What Genny Mobility does

Genny Mobility, operating as Genny Factory SA, is a privately held Swiss-Italian mobility hardware company founded in 2011 and headquartered in Canton Ticino, Switzerland. The company designs, develops, and manufactures the Genny Zero™, a certified self-balancing electric medical device intended for individuals with mobility impairments. The product combines a proprietary redundant self-balancing platform (analyzing and correcting movement 200 times per second), dual 1kW brushless motors with double-winding architecture designed and produced in-house in Italy, two swappable 72V/7Ah Li-ion batteries with regenerative braking, and a monocoque unibody frame in polyamide reinforced with glass fiber (developed with RadiciGroup and molded by Acerbis, reducing weight from 110 kg to 65 kg). Six international patents protect the underlying technology and industrial design, and the device is certified as a medical device under European regulations.

The Genny Zero™ is offered in three configurations: Base (€14,970 ex-VAT), Plus+ with Öhlins suspension (€16,458), and Advanced with Öhlins suspension, embroidered cushion, and three color options (€17,520). Optional accessories including extra batteries, rear camera, and phone mounts are sold à la carte. Revenue is generated through direct-to-consumer sales via an online configurator, free test drive bookings (fulfilled at authorized Genny Point locations), trade show and Genny Day events across Europe, and an active dealer/distributor recruitment program ("Diventare distributore"). Marketing combines paid digital channels (Google Ads, Meta Pixel) with experiential event-driven discovery and an Instagram presence.

The company is founder-led by Paolo Badano (Inventor and CEO) and Enrico Pagano (Lead Designer), operates with 1–10 employees, and runs a Switzerland-based production line drawing approximately 90% of its materials from Italy. In 2025, the Genny Zero™ was recognized as Innovation Project of the Year in the ADI Design Index, and on 22 May 2026 it received the XXIX Compasso d'Oro ADI — one of the most prestigious international industrial design awards, rarely awarded to a medical device. No institutional investors, funding rounds, or revenue figures are publicly disclosed.

Name

Genny Mobility

Legal name

Genny Factory SA

Website

https://gennymobility.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Genny Mobility (legal: Genny Factory SA) manufactures the Genny Zero™, a certified self-balancing electric medical device for people with mobility impairments. Founded in 2011 and based in Canton Ticino, Switzerland, the company sells via online configurator, test drives, and authorized European dealers.

Ownership category

akta.pro rank

Product category

Personal Mobility Devices

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Micromobility Powertrain Manufacturing (Motors/Controllers/Drivetrains) (IMACAOAD)

akta.pro secondary industry

Assembly, Conversion Kits & OEM/ODM Contract Manufacturing (IMACAOAL)

Keywords

• Self-balancing mobility
• Electric medical device
• Assistive mobility vehicles
• Personal mobility devices
• Inclusive mobility solutions

Headquarters

HQ city

Cadempino

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Genny Zero™ Vehicle Sales: Primary revenue stream from direct sales of the Genny Zero™ self-balancing electric vehicle, offered in three models (Base, Plus+, Advanced). Sales are facilitated through an online configurator, test drive requests at Genny Point locations, and direct contact forms. The company sells directly to end consumers and through authorized dealers. Pricing ranges from €14,970 to €17,520 (excl. VAT) depending on configuration.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Genny Mobility designs, manufactures, and sells the Genny Zero™, a certified self-balancing electric medical mobility device. The vehicle is offered in three configurations — Base (€14,970), Plus+ (€16,458) and Advanced (€17,520), all ex-VAT — with optional accessories such as an extra battery, Öhlins suspension upgrade, rear camera, and Fly Kit. Sales occur through the company's own online configurator, free test drives at authorized Genny Point locations, and a network of dealers across Europe.

Product overview

Genny Mobility offers the Genny Zero™ as its core product line, a self-balancing electric mobility device certified as a medical device. The portfolio consists of three model variants: Genny Zero® Base (essential/urban), Genny Zero® Plus+ (adds Öhlins suspension), and Genny Zero® Advanced (3 colors, Öhlins + embroidered cushion). All models share the same underlying platform technology including proprietary redundant self-balancing system, dual 1kW brushless motors made in Italy, dual 7Ah/72V Li-ion batteries, and are manufactured in Switzerland (Ticino) with 90% Italian materials. An online configurator service allows customers to customize model, color, handles, and add accessories. The product is positioned as an inclusive mobility solution combining Italian design with Swiss engineering quality.

Differentiator

Problem solved

Functional benefit

Brands

• Genny Zero: Electric self-balancing mobility device available in three models: Base, Plus+, and Advance. The product features proprietary self-balancing technology, brushless motors made in Italy, and Swiss manufacturing quality.

