What Nutrimarketing does

Nutrimarketing is a privately-held French management consulting agency specializing in food innovation, nutrition science, and marketing communication, headquartered in Paris (45 Bd Vincent Auriol, 75013) and operating as Nutrimarketing SA. The firm functions as a boutique, family-owned agency with 1-10 employees (a four-person named leadership team led by PhD-Nutrition Chairwoman Béatrice de Reynal), serving multinational and SME food companies, cosmetics and pharmaceutical firms, healthcare professionals, public institutions, and major food trade show organizers. Its service portfolio spans innovation consulting (from concept to industrialization, including disruptive and incremental innovation), formulation and reformulation (Nutri-Score, clean label, cost, RSE), bespoke and catalog market studies (petfood, dairy alternatives, supplements, beverages, sports nutrition, upcycling, plant-based, nutricosmetics), expert-guided trade show tours and 'rapport d'étonnement' reports (SIAL, SIRHA, CFIA, Vitafoods, FIE, FI Asia), and professional training on nutrition claims, cosmetics claims, Nutri-Score, Clean Label, Novel Food, and RSE strategies.

The firm monetizes through three distinct revenue streams: (i) professional services revenue from custom consulting, market studies, trade show services, and training engagements (pricing is quote-based and not publicly disclosed); (ii) subscription/recurring revenue from the Consultation Nutrition newsletter and PAI Contact newsletter (mid-funnel, distributed to healthcare professionals and industry stakeholders); and (iii) a community-membership subscription at €600 per semester for Club inspiration R&D, which provides access to an R&D data archive for food sector professionals. Distribution is direct B2B with multi-channel marketing via the daily Miam Miam blog, LinkedIn and Instagram organic social, email newsletters, webinars, and active presence at global food trade shows. Partnerships with Club PAI (ingredient industry community, co-animated) and Innova Database (licensed global innovation tracking) underpin the firm's market intelligence capabilities and content production. Founded per firmographics in 1997 and operating under the legal entity Nutrimarketing SA in France, the firm remains independent with no parent company, no subsidiaries, no external funding rounds disclosed, and no M&A activity.

Name

Nutrimarketing

Legal name

Nutrimarketing SA

Website

https://nutrimarketing.eu

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Nutrimarketing is a privately-held, family-owned Paris-based consulting agency specializing in food innovation, nutrition science, and marketing communication for multinational and SME food companies, cosmetics/pharma firms, healthcare professionals, and trade show organizers. Services include innovation consulting, market studies, trade show tours, training, and subscription newsletters and an R&D club.

Ownership category

akta.pro rank

Product category

Food Innovation Consulting

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910)

akta.pro primary industry

Marketing Technology (MarTech) Strategy & Stack Advisory (MPAAAFAJ)

Keywords

• Food innovation consulting
• Nutrition market research
• Food trade show tours
• Product formulation consulting
• R&D trend analysis

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Custom Consulting Services: Personalized consulting on food innovation, formulation, reformulation, market strategy, and regulatory compliance. Services adapted to specific client needs and company size (multinational vs PME).
2. Market Studies: Conducting specific market studies on food industry sectors including petfood, dairy alternatives, dietary supplements, beverages, sports nutrition, upcycling, plant-based, and nutricosmetics.
3. Trade Show Expert Services: Expert-guided innovation tours at major food trade shows, 'rapport d'étonnement' (wonder report) with market figures and trends, organized in French or English.
4. Training Programs: Professional training on nutrition claims, cosmetics claims, Nutri-Score, Clean Label, ultra-transformation, Novel Food, and RSE strategies.
5. Club inspiration R&D Membership: Bi-annual membership providing access to R&D inspiration data archive, innovation insights, and exclusive industry data. Membership fee: 600€ per semester.
6. Consultation Nutrition Newsletter: Monthly nutritional newsletter for healthcare professionals, available by email subscription or download. Provides scientific analysis on nutrition topics.
7. PAI Contact Newsletter: Newsletter covering PAI sector (ingredients, additives, and semi-processed products) news and developments.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Nutrimarketing is an independent French consulting agency that helps food, nutrition, cosmetics, and pharmaceutical companies develop innovation strategies from concept to industrialization. Its core services include custom market studies, product formulation and reformulation support, expert-guided innovation tours at major international food trade shows, and professional training on nutrition claims, Nutri-Score, clean label, and Novel Food. The firm monetizes expertise through fee-based consulting and a recurring Club Inspiration R&D membership, complemented by free content channels (Consultation Nutrition newsletter, Miam Miam blog, PAI Contact newsletter) that drive demand and demonstrate thought leadership.

Product overview

Nutrimarketing is an independent French consulting agency with over 20 years of experience specializing in food innovation and communication. The company offers a portfolio of human expert services rather than software products: innovation consulting (covering disruptive and incremental innovation from concept to industrialization), market studies (both pre-built on topics like petfood, dairy alternatives, dietary supplements, and custom research), salon/trade show services (expert guided visits and innovation reports), formulation and reformulation, and professional training. Key publications include Consultation Nutrition newsletter (for health professionals), the Miam Miam blog (daily nutrition news), and PAI Contact (covering ingredients and additives). The Club Inspiration R&D provides a membership-based archive for food sector data. Services are adapted to all company sizes, from multinationals to SMEs, with emphasis on scientific foundations, nutrition strategy, and ethical communication.

