Newelo
Newelo Oy is a Finnish SaaS company that provides a mobile-first field operations management platform with real-time spatial mapping for utility, telecom, and infrastructure operators, deployed across 20+ countries for 30,000+ field personnel.
- Company typePrivate
- Founded2010
- HeadquartersTampere, Finland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Newelo does
Newelo Oy is a Tampere, Finland-based private software company founded in 2010 that builds a cloud-based Field Operations Management platform for utilities and telecom operators. Its core product digitizes work orders, asset tracking, and field crew coordination through real-time spatial visualization on mobile devices, with offline-first native apps for Android, iOS, and Windows and open REST APIs that integrate with ERP, CRM, FSM, IoT sensors, smart-meter/AMR systems, and customer information systems. The platform is organized around vertical solution modules — Smart Metering, Utility Network Management, Telecom Network Management, Asset Tracking, EV Charging, and IoT — supplemented by professional service lines in software development, information security, data analytics, and digital accessibility. The company sells primarily through direct enterprise sales with a consultation-led approach; named customers include Leppäkosken Sähkö Oy, Tampereen Sähköverkko Oy, and Nepal Telecom Operations, and the company claims deployments across 20+ countries covering 30,000+ field personnel.
The business operates a SaaS subscription revenue model with no upfront customer investment, layered with implementation, integration, and consulting revenue from professional services. Following the unexpected loss of large international customers in 2019, Newelo executed a corporate restructuring and in summer 2020 acquired the Finnish software house Padio; the two entities now operate as one commercial organization while remaining legally separate. Leadership consists of CEO Timo Koskinen and COO/Head of Business Development Juha Kaario, with a combined headcount of approximately 10 people around 2021. Combined turnover for Newelo and Padio was approximately €1M in FY2021. Compliance posture is GDPR-compliant with EU-based data centres and a board-level data protection officer. The company has no publicly disclosed institutional funding rounds or parent organization.
Newelo firmographics
Firmographics- Name
- Newelo
- Legal name
- Newelo Oy
- Website
- https://newelo.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Newelo Oy is a Finnish SaaS company that provides a mobile-first field operations management platform with real-time spatial mapping for utility, telecom, and infrastructure operators, deployed across 20+ countries for 30,000+ field personnel.
- Ownership category
- akta.pro rank
Newelo industry classification
Industry- Product category
- Field Operations Management Software
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (5415)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)
- akta.pro secondary industries
- Metering Hardware & Field Services (AMI/AMR meters, endpoints, installation, maintenance) (EUANAIAA), Grid Data & Analytics Enablement (MDM, Data Integration, Hosting) (EUAEANAI)
Keywords
Where Newelo is headquartered
LocationHeadquarters
- HQ city
- Tampere
- HQ country
- Finland
- HQ region
- Europe
Offices2 records
Markets served
Newelo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Software Platform: Subscription-based SaaS model for field operations management with no upfront investments required. Provides real-time data, mobile applications, and spatial intelligence capabilities.
- Professional Services: Implementation, integration, software development, and consulting services for digital transformation projects. Includes service design, information security, and data analytics consulting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SaaS subscription model with no upfront costs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Newelo product offering
Product offeringCore offering
Newelo develops and sells a cloud-based Field Operations Management Platform delivered as a SaaS subscription. The platform digitizes mission-critical field processes for energy, utility, telecom, and industrial customers by combining real-time mobile maps, offline-capable native mobile apps for Android/iOS/Windows, IoT sensor integration, open REST APIs for ERP/CRM/FSM integration, and predictive analytics. Specialized solution modules address smart metering roll-outs, electricity/water/district heating network operations, telecom network planning and maintenance, asset tracking, EV charging infrastructure, and IoT deployments.
Product overview
Newelo offers a unified Field Operations Management Platform that serves as the core product, complemented by specialized solution modules for Asset Management, Smart Metering, Utility Network Management, Telecom Network Management, EV Charging, and IoT. The platform also includes professional service offerings in Information Security, Digital Accessibility, and Data Analytics. An acquired brand Padio (2020) operates as part of Newelo's expanded portfolio. The architecture combines a Workforce Management platform with real-time mobile maps, location tracking, and open REST APIs for enterprise integration.
Differentiator
Problem solved
Functional benefit
Products and services
- Field Operations Management Platform
- Asset Tracking
- Smart Metering
- Utility Network Management
- Telecom Network Management
- EV Charging
- IoT Solutions
- Information Security Services
- Digital Accessibility Services
- Data Analytics Services
Quantifiable outcome
- Over 30% efficiency improvements in field operations
- +1 more outcomes
Companies that use Newelo
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Newelo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
Newelo partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- PadiocoreIn summer 2020, Newelo acquired Padio software house as part of strategy to expand service portfolio. Operationally Newelo and Padio work as one company, offering customers a wider range of services. The acquisition was driven by the need to find new business opportunities and develop a new product portfolio after 2019 challenges.
