Lodotruck

What Lodotruck does

Lodotruck S.r.l. is a privately-held Italian commercial vehicle dealership group headquartered in Filago (Bergamo) and operating three dealership locations across Lombardy: Filago, Brivio (Lecco), and Ponte San Marco/Calcinato (Brescia). Founded in 2007, the company holds official authorized dealer status for Mercedes-Benz Vans and Trucks, Mitsubishi Fuso, DAF Trucks, and Ford Trucks, giving it multi-brand coverage from light commercial vans (Sprinter, Vito, Citan, Classe T) through heavy-duty trucks (Actros, DAF XF/XG) to buses (Mercedes-Benz and Setra via OMNIplus). The portfolio includes new and pre-owned vehicle sales, manufacturer-certified after-sales service, a dedicated parts warehouse supplying genuine OEM components, and financing/leasing support. The target customer base spans freight and logistics operators, construction and industrial firms, passenger transport companies, and small and medium businesses across Northern Italy, served through physical showrooms, brand-dedicated online portals, and a B2B trade-operator portal (Area Commercianti).

The technology stack is OEM-dependent rather than proprietary. Lodotruck integrates Mercedes-Benz Trucks Uptime (predictive diagnostics with automated workshop suggestions delivered within 240 seconds), Mercedes Me (in-vehicle connectivity, geolocation, emergency calling), DAF Connect (fleet telematics), and OMNIplus ON (bus fleet management) into its service operations, monetizing the resulting uptime gains through multi-year service contracts. Recurring revenue is generated via Mercedes-Benz Truck service contracts (Complete, CompleteMile usage-based, Select, SelectPlus) and Mercedes-Benz Service Care Van plans, converting episodic repair work into predictable monthly annuities and supporting a B2B service differentiator including pick-up and delivery for van maintenance.

Revenue mechanics blend transactional streams (new and used vehicle sales with one-time license economics, hardware parts sales) with recurring streams (subscription service contracts, usage-based CompleteMile billing, professional services from certified workshops). Pricing is OEM-determined at the vehicle level (new Mercedes-Benz Sprinter models starting around €34,462; used commercial vehicles ranging from approximately €15,000 to €98,000), while service-contract pricing varies by vehicle age, mileage, and coverage tier. Distribution runs through direct physical dealerships in Lombardy, brand-specific websites, and a wholesale dealer portal serving trade buyers. No public revenue, funding, or M&A activity is disclosed.

Name

Lodotruck

Legal name

Lodotruck S.r.l.

Website

https://lodotruck.it

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Lodotruck S.r.l. is a privately-held Italian multi-brand commercial vehicle dealership (Mercedes-Benz, Mitsubishi Fuso, DAF, Ford Trucks) operating three Lombardy locations, serving freight, construction, passenger transport, and SMB customers with new/used vehicle sales, certified service, parts, financing, and recurring OEM service contracts.

Ownership category

akta.pro rank

Product category

Commercial Vehicle Dealership and After-Sales Services

NAICS

Used Car Dealers (44112), Used Car Dealers (441120)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro industry

PRIMARYIMACABAB

Class 4–6 Medium-Duty Truck Manufacturing

Industrials, Manufacturing & Construction/Automotive & Mobility Manufacturing/Commercial Vehicle & Truck Manufacturing

SECONDARYCRAOANAJ

Heavy-duty truck, trailer & commercial vehicle parts distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Automotive Aftermarket Parts & Accessories Distribution

Keywords

• Commercial vehicle dealership
• Truck sales and service
• Van and bus sales
• Commercial vehicle maintenance
• Fleet financing services

Headquarters

HQ city

Brivio

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Sales (New and Used): Primary revenue from sales of new commercial vehicles (vans, trucks, buses) and used vehicles across multiple brands (Mercedes-Benz, Mitsubishi Fuso, DAF, Ford Trucks). Sales conducted through three physical dealership locations with financing options available.
2. After-sales Service and Maintenance: Revenue from workshop services including scheduled maintenance, extraordinary maintenance, tire changes and storage, vehicle inspections, accessory installation, bodywork repairs, glass replacement, and 24/7 emergency assistance.
3. Spare Parts Sales: Sales of original and refurbished Mercedes-Benz spare parts through dedicated parts warehouse. Original parts undergo intensive testing and meet strict quality requirements.
4. Service Contracts: Recurring revenue from Mercedes-Benz Trucks service contracts (Complete, CompleteMile, Select, SelectPlus) offering bundled maintenance, repairs, and uptime guarantees with monthly payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Lodotruck is an authorized multi-brand dealership that sells new and used commercial vehicles — vans, trucks, and buses — across Mercedes-Benz, Mitsubishi Fuso, DAF, and Ford Trucks. Revenue is complemented by certified after-sales maintenance, genuine spare parts, manufacturer-branded service contracts, and connected vehicle telematics services offered through three physical dealership locations in Lombardy, Italy.

