Diamond Realty & Associates

What Diamond Realty & Associates does

Diamond Realty & Associates Ltd. is a Calgary, Alberta-based real estate brokerage founded in 2018 that represents buyers and sellers in residential and commercial property transactions across the Calgary Metropolitan Region, including Airdrie and Okotoks. The firm operates through 51–100 licensed real estate agents who deliver traditional full-service representation — property search, listing, negotiation, and closing support — for individual consumers, with stated use cases spanning first-time buyers, move-up buyers, downsizers, and investors.

The company's product surface is built on a third-party technology stack rather than proprietary systems: the myRealPage.com platform powers the public website and listing presentation, while the Pillar 9 MLS System supplies listing data under license from the Canadian Real Estate Association (CREA). The website exposes a property search portal with advanced filtering by dwelling type, bedrooms, bathrooms, year built, and square footage, plus community-based search across hundreds of Calgary-area neighborhoods, a Virtual Office Website (VOW) for member-exclusive inventory, a mortgage calculator, and a home evaluation tool. Cinematic video tours are published on a dedicated YouTube channel, with parallel presence on Facebook and Instagram.

Revenue is generated on a commission basis tied to closed transactions, with rates negotiated per agent-client engagement; the firm has also extended into adjacent conveyancing services under a separate email channel. The go-to-market is sales-led, leveraging MLS exposure, content marketing via the website and social channels, and direct agent-client interaction. Diamond Realty holds CREA licensing and MLS trademark rights, and maintains referral partnerships with mortgage professionals plus a co-listing arrangement with Real Broker.

Name

Diamond Realty & Associates

Legal name

Diamond Realty & Associates Ltd.

Website

https://diamondre.ca

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Diamond Realty & Associates Ltd. is a Calgary-based real estate brokerage founded in 2018 that uses 51–100 licensed agents to represent residential and commercial buyers and sellers across Calgary, Airdrie, and Okotoks on a commission basis, supported by the myRealPage and Pillar 9 MLS platforms.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Real Estate Buyer Representation (FSAEAJAG)

Keywords

• Residential real estate brokerage
• Commercial property sales
• Property buying services
• Real estate listings platform
• Calgary real estate services

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commissions: Traditional real estate commission-based revenue model where the company earns fees on property transactions (buying and selling) through licensed real estate agents.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Diamond Realty & Associates is a Calgary-based real estate brokerage that provides licensed agent representation for residential and commercial property buyers and sellers across the Greater Calgary Area, including Airdrie and Okotoks. Its offering combines traditional agent-led brokerage services with an MLS-integrated property listings platform, community-based search tools, a mortgage calculator, a home evaluation tool, and an affiliated conveyancing service to support clients through the full transaction lifecycle.

Product overview

Diamond Realty & Associates is a Calgary-based real estate brokerage offering a unified service platform centered on residential and commercial property buying and selling. The company's core offerings include professional agent services for buyers and sellers, a comprehensive MLS-based property listings platform with community search functionality, and complementary tools such as a mortgage calculator and home evaluation tool. The portfolio integrates a Virtual Office Website (VOW) for member-exclusive listings access. All services are powered by the myRealPage.com platform and draw data from the Pillar 9 MLS System.

Differentiator

Problem solved

Functional benefit

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Mortgage ProfessionalscoreStrategic or Co-development PartnerReferral partnership with trusted mortgage professionals who provide financing knowledge and loan approval services for buyers
• Pillar 9 MLS SystemcoreTechnology or IntegrationIntegration with Pillar 9 MLS System for property listings data, the owner of the copyright in its MLS System
• Canadian Real Estate Association (CREA)coreTechnology or IntegrationLicensed user of MLS, Multiple Listing Service trademarks and associated logos owned by CREA
• Real BrokerminorChannel Partner/ Reseller/ DistributorCo-listing arrangement observed on property listing at 147 Siltstone Place Balzac

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Royal LePage Canada: Royal LePage is a major Canadian residential real estate brokerage brand with strong Alberta and Calgary presence. Closely comparable to Diamond Realty on residential buy/sell services, commission-based revenue, and reliance on CREA/MLS infrastructure.
• Coldwell Banker Canada: Coldwell Banker Canada operates a franchised residential and commercial real estate brokerage network with Calgary-area agents. Comparable to Diamond Realty on residential transaction services and MLS-driven lead conversion.
• Century 21 Canada: Century 21 Canada is a national residential brokerage franchise with agents serving Calgary and surrounding Alberta communities. Directly competes with Diamond Realty on the same residential listing and buyer representation offerings.
• RE/MAX Canada: RE/MAX Canada operates one of the largest residential real estate franchise networks in the country, including active operations across Calgary. Directly comparable to Diamond Realty & Associates as a residential brokerage offering MLS-based buyer/seller representation in the same local market.
• Real Broker: Real Broker is a tech-enabled cloud-based brokerage actively co-listing with Diamond Realty in the Calgary market (per company data). Direct peer because it offers agent-facing brokerage services in the same region using a digital-first model.

Broad incumbents

• Sotheby's International Realty Canada: Sotheby's International Realty Canada serves luxury and higher-end segments of the Calgary and Alberta market. Broader incumbent comparison because it offers residential brokerage as part of a global luxury brand portfolio rather than focusing on mass-market residential like Diamond Realty.
• Zillow: Zillow is a US-based broad incumbent that has reshaped consumer real estate search and introduced tech-enabled brokerage models. Comparable as a benchmark for the kind of digital, data-driven marketplace pressure that Canadian brokerages like Diamond Realty increasingly face.

Emerging players

• Zoocasa: Zoocasa is a Canadian digital real estate platform with brokerage and listing aggregation services focused on major metros. Comparable to Diamond Realty on the residential listing search experience and MLS data presentation to Canadian consumers.
• Properly: Properly is a Canadian tech-enabled brokerage offering flat-fee and virtual listing services in major Canadian markets including Alberta. Comparable as an emerging alternative model that pressures traditional commission-based brokerages like Diamond Realty on pricing.
• eXp Realty: eXp Realty is a cloud-based, agent-centric brokerage operating in Canada with a tech-enabled, low-overhead model. Relevant to Diamond Realty as an emerging threat targeting agents with virtual operations and competitive commission splits in the same Calgary market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCbUh4uRzuNk8EaiLHVMtXiQ
• Facebookfacebook.com/Diamondreyyc
• Instagraminstagram.com/diamondrealtyandassociatesltd
• LinkedInlinkedin.com/company/diamond-realty-associates-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diamond Realty & Associates