Media and Networks
Medios y Redes Online (Color Vivo Internet, SL) is a Spanish content marketing services company operating a network of 50+ themed digital media properties, offering content strategy, professional writing, sponsored posts, web design/development, and training to advertising agencies, mid-market companies, and e-commerce businesses across Spain.
- Company typePrivate
- Founded2007
- HeadquartersHerencia, Spain
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Media and Networks does
Media and Networks (operating as Medios y Redes Online) is a Spanish content marketing services company headquartered in Herencia, Ciudad Real, and legally constituted as Color Vivo Internet, SL. Founded in 2007, the company operates a proprietary network of more than 50 themed digital media properties spanning home décor (flagship Décoración 2.0 with approximately 6 million annual visits), technology, lifestyle, education, recipes, fashion, programming, and other verticals, with a combined social media audience exceeding 1.7 million followers across Facebook, YouTube, Twitter, Instagram, and Pinterest. The company monetizes this audience reach through six core service lines: content strategy consulting, professional blog and web writing via a distributed network of specialized writers, digital media advertising (banners and sponsored posts), web design and development specializing in WordPress and PrestaShop platforms, and corporate training programs. Its go-to-market combines a self-service online store (tienda.mediosyredes.com) for sponsored posts at unit prices of €108.90 to €302.50 with direct sales consultation for larger engagements, targeting advertising agencies, mid-market companies seeking online presence, e-commerce businesses, and individual bloggers.
The company is led by CEO David Carrero Fernández-Baillo, who has worked in the internet industry since 1990, with a small internal team of four core members supplemented by an external writer network. Technology infrastructure is built on WordPress and PrestaShop platforms, with hosting provided by Stackscale and email marketing handled by Acumbamail. The business has grown historically through inorganic consolidation, with two major mergers (GrupoBlog+OpenBlogs in 2007 and Bitácoras.es in 2016) building the current 50+ property portfolio. Revenue is not publicly disclosed, the company has 1-10 employees, and there are no disclosed funding rounds, suggesting a self-funded, mature small business with diversified but modest-scale revenue streams. The company has no disclosed AI/ML capabilities and uses Google Analytics and Google Adsense as its primary analytics and advertising monetization tools.
Media and Networks firmographics
Firmographics- Name
- Media and Networks
- Legal name
- Color Vivo Internet, SL
- Website
- https://mediosyredes.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Medios y Redes Online (Color Vivo Internet, SL) is a Spanish content marketing services company operating a network of 50+ themed digital media properties, offering content strategy, professional writing, sponsored posts, web design/development, and training to advertising agencies, mid-market companies, and e-commerce businesses across Spain.
- Ownership category
- akta.pro rank
Media and Networks industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Advertising, Public Relations, and Related Services (5418), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Publishing Networks & Multi-Author Publications (MPACAIAG)
- akta.pro secondary industries
- Community-Integrated Publishing Platforms (MPACAIAI), Blogging & Website Publishing Platforms (MPACAIAB), Online News & Magazine Publishing Platforms (CMS & Hosting) (MPAJAMAC)
Keywords
Where Media and Networks is headquartered
LocationHeadquarters
- HQ city
- Herencia
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Media and Networks business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Sponsored Posts (Posts Patrocinados): Companies pay to have sponsored articles published on the company's themed blogs, with links back to their websites. This is a primary revenue stream with prices ranging from €108.90 to €302.50 depending on the blog and package selected.
- Digital Advertising (Banners): Banner advertising across the company's network of digital media properties, allowing advertisers to target specific thematic audiences (decoration, technology, lifestyle, etc.) with responsive formats.
- Content Writing Services: Professional content creation services including blog posts, web content, and copywriting using their network of specialized writers across various topics.
- Web Design and Development: Website and e-commerce development services specializing in WordPress and PrestaShop platforms, including hosting and maintenance.
- Training Services: Corporate training programs for digital teams covering topics such as Community Manager, Content Curator, Content Strategy, Branded Content, SEO for writers, and HTML for writers.