Product overview

Lodotruck S.r.l. is an official multi-brand commercial vehicle dealership operating as a unified dealer network for Mercedes-Benz (Veicoli Commerciali/Vans, Trucks, Mitsubishi Fuso), DAF Trucks, and Ford Trucks. The company offers a comprehensive portfolio encompassing new and pre-owned commercial vehicles across all weight categories, from light vans (Sprinter, Vito, Citan, Classe T) to heavy-duty trucks (Actros, Actros L, DAF XF/XG series). The core offering is complemented by branded service programs including Mercedes-Benz Service Care for vans, Mercedes-Benz Truck Service Contracts (Complete, CompleteMile, Select, SelectPlus) for trucks, and OMNIplus bus assistance. Connected vehicle services such as Mercedes Me, DAF Connect, and Mercedes-Benz Trucks Uptime provide telematics and predictive maintenance capabilities. Additional services include a dedicated B2B dealer portal (Area Commercianti), parts warehouse with genuine and remanufactured components, pick-up & delivery maintenance, and complimentary test drives. The company operates three Italian locations in Filago (BG), Brivio (LC), and Calcinato (BS).

Differentiator

Problem solved

Functional benefit

Products and services

• Mercedes-Benz Veicoli Commerciali e Van Official dealer offering new Mercedes-Benz light commercial vehicles and vans including Sprinter, Vito, Citan, Marco Polo, and Classe T for business customers and fleet operators.
• Mercedes-Benz Trucks Official dealer offering new Mercedes-Benz heavy-duty trucks including Actros, Actros L, Actros F, and Pro Cabin series for fleet and commercial transport operators.
• Mitsubishi Fuso Authorized dealer offering Mitsubishi Fuso light and medium-duty commercial trucks and vans with sales and service support.
• DAF Trucks Official DAF Trucks dealer offering new DAF commercial vehicles including the XF, XG, and XG+ series for haulage and distribution operators.
• Ford Trucks Authorized Ford Trucks dealer offering sales and service support for Ford's professional truck lineup including F-Max and other heavy-duty models.
• Veicoli Usati Multimarca Multi-brand pre-owned commercial vehicle inventory including trucks, vans, and special-purpose vehicles from multiple manufacturers, priced from approximately €15,000 to €98,000 depending on configuration.
• Assistenza e Manutenzione Full-service maintenance and repair offering including routine service, tire changes and storage, inspections, accessory installation, bodywork, replacement vehicles, glass repair, and 24/7 roadside assistance for commercial vehicle customers.
• Magazzino Ricambi Spare parts warehouse supplying genuine Mercedes-Benz replacement parts and certified remanufactured components, with a 24-month warranty on original parts.
• Mercedes-Benz Truck Service Contracts Comprehensive truck service packages including Complete (up to 8 years/1,000,000 km), CompleteMile (flexible per-km billing), Select, and SelectPlus plans for Mercedes-Benz trucks with bundled maintenance, repairs, wear parts, and uptime guarantees.
• Service Care Van Flexible maintenance and protection plans for Mercedes-Benz vans (Sprinter, Vito, Citan, Marco Polo) with fixed monthly rates and access to a nationwide service network.
• Assistenza Bus OMNIplus Specialized bus maintenance and repair services for Mercedes-Benz and Setra vehicles through the OMNIplus network, including access to the OMNIplus ON digital fleet management platform for maintenance tracking and connected services.
• Pick-up & Delivery Vehicle collection and delivery service for Mercedes-Benz van maintenance, allowing customers to have their vans picked up from and returned to their preferred location to minimize operational disruption.
• Area Commercianti (Dealer Portal) B2B dealer portal providing registered commercial customers (dealers, mechanics, fleet managers) with access to reserved pricing, vehicle availability updates, and periodic email offers on best deals.

Quantifiable outcome

• Mercedes-Benz Trucks Uptime reduces workshop diagnostic time by 3x at over 1,500 certified service points across Europe
• +2 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered primary and core.