Differentiator

Problem solved

Functional benefit

Brands

• CONSULTATION NUTRITION: A newsletter dedicated to health and nutrition professionals providing clear and synthetic analysis on current topics based on scientific sources.
• PAI Contact
• Club inspiration R&D
• Blog Miam Miam

Products and services

• Innovation Consulting Expert consulting engagements covering disruptive and incremental food innovation strategy from concept through industrialization, tailored to multinational and SME food industry clients.
• Market Studies In-depth market analyses covering country-specific market data, latest trends, consumer insights, and product innovations across the food industry, including both pre-built studies (petfood, dairy alternatives, dietary supplements, beverages, sports nutrition, upcycling, plant-based, nutricosmetics) and customized research on request.
• Salon / Trade Show Expert Services Expert-guided innovation visits at major international food trade shows (SIAL, SIRHA, CFIA, Vitafoods, FI Asia, FIE) plus structured innovation reports ('rapport d'étonnement') with market figures and observed trends, available in French or English.
• Formulation and Reformulation Product development and reformulation support including Nutri-Score improvement, clean label optimization, cost reduction, and RSE improvements, delivered as a consulting engagement to food industry clients.
• Training (Formations) Professional training programs exploring synergies between science, regulation, and marketing, covering nutritional claims, Nutri-Score, clean label, ultra-transformation, Novel Food regulation, cosmetofood, and RSE strategies.
• Club Inspiration R&D Membership-based R&D inspiration archive providing access to food sector data, trends, and innovations for industry professionals; bi-annual membership priced at €600 per semester on a multi-year contract basis.
• Consultation Nutrition Newsletter Monthly newsletter providing clear, scientific analyses on current nutrition topics for healthcare professionals and nutrition stakeholders, published continuously since 2010 with 173+ issues; available by email subscription or downloadable from the website.
• Miam Miam Blog Daily blog covering nutrition news, scientific advances, regulatory developments, and societal and environmental trends in the food industry; published as a free, independent editorial channel.
• PAI Contact Newsletter Newsletter covering the latest news in the PAI (ingredients, additives, and semi-elaborated products) sector globally, distributed via email and downloadable from the website.

Quantifiable outcome

• 173+ newsletter issues published over 15+ years demonstrating sustained content production and industry engagement

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and supporting.

• Club PAIcoreStrategic or Co-development PartnerActive partnership with Club PAI (Professionnels des Additifs et Ingrédients). Club PAI provides ingredient industry data and network access. Nutrimarketing animates Club PAI events and publishes PAI Contact newsletter. The partnership offers joint value through ingredient expertise and innovation networking for food industry clients.
• Innova DatabasesupportingTechnology or IntegrationLicensed access to Innova Database for global food innovation tracking and market intelligence. Used for veille (monitoring) of worldwide innovations to support client market studies and trend analysis.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mintel: Global consumer market research provider with deep coverage of food, beverage, and nutrition categories. Comparable as a competitor for market study budgets and consumer insight engagements, though Mintel operates at significantly greater scale and broader scope.
• Euromonitor International: Global market research firm with extensive packaged food and nutrition coverage. Comparable for custom market study engagements and consumer trend research, though operates at much broader scale across industries beyond food.
• Kerry Group: Global taste and nutrition company that provides ingredient solutions along with proprietary consumer insight and innovation consulting to food manufacturers. Comparable as it bundles food innovation advisory with formulation and trend expertise into a larger ingredient platform.
• Cargill: Global food ingredient supplier with food innovation, formulation, and trend advisory capabilities embedded in its ingredient business. Comparable for clients seeking formulation and reformulation expertise bundled with ingredient supply.
• Daymon (formerly FoodMinds): Global brand-building and food service company with food and nutrition insights and innovation services (including its FoodMinds nutrition communications practice). Comparable as a peer for nutrition strategy, innovation, and food industry consulting engagements.

Direct peers

• Innova Market Insights: Global market research and trend-tracking firm focused on food and beverage innovation. Direct peer because both firms provide food innovation intelligence, market studies, and trend monitoring to multinational CPG clients, with Nutrimarketing licensing Innova Database for its own research.
• Mattson: US-based food and beverage innovation consultancy offering concept development, product formulation, and consumer insights to food companies. Comparable as a specialist food innovation firm competing for similar corporate client budgets in formulation and innovation strategy.
• New Nutrition Business: Independent strategy and research firm focused on health, nutrition, and wellness food trends. Comparable as a boutique consultancy publishing proprietary trend reports and advising food companies on nutrition strategy and innovation pipelines.
• XTC World Innovation: Paris-based food innovation consultancy that operates expert-guided tours at the same major international trade shows (including SIAL). Directly comparable in service offering, event-driven model, and French-headquartered positioning.

Emerging players

• Foodpair (Kerry): AI-driven food innovation and flavor pairing platform acquired by Kerry Group. Comparable because it serves food innovation teams with data-driven ingredient and product intelligence, representing both a peer in trend scouting and a potential substitute for traditional consultancy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/nutrimarketing-innovation-alimentaire-%26-communication
• Instagraminstagram.com/nutrimarketing_innovation
• Xx.com/nutrimarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nutrimarketing