- Content Strategy Consulting: Comprehensive content strategy services including market analysis, objective alignment, target audience definition, buyer personas, style guides, channel selection, content planning, distribution strategy, and performance measurement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sponsored articles on themed portals |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Media and Networks product offering
Product offeringCore offering
Media and Networks (Medios y Redes Online / Color Vivo Internet SL) provides content marketing services including content strategy consulting, professional blog/web writing via a network of specialized writers, digital media advertising (banners and sponsored posts) across its own network of 50+ themed digital media properties, custom web design and development on WordPress and PrestaShop platforms, and corporate training for digital teams. The company also operates an e-commerce online store for purchasing sponsored post placements.
Product overview
Medios y Redes (Medios y Redes Online, Color Vivo Internet SL) is a content marketing services company operating a large network of more than 50 owned digital media properties across themes including home décor, technology, lifestyle, education, recipes, fashion, sports, and more. Its core offering is a suite of content marketing services: content strategy consulting, professional blog/web writing (with a broad writer network), digital media advertising (banners and sponsored posts across its themed media network), sponsored post purchases via an online store, custom web design and development (specializing in WordPress and PrestaShop), and professional training. The company also maintains an extensive portfolio of branded media properties — including flagship blogs such as Decoración 2.0, Programación.net, Solorecetas, and Están de Moda — along with social media accounts, newsletters, and a YouTube channel — that collectively serve both as its product distribution channels and as sellable advertising inventory for clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Estrategia de contenidos (Content Strategy) Expert analysis and planning service that determines what, how, and when to share online content, aligned with business objectives. Includes market analysis, target audience definition, buyer personas, style guides, channel selection, content planning, distribution strategy, and performance measurement. Targeted at companies seeking content marketing guidance.
- Redacción blog/web (Blog and Web Writing) Access to a broad network of specialized writers to create content tailored to a company's needs and themes, including blog posts, web content, and copywriting. Targeted at companies needing professional content creation.
- Publicidad en medios digitales (Digital Media Advertising) Banners and advertising across more than 50 themed digital media properties, enabling audience segmentation by interest with responsive ad formats. Targeted at advertisers and agencies seeking targeted digital media reach.
- Post patrocinados (Sponsored Posts) Advertising format where a writer creates a blog post referencing a client's product or service, typically including a link to the client's website, sold via an online store (tienda.mediosyredes.com) with prices ranging from €108.90 to €302.50 depending on the portal. Targeted at advertisers seeking native content placement.
- Diseño y desarrollo web (Web Design and Development) Design and development service specializing in WordPress (for websites and blogs) and PrestaShop (for online stores and e-commerce), covering structure, design, technology, hosting, and maintenance. Targeted at companies and online businesses needing websites or e-commerce platforms.
- Formación (Training) In-company training for professional digital teams covering WordPress, writing for the internet, advertising, social networks, Content Curator, SEO for writers, HTML for writers, and other digital skills. Targeted at companies wanting to upskill their digital teams.
- Red de medios digitales (Digital Media Network) Owned network of more than 50 digital media properties (blogs, websites, and social media accounts) spanning themes including decoration, technology, lifestyle, and other verticals. Used as advertising inventory for clients.
- Tienda Medios y Redes (Online Store) E-commerce storefront for purchasing sponsored articles across themed portals (decoration, technology, lifestyle, and others), with pricing ranges per portal from €108.90 to €302.50.
Quantifiable outcome
- Decoración 2.0 receives 6 million visits per year with 1.1 million Facebook fans and 14,000 Instagram followers
- +1 more outcomes
Companies that use Media and Networks
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Media and Networks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Media and Networks partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- StackscalecoreStackscale is the company's hosting infrastructure provider, managing servers for the website and digital media properties. The partnership was highlighted during the 2007 integration process when servers were migrated to Stackscale. They are described as one of the largest hosting providers in Spain.
- Color Vivo Internet, SLflagshipColor Vivo Internet, SL is the parent company that manages Medios y Redes and Bitácoras.es. It is described as a company dedicated 100% to Internet with over 20 years of experience offering web design, development, hosting, SEO/SEM, corporate image, social media, content marketing, and email marketing services.
Scale indicators9 records
Recent moves9 records
Expansion highlights4 records
Media and Networks competitors and assessment
Company assessmentBroad incumbents
- Vocento: Vocento is a major Spanish regional newspaper and digital media group operating ABC and multiple regional titles with substantial online reach. Comparable as a Spanish multi-property digital publisher monetizing audience via advertising, but anchored in news rather than the lifestyle/themed verticals that drive Medios y Redes.
