What Algo Factory does

Algo Factory is a Toulouse-based e-commerce development agency that provides custom website creation, platform migration, performance optimization, SEO, custom module development, and ongoing maintenance using open-source platforms including PrestaShop, Magento, WordPress, and the Symfony framework. Founded in 2008 under the name E-Well'Com and rebranded to Algo Factory in 2016, the firm holds a certified Expert PrestaShop partner designation and distributes custom-developed modules via the official PrestaShop Addons marketplace. The company operates from a single headquarters in Toulouse, France, with a small team of computer engineers (1-10 employees) specialized in web development and e-commerce.

The firm serves a horizontal mix of French clients across the TPE (very small enterprises), PME (small and medium enterprises), and grands comptes (large enterprise) segments, with secondary white-label development services to other digital agencies. Revenue is generated through three streams: project-based professional services for e-commerce builds and migrations billed under custom quotes; one-time and licensed module sales on the PrestaShop Addons marketplace; and recurring maintenance and technical support (TMA) contracts. Pricing is fully custom with no public tiers disclosed.

Algo Factory is a bootstrapped, founder-owned private firm with no external investors, no parent company, and no funding rounds disclosed. Its go-to-market is sales-led and inbound-driven, relying on its website, SEO, and a 5/5 Google rating across 31 client reviews, with lead conversion handled through direct phone, email, and contact-form consultation. The firm has assembled an ecosystem of technology partnerships with hosting providers (OVH, IONOS, Sysnove, TouchWeb), payment processors (Payplug), marketing automation (Kiliba), and verified-review solutions (Avis Garantis, Avis Vérifiés) to deliver integrated stacks to clients.

Name

Algo Factory

Legal name

Algo Factory

Website

https://algo-factory.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Algo Factory is a Toulouse-based e-commerce development agency providing PrestaShop, Magento, Symfony, and WordPress build, migration, optimization, and maintenance services to French small and medium businesses, enterprises, and digital agencies through project-based professional services and recurring support contracts.

Ownership category

akta.pro rank

Headquarters

HQ city

Toulouse

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. E-commerce Development Services: Custom development services for creating and building online stores using Prestashop, Magento, and Symfony. Project-based professional services including creation, migration, optimization, and customization.
2. Prestashop Module Sales: Sale of custom-developed modules via Prestashop Addons marketplace. One-time purchases or licenses for add-on functionality.
3. Maintenance and Support: Ongoing maintenance, technical support, and monitoring services for e-commerce sites to ensure continuous operation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Algo Factory is a professional services agency that builds, optimizes, and maintains e-commerce websites for businesses using open-source platforms—primarily PrestaShop, Magento, Symfony, and WordPress. The firm delivers custom storefront creation, platform migration, Google PageSpeed performance optimization, SEO services, custom PrestaShop module development (with modules sold on the PrestaShop Addons marketplace), and recurring maintenance and technical support for online retailers across France.

Product overview

Algo Factory is an e-commerce agency providing a comprehensive suite of services rather than a single unified product. The core offering centers on e-commerce website development using open-source platforms including Prestashop, Magento, WordPress, and Symfony. The company offers platform-specific development services (Prestashop Development Services, Magento Development Services, Symfony Development Services, WordPress Development Services) along with supplementary services including performance optimization, SEO, migration, and ongoing maintenance and support. A notable component is their custom module development for Prestashop, sold through the Prestashop Addons marketplace, which includes security-vetted add-ons for review management and other e-commerce functions.

Differentiator

Problem solved

Functional benefit

Products and services

• Création & Développement de Sites E-Commerce (Custom E-commerce Site Creation & Development) Custom e-commerce website creation and development services for retailers, optimized for conversion and built on PrestaShop, Magento, or WordPress platforms.
• Optimisation de Performances Google PageSpeed (Performance Optimization) Performance optimization service focused on improving Google PageSpeed metrics for e-commerce sites, enhancing user experience and SEO rankings.
• Migration de Plateforme vers Prestashop, Magento (Platform Migration) Platform migration service enabling businesses to transition to PrestaShop or Magento while leveraging the latest e-commerce technologies and preserving data integrity.
• SEO et Visibilité sur les moteurs de recherches (SEO Services) Search engine optimization services designed to increase online visibility and improve rankings for e-commerce sites on search engines.
• Développement & Intégration de Modules pour Prestashop (Custom PrestaShop Module Development) Custom PrestaShop module development and integration services, including bespoke add-ons distributed through the official PrestaShop Addons marketplace with cybersecurity-responsible development practices.
• Veille, Maintenance et Support Technique (Monitoring, Maintenance & Technical Support) Ongoing monitoring, maintenance, and technical support services to ensure continuous functionality, security, and performance of client e-commerce sites.
• PrestaShop Development Services End-to-end PrestaShop e-commerce development including store setup, customization, management, and optimization for B2B and B2C retailers, delivered as a certified Expert PrestaShop partner.
• Magento Development Services Enterprise-grade Magento e-commerce development for ambitious projects requiring robust infrastructure, scalability, and high-level performance for large retailers.
• Symfony Development Services Custom web application development using the Symfony PHP framework for secure, scalable, and performant solutions tailored to specific business requirements beyond standard e-commerce platforms.
• WordPress Development Services WordPress website creation and management services for clients requiring CMS-based web solutions alongside the firm's e-commerce offerings.

Quantifiable outcome

• Excellent 5/5 rating from 31 client reviews on Google
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• TouchWebcoreTechnology or IntegrationLong-standing partner for server management (infogérance) of Prestashop and Magento platforms. TouchWeb provides infrastructure support and has developed a cybersecurity responsibility charter that Algo Factory participates in.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• NBS System: Established French hosting and managed-services provider with strong e-commerce (Magento/PrestaShop) expertise and recurring managed-hosting revenue — comparable in PrestaShop/Magento ecosystem focus and French customer base, but at larger scale.
• Smile: Large French open-source digital agency (part of Smile Group) with deep PrestaShop and Magento practices; broader portfolio but directly overlapping on e-commerce platform development, migrations, and maintenance for French SMBs and enterprises.

Direct peers

• Wibs: French PrestaShop-certified agency delivering e-commerce site creation, customization, and maintenance for SMBs — closely comparable in platform specialization, customer segment, and Toulouse/France regional focus.
• Webwag: French digital agency with PrestaShop e-commerce and CMS capabilities serving SMB and mid-market clients in France — comparable in scale, geography, and project-based professional services model.
• Agence Dn'D: Certified PrestaShop Expert agency based in France focused on PrestaShop e-commerce projects, migrations, and custom module development — closely comparable in platform focus, geography, and project-based services delivery.
• Synolia: French digital agency and certified PrestaShop Expert with a similar service portfolio spanning PrestaShop/Magento e-commerce builds, migrations, and ongoing support — directly comparable in size, geography, and target SMB/mid-market customers.
• Kaliop: French digital agency offering e-commerce (including Magento/PrestaShop) and Symfony-based custom development, with comparable B2B project delivery model and mid-market/enterprise customer focus in France.
• Actency: French digital agency providing e-commerce (Magento, PrestaShop) and web platform services to mid-market and enterprise clients — comparable in platform stack, professional services model, and French geography.

Others

• PrestaShop: The vendor of the PrestaShop open-source e-commerce platform on which Algo Factory builds; comparable ecosystem context (Algo Factory is a certified Expert partner), but not a competing services provider.
• Adobe Commerce (Magento): The vendor of the Magento/Adobe Commerce platform that Algo Factory implements for enterprise clients; relevant ecosystem context (Algo Factory delivers projects on this stack), but not a directly competing agency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/algo-factory

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Algo Factory