11-50 range.

Name

Simon & Co Accountancy

Legal name

Simon & Co

Website

https://simonandco.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Simon & Co Accountancy is a UK-based chartered certified accountancy firm founded in 2014, serving small businesses, individuals and start-ups with accounting, tax, payroll and outsourced finance director/office services, specialising in the construction, technology, property and recruitment verticals.

Ownership category

akta.pro rank

Product category

Accountancy Services

NAICS

Offices of Certified Public Accountants (541211), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)

SIC

Finance Services (6199)

akta.pro primary industry

Accounting & Bookkeeping Services (BPAHABAC)

akta.pro secondary industries

Accounts Receivable (Invoicing, Cash Application, Deductions) (BPAAAGAB), Corporate Treasury & Supplier Payments (AP, Mass Payments) (FSAMAKAL)

Keywords

• Accountancy services
• Tax advisory
• Bookkeeping services
• Cloud accounting
• Payroll processing

Headquarters

HQ city

Kent

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Accountancy Services: Fee-based professional services including year-end accounts preparation, management accounts, bookkeeping, tax advisory, payroll processing, and company secretarial services. Revenue is generated through fixed quotes and ongoing service agreements with clients.
2. Fixed Quote Services: One-off fixed price quotes for specific services including company formation, new client setup, and project-based work. Clients receive transparent pricing before committing.
3. Payroll Services: Comprehensive payroll management including PAYE, auto-enrolment, RTI submissions, CIS returns, P60s, P11Ds, and statutory pay calculations. Billed as part of fixed service packages.
4. Tax Advisory Services: Business and personal tax planning, corporation tax, capital gains tax, VAT management, R&D tax relief claims, and overseas tax advisory. Revenue from both project-based and retainer arrangements.
5. Virtual Finance Office (VFO): Outsourced finance department services providing bookkeeping, financial reporting, invoice processing, and compliance management on an ongoing retainer basis.
6. Virtual Finance Director (VFD): Strategic financial advisory service providing CFO-level guidance including cash flow management, KPI development, data analysis, and business growth planning. Provided on a subscription or project basis.
7. Company Formation: Company incorporation services including AML checks and setup, with completion typically within 48 hours. One-time service fee plus ongoing accountancy retainer.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Simon & Co Accountancy is a UK-based chartered certified accountancy firm that provides year-end accounts, management accounts, bookkeeping, payroll, business and personal tax advisory, IR35 compliance, probate, and outsourced Virtual Finance Office and Virtual Finance Director services. They serve sole traders, partnerships, limited companies, and individual taxpayers across the UK, with sector specialisms in construction (CIS), technology (R&D tax credits), property, and recruitment industries. They implement and support leading cloud accounting platforms (Xero, QuickBooks, FreeAgent, Sage, Zoho) and integrate Microsoft Power BI for data analytics and business intelligence.

Product overview

Simon & Co is an accountancy firm offering a comprehensive portfolio of financial services rather than a single software product. Their core service offering includes Accounts, Bookkeeping, Business & Personal Tax Advisory, Cloud Accounting, IR35, Probate, and Start-Up Support. They provide outsourced services including Payroll, Virtual Finance Director (VFD), and Virtual Finance Office (VFO). The firm specialises in sector-specific accounting for Construction, Technology, Property, and Recruitment industries. They integrate with leading cloud accounting platforms (Xero, QuickBooks, FreeAgent, Sage, Zoho) and offer Power BI analytics services. Their Virtual Finance Office and Virtual Finance Director services provide flexible outsourced financial management, while their start-up support includes Business Structuring, Company Secretarial, and New Business setup services.