- Grupo PRISA: Grupo PRISA is a major Spanish-language media group operating El País, Cadena SER, and digital advertising businesses. Comparable as a Spanish multi-property digital media operator with significant advertising sales infrastructure, though much larger and focused on news rather than lifestyle verticals.
- Henneo: Henneo is a Spanish digital media group operating multiple news outlets and content brands (e.g., Heraldo de Aragón, 20minutos). Comparable as a Spanish-language multi-property digital publisher with diversified advertising and content service revenue, though significantly larger and focused on news rather than lifestyle verticals.
- 20minutos: 20minutos is one of Spain's largest free digital news outlets with significant advertising sales and broad audience reach. Comparable as a Spanish digital media platform monetizing primarily through advertising, though at much larger scale and concentrated on news rather than thematic lifestyle content.
Direct peers
- MarketingDirecto: MarketingDirecto is a long-running Spanish digital marketing media brand covering the marketing industry. Comparable to Medios y Redes as a Spain-based digital content brand in the marketing/advertising space with audience reach and B2B advertiser appeal, though narrower in vertical scope.
- Webpositer: Webpositer is a Spanish digital marketing agency specializing in SEO, content marketing, and inbound strategy. Comparable as a Spanish content marketing services provider competing for the same SEO-driven content budgets from Spanish SMB and mid-market clients.
- Marketing4eCommerce: Marketing4eCommerce is a Spanish digital marketing publication and community focused on e-commerce marketing. Comparable to Medios y Redes as a Spanish-language digital content brand serving online businesses and e-commerce advertisers, with similar audience and advertiser overlap.
- Elogia: Elogia is a Spanish digital marketing agency offering content marketing, social media, e-commerce, and advertising services. Comparable to Medios y Redes' content marketing, strategy, and advertising service offerings, though Elogia operates as a pure agency without an owned thematic media network.
- Webedia: Webedia operates a network of themed digital media properties (entertainment, lifestyle, gaming, tech) across multiple European countries and monetizes via advertising and branded content. Closely mirrors Medios y Redes' model of running many vertical-specific sites and selling themed audience inventory, though at materially larger scale and with a broader geographic footprint.
- Cyberclick: Cyberclick is a Spanish digital marketing agency specializing in performance marketing, content, and inbound campaigns. Comparable as a Spanish provider of content marketing and digital advertising services targeting similar SMB and mid-market customer segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Media and Networks social profiles
Digital presenceMedia and Networks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Media and Networks leadership team
Management profileNumber of profiles
Profiles4 records
Media and Networks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Media and Networks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Media and Networks
What does Media and Networks do?
Media and Networks (Medios y Redes Online / Color Vivo Internet SL) provides content marketing services including content strategy consulting, professional blog/web writing via a network of specialized writers, digital media advertising (banners and sponsored posts) across its own network of 50+ themed digital media properties, custom web design and development on WordPress and PrestaShop platforms, and corporate training for digital teams. The company also operates an e-commerce online store for purchasing sponsored post placements.
Is Media and Networks a public or private company?
Media and Networks is a private company. It is classified as family owned and is currently operating.
When was Media and Networks founded?
Media and Networks was founded in 2007. It employs 1 to 10 people.
Where is Media and Networks based?
Media and Networks is headquartered in Herencia, Spain, in the Europe region.
How does Media and Networks make money?
Six revenue lines are on record. Sponsored Posts (Posts Patrocinados) is the primary driver. The others are digital Advertising (Banners), content Writing Services, web Design and Development, training Services and content Strategy Consulting.
Who are Media and Networks's main competitors?
Broad incumbents on record are Vocento, Grupo PRISA, Henneo and 20minutos. Direct peers are MarketingDirecto, Webpositer, Marketing4eCommerce, Elogia, Webedia and Cyberclick.
Does Media and Networks have an API?
No public API is recorded for Media and Networks.
What industry is Media and Networks in?
Media and Networks's product category is Digital Marketing Services. Its primary akta.pro industry code is MPACAIAG, Publishing Networks & Multi-Author Publications, with a secondary code of MPACAIAI, Community-Integrated Publishing Platforms. Its NAICS code is 51621 and its SIC code is 2721.