• Mercedes-Benz Italia S.p.A. / Daimler AGprimaryChannel Partner/ Reseller/ DistributorOfficial authorized dealer for Mercedes-Benz commercial vehicles and vans (Sprinter, Vito, Citan, Classe T), trucks (Actros, Actros F), and buses. Authorized to sell new vehicles, provide warranty services, and offer certified maintenance using genuine Mercedes-Benz parts and diagnostic systems.
• Mitsubishi FusoprimaryChannel Partner/ Reseller/ DistributorOfficial dealer for Mitsubishi Fuso commercial vehicles, offering sales and service support for the brand's range of light and medium-duty trucks and vans.
• DAF TrucksprimaryChannel Partner/ Reseller/ DistributorOfficial authorized DAF dealer operating dedicated daf.lodotruck.it portal for DAF truck sales. Provides full sales, maintenance, and parts service for DAF XF, XG, and XD truck series.
• Ford TrucksprimaryChannel Partner/ Reseller/ DistributorOfficial dealer for Ford Trucks commercial vehicles, offering sales and service support for Ford's professional truck lineup including F-Max and other heavy-duty models.
• OMNIplus (Mercedes-Benz Bus Service)coreTechnology or IntegrationCertified OMNIplus service center for Mercedes-Benz and Setra buses. Provides digital platform access (OMNIplus ON) for fleet management, maintenance tracking, and connected services for passenger transport operators.

Scale indicators3 records

Expansion highlights6 records

Regional players

• Bergerat Monnoyeur: Bergerat Monnoyeur is a long-standing French and European dealer network operating in adjacent geographies, providing authorized sales and service for commercial vehicle and industrial equipment brands. While primarily French and not Italian, its full-lifecycle dealership model with manufacturer-trained service operations is structurally comparable to Lodotruck's approach.

Broad incumbents

• Traton Group (MAN / Scania): Traton is the Volkswagen-owned parent of MAN and Scania, competing with Daimler Truck and PACCAR in the European commercial vehicle market. Its dealer network strategy and competitive moves in Italy are direct indirect competitors to Lodotruck's franchise portfolio and shape the addressable market in segments such as heavy-duty trucks.
• PACCAR Inc: PACCAR is the parent of DAF Trucks, another primary franchise partner of Lodotruck through its Italian dealer network. Like Daimler Truck, PACCAR's European dealer network strategy, parts pricing policies, and EV transition roadmap directly shape Lodotruck's commercial model and competitive positioning in northern Italy.
• Daimler Truck Holding AG: Daimler Truck is the parent of Mercedes-Benz Trucks, one of Lodotruck's primary franchise partners. While an OEM rather than a dealer, Daimler Truck's strategy on dealer network consolidation, direct fleet sales, and EV rollout directly determines Lodotruck's economics and is the most strategically significant counterpart in Lodotruck's ecosystem.
• IVECO Group: IVECO is an Italian-headquartered commercial vehicle manufacturer with a strong domestic dealer network and competing franchise model to Lodotruck's portfolio. Its presence in Lombardy and adjacent regions makes it the most direct Italian OEM competitor for the truck and van business Lodotruck sells and services.
• Penske Automotive Group: Penske operates one of the largest multi-brand commercial vehicle retail and leasing networks in North America and Europe with complementary fleet services. While far larger and geographically diversified, Penske offers a reference operating model for a multi-brand authorized dealership group generating recurring service and contract revenue — directly relevant to Lodotruck's growth aspirations.

Direct peers

• Rush Enterprises: Rush Enterprises is the largest commercial vehicle dealer group in North America, operating as an authorized dealer for multiple premium truck OEMs with significant parts, service, and contract revenue. Its business model — multi-brand authorized dealerships monetizing the full vehicle lifecycle through service contracts and aftermarket — closely mirrors Lodotruck's Italian dealership approach, despite operating at much larger scale.
• Trivellato Group: Trivellato is an Italian commercial vehicle dealer group representing multiple brands (including DAF and MAN). Its multi-brand, multi-site authorized dealer model in northern Italy is highly comparable to Lodotruck's approach and represents one of the most relevant in-territory competitors for fleet customers.
• Bonomelli S.r.l. Bonomelli is an established Italian authorized dealer for Mercedes-Benz commercial vehicles with multiple locations across northern Italy. Its multi-site model, brand-specific authorized status, and similar after-sales service portfolio make it one of the closest direct peers to Lodotruck within the Italian Mercedes commercial vehicle retail market.

Others

• Ryder System: Ryder operates one of the largest commercial fleet leasing, maintenance, and used vehicle remarketing operations in North America. While not a multi-brand dealer in Lodotruck's sense, Ryder's model for fleet maintenance contracts, uptime guarantees, and used commercial vehicle remarketing is a relevant strategic reference for Lodotruck's Connected Fleet Uptime and service contract programs.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lodotruck
• LinkedInlinkedin.com/company/lodotruck
• Instagraminstagram.com/lodotrucksrl/?hl=it

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lodotruck