Differentiator

Problem solved

Functional benefit

Products and services

• Accounts Year-end and management accounts services blending compliance with financial insights for small businesses. Includes iXBRL tagging for HMRC, micro-entity and abbreviated accounts for Companies House, and management accounts with Power BI and Xero data analysis.
• Bookkeeping Streamlined digital bookkeeping services managing invoices, bank statements, VAT returns, and financial records. Tailored solutions from full-service bookkeeping to training and support for in-house teams.
• Business & Personal Tax Advisory Comprehensive tax advisory for individuals and businesses including corporate tax planning, self-assessment returns, capital gains tax, overseas tax, VAT management, and R&D tax relief. Optimises tax efficiency and ensures compliance.
• Cloud Accounting MTD-compliant cloud accounting services using Xero, QuickBooks, FreeAgent, Sage, and Zoho. Features automatic bank feeds, digital invoicing, and real-time financial visibility.
• IR35 IR35 regulation compliance services determining contractor status and handling deemed payment calculations through PAYE for contractors working inside IR35 legislation.
• Power BI Microsoft Power BI integration for data analytics and business intelligence. AI-powered analytics with custom dashboards, 500+ data connectors, and real-time monitoring for informed decision-making.
• Payroll Comprehensive payroll management including PAYE, auto-enrolment, RTI returns, CIS returns, P60s, P11Ds, statutory pay calculations, and automated payment setup for businesses.
• Virtual Finance Director (VFD) Strategic financial guidance from a virtual finance director including cash flow management, KPI development, control procedures, profit improvement, and data analysis with Power BI and Xero.
• Virtual Finance Office (VFO) Complete outsourced finance department managing everything from bookkeeping to financial reporting. Uses advanced systems like Approval Max for bills payable, with flexible customisable services.
• Probate Compassionate probate support including estate valuation, grant of probate application, debt settlement, tax calculations (inheritance, income, capital gains), asset distribution, and beneficiary communication.
• Business Structuring Advisory on choosing optimal business structure (sole trader, partnership, LLP, limited company) based on goals, taxes, risk, and future plans with clear pricing and flexible payment options.
• Company Secretarial Company formation within 48 hours and ongoing administration including confirmation statements, PSC register updates, board minutes and resolutions, stock transfers, statutory records, and registered office address service.
• Starting a New Business Comprehensive startup support including business plan creation, financial forecasting, registration with Companies House and HMRC, accounting software setup, bookkeeping, VAT, payroll, and compliance management.
• Construction Accountants Specialised construction industry accounting including CIS compliance, monthly returns, subcontractor verification, gross payment status applications, and employment status determination for contractors and subcontractors.
• Technology Accountants Accounting services tailored for tech businesses including cloud accounting, R&D tax credits, patent box optimisation, startup support, payroll, and financial forecasting for AI, software, e-commerce, and data analytics companies.
• Property Accountants Property financial management for landlords, developers, and investors including SDLT planning, capital gains tax strategies, rental income optimisation, VAT advice, and non-resident landlord support.
• Recruitment Accountants Specialised recruitment agency accounting covering payroll management, financial forecasting, cloud accounting integration, tax compliance, cashflow management, and regulatory compliance for employment agencies.

Quantifiable outcome

• Tax savings through improved accounting procedures and accurate submissions
• +2 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• XerocoreTechnology or IntegrationPreferred cloud accounting platform partner. Simon & Co provides Xero setup, implementation, training, and ongoing support. Expertise in Xero features including automatic bank feeds, invoicing, payroll integration, and real-time financial reporting.
• QuickBookscoreTechnology or IntegrationPreferred cloud accounting platform partner. Simon & Co offers QuickBooks implementation, personalised bookkeeping setup, and support services for small to medium businesses.
• FreeAgentcoreTechnology or IntegrationPreferred cloud accounting platform partner specifically designed for freelancers, contractors, and small businesses. Simon & Co provides implementation and ongoing support services.
• Microsoft Power BIcoreTechnology or IntegrationData analytics and business intelligence integration partner. Simon & Co integrates Power BI with client accounting systems to transform financial data into interactive dashboards and actionable insights.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Azets: UK-headquartered accountancy and advisory firm serving SMBs with compliance, tax, payroll and outsourced finance services — the closest scaled analogue to Simon & Co's SMB-led, multi-sector service model.
• TaxAssist Accountants: UK-wide franchise accountancy network targeting SMBs and individuals with accounts, tax and bookkeeping services — directly comparable client base, pricing model and service portfolio to Simon & Co.
• Moore Kingston Smith: London/South East accountancy firm serving SMBs, owner-managed businesses and individuals with compliance, tax and advisory services — directly comparable offering with sector specialisations.
• Kreston Reeves: Kent/South East UK accountancy firm offering accounts, tax, payroll and advisory to SMBs and individuals — direct geographic and service-line competitor to Simon & Co in the South East market.
• Plus Accounting: Smaller UK accountancy firm focused on owner-managed businesses and freelancers with cloud-accounting-led compliance and advisory — closely mirrors Simon & Co's SMB, cloud-first positioning.

Broad incumbents

• BDO UK: Top-10 UK accountancy and advisory firm with SMB and mid-market service lines including tax, accounts and outsourcing — broad incumbent competing for Simon & Co's larger or growing clients.
• MHA (MacIntyre Hudson): Top-20 UK accountancy group with strong regional SMB practice plus mid-market advisory — offers the same core services as Simon & Co at greater scale and broader geographic reach.
• RSM UK: Mid-tier UK accountancy firm offering compliance, tax and advisory to SMBs and mid-market — comparable services with much larger scale and geographic footprint than Simon & Co.
• Mazars UK: Global mid-tier accountancy with significant UK SMB and mid-market practice — overlapping service catalogue (accounts, tax, payroll, advisory) and competing for similar clients.
• Crowe UK: Mid-tier UK accountancy firm delivering compliance, tax and advisory to SMBs and larger clients — directly overlapping service lines with Simon & Co but at materially greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/simon_wahab92
• Facebookfacebook.com/simoncoaccountancy
• LinkedInlinkedin.com/company/simon-co-accountancy-ltd
• Instagraminstagram.com/simoncoaccountancy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simon & Co Accountancy