Products and services

• Genny Zero™ A certified self-balancing electric medical device that transforms movement into a natural, fluid, and immediate experience. Features proprietary redundant self-balancing platform, dual brushless motors (1kW each), dual Li-ion batteries (7Ah/72V), 360° on-the-spot rotation, 20 km/h top speed, 20% maximum incline, and Swiss Made manufacturing quality. Targeted at individuals with mobility impairments seeking autonomy, dignity, and maneuverability.
• Genny Zero® Base The essential model of the Genny Zero™, compact and urban-oriented, serving as the entry-level configuration priced at €14,970 (ex-VAT) in the Bianco (White) colour.
• Genny Zero® Plus+ Mid-tier Genny Zero™ configuration including the Öhlins mono shock absorber suspension for enhanced comfort and control, priced at €16,458 (ex-VAT).
• Genny Zero® Advanced Top-tier Genny Zero™ configuration featuring three colour options (Bianco, Grigio, Blu), Öhlins suspension, and an embroidered cushion for maximum personalisation, priced at €17,520 (ex-VAT).
• Genny Zero™ Optional Accessories

Quantifiable outcome

• Vehicle weight reduced from 110 kg to 60 kg through monocoque polyamide-glass fiber frame (developed with RadiciGroup and Acerbis)
• +5 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• RadiciGroupcoreStrategic or Co-development PartnerRadiciGroup collaborated with Genny Mobility to develop the monocoque unibody frame of the Genny Zero™. The frame is made of polyamide reinforced with glass fiber, developed with RadiciGroup's materials expertise and then molded by Acerbis, achieving a weight reduction from 110 kg to 60 kg.
• AcerbiscoreStrategic or Co-development PartnerAcerbis is the manufacturing partner responsible for molding the monocoque unibody frame (in polyamide reinforced with glass fiber) developed together with RadiciGroup for the Genny Zero™. The collaboration reduced the vehicle weight significantly while maintaining structural rigidity and safety.
• ÖhlinscoreTechnology or IntegrationÖhlins supplies the racing mono shock absorber used in the Genny Zero™ Plus+ and Advanced models. The adjustable suspension (extension and compression) is a key comfort and performance differentiator, adapted to the user's weight and driving style.
• Google LLC (Google Analytics 4, Google Ads)minorGTM or Marketing PartnerGoogle provides analytics (GA4) and paid advertising (Google Ads) services. Data transfers to the U.S. are covered under the EU-U.S. Data Privacy Framework.
• Meta Platforms, Inc. (Facebook/Instagram, Meta Pixel)minorGTM or Marketing PartnerMeta provides advertising and conversion tracking via Meta Pixel on Facebook and Instagram, supporting Genny Mobility's digital marketing, remarketing, and audience-building campaigns. Data transfers are covered under the EU-U.S. Data Privacy Framework.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WHILL: WHILL is a Japanese company that designs and manufactures self-balancing personal mobility devices (Model A, Model C, Model F) for users with mobility limitations. It is the most direct global competitor to Genny Zero, sharing the same core concept of self-balancing electric mobility as an alternative to traditional wheelchairs and mobility scooters.

Others

• Toyota (i-Unit, i-Road concepts): Toyota's discontinued i-Unit and i-Road personal mobility concepts explored self-balancing and leaning two-wheeled electric vehicles for urban mobility. While not a current competitor, Toyota represents the strategic interest of major OEMs in the self-balancing personal mobility space and could re-enter if the segment proves commercially viable.

Broad incumbents

• Permobil: Permobil is a Swedish global leader in advanced power wheelchairs and seating solutions for people with disabilities. As a major medical-mobility incumbent, Permobil addresses the same end-customer need (mobility for individuals with disabilities) and competes in the same healthcare procurement channels as Genny, though with traditional powered wheelchair form factors.
• Pride Mobility: Pride Mobility Products Corporation is a US-based manufacturer of mobility scooters (Victory, Go-Go, Raptor lines) and power lift chairs. It serves the same end customer (individuals needing assisted mobility) with established dealer networks and a broad product portfolio spanning entry-level to premium models.
• Sunrise Medical: Sunrise Medical is a global medical device company manufacturing manual and powered wheelchairs, mobility scooters, and seating systems under brands including Quickie, Zippie, and Sterling. It competes with Genny in the same end-user market for mobility assistance, but with traditional wheelchair/scooter form factors and deep institutional distribution.
• Hoveround: Hoveround is a US-based manufacturer and direct-to-consumer provider of power wheelchairs and mobility scooters. It is comparable to Genny in its DTC-led GTM motion targeting individuals with mobility limitations, though it sells conventional power wheelchair form factors rather than self-balancing vehicles.
• Invacare (now-motion Composites, renamed to LifeHealth): Invacare is a long-established North American manufacturer of medical mobility and homecare products including power wheelchairs, scooters, and patient lifts. It targets the same clinical and consumer disability markets as Genny through institutional and homecare channels.
• Segway: Segway is the original pioneer of self-balancing personal transportation (Segway PT, Ninebot series). While primarily consumer-focused rather than medical, Segway shares Genny's core self-balancing technology DNA and Ninebot has moved into adjacent mobility form factors including seated personal mobility devices.

Regional players

• TGA Mobility: TGA Mobility is a UK-based supplier of mobility scooters, powerchairs, and wheelchair-accessible vehicles. It is a regional incumbent serving the British mobility market, comparable to Genny in end-user focus but with traditional scooter and powerchair form factors rather than self-balancing technology.

Emerging players

• Omeo Technology: Omeo Technology is a New Zealand-based developer of the Omeo, a self-balancing two-wheeled seated mobility device. It is one of the closest direct technology peers to Genny Zero, sharing the self-balancing personal mobility concept for users with mobility limitations, though at a smaller commercial scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/gennymobility
• Xx.com/Gennymobility
• Facebookfacebook.com/GennyMobility-423675930991315
• LinkedInlinkedin.com/company/genny-factory-sa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genny Mobility