What streetcom does

Streetcom is a Warsaw-based influencer marketing agency founded in 2004 that specializes in launching new products for FMCG and e-commerce brands in the Polish market. The company offers four integrated services: influencer marketing campaigns ranging from nano to celebrity creators, product seeding to its nano-creator community, marketing research tied to campaigns, and digital e-sampling. Its core technology asset is the proprietary InStars platform, which manages a community of 500,000+ creators and consumers and centralizes campaign execution, analysis, and reporting. The company operates under the legal entity Streetcom Poland Sp. z o.o. and has launched 500+ products and completed 1,000+ campaigns over its 20+ year history.

The business operates on a sales-led, professional services model targeting enterprise FMCG and e-commerce clients. Pricing is quote-based with no public disclosure, and customer acquisition is driven by direct outreach, a website brief form (with 24-hour response commitment), thought-leadership content, and case studies featuring multinational clients including Nestlé, Barilla, Henkel, Bolton Group, Maspex, Kellanova, and Farmona. The company supplements direct sales with industry association participation (IAB Polska, SPIM) and publishes proprietary research such as the "Alchemy of Trust" report. Its marketing channels span LinkedIn, Instagram, and TikTok, with Instagram and TikTok primarily supporting the InStars creator community.

The company is privately held with 11-50 employees and no disclosed external funding. It is led by CEO Matylda Szymalska and Head of Influencer Marketing Aleksandra Rutkowska. Revenue is generated through project-based and retainer professional services engagements, with no software-as-a-service or platform licensing disclosed. The operating geography is exclusively Poland, though the scale of the InStars community positions the asset for potential cross-border expansion.

Name

streetcom

Legal name

Streetcom Poland Sp. z o.o.

Website

https://streetcom.pl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Streetcom is a Warsaw-based influencer marketing agency that specializes in launching FMCG and e-commerce products through its proprietary InStars platform, managing a community of 500,000+ creators across Poland and serving enterprise clients such as Nestlé, Barilla, and Henkel.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Advertising Agencies (541810), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer Marketing Agencies (BPAFAHAA)

akta.pro secondary industries

Influencer Marketing & Creator Marketplaces (BPAMALAG), Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA), Influencer Measurement, Analytics & Brand Safety (MPAAAHAI)

Keywords

• Influencer marketing services
• Product seeding campaigns
• FMCG brand activation
• E-commerce marketing
• Marketing research

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Influencer Marketing Campaigns: Streetcom realizes influencer marketing campaigns with internet creators ranging from micro-influencers to top Polish creators and celebrities. These are professional service engagements typically billed as project-based or retainer engagements.
2. Product Seeding Services: The company reaches products to their community of nano-creators and consumers who test products in natural environments and share their experiences. This service is offered as part of campaigns targeting product trial and brand awareness.
3. Marketing Research: Streetcom conducts research accompanying campaigns that allow analysis of consumer experiences and formulation of conclusions and marketing claims for brands. Post-campaign surveys are conducted among participants and their networks.
4. E-sampling: Distribution of products or samples in e-commerce environments, reaching precisely selected consumer groups. This service enables brands to deliver product samples to targeted consumer segments digitally.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Streetcom is an influencer marketing agency that plans and executes influencer marketing campaigns, product seeding, marketing research, and e-sampling for FMCG and e-commerce brands. Its proprietary InStars platform connects brands with a community of 500,000+ nano, micro, and macro influencers across TikTok, Instagram, and YouTube for end-to-end campaign execution, analysis, and reporting.

Product overview

Streetcom is an influencer marketing agency specializing in product launches for FMCG and e-commerce brands. The company operates a unified offering centered on its proprietary Instars technology platform, which manages a 500,000+ creator community and handles campaign execution, analysis, and reporting. The core services include Product Seeding (reaching nano-creators for authentic product trials), Influencer Marketing (campaigns from micro to macro influencers), Marketing Research (campaign-attached consumer research), and E-sampling (digital product/sample distribution). Together, these services create an integrated influencer marketing ecosystem supported by the Instars platform technology.

Differentiator

Problem solved

Functional benefit

Brands

• InStars: One of the largest influencer communities in Europe with 500,000+ creators who test products, create content and share opinions, generating authentic experiences with brands. Platform for conducting influencer marketing and product seeding campaigns.

Products and services

• Influencer Marketing Campaigns Campaign execution with internet creators ranging from micro-influencers to top Polish creators and celebrities, leveraging the Instars platform for management, delivered to FMCG and e-commerce brands.
• Product Seeding Distribution of products to nano-creators and consumers in the Instars community who test them in natural environments and share their experiences, generating authentic recommendations for brands.
• Marketing Research (Badania marketingowe) Research conducted alongside campaigns to analyze consumer experiences and formulate marketing claims and insights for brands, with post-campaign surveys among participants and their networks.
• E-sampling Digital distribution of products or samples within e-commerce environments, reaching precisely selected consumer groups for trial and awareness.
• Instars Platform Proprietary technology platform enabling execution, analysis, and reporting of influencer marketing and product seeding campaigns in one place, managing a community of 500,000+ creators across TikTok, Instagram, and YouTube.

Quantifiable outcome

• 500+ products successfully launched to market
• +3 more outcomes

Named customers21 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• IAB PolskacoreOthersStreetcom is an active member of IAB Polska, participating in the Influencer Marketing working group. The company contributed to industry standards development and participated in initiatives supporting high market standards, professionalization of the industry, and development of collaborative partnerships between brands and creators.
• Stowarzyszenie Profesjonalistów Influencer Marketingu (SPIM)coreOthersStreetcom is a member of the Association of Influencer Marketing Professionals (SPIM), engaging in initiatives that support high market standards, professionalization of the industry, and development of collaborative partnerships between brands and creators.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Influee: Poland-based influencer marketing platform and agency with a creator marketplace and self-serve campaign tools, directly comparable to Streetcom's Instars-led model targeting Polish FMCG and e-commerce brands.
• CreatorIQ: Enterprise influencer marketing platform serving global brands with campaign workflow, measurement, and creator management, comparable to Streetcom's enterprise-focused Instars positioning.
• Vamp: Influencer marketing platform and marketplace that combines a creator community with campaign management technology, structurally similar to Streetcom's Instars community-plus-platform offering.
• Takumi: Influencer marketing platform active in Poland and broader Europe connecting brands with creators, overlapping with Streetcom in services, audience (FMCG brands), and creator community model.
• Kolsquare: European influencer marketing SaaS platform providing discovery, campaign management, and analytics for brands and agencies; competes with the platform layer of Streetcom's Instars offering.
• Traackr: Influencer marketing platform focused on creator discovery, relationship management, and performance analytics; comparable to the SaaS/workflow components of the Instars platform.

Broad incumbents

• Whalar: Global influencer marketing agency and creator network offering strategy, creative, and campaign execution for major brands; overlaps with Streetcom's end-to-end influencer campaign services for enterprise clients.
• IZEA: Publicly listed influencer marketing technology and services company offering a broader portfolio (managed services plus marketplace/SaaS) that overlaps with Streetcom's combined agency-plus-platform offering.

Regional players

• Bizon: Polish influencer marketing agency operating in the same Warsaw/Polish market and serving similar brand clients, providing a regional direct comparison to Streetcom's local service offering.

Emerging players

• HypeAuditor: AI-based influencer analytics and fraud-detection platform; comparable to the analytics and research layer within Streetcom's campaign-attached marketing research service.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/grupastreetcom
• Instagraminstagram.com/instars_poland
• TikToktiktok.com/@_instars
• Xx.com/streetcompoland
• Facebookfacebook.com/streetcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about streetcom