- TieraminorNewelo offers accessibility services to the public sector as part of Tiera's expert network. Newelo's client provided positive feedback praising the service level of accessibility services.
- QRoi AllianceminorNewelo participated in Mobile World Congress Barcelona 2016 together with partner companies under QRoi Alliance to provide operators a wide range of services for telecom network operations.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Newelo competitors and assessment
Company assessmentDirect peers
- Clevest Solutions: Mobile workforce management and field operations platform purpose-built for utilities and energy. Comparable vertical focus and similar mobile/field dispatch capabilities to Newelo.
- KloudGin: Field service management and asset operations platform purpose-built for utilities, telecom, and energy field crews. Highly comparable to Newelo in target verticals (utilities/telecom) and mobile-first field operations focus.
- Trimble Unity (formerly Cityworks): GIS-centric asset management and field operations software widely used by utilities and municipalities for work order, asset, and crew management. Closely comparable to Newelo's Utility Network Management and Smart Metering modules.
- IQGeo: Telecom-focused geospatial network management and field operations software. Highly comparable to Newelo's Telecom Network Management module, serving similar operators globally.
Others
- Esri (ArcGIS Utility Network): GIS platform widely used by utilities and telecom for spatial asset and network management. Adjacent/ecosystem player to Newelo's real-time spatial intelligence and network map capabilities, frequently integrated alongside FSM solutions.
Broad incumbents
- Salesforce Field Service (formerly ClickSoftware): Enterprise field service management suite offering scheduling, mobile workforce, and asset capabilities. Competes with Newelo in mobile FSM for utilities and telecom, though as part of a much broader CRM platform.
- Microsoft Dynamics 365 Field Service: Microsoft's enterprise FSM offering targeting utilities, manufacturing, and telecom field operations. Directly competitive with Newelo in mobile workforce and work order management.
- ServiceNow Field Service Management: Enterprise ITSM/ESM vendor that has expanded into FSM, targeting field operations of telecom and utilities. Competes with Newelo as a much larger suite vendor with broader workflow coverage.
- SAP Field Service Management: SAP's FSM solution integrates with SAP ERP to manage field workforces in utilities, telecom, and asset-intensive industries. Competes with Newelo as a broad incumbent with deeper ERP integration.
Emerging players
- Fulcrum: Mobile field data collection and asset inspection platform used by utilities and field services teams. Overlaps with Newelo's mobile data capture and asset tracking capabilities for smaller-scale deployments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Newelo social profiles
Digital presenceNewelo compliance and trust
Trust signalCompliance1 record
Newelo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Newelo leadership team
Management profileNumber of profiles
Profiles2 records
Newelo subsidiaries and ownership
Company hierarchySubsidiaries1 record
Newelo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Newelo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Newelo
What does Newelo do?
Newelo develops and sells a cloud-based Field Operations Management Platform delivered as a SaaS subscription. The platform digitizes mission-critical field processes for energy, utility, telecom, and industrial customers by combining real-time mobile maps, offline-capable native mobile apps for Android/iOS/Windows, IoT sensor integration, open REST APIs for ERP/CRM/FSM integration, and predictive analytics. Specialized solution modules address smart metering roll-outs, electricity/water/district heating network operations, telecom network planning and maintenance, asset tracking, EV charging infrastructure, and IoT deployments.
Is Newelo a public or private company?
Newelo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Newelo founded?
Newelo was founded in 2010. It employs 11 to 50 people.
Where is Newelo based?
Newelo is headquartered in Tampere, Finland, in the Europe region.
How does Newelo make money?
Two revenue lines are on record. SaaS Software Platform is the primary driver. The others are professional Services.
Who are Newelo's main competitors?
Direct peers on record are Clevest Solutions, KloudGin, Trimble Unity (formerly Cityworks) and IQGeo. Esri (ArcGIS Utility Network) is listed as an others. Broad incumbents are Salesforce Field Service (formerly ClickSoftware), Microsoft Dynamics 365 Field Service, ServiceNow Field Service Management and SAP Field Service Management. Fulcrum is listed as an emerging player.
Does Newelo have an API?
Yes. Newelo provides open web APIs and flexible REST APIs for integration across enterprise systems including ERP, CRM, FSM, warehouse, financial, and network asset management systems. APIs enable connecting field teams with office operations and support expansion and customization of the software ecosystem.
What industry is Newelo in?
Newelo's product category is Field Operations Management Software. Its primary akta.pro industry code is BPAMANAF, Fleet, Asset Tracking & Telematics Location Platforms, with a secondary code of EUANAIAA, Metering Hardware & Field Services (AMI/AMR meters, endpoints, installation, maintenance). Its NAICS code is 54151 and its SIC code is 7373.