What Advertiva does

Advertiva Sp. z o.o. is a privately held, full-service Polish advertising agency founded in 2004 and headquartered in Poznań, with additional offices in Warsaw and Brussels. The company serves B2B brand owners and B2C consumer-facing firms across Poland and the European Union through six integrated service lines: online/offline campaign strategy and execution, website design and development, promotional contests and lotteries (in which Advertiva acts as the formal legal organizer under Polish gambling law), branding and packaging, video production, and social media management. A seventh, more specialized offering — loyalty program design and implementation — is delivered via a dedicated platform at programylojalnosciowe.com.pl. Core delivery is conducted in Polish and English across internet, traditional, and owned-media channels; case-study evidence cites enterprise clients including Porsche, Volkswagen Group Polska, Grupa Żywiec, Aluprof, Cersanit, and a European Commission platform, with quantified outcomes such as ~900K YouTube views on a Choco Cups campaign (185% of goal) and ~3,000 contest entries and 14+ tons of coffee distributed in a Nivona promotion.

The business model is sales-led professional services: engagements are priced individually based on brief scope, complexity, and industry, with multi-year contracts as the documented cadence. Revenue is not disclosed; no funding rounds, parent company, or external investment appear in the source data, and ownership sits with founder Przemysław Wojciechowski. Distribution is direct-to-enterprise via website lead capture, email, and field relationships, supplemented by inbound from the agency's Community International network membership. Go-to-market activity includes a content blog, paid Google and Facebook/Instagram campaigns, and social channels (Facebook, Instagram, YouTube, LinkedIn, TikTok). Headcount is reported at 11–50 employees.

Technology is conventional agency stack — website CMS, creative production tools, paid-media ad platforms, and CRM — augmented by a recent generative AI experiment for audio synthesis. There is no proprietary platform, no API/SDK product, and no disclosed mobile app. The agency holds one international award (C3 Award for the Andre packaging project) and has no disclosed patents, certifications, or regulatory actions. The company is independently owned, operates without disclosed external capital, and reports active operations across Poland and the EU.

Name

Advertiva

Legal name

Advertiva Sp. z o.o.

Website

https://advertiva.pl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Advertiva is a privately held Polish full-service advertising agency (Poznań-headquartered, founded 2004) offering campaigns, websites, contests/lotteries, branding, video, social media, and loyalty programs to enterprise and consumer-facing clients across Poland and the EU.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industries

Sales Promotion Campaign Design & Management (BPAFAMAC), Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ), Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)

Keywords

• Advertising agency services
• Marketing campaign design
• Brand identity development
• Promotional contest management
• Loyalty program solutions

Headquarters

HQ city

Poznan

HQ country

Poland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Usługi reklamowe: Kompleksowa obsługa kampanii reklamowych, obejmująca strategie, kreację, produkcję materiałów, realizację kampanii online/offline, branding, produkcję video, social media oraz organizację konkursów i loterii promocyjnych.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Advertiva is a full-service advertising agency that plans and executes integrated marketing campaigns for B2B and B2C clients across Poland and the European Union. Its core services span online and offline advertising campaigns, custom website design and development, consumer contests and promotional lotteries (including full legal compliance as a formal lottery organizer), branding and packaging design, video production and YouTube campaigns, social media management, and loyalty program design and implementation for B2B and B2C audiences. The agency operates end-to-end from strategy and research through creative production, execution, and results reporting.

Product overview

Advertiva is a full-service advertising agency offering a comprehensive portfolio of marketing services. The core offering consists of six integrated service areas: Online/Offline Campaigns (strategy and execution across digital and traditional channels), Websites (custom design and development), Contests and Lotteries (promotional campaigns with legal compliance), Branding and Packaging (visual identity and packaging design), Video Spots (full production from concept to distribution), and Social Media (management and strategy). Additionally, the agency offers Loyalty Programs as a specialized offering via programylojalnosciowe.com.pl. These services work together as a unified marketing offering—campaigns incorporate multiple channels, contests drive engagement, branding provides visual identity, video creates content, and social media manages ongoing community relations—allowing Advertiva to deliver comprehensive promotional solutions from strategy through execution and reporting.

Differentiator

Problem solved

Functional benefit

Products and services

• Online/Offline Campaigns Comprehensive planning and execution of advertising campaigns across internet and traditional media channels, including strategy development, design, implementation, and results reporting. Targeted at brands seeking full-service campaign delivery.
• Websites Creation of attractive, secure, and fast websites designed for individual client needs, with full process control from initial graphic designs through final developer refinements. Targeted at business clients needing custom-built web properties.
• Contests and Lotteries Design and execution of consumer contests and promotional lotteries that increase sales, support product launches, build customer loyalty, and engage social media communities. Includes legal compliance, promotional materials design, dedicated contest microsites, participant communication, winner selection, prize distribution, and final reports. Targeted at brands seeking legally compliant promotional campaigns.
• Branding and Packaging Visual identity development ensuring consistency with client branding while creating unique solutions that reflect company, product, or service character. Packaging design focuses on both visual appeal and practical usability. Targeted at brands seeking identity systems and packaging design.
• Video Spots Full-service video production including advertising spots, explainer videos, corporate films, and custom materials. Services include scriptwriting, pre-production, filming, editing, color correction, music selection, special effects, and campaign distribution planning. Targeted at brands needing video content and YouTube campaigns.
• Social Media Comprehensive social media management including content strategy creation, regular posting, clear messaging, and engaging graphics. Covers both campaign strategy development and execution of planned activities across platforms. Targeted at brands seeking ongoing social media presence and community engagement.
• Loyalty Programs Design and implementation of loyalty programs including platform websites and mobile applications for B2B and B2C clients, supporting sales goals and channel optimization. Targeted at brands and distributors seeking structured loyalty and incentive programs.

Quantifiable outcome

• Kampania YouTube dla Choco Cups osiągnęła prawie 900 tys odsłon, 185% realizacji celów
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Partnerships

One partnership is on record.

• Community InternationalcoreStrategic or Co-development PartnerAdvertiva jest członkiem Community International – najsilniejszej europejskiej sieci kreatywnych agencji komunikacji marketingowej i reklamowej. Sieć umożliwia wymianę wiedzy i doświadczeń oraz realizację międzynarodowych projektów dla klientów.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Havas Warsaw: Havas Creative and Havas Media operate in Warsaw offering integrated brand and campaign services to enterprise clients across automotive, FMCG and consumer goods — directly comparable end-market focus.
• WPP / GroupM Poland: World's largest advertising holding company with agencies including Ogilvy, VMLY&R and Grey in Poland; comparable on integrated advertising services but with global scale and media-buying power Advertiva cannot match.
• Omnicom (DDB, BBDO) Poland: Omnicom's creative networks (DDB Warszawa, BBDO Poland) provide integrated advertising and digital services; compete for the same Polish enterprise clients and offer similar ATL/BTL campaign execution.
• Publicis Groupe Poland: Global holding-company network with full-service agency brands (Leo Burnett, Saatchi & Saatchi, Publicis) operating in Warsaw; competes for the same enterprise marketing budgets as Advertiva but at much greater scale.
• Dentsu Poland: Dentsu Creative and Dentsu X agencies in Poland offering integrated creative, media, and CRM services; competes for the same B2B and B2C enterprise clients across automotive, FMCG and retail verticals.

Direct peers

• GONG (Grupa GONG): Polish independent agency offering integrated advertising, digital, events and promotional services; directly comparable in size, scope and Polish-market positioning to Advertiva.
• Change Serviceplan: Large European independent agency group with integrated brand, digital, and media capabilities and significant Poland operations; comparable to Advertiva as a full-service creative competitor in the Polish market.
• Przepis na sukces / K2 Precise: Polish digital and integrated marketing group (K2 holding) with creative, media, and MarTech services; competes with Advertiva for Polish enterprise digital and integrated campaign budgets.

Regional players

• Scholz & Friends: German-headquartered independent agency group with creative, digital and packaging capabilities; comparable on integrated service offering and creative-led brand work, primarily serving DACH while Advertiva serves CEE/EU.

Emerging players

• Streetcom: Polish word-of-mouth and influencer marketing agency that overlaps with Advertiva's social media and consumer engagement offerings, especially for FMCG and B2C promotional campaigns